Professional Documents
Culture Documents
Inasal Avenue Proposal
Inasal Avenue Proposal
FEASIBILITY STUDY
Submitted By:
Alferez, Angela Marie
Fajardo, Princess Jophel
Garcia, Rica May
Lazaro, Jhuzare Mae
Maglalang, Jennifer Mae
Oledan, Eunice
Submitted To:
ROSS CARVEL RAMIREZ
APRIL 2024
INTRODUCTION
Banoy Velez from Oton, Iloilo who started Velez Inasal claimed to have introduced
Chicken Inasal in Bacolod City in 1946. However, the origin of Inasal's popularity can be
traced back to Bacolod's Cuadra Street (Chicken Alley) in the 1970s.
comparison with your competitors. Adding to this is to have quality ingredients with a
unique flavor and run a seasonal promotion by offering discounts or with combo meals to
increase average transaction value. Innovation is also a big part of every business like this. It
will help to keep the regular customers and attract a new set of customers.
c. location
We decided to choose Skytech IT Park,
McArthur Highway, Brgy. Camachiles, Mabalacat City,
because aside from creating an attractive brand name
for the business, we also put extra effort into finding a
good location on Inasal Avenue with the possible
target market by observing and doing a survey. After
studying the two cities that have a great place to build
a business around Pampanga, we have decided to put up our business on Camachiles
Mabalacat City Pampanga. The said location is perfect for those target markets surrounding
the area. As we observed, a lot of people are call center agents who suit the food and taste of
our product and we know we can help them to satisfy their cravings.
d. company origin story
Way back in 2017, my friends and I decided to build a small business for our daily
needs as we are all still studying. We made a small store, and we sell chicken and pork
barbeque, or grill, in short. It didn't take long for our products to become famous because of
the taste of our grilled chicken. We made our stall a little bigger after a few months, and we
offered that you could eat in our stall, or dine in, as you call it, until the crowd was leading
on us. Years passed, and more people liked our grilled chicken because of its unique taste,
we made a name, and it's called Inasal Avenue. This is like the Mang Inasal, but our product
is more likely to have a unique, delicious, yummy taste. It has something for sure different
and it is tastier. We have different products on offer.
e. mission
To constantly serve a quality and affordable chicken barbeque to our customers.
i. vision
To be one of the best chicken barbeque restaurants and most profitable restaurant in
the Philippines.
CHAPTER 2
Related Literature
a. Local
Research
According to Alampay and Garcia (2018), authenticity is a significant factor
influencing consumer preferences in the fast-food industry. Emphasizing the need for
restaurants to prioritize authenticity in their product offerings and marketing efforts. They
suggest that investing in authentic culinary experiences can lead to increased customer
satisfaction, loyalty, and long-term success in the competitive fast-food market.
According to the company, they aim to give everyone a pleasurable dining experience,
serving only the freshest food ranging from Filipino favorites - Sisig, Inihaw na Pusit, Crispy
PATA, Beef Kare-Kare to flavorful desserts. The company also strives to continue to evolve,
responding to the ever-growing needs of their customers. they also said, " We believe in
offering our customers the best value for their money. We also take pride in taking care of
our people _ one of our valuable assets" (GerrysGrill, 2004).
b. Foreign:
Research
According to the study of the James and Che BBQ House’s strategic management.
Strategic management is the process of scientifically analyzing, tracking, and assessing
present strategies to develop and implement new ones that are needed to meet the goals and
objectives of a business organization. The collected data from the business operation
manager exhibits the business’ status in terms of its performance in the industry it belongs
to, which will be a crucial foundation for the evaluation and formulation of strategies. The
food industry is one of the most well-known industries globally for having a broad market
and competitive businesses. Hence, it is vital to establish and/or uphold one’s business
competitiveness, to evaluate current strategies that are no longer effective, and to implement
new ways or solutions that would make the business keep up with its competitors in the
industry based on the study of its existing strategic management, as well as the business
environment (Agustin et al., 2023).
Company
The company said that they are a local, family-owned business, located in Belmont,
Michigan. They are a couple team, working together to share their love and creativity for
grilling/smoking and making homemade food. They began in their kitchen as a catering
company and after a few years, the demand became so great that they opened their take-out
location in August 2015.
According to the company, all of the meats are smoked on one of Keith’s custom-made
smokers. Since the very beginning, they have held firm with the belief that smoking/grilling
their meats old-school, pit-style, and using all wood was what gave their foods the very best
flavor. (thegrillingco, 2015).
CHAPTER 3
A. FORM OF BUSINESS
a. Advantages
• Unlimited Rice catches customer's hearts especially the Filipino because rice is our
staple food. In addition to this, the chicken oil sauce adds new flavor and a more
attractive taste to the customer. As a result of this it can will increase the sales of the
business.
• Inasal Avenue is along Mc Arthur Highway Skytech Bldg. front of Barangay
Camatchiles Signages. The location itself is very accessible with a lot of space in the
parking lot and have a good ambience.
• A little chance to have a shortage of target suppliers.
• In the case of the employee when there is effectiveness and efficiency in his/her job,
then the business will earn customer satisfaction and they will come back again to
eat. In this way, the business will gain more regular customers and have a long-term
relationship with customers and also the suppliers that the business has.
• For the newly hired employees, we conduct a training program for them to gain their
knowledge and skills and be fit for their work.
b. Disadvantages
• Inasal Avenue is unable to maximize the 24-hour services.
• Inasal Avenue's main product was chicken which has some limited food offers, so
possible customers may not be satisfied with the menu.
• Unprofessional employees may lead to failure when it comes to customer satisfaction.
B. ORGANIZARTIONAL CHART
a. Job requirements
General Manager/ - Minimum of 2 years related work experience
Head Chef - College Graduate
- 2 Valid ID
- Police Clearance
- Health Card
b. Job Description
GENERAL MANAGER: is responsible for improving efficiency and increasing departmental
profits while managing the company’s overall operations. They oversee several elements of
a business, including hiring staff, operating budgets, and launching price promotions that
could attract more customers.
MANAGER: ensure that their assigned department, store, or district is well staffed and
provisioned, adheres to quality and service standards, increases revenue and market share,
and helps the business accomplish its goals. They hire and train employees, help develop and
implement business strategies, and perform a variety of other tasks to ensure the business
is thriving.
HEAD CHEF: is a senior chef who is responsible for managing a professional kitchen. Their
duties include creating menus, directing kitchen operations and the food preparation
process, and checking and approving dishes before they are served to customers.
CHEF ASSISTANT: An Assistant Cook, or Assistant Chef ensures the kitchen is orderly and
assists Cooks to prepare and arrange food. Their duties include cleaning the kitchen area,
washing dishes and utensils, and ensuring that the Cook has everything required to run the
kitchen efficiently.
CHEF CREW: The chef crew or Kitchen staff may be asked to assist with food preparation,
cooking, cleaning, and sanitizing the workspace. Additionally, a kitchen staff member may
also spend time managing inventory, organizing previously prepared ingredients, and
dealing with customers.
CASHIER: is a retail professional who scans items to ensure prices and quantities are correct,
assists those who need help or advice on products, and handles returns and exchanges when
necessary.
CREW/WAITER: A Waiter / Waitress, or Server, is responsible for ensuring diners have a
positive experience at food establishments by exhibiting excellent customer service. Their
duties include greeting diners and taking their orders, communicating with members of the
kitchen about orders, and carrying meals or beverages to the correct tables.
DISHWASHER: Dishwashers work to take on some janitorial and supportive kitchen tasks,
such as bussing tables, washing dishes and appliances, emptying trash receptacles,
scrubbing floors, restocking items, and performing other tasks to ensure that the kitchen and
dining areas are clean and prepared for guests.
c. Schedule
Employee schedules will be posted one week in advance, so staff members can adjust
their plans as requested. Employees must give their manager three days' notice when there
is a need to adjust the schedule so that the manager can replace it.
GREEN – DAY OFF DARK YELLOW – 2PM-10PM
YELLOW – 8AM-4PM LIGHT BLUE – 10AM-6PM
RED – 9AM-5PM / 10AM-4PM TEAL – 3PM-10PM
GRAY – 11AM-7PM / 4PM-10PM PINK – 1PM-9PM
C. WORKFLOW
a. Pre-shift
Before the operation starts the opening team will prepare the ingredients and equipment,
do the mise en place, check the inventory, and clean/wipe the counter, the tables, chairs,
windows, and the floor. And then the operation will start.
b. Operation Hours
Before opening, team members are gathered together to align on the goals and address any
challenges or issues. After that, everyone will be given an assigned task. Monitoring is also in
place from time to time to ensure that operation will be seamless.
c. Post-shift
After the operation, the closing team will thoroughly clean the whole facility and tally the
inventory. In the kitchen, all the equipment should be washed, sanitized then stored
properly. Condiments should be replenished. Chicken and pork should be marinated and
refrigerated. Floors, counters, tables, and chairs are also cleaned and sanitized.
CHAPTER 4
A. Demand Analysis
B. Products
FRIED TOFU - Is coated with flour seasoned with salt, pepper, garlic
powder, and onion powder.
PANCIT BIHON – Is a stir-fried noodles with chicken and vegetables such as, Baguio
beans, celery, carrots, onions, garlic, and cabbage. And it was seasoned with soy
sauce, salt, pepper and calamansi.
MAIS CON YELO – Is made with sweet corn, ice and sweetened condensed milk
topped with corn flakes.
C. Prices
D. Place
E. People
Organizational Chart – the behind the back of success of the business.
GENERAL MANAGER: is responsible for improving efficiency and increasing departmental
profits while managing the company’s overall operations. They oversee several elements of
MANAGER: ensure that their assigned department, store, or district is well staffed and
provisioned, adheres to quality and service standards, increases revenue and market share,
and helps the business accomplish its goals. They hire and train employees, help develop and
implement business strategies, and perform a variety of other tasks to ensure the business
is thriving.
HEAD CHEF: is a senior chef who is responsible for managing a professional kitchen. Their
duties include creating menus, directing kitchen operations and the food preparation
process, and checking and approving dishes before they are served to customers.
CHEF ASSISTANT: An Assistant Cook, or Assistant Chef ensures the kitchen is orderly and
assists Cooks to prepare and arrange food. Their duties include cleaning the kitchen area,
washing dishes and utensils, and ensuring that the Cook has everything required to run the
kitchen efficiently.
CHEF CREW: The chef crew or Kitchen staff may be asked to assist with food preparation,
cooking, cleaning, and sanitizing the workspace. Additionally, a kitchen staff member may
also spend time managing inventory, organizing previously prepared ingredients, and
dealing with customers.
CASHIER: is a retail professional who scans items to ensure prices and quantities are correct,
assists those who need help or advice on products, and handles returns and exchanges when
necessary
CREW/WAITER: A Waiter / Waitress, or Server, is responsible for ensuring diners have a
positive experience at food establishments by exhibiting excellent customer service. Their
duties include greeting diners and taking their orders, communicating with members of the
kitchen about orders, and carrying meals or beverages to the correct tables.
DISHWASHER: Dishwashers work to take on some janitorial and supportive kitchen tasks,
such as bussing tables, washing dishes and appliances, emptying trash receptacles,
Costumer – is the bread and butter of the business without them the business will
definitely can’t work. Because it has a huge impact for the business. A business that has a
costumer means it’s feasible and needed it in the market. It’s a vice versa for the business
and costumer, the business provides what we need and wants and costumer pay their bills
to continually flow the business. Our target costumer is:
• Students – who dedicated to study well and be educated to help them we have
a decent meal that may fulfill themselves after a long and exhausting schooling.
• Employees – who hard work and dedicated to their work that we provide a
affordable yet delicious food to eat.
• Family – who wants to treat their family for occasion and non-occasional
matter, aside on the food that offer we have also a pleasant and good ambiance
with allot of free parking lots.
• Residential - the people who near the business location. There are the one of
our target markets because there's a lot of people lives in apartment, houses
and communities.
Suppliers – one of the prior important people because they are providing of needs
for the operation it maybe perishable or non-perishable good but it’s important. There are
the one who also help the business to lessen the hassle and risk on goods especially food is
the top sensitive in this matter, we have to meet a right temperature to sustain the quality of
the ingredients. Our top suppliers are;
a. Magnolia
b. Pepsi – cola products Philippine incorporation
c. Pampang Angeles Public Market
Government – the one who support the business without their approval business
may not exist. Before we operate and open the business, we need their permission to put up
the business. It has a terms and condition and rules and regulation that we need to follow
under Republic Act of the Philippines.
F. Positioning
Filipinos like chicken Inasal’an ancient dish, famous for its flavorful, juicy grilled
chicken. The delicacy known as Inasal originally came in Bacolod City, and represents
a specialty of the Visayas region of the Philippines and is grilled through a unique
marination.
G. Promotion
a. Flyers b. Advertise via Facebook page
c. Tarpuline d. Poster
H. Packaging
I. Swot Analysis
Strengths
➢ Affordable price
➢ Accessible location
➢ Offers Unlimited rice
➢ Accommodating staffs
➢ Provide parking space/lot
➢ Good ambiance
Weaknesses
➢ Unable to maximize 24-hour service
➢ Slow producing new products
Opportunity
➢ Easy to access the location
➢ Unique product offer among nearest competitors
Threats
➢ Limited menu offers
➢ Other business competitors
➢ Lack of innovative products
J. Competitors
f. Benoc’s ( Samgy )
Chapter 5
Technical Aspect
a. Vicinity map
b. Flow plan
c. Exterior design
MACHINERIES
ITEM PICTURE FUNCTION QUANTI SUPPLIER TOTAL
TY AMOUN
T
Ice - ice crushing 2 Puregold 1,500
Crusher machine uses strong
crushing
mechanisms to
quickly and
effectively break
down ice.
Refrigerat - The fundamental 1 Savers Mall 75,000
or reason for having a
refrigerator is to
keep food cold. Cold
temperatures help
food stay fresh
longer.
Chest - The freezer chest is 1 Savers Mall 10,600
Type intended for use in
Freezer household, for
freezing fresh food
and long-term
storage of frozen
food (up to one year,
depending on the
type of food).
Temperature in the
appliance interior is -
18 °C or lower.
FIXED ASSETS
ITEM PICTURE FUNCTION QUANTI SUPPLIER TOTAL
TY AMOUN
T
Light Bulb - A light-bulb 20 Ace 1,000
produces light from Hardware
electricity. In
addition to lighting a
dark space, they can
be used to show an
electronic device is
on, to direct traffic,
for heat, and for
many other
purposes.
Tube - Tube light bulb is a 8 Ace 1,720
Light Bulb long light bulb that Hardware
has a wider range of
light in the area.
CONSUMABLE / SUPPLIES
ITEM PICTURE FUNCTION QUANTI SUPPLIE TOTAL
TY R AMOUNT
Sticky - Sticky notes are 1bundle National 149
Notes used as reminders. Bookstore
For Employees
"Training and Education"
- Regular safety training sessions such as seminars, workshop to specific roles.
- Emergency response training, including first aid, evacuation procedures and proper
CPR procedure.
"Emergency Preparedness"
- Regular drills for various emergency scenarios (fire, earthquake, active shooter,
etc.).
- Clear communication plans and emergency contacts.
For Customers
"Safe Environment"
- Regular maintenance and cleaning to ensure a safe physical environment.
- Clear signage to direct customers and inform them of potential hazards.
"Accessible Facilities"
- Ensuring facilities are accessible to all, including for those with disabilities.
- Providing assistance where needed (example ramps, customer service).
h. Utility
ELECTRICITY: is an essential part of modern life that may have huge impact for our
lives. It includes important to economy because it plays a crucial role in our daily lives,
providing us with light, heat, and power for various tasks and appliances. It is a widely
used energy source that is essential for transportation, communication systems,
industry, and residential use.
WATER: The water utility systems nationwide include drinking water and
wastewater systems. The availability of sufficient and high-quality water for the people
living in the area is a necessary condition for the diversity and sustainable development
of the food as well as for the future of all humanity and freshwater ecosystems. These
systems are vulnerable to malicious activities like pollution, physical attacks like the
release of chemicals and even cyber-attacks on infrastructure. These conditions can
cause a large number of diseases and/or casualties, and problems that can affect
economic viability. Many other adverse effects may occur in other sectors like firefighting
and health services, energy, food, agriculture, and transportation systems. Today it is one
of the most important inputs for many economic activities, including water, energy and
food production. Water is used extensively not only in hydroelectric production but also
in the production processes of new energy sources like fossil fuels or shale gas.
GAS: is consume in operation especially in the kitchen. It helps to speed the cook and
maintain the right temperature of the dish. RENTAL: without rental the business has no
specific right disposition. It is important to choose a right location for the target market,
environment, and for legal necessity.
WIFI: is office used that occur connections of communications and keeping the data
privacy on software.
FINANCIAL ASPECT
A. Pre-opening
UTILITY
ITEMS PRICES
Water 3,000
Electricity 10,000
WIFI 1,600
Gas 3,600
TOTAL = 18,600
RENOVATION
ITEMS PRICES
Phenolic Board 34,800
Coco lumbers 9,000
Nail 237.5
TOTAL = 44,037.5
UNIFORM
ITEMS PRICES
Chef’s Uniform 85
Hairnet 1,050
Apron 1,500
Manager Uniform 139
Waiter/Cashier Uniform 2,205
Kitchen Staff Uniform 973
Tailor for the logo 720
TOTAL = 6,672
LEGAL FEES
ITEMS PRICES
BIR 500
Sanitary Permit 300
Environmental Clearance 1,126
Mechanical Permit 150
Electrical Inspection 250
OFFICE SUPPLY
ITEM PRICES
Sticky Notes 298
Scotch Tape 288
Correction Tape 340
Expanding Envelope 920
Paper Clip 256
Bond Paper 432
Ballpen 175
Pentel Pen 450
Scissors 85
Stapler 756
Stapes 68
Folder 280
TOTAL = 4,348
RENTAL
ITEM PRICES
Advance Deposit: 30,000
3month Advance Deposit: 90,000
Building Lease: php30,000 per month 30,000
TOTAL = 150,000
FRIXED ASSETS
ITEM PRICES
Table and Chair set 80,000
Baby chair 4,950
Fire Extinguisher 3,591
Bathroom Mirror 1,200
Bidet 3,000
MACHINERIES
ITEM PRICES
Ice Crusher 1,500
Refrigerator 75,000
Chest type freezer 10,600
Rice Cooker 7,798
Meat Processor 2,598
Dish sterilizer 10,599
Spoon and fork sterilizer 5,000
Ice machine 22,000
Electric kettle 385
Deep fryer 14,150
Menu Board 1,809
Aircon 150,390
CCTV 14,400
Gas stove 65,000
TOTAL = 381,229
CONSUMABLE
ITEM PRICE
Toothpick 352.8
Toilet Papers 1,167
Quarter Fold Tissue 1,304
Trashcan Liter 1,000
Disinfectant 1,880
Sponge 150
Liquid Hand Soap 447
Alcohol 968.25
Dishwashing Liquid 1,068
Kraft Take Out Food Box 2,608
Paper Cups and Lids 3,200
Cling Wrap 2,824
Disposable Spoon 996
Disposable Fork 996
Charcoal 240
Paper Bag 2,320
LPG 3,600
TOTAL = 25,121.05
EQUIPMENT
ITEMS PRICES
Frying Pan 6,000
Skewer Barbeque 6,000
Spoon 3,000
Fork 3,000
Soup Bowl 2,240
Tongs 750
Chef Knife 6,000
Paring Knife 1,500
Cutting Board 2,950
Noodle Strainer 1,750
MARKETING
ITEMS PRICES
Tarpuline (5x9) 3,600
Poster (4x8) 4,480
Flyer (4x5.5) 700
Video Advertisement (inside of resto) 7,000
Computer 26,000
Laptop 85,882
Microphone 1,600
White Projector 1,500
Epson Projector 20,995
Speaker
TOTAL = 188,756
OPENING
ITEMS PRICES
Ballons 45
Ballon Stand 92
Speaker 5,000
Tarpuline (6x8) 720
TOTAL = 10,347
B. Operation
INGREDIENTS
ITEMS PRICES
White Rice 53,424
Chicken 93,240
Pork 141,120
Chicken Skin 4,200
Tofu 49,000
Banana 3,848
Sago 600
Cream Corn 22,176
Flour Stick Noodles 7,280
Rice Noodles Bihon 8,190
Lasagna Noodles 13,020
Ketchup 3,885
Kangkong 14,700
Lumpia Wrapper 7,140
Cooking Oil 3,876
Eggs 23,640
Beef 16,800
Soy Sauce 5,240
Vinegar 1,408
Calamansi 3,904
Brown Sugar 3,780
Salt 184.8
Ground Pepper 4,160.1
Onion 10,288
Garlic 7,800
Galic Powder 591.36
Oyster Sauce 3,990
Chicharon 5,775
Corn Flakes 4,900
Baguio Beans 3,640
Carrots 4,480
Celery 2,884
Condense Milk 12,612
Evaporated Milk 27,583.74
Tomato Sauce 12,250
Eden Cheese 3,466.68
Knorr Seasoning 3,190.2
Butter 4,560
All-purpose flour 360
Fish Sauce 211.68
Chayote 1,960
Nestle Cream 2,860
Water 1500
Vanilla Extract 1,204
Cornstarch 1,040
Chicken Liver 6,440
Red Chilies 3,000
Cabbage 2,184
Green Chilies 4,620
Mayonnaise 12,136
Onion Spring 1,512
MONTHLY BILLS
ITEMS PRICES
Building Lease 30,000
WIFI 1,600
Wate 3,000
Electric 10,000
Garbage collection 2,400
TOTAL = 47,000
MONTHLY SALARY
EMPLOYEES SALARY RATE
General Manager: 105 per hour
1 840 per day (8 hours)
10,920 per cut-off
21,840 per month
RENTALS
RENTS PRICES
Building Lease 30,000
TOTAL = 30,000
PRE - OPERATION
Utility 18,600
Renovation 44,037.5
Installation 3,500
Uniform 6,672
Legal Fees 17,926
Office Supply 4,348
Rentals 150,000
Fixed Assist 223,718
Machineries 381,229
Consumables 25,121.05
Equipment 148,692
Marketing 188,756
0pening 10,347
TOTAL = 1,222,946.55
Monthly Expenses
Ingredient 724,807.56
Monthly Bills 47,000
Monthly Salary 274,352
Rentals 30,000
TOTAL =
MONTHLY SALES
PRODUCT PRICE No. of serving sold in a SALES
MONTH (Price x serving sold)
Chicken Inasal 100 2,100 210,000
Pork Barbeque 119 2,100 249,900
Pastil 41 2,100 86,100
Sisig Tofu 58 2,100 121,800
Pork Shanghai 70 2,100 147,000
Adobong Kangkong 29 2,100 60,900
Fried Tofu 30 2,100 63,000
Palabok 55 2,100 115,500
MONTHLY PROFIT
(Monthly Sales - Monthly Expenses)
Monthly Sales 1,707,300
Monthly Expenses
Total
ANNUAL PROFIT
Legal Aspect
A. Permit/License
BIR registration is a critical step in legitimizing a
business, as it allows the company to legally issue
official receipts, file taxes, and avail of tax credits or
deductions. It also helps the government monitor and
collect taxes which are essential for funding public
services and infrastructure.
Electric Inspection
D. Documents/Requirements
Step-by-Step Process
1.Prepare the Necessary Documents. Gather all required
documents.
2.Visit Your Barangay Hall.
3.Fill Out the Application Form.
4.Submit Requirements and Pay Fees.
5.Double-check for Errors and Inconsistencies.
6.Claim Your Barangay Clearance.
Step-by-step Process
1.Bring a written request for tax clearance and any other
necessary documents to the RDO.
2.The RDO will determine whether you have missed a tax
payment or ate in delinquency.
3.The RDO will issue a Certificate of No Tax Liability if everything
is in order.
Apply for FSIC using the Unified Form with complete documentary
requirements. Check completeness of application and endorse to
Fire Code Assessor (FCA). Record to the Official Log Book the name
of applicant and owner of the establishment and the time, date of application.
Rental Contract
Employee Contract
SUPPLIER AGREEMENT
ECONOMIC ASPECT
1. TAX
-Price elasticity reflects the magnitude of pricing on product demand and can be defined as
the percentage change in the outcome (e.g., food consumption or weight) resulting from a
1% change in price.
2. EMPLOYMENT
-When an individual is employed, they are paid by their employer. This results in them
having money to spend on food, clothing, entertainment, and in a variety of other areas.
3. Local Agriculture
-It fosters regional job growth, supports local agriculture and keeps your hard-earned money
in your community.
4. Community
-This can help people to build relationships among other people, making communities
stronger and healthier places to live.
5. Economy
-Our food business service industry makes a valuable contribution towards the economy
which also impacts on society.
6. Opportunities
-Skill Development to employees, they can gain culinary skills, customer service experience,
and business management knowledge.
7. Industry
- Contribute to the food supply chain, from farmers to distributors to retailers, thereby
boosting the economy.
8. Promoting Socialization
- Promote cultural exchange as people from different backgrounds may come together to
experience and appreciate Filipino cuisine.
The main objective of this conducted study is to make feasible the business named
Inasal Avenue that also offers unlimited rice. The delicacy known as Inasal that came from
the Hiligaynon term “asal” meaning “chargrilled” or “roasted meat” originated in the city of
Bacolod, that also represents a specialty of the Visayas region of the Philippines and is grilled
through a unique marination.
Our mission is to constantly serve a quality and affordable chicken barbeque to the
costumers. And our vision is to be one of the best chicken barbeques and most profitable
restaurant in the Philippines. For the short-term objectives our company goal is to satisfy
every customer, increase daily and monthly sales and achieve effective business growth.
Inasal Avenue also believed that “the way to people’s heart is through their stomach”.
The form of our business was partnership because Inasal Avenue was built by a set of
friends who has a dream and goal to establish this kind of business. It started in a street stall
that people surrounded then enjoyed their product and services. They inspire and have
ambition to have a restaurant by that same innovative product. And now, they operate
Monday to Sunday 9:00am to 9:00pm that manage by the general manager till dishwasher
operation. The advantage of the business was having a best location suit with costumers’
attraction that possibly slightly lessen promotion of the business because it is already
reachable and accessible. The weakness that we see is we unable to maximize a 24-hours
service. The weakness what we see is our competitors outside the location there are not
chicken restaurant, but they also sell barbeque and chicken, roosted chicken, and fried
chicken especially the target market are student, employee and family. Of course, before we
open the business, we have a legal document to operate the business such as, DTI, BIR,
Mayor’s permit, waste disposal management and also, we all trained to safety and risk
management, we should always prefer for the unexpected matter. Supporting also Inasal
Avenue suppliers and other involved government agencies.
Lastly, Inasal Avenue also provide parking space, a very nice ambiance that has
accessible location and offers unlimited rice with affordable price but we do plan if possibly
we operate with 24/7 and fast produce a new innovative product that also an opportunity
to us to increase revenue even though we have so many competitors nearby. To know our
business more we provide flyers, advertise via social media platforms, tarpuline, poster and
etc. to promote Inasal Avenue.
For the future researchers, we recommend to observe and research your target
location and your target market to meet your goal and your business. You need to consider
the importance of 7p’s which are; Product, Place, People, Price, Promotion, Process and
Packaging to identify even the small details of the business and have well completes market
fundamentals. The 7 principles of marketing will guide you to build a business. A better
research and marketer will have successful business.
For the future business and future owners, it is very important to consider your
business if it is feasible or not to prevent to expense and loses because no one wants to get
loss. Get the details, functions, the targets and don’t stop create or make a new thing.
Nowadays, in this generation they always want to follow the trend and Instagram able. To
follow their wants and compile their needs you need to have a good and better marketer to
market the product and services offer.
Conclusion
Reference:
https://www.munchery.com/blog/pork-shoulder-inasal-the-perfect-slow-cooked-pork-to-
delight-a-crowd
https://www.kawalingpinoy.com/chicken-inasal/
Guardian, Daily (November 27, 2022). "Bacolod inasal declared as Important Cultural
Property". Daily Guardian. Retrieved December 12, 2022
Alampay, E., & Garcia, M. (2018). Authenticity and its effects on consumer preferences in the
fast-food industry. Journal of Consumer Behavior, 15(3), 215-226.
https://www.gerrysgrill.com/ph#home
https://philarchive.org/archive/CADSMP
https://www.thegrillingco.com/about/