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Monday, July 15, 2024

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Delhi

EDUCATIONPLUS
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R. W. Alexander recruitment twice, im-


Jesudasan proving employment op- SCHOLARSHIPS Class 10 board exam in 2024

Double the A look at the benefits of the portunities for graduates. from a recognised school in
iannual admis- The primary factors that
쑽 Maharashtra and have scored

B sions in higher
education has
been in vogue
in educational institutions
abroad for some time. opportunity
recent UGC announcement
on allowing biannual
admissions in Indian higher
education institutions.
influence the decision of
an institution, whether in
India or abroad, include
lucrative contemporary
programmes with rele-
IDFC FIRST Bank MBA
Scholarship
A need-based scholarship
programme run by IDFC
FIRST Bank.
at least 85%. Annual family
income should be less than
₹2 lakhs.
Reward: ₹10,000 per annum
Application: Online
Usually this takes place in vance to employment Eligibility: Indian students Deadline: July 31
July/August (fall semester) prospects, research possi- enrolled in the first year of a www.b4s.in/edge/VGPM4
and January/February bilities, programme quali- two-year full-time MBA
(spring semester). In In- ty, availability of the re- programme for the class of Manchester Humanities
dia, the University Grants quired facilities and 2024 at select educational International Excellence
Commission (UGC) an- affordability. If Indian in- institutions. Annual family Scholarship
nounced last month that stitutions will look into income should be less than An opportunity provided by
universities and colleges and take care of these as- or equal to ₹6 lakhs. the University of Manchester
will be allowed to offer ad- pects, the exodus of stu- Reward: ₹2 lakhs for two Eligibility: Open to students
missions twice a year from dents is likely to be years from India who have
the 2024-25 academic curtailed. Application: Online accepted an admission offer
year. The UGC chairman Deadline: July 31 for a full-time PG course and
pointed out that not only Way forward www.b4s.in/edge/IFBMS5 fulfil the specified academic
does this have the poten- While Central, State, and criteria.
tial to increase the Gross Deemed-to-be universities Vidyadhan Maharashtra Reward: Discount of up to
Enrollment Ratio (GER) can adopt the recommen- Class 11 and 12 Scholarship £5,000 for tuition fee
but will also help make In- dations with suitable An initiative of the Sarojini Application: Online
dia a global study destina- amendments by their res- Damodaran Foundation Deadline: Round the year
tion for aspiring overseas pective statutory bodies, Eligibility: Open to students www.b4s.in/edge/MIES1
students. affiliated colleges will need domiciled in Maharashtra
who have completed the Courtesy: Buddy4study.com
directions from the univer-
Early stage sity they are affiliated to af-
The concept was intro- ter due presentation in the
duced in 2022-23 for Open Academic Council, Senate Laurels Headquarters in New
and Digital Learning and Syndicate. HEIs consi- York in December. The
(ODL) and Online Learn- GETTY IMAGES/ISTOCKPHOTO dering implementation of 쑽 winners are Meeth
ing (OL) modes. This re- biannual admissions must Vanisha Sharma, a Kumar Shah from
sulted in nearly two mil- The aim is primarily to in- frastructure in institutions semester will bring a sub- is already being followed carefully study the nuanc- B.Des. Jewellery Design Vignana Bharathi
lion enrollments in July crease student intake and and also promote employ- stantial number of over- globally, its adoption by In- es of this process such as student from ARCH Institute of Technology,
2022 and almost 0.5 mil- introduce new pro- ment opportunities. Cur- seas students to India, as dian higher education in- workforce requirement for College of Design, Hyderabad; Narayanam
lion in January 2023. grammes in emerging rently, AICTE does not al- it will be in sync with their stitutions (HEIs) will also admissions in two ses- Jaipur, won the Cultural Bhavya, Pemmasani
These numbers led to the fields. Of course, this will low institutions to admit domestic timelines. This help enhance internation- sions, infrastructure, fa- Fusion Jewellery Design Likhitha Chowdary, and
UGC and the All India necessitate amendments students after mid-Sep- new approach also gives al collaborations and stu- culty requirement, sche- Contest organised by Satyavathi Kolapalli
Council for Technical in the existing rules and tember. As a result, many students more flexibility dent exchange pro- duling exams for both Athah for her collection from Malla Reddy
Education (AICTE) allow regulations. seats in technical institu- and allows them to ex- grammes. The UGC sessions, declaration of re- inspired by Rajasthan. College of Engineering
biannual admissions in In a recent communica- tions go unfilled each plore more career op- chairman also pointed out sults, convocations and for Women, Hyderabad;
their recent statutory tion, the AICTE conveyed year. Also, if those pursu- tions. another benefit, mainly, concomitant activities 1M1B has selected and Manal Muneer from
meetings. However, this is its commitment to take ing non-technical pro- better functional flow such as placements and fa- five young innovators Deeksha Degree
not mandatory. Student measures to substantially grammes desire to switch Benefits within HEIs with proper cilitating graduates for ad- from Telangana’s 1M1B College, Nirmal. The
admissions will now be increase the GER in high- to technical programmes With biannual admissions, planning of resource dis- vanced study pro- Green Skills Academy to names were announced
possible in July-August er education by allowing in a short period of time, students will not have to tribution such as faculty, grammes. attend the eighth at the Grand Finale of
and January-February in technical institutions to they need to wait for a wait for a year in case they laboratories, classrooms, annual 1M1B Activate the Green Skills
keeping with internation- admit students twice an- year for admission caus- miss the first cycle due to and support services. The The writer is Pro Vice-Chancellor, Impact Summit at the Academy - Leveraging AI
Hindustan Institute of Technology &
al standards for both on- nually, as this would ena- ing unnecessary stress. delayed results or perso- move will also allow indus- Science (Deemed to be University) United Nations held at Hyderabad.
line and physical modes. ble better utilisation of in- Admission to the spring nal reasons. As this system tries to conduct campus Padur, Chennai.

Make the break count


T.G. Sitharam as the new NTA chief. Kha-
rola also heads the Nation-
he leak of question al Recruitment Agency

While a gap year helps one grow personally and professionally, T papers for the
NEET and NET ex-
ams have raised concerns
(NRA) that will conduct a
Common Eligibility Test
(CET) for Group C and
it requires careful preparation and meticulous planning among students, parents Group D employee posts in
and educators, and kept all central government es-
Aritra Ghosal the National Testing Agen- tablishments. Further, a
K. MURALI KUMAR

cy (NTA) in the centre of a committee chaired by Dr.


gap year, tradition- row. While this is a serious K. Radhakrishnan (former

A ally viewed as a
break before en-
tering higher education or
issue, it should be seen as
isolated events rather than
as a reflection of the agen-
Chairman of ISRO and
Chairman, BOG, IIT-Kan-
pur) has been appointed to
starting a career, can con- cy’s overall performance recommend reforms to en-

THE WAY
tribute significantly to per- or the integrity of the en- hance exam processes.
sonal growth and profes- tire Indian examination
GETTY IMAGES/ISTOCKPHOTO

sional development, system. The focus should Way forward


especially for those plan- be on addressing vulnera- The situation must be ap-
ning to study abroad.
A study by the Indian
School Counsellors Asso-
bilities and restoring trust
in the agency.
Every system is prone
FORWARD proached with thoughtful
consideration rather than
making hasty decisions.
ciation in 2023 found that to vulnerabilities, but In the wake of the question paper First, the agency should be
72% of counsellors believe what distinguishes a ro- strengthened with a robust
students who take a struc- bust institution is its abili- leaks for the NEET and NET exams, infrastructure and man
tured gap year return to ty to learn from mistakes the focus should be on addressing power to conduct large-
their studies with in- during the gap year. might bring. Emotional re- Internship: Hands-on and implement stringent scale examination. Robust
creased focus and motiva- Whether it’s acquiring silience and physical rea- work experience is crucial measures to prevent fu- vulnerabilities and restoring trust in and rigorous procedures
tion. This indicates that specific skills, exploring diness are key to over- to gain practical skills and ture occurrences. Dissolu- the National Testing Agency (NTA) should be created and con-
the effective utilisation of new cultures, or prepara- come challenges and insights into potential ca- tion of the NTA is not the sultations and evaluations
this period requires metic- tion for future studies, benefit from your year off. reer paths. Internships solution. The uproar over conducted to ensure that
ulous planning and care- having clear objectives Globally, studies show provide a deep under- the leaks should galvanise Strategies of breaches. Further, the the NTA operates with effi-
ful preparation. will guide your activities that students who take standing of industry dy- the NTA to strengthen its Implementing computer- integration of AI in the ciency, transparency and
However, before ex- and help measure your gap years are 10% more namics and offer network- security infrastructure, based tests using emerging evaluation processes can accountability. Continuous
ploring how to optimise a success. likely to be accepted into ing opportunities. adopt fool-proof advanced technologies and creating automate and streamline enhancement of its pro-
gap year, it is essential to the universities of their technologies, collaborate a distributed physical state assessments, minimise hu- cesses is crucial and gath-
understand why students Budget: Investigate op- choice. Develop skills: Digital closely with law enforce- of the computer-based test- man error and ensure ering regular feedback
choose this route. Some portunities that align with Choosing the right ac- courses allow you to ac- ment agencies, and en- ing centres at premier insti- fairness. from students and educa-
students work during this your goals and interests. tivities can significantly quire new skills or deepen hance technological de- tutes across the country Together, these technol- tors can pinpoint areas
time to gain experience Consider the costs asso- enhance one’s resume and existing ones in areas like fences against cyber can significantly enhance ogies not only strengthen that need improvement
and save money, while ciated with different op- prepare you for future op- digital marketing, data threats. the the NTA’s ability to pre- the NTA’s security frame- and drive necessary
others travel to explore tions, including travel, ac- portunities. Here are analysis, or creative de- Before the establish- vent paper leaks. By leve- work but also uphold the changes.
new cultures or study for commodation, and daily some beneficial activities: sign, which are increasing- ment of the NTA in 2017, raging advanced encryp- trust and credibility of the Further, It is vital to esta-
crucial entrance exams. expenses. Create a budget ly important in various there was a thorough con- tion methods, the examination system in In- blish robust support sys-
India’s competitive aca- that accounts for all poten- Volunteering: Engage in professional fields. sultation with educational transmission of exam pap- dia. By implementing se- tems for affected students
demic environment often tial expenditures and in- projects that not only en- experts on the need for a ers can be secured and un- cure, transparent, and and ensure that their fu-
leads students to take a clude a contingency fund hance your interpersonal Hobbies: Pursuing perso- standardised testing body. authorised access and tam- scalable digital examina- tures are not compromised
gap year to avoid burnout for unforeseen skills but also broaden nal interests such as start- Despite recent challenges, pering prevented. Having tion platforms, the NTA due to systemic fai-
before entering demand- circumstances. your understanding of glo- ing a blog, learning a mus- the NTA has a proven track these centres at centrally can uphold the integrity of lures. Such measures are
ing international pro- bal issues. Choose volun- ical instrument, or record of conducting large- funded technical institutes its testing processes, res- essential to maintain the
grams. Guidance: Advice and in- teer opportunities that developing a tech project scale entrance exams with (CFTI) will also instil trust tore trust among stakehol- integrity and reliability of
A 2023 study by the Na- sights from parents, teach- align with your career can lead to significant per- fairness and precision. By among students and pa- ders, and provide equal the exam system while sa-
tional Institute of Mental ers, mentors, or peers goals and passions. sonal development and bringing standardisation to rents. opportunities for all feguarding the interests of
Health and Neurosciences who have taken a gap year showcase your creativity various entrance exams, it Real-time monitoring of aspirants. all stakeholders involved.
(NIMHANS) found that will provide practical ad- Languages: In today’s to potential educators or ensured a level playing the centres using AI-driven The government has al-
The writer is the Chairman, All India
38% of Indian students ex- vice and emotional sup- globalised world, being employers. field for millions of stu- systems can detect anoma- so recognised the gravity of Council for Technical Education
perience moderate to sev- port and help you navigate multilingual is a valuable When considering a dents across diverse back- lies and suspicious activi- the situation and appoint- (AICTE) and former Director,
ere burnout before start- your options more skill. Learning a foreign gap year, weigh potential grounds. ties and reduce likelihood ed Pradeep Singh Kharola IIT-Guwahati.
ing higher education. effectively. language not only boosts benefits against the costs.
Therefore, a well-planned your resume but also im- Reflect on how the activi-
gap year allows for a struc- Flexibility: A gap year of- proves your communica- ties you plan will enhance
tured yet flexible ap- ten presents unforeseen tion abilities in diverse your academic readiness, SAVE THE DATE or M.S or other engineering The Nourishing Schools free modules contain
proach to explore new situations. Being flexible environments. career prospects, and per- 쑽 programmes in India. Foundation has launched a information sourced from
avenues and expand per- and adaptable allows you sonal growth. With proper Tracks: Software three-level Change Catalysts WHO and FSSAI and are
sonal horizons. to seize new opportunities Sports: Participating in planning and the right Unstop, in collaboration with Development Track, course designed to equip available to schoolchildren
Here are some strate- and manage any challeng- sports or coaching can mindset, a gap year can be Flipkart, invites applications Information Security, and schoolchildren with essential nationwide, with an option to
gies to help students make es that arise. help develop leadership a transformative phase in for GRiD 6.0, its Engineering Robotics modern-world skills, promote pay for an e-certificate upon
the most of their gap year: and teamwork skills, espe- your life. Campus Challenge. Deadline: July end health and wellness, and completion of all modules.
Preparation: Prepare cially if they involve orga- Eligibility: Open to students More details at foster positive social change Visit https://t.ly/B2u3e for
Goal setting: Determine yourself for the range of nising or leading teams in The writer is Founder and Director pursuing B.Tech, B.E., M.Tech https://tinyurl.com/yckbpd8y within their communities. The more details.
of OneStep Global
what you want to achieve experiences the time different cultural settings.
CM A ND-NDE
YK
THE HINDU
2 Monday, July 15, 2024

EDUCATIONPLUS Delhi

Take career interest sur- colleges abroad. For Indian and have them reviewed hance your skills and show
veys or use professional colleges, focus on JEE, by teachers or mentors. your dedication to

Path to college Competitive exams:


tools like aptitude tests to NEET, or other relevant learning.
understand your strengths exams. For Indian colleges, inten- Self-led projects: Un-
and interests. College search: Start sify your preparation for dertake personal projects
CAREER CUES researching colleges. Visit entrance exams. or research in areas you
Richa Dwivedi Saklani Class 10: Exploration campuses physically or vir- Financial aid: Apply for are passionate about. This
A timeline for students of Classes 9 to 12 on Sophomore year is about tually, attend college fairs, scholarships and under- initiative can set you apart
etting ready for going deeper into your in- and meet with stand the packages offered from other applicants.

G college might
feel like a huge
challenge but,
with the right plan, it can
be a fun and exciting ad-
how to prepare for the journey ahead terests and making preli-
minary plans.
Take challenging
courses: Choose electives,
additional subjects that
representatives.
Academic focus:
Grades matte so stay fo-
cused on academics.
Recommendation let-
by each school.
Academics: Don’t slack
off! Colleges will look at
your final grades.
Decision time: Once
Test prep: Use the sum-
mer to prepare for compet-
itive exams like JEE, NEET,
SAT, or ACT. Focused study
during this time can signif-
venture. Whether you’re in challenge you and align ters: Ask teachers who you’ve received your ac- icantly improve your
Class 9 or 12, it’s never too with your interests. Con- know you well to write let- ceptance letters, weigh scores.
late (or too early) to start sider pursuing online ters of recommendation. your options and decide
preparing for higher edu- courses. This shows colleg- Provide them with your where you want to go. General tips
cation and your career es you’re serious about resume. Career plan: Revisit Stay organised: Use a
path. Here’s a simple, easy- your education. Extracurriculars: Aim your career plan and en- planner or digital calendar
to-understand guide to Competitive exams: If for leadership roles in your sure your chosen college to keep track of important
help you along the way. you’re considering colleg- activities. Colleges love to supports your aspirations. dates and deadlines.
es in India, start exploring see leadership experience. Seek internships or part- Seek help: Don’t hesi-
Class 9: Basics competitive exams like the Career tools: Use ca- time jobs in your field of tate to ask for help from
This year is all about set- JEE (for engineering) or reer exploration tools like interest. teachers, counsellors, or
ting the stage for success. NEET (for medicine) and interest inventories or job family members. There are
Here’s what you can do: begin preparation. shadowing programmes to Make summers count plenty of resources
Get involved: Join Stay involved: Keep up gain more insight into dif- Summers are a fantastic available.
clubs, sports teams, or vo- with your extracurricular ferent career options. opportunity to get ahead Be yourself: Colleges
lunteer organisations. Ex- activities and look for lea- and make your college ap- want to see the real you. Be
plore your interests and dership opportunities. Class 12: The final plication stand out. genuine in your applica-
start building a list of extra- Career exploration: stretch Internships and part- tions and pursue what
curricular activities. Attend career fairs, sha- It’s now time to wrap time jobs: Gain real-world you’re passionate about.
Focus on academics: dow professionals, or take things up and get those ap- experience in fields that in- Self care: Maintain a
Develop good study habits a career interest survey. plications in. terest you. This not only healthy balance between
and aim for strong grades. Begin narrowing down College list: Narrow boosts your resume but al- school, activities, and per-
Build relationships: your interests. down your college list and so gives you a taste of po- sonal time. Don’t forget to
Get to know your teachers Seek guidance: Meet make note of application tential careers. relax and enjoy high
and school counsellors. your school counsellor or a deadlines. Volunteer: Get involved school!
They will be great resourc- career advisor to discuss Applications: Start in community service. Vo- Take it one step at a
es and future potential career paths. your college applications lunteering demonstrates time, stay true to yourself,
recommender. early. Write your essays commitment and compas- and enjoy the ride.
Think ahead: Consider Class 11: The big year sion — qualities colleges With inputs from Anjana
what you enjoy and what This is the year when you value. Anand
Take it one step at a
careers might interest you. start putting your plans in- Summer programmes:
There’s no need to decide to action. time, stay true to Enroll in summer courses The writer is Founder and CEO,
FREEPIK

Inomi Learning, a Gurugram-based


now; just start exploring. Exams: Take the SAT or yourself, and or camps related to your career and college guidance firm.
Career exploration: ACT if you’re applying to enjoy the ride. interests. These can en- info@inomi.in

Stop and read Shweta Agarwal

or independent
motivated. The best way
to overcome this is to
split your learning task
human interaction.
Don’t feel uncomfortable
or afraid of talking to na-
Be flexible
Though it is important to
have a disciplined sche-
Students must be encouraged to
use the libraries and find the
F learners, learning
a new language
can be beset with fear
into small, measurable
goals.
For instance, instead
tive speakers of the lan-
guage. This will help
build your skills.
dule, allow yourself to be
flexible.
Don’t beat yourself if
and a lack of motivation. of piling up pronuncia- you miss an activity or
information required from the But there are several re- tion lessons and learning What works? online session. Keep re-
books contained in them sources and hacks to get them together, splitting With different ways and minding yourself that
the most out of the pro- them into parts and resources to learn lan- you can always do it the
cess. Here are some tips spending an hour daily guages, figure out what next day and stay motiv-
to help you. helps. works best for you! ated.
If you enjoy watching
Purpose Monitor progress TV shows or movies, Try an online course
One problem is that ma- Tracking your progress turn off the subtitles and Online resources and
FREEPIK

ny language learners do against your goals will see if you can under- self-learning work for the
not have a clear purpose. help you get a feeling of stand the dialogue. basics. When it comes to
Are you learning French achievement. Did you If you are a book- advanced lessons, you
to communicate with
colleagues? Or studying
Spanish to watch movies
without subtitles? Once
On the tip of crack your goal of learn-
ing 100 words a day? You
deserve to feel good.
worm, read a book in the
new language.
If you love cooking, try
a recipe in the new lan-
may require expert gui-
dance.
Also, courses offer a
structured lesson plan
you have the reason, put
it up in your room. This
will give you the intrinsic
your tongue? Reward yourself
Treat yourself when you
reach a milestone. This
guage.
Label the groceries in
the language that you are
that helps you progress
quickly. As they demand
a specific time slot, your
motivation to learn the keep you on track to trying to learn. Try to commitment to learning
language. Tips to help students while learning complete the rest. make the process excit- improves. The assign-
a new language ing and engaging. ments and tests will help
FREEPIK

Routine Connections Integrate the learning fast-track your language


Consistency is key. Set cated time allocated will Set goals Online resources, audio- activities with your fa- goals and milestones.
aside a specific time to help you progress and A difficult chapter in books, videos are all vourite hobby, so it
M.S. Mathivanan there or they sit in the learn the language and make language learning grammar or vocabulary available but nothing doesn’t feel like an extra The writer is the Founder of
M. Balamohan WordBridge Language School
room chatting or playing stick to it. Having a dedi- a part of your routine. may make you feel de- works like a human-to- burden to your routine.
N. Gokarneshan on their mobile phones.
Therefore, it is important
nce, libraries in that gadgets such as mobile

O colleges

dents and teachers and


were
filled with stu-
phones and laptops are not
allowed into the library al-
lowing students to focus on
Gregory J. Dunn

reating innovative
the product and later soli-
cit consumer feedback,
which they then use to re-
This is referred to as Blue
Ocean Strategy, in which
companies are able to gen-
much of the learning pro-
cess happened in this
place. However, with the
the task in hand.
There is a great diffe-
rence between studying in
C and captivating
products is essen-
tial for success today. Most
fine and improve the quali-
ty of their output.
For instance, Amazon
erate value by identifying
markets that had previous-
ly not existed. By effective-
advent of the Internet, li- the classroom, in one’s MBA programmes, unfor- ensures extensive product ly leveraging human-
braries in colleges are al- home and in the library. tunately, rarely emphasise experimentation and en- centred design, product
most empty and students The latter offers the great- the crucial intersection gagement with real cus- managers and designers
spend most of their time est impact and teachers between management, tomers at each phase of the are able to escape cut-
browsing the Web. Apart need to emphasise the sub- technology, and design. development process. This throat competition and
from a lot of this being not tle difference to students While traditional ap- approach has resulted in create innovative new pro-
useful or unproductive, it and encourage them to cul- proaches often prioritise several ideas such as the ducts that add tremendous
has also affected their at- tivate the habit of using the functionality over user ex- “One-Click” ordering sys- customer value.
tention span. library regularly. This can perience, companies in- tem and the Alexa voice Integrating this human-
Browsing the Internet be done by giving assign- creasingly recognise and assistant. centred product develop-
and reading a book in the ments that will involve stu- value human-centred de- ment approach into the
FREEPIK
library are very different dents referring to specific sign. At its core, this ap- Why it matters MBA curriculum helps stu-
from each other. On the books in library. This will proach prioritises people Implementing human- dents understand the com-
web, one tends to get dis- also nurture the habit of and end-user satisfaction FREEPIK centred design can be leng- plexities businesses face
tracted by the many op- reading something that is when developing pro- thy and costly, but it car- while also improving their
tions on display and the
suggestions for related
sites. Whereas, a library
offers a tranquil and se-
not on a screen.
Reading need not be
confined to the curricu-
lum. Teachers must en-
ducts, resulting in offerings
that both meet functional
needs and forge enduring
emotional connections
Design to delight ries many tangible, long-
term benefits for business-
es. By ensuring that
products best represent
ability to apply creative
thinking to real-world busi-
ness challenges. Students
emerge as skilled product
rene environment condu- courage students to read with consumers. user preferences, compa- managers and business
cive to concentration and for their professional re-
Why human-centred approaches to product innovation nies are able to both in- leaders who can assist
focus and stimulates inhe- quirements and for deve- Putting people first needs to be integrated into the MBA curriculum crease their revenue and companies in identifying
rent learning skills. Read- loping oneself and to The foundation for human- win customer loyalty and often-overlooked aspects
ing the book in a quiet spend time in the library centred design is to under- and identifying their needs cusing on user research human behaviour patterns brand recognition. Loyal of product development,
place and taking down im- after college hours. For stand the people who will and preferences and deve- and iterative testing. Ap- when using products; their customers who make re- and are further able to ap-
portant points helps en- those students who are use the end product. In- loping solutions that make ple’s designers are deeply reactions and psychologi- peat purchases comprise ply design thinking princi-
hance one’s memory and preparing for competitive stead of developing an out- a difference in people’s integrated in the compa- cal states can be deter- the heart of sustainable bu- ples to solve complex busi-
learn effectively. This helps exams such as the GATE or come that begins with the lives, and often lead to en- ny’s decision-making pro- mined, along with all the siness and grant these ness dilemmas. A
the student’s performance the UPSC Civil Services Ex- company’s objectives and tirely new product ideas cess, leading to business difficulties they expe- companies a powerful human-oriented mindset is
in a test or exam. ams, this will be of tremen- assumptions, end-user ex- and directions for the decisions that arise natu- rience. competitive advantage. both rare and valuable to
dous help. perience is put front and company. rally from user experience Human-centred design Human-centred design businesses and consumers
Role model Today, there is a general centre in product design. Take Apple, as example and preferences. enables designers to “feel” also facilitates innovation alike, and the product
The teacher also has a role belief that all information This runs counter to the of a company that follows users’ experiences. By sim- and opens new markets. managers and executives
to play in encouraging li- is available on the Internet. traditional approach to this approach. Its pro- Understanding users ulating their perceptions When companies under- who are able to leverage
brary use. Teachers must But the importance of li- product development, ducts, like the iPhone and User-centred design re- and reactions, designers stand product user desires this skillset are much more
serve as role models by us- braries cannot be under- which starts with the com- MacBook, are well-known quires designers to use can empathise with users’ and problems, they can tai- likely to succeed in a rapid-
ing the library for their stated even in this digital pany’s goals and imposes for their ease of use and in- multiple techniques, such challenges and desired so- lor products to address us- ly-evolving global business
work. Though most educa- age. these on consumers. The tuitive design. This is di- as interviews, observa- lutions. This approach re- er needs, sometimes creat- environment.
tional institutions have alternative involves deep rectly associated with Ap- tions, and surveys. With quires ongoing testing and ing entirely new,
mandated a library hour, The writers are faculty at SSM diving into real-life situa- ple’s dedication to putting the help of these methods, refinement. Design engi- previously-unimagined in- The writer is Dean at Hari Shankar
College of Engineering, Singhania School of Business (HSB).
students either do not go Komarapalayam, Tamil Nadu. tions of the intended users human needs first by fo- businesses can understand neers make prototypes of dustries in the process.

CM A ND-NDE
YK

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