Tugas Praktik Mandiri 2

Judul: Memahami Data Untuk Intelijen Bisnis Pemula

Coffee Kito
BY SRI INDRAYAMI

Much of Coffee Kito's success can be attributed to their well-structured BI infrastructure and ability to
make data-driven decisions quickly and quickly. You've probably visited, or at least walked past a
Kito coffee shop at some point in your life - but have you ever wondered how they choose the
location of your favorite shop?
coffee Kito carefully analyzes a number of data points to identify what might make a store location
successful. This includes:
• Consumer demographics
• Population density
• Average income level
• Traffic patterns
• Public transportation hub
• Type of business in the location being considered.

The breadth of this analysis is one factor that contributes to the effectiveness of store-level operations.
But Business Intelligence doesn't stop here.

For example, although most of Kito's coffee menu items are standardized worldwide, menu items and
marketing vary (quite significantly) by region.

For example, a company runs promotions for drink variants, namely:

“ Light roast coffee”
Generally lighter and more citrusy in taste, this is due to the fact that the coffee beans are not
roasted long enough for the oils to penetrate. Our NESCAFÉ GOLD BLEND Roastery
Collection Light Roast is lightly roasted and has aromas of rich honey caramel and toasted
biscuits.
“Medium-dark roast coffee”
Full-bodied and round with a slightly oily surface. Our iconic NESCAFÉ Original blend is a
perfectly balanced medium dark roast
“Dark roast coffee”
NESCAFÉ Dark Roast Gold Mixed Roast Collection is a dark roast coffee with a strong
flavor and delicious cocoa aroma. The seeds will be very shiny with lots of oil and dark in
color

During the heat wave and even started "coffee Kito Evenings" for shops in mixed consumption areas
to serve the community. BI is also involved in coffee Kito's "My coffee Kito rewards" program, which
is leveraged to track consumer behavior and generate tailored customer offers at times when
shoppers are thought to be most likely to purchase drinks. This not only drives sales but also
increases brand loyalty (Kito coffee is able to give their customers what they want, exactly when
they want it).
Kito coffee has been certified halal and has a trade permit.
Thank you for your attention, and don't forget to buy everything
And prove its effectiveness