BUSINESS PLAN

2024

BLOOMERS CRAFTS
"Where Ribbons Transform into Blooms"

Agripa, Jiezi
Capili, Shane Elaine C.
Sebastian, Abigaile

BSHM 3A

Contents
I. EXECUTIVE SUMMARY..........................................4

[Date] 1
 II........................................COMPANY SUMMARY
4
2.1 ORIGIN OF THE BUSINESS NAME................................4
2.2 NATURE OF BUSINESS.........................................5
2.3 FORM OF ORGANIZATION.......................................6
III. Mission Statement:.......................................6
3.2 Mission....................................................7
3.3 Core values................................................7
IV. BUSINESS AND INDUSTRY PROFILE..............................7
4.1 Objectives of the Business.................................7
4.2 Industry Analysis:.........................................8
V. BUSINESS STRATEGY..........................................8
5.1 GENERAL BUSINESS STRATEGY..................................8
5.2 SWOT ANALYSIS.............................................10
5.3 Competitive Analysis Matrix...............................12
5.4 ELEMENTS OF THE LOGO......................................14
VI. PRODUCT PLAN..............................................15
6.1 PRODUCT DESCRIPTION.......................................15
6.2 PROPOSED MENU WITH PRICES.................................16
6.3 PRODUCTION PROCESS........................................17
6.4 QUALITY CHECK.............................................19
6.5 PACKAGING.................................................20
6.6 WASTE DISPOSAL............................................21
VII. MARKETING PLAN..........................................22
7.1 Target Market:............................................22
7.2 CUSTOMER MOTIVATION TO BUY................................22
7.3 Advertising and promotion.................................23
7.4 Pricing...................................................25
7.5 Distribution Strategy.....................................26
VIII. LOCATION AND LAYOUT....................................27
8.1 Stall Layout..............................................27
8.2 Location of the Store /Stall..............................30

[Date] 2
 IX....................................ORGANIZATIONAL PLAN
30
9.1 ORGANIZATION CHART........................................30
9.2 ROLES AND RESPONSIBILITIES OF THE PERSONNEL...............31
9.3 SALARIES AND BENEFITS TABLE OF THE PERSONNEL..............32
9.4 RULES AND REGULATIONS OF THE BUSINESS.....................33
9.5 DISCIPLINARY ACTIONS......................................34
X. FINANCIAL PLAN............................................34
10.1 Stall Business...........................................34
10.2 Manufacturing............................................34
10.3 START UP CAPITAL.........................................34
XI. APPENDICES................................................39
11.1 QUESTIONNAIRE............................................39
11.2 RESULTS OF THE SURVEY....................................41
11.3 PICTURE OF THE PRODUCTS..................................43
11.4 PICTURES OF ACTUAL SELLING AND DELIVERY OF PRODUCTS. . . . .46
11.5 PROFILE OF THE BUSINESS OWNERS...........................47
11.6 WORK OR PARTICIPATION DONE BY EACH MEMBER................50

[Date] 3
 I.
EXECUTIVE SUMMARY

Bloomers Crafts is a small business that aims to serve

customers with handcrafted, handmade satin ribbon flowers.
Bloomers Crafts offered good-value pricing that people and
customers could afford. Bloomers Crafts focuses on giving a good-
quality satin flower. We are selling this satin flower that's
good for celebrating occasions like birthdays, valentines,
anniversaries, Mother’s Day, graduation, etc. as a gift for their
loved ones. Because satin flower is a good presence in any month
of the year.
This business started in January 2024. The business is
owned by a general partnership of three (3) tourism management
students from Holy Cross College of Santa Rosa, Nueva Ecija,
namely Shane Elaine Capili, Abigaile Sebastian, and Jiezi Agripa.
They will act as managers, staff, and cashiers. The skills of the
members show that they can do one thing: craft a satin flower.

The Bloomers Crafts has a Facebook page to promote on

social media to show the different visual looks, colours, and
quantities of flowers where they could choose what combination of
their order they want to have. The potential customer can order
online and see the information that they want to add to their
order, like butterflies and fairy lights. The varieties of satin
flowers we offered were roses, tulips, sunflowers, and garland

II. COMPANY SUMMARY

2.1 ORIGIN OF THE BUSINESS NAME

We chose the name Bloomers Crafts to convey a sense of growth

and creativity in our brand. The word "Bloomers" reflects the
beauty and blossoming nature of our satin ribbon flowers. It
symbolizes the way our crafts bloom into beautiful creations,
much like flowers in nature.

[Date] 4
We wanted a name that is appealing to our target market and
highlight the artistic and delicate nature of our products.
"Crafts" emphasizes the handmade, artistic quality of our work,
ensuring that each piece is crafted with care and attention to
detail. Thus, Bloomers Crafts perfectly represents our dedication
to creating beautiful, handmade satin ribbon flowers.

2.2 NATURE OF BUSINESS

The nature of our business is currently online selling in our

Facebook Page, allowing us to reach a broad audience because we
don’t have a physical store yet. Although, we currently don’t
have a permanent store, we sometimes set up pop-up stalls at
Freedom Park, Cabanatuan City, Nueva Ecija, to engage directly
with local customers and showcase our products.

To facilitate our online sales, we have created a Facebook

Page, named Bloomers Crafts. This platform enables us to reach a
wide audience, as many people are active on social media,
particularly Facebook. By leveraging the popularity of online
shopping, we can easily attract and connect with potential
customers who appreciate the convenience of browsing and
purchasing from their devices. This approach not only helps us
build brand awareness but also provides a seamless shopping
experience for our customers.

Our satin ribbon flowers are careful crafted using high-

quality materials. Each flower is made with precision and care,
beginning with the careful selection of satin ribbons in various
colors. The process involves cutting the ribbons into precise
shapes, then carefully folding and stitching them to create
realistic and beautiful flower petals. Each flower is assembled
by hand, ensuring that every bouquet is unique and of the highest
quality. This dedication to craftsmanship ensures that our
products stand out and meet the expectations of our discerning
customers.

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 2.3 FORM OF ORGANIZATION

The form of organization for Bloomers Crafts is a general

partnership consisting of three dedicated members: Shane Elaine
Capili, Abigaile Sebastian, and Jiezi Agripa. Each partner plays
a vital role in the business, handling management, crafting,
customer service, and day-to-day operations to ensure a smooth
and efficient workflow.

The key difference between our satin ribbon flowers and those
offered by other businesses lies in our unique crafting process.
We meticulously attach each petal one-by-one, ensuring a level of
detail and craftsmanship that sets our flowers apart from others
who often rely on pre-made patterns. This individualized approach
not only enhances the aesthetic appeal of our products but also
allows for greater customization and uniqueness in each bouquet.

By managing all aspects of the business ourselves, we maintain

direct control over the quality of our products and the
satisfaction of our customers. This hands-on approach enables us
to respond quickly to customer needs and preferences, providing a
personalized and attentive service that is at the heart of
Bloomers Crafts.

III. Mission Statement:

3.1 Vision
To become a leading provider of high-quality satin flower
arrangements known for their craftsmanship, attention to detail,
and customer satisfaction.

3.2 Mission
To provide beautifully crafted satin flower bouquets for
weddings, events, and home decor, offering elegance and lasting
beauty to our customers' special moments.

[Date] 6
 3.3 Core values

Quality
To present a good quality of product—to have a good material to
have a good outcome of a product for the customer.

Combination
To Have a good combination of colours or adding fairy lights or
butterflies to have an eye-catching product.

Customer Focused
We aim to meet customer expectations for the visual finish of the
product. To give satisfaction to the customer. To create a eye
catching product of flowers.

IV. BUSINESS AND INDUSTRY PROFILE

4.1 Objectives of the Business

There are many occasions celebrated by people, such as

birthdays, festivals, Valentine's Day, anniversary,
graduation, and parents day. Sending flowers is also a
good choice to give out a present.

 To bring delight to each and every customer.

 To establish a good relationship between our

customers.

[Date] 7
  To provide a long lasting and elegant flowers that
are inexpensive for everyone

4.2 Industry Analysis:

Satin flowers are indeed replicas of naturally

available flowers. The art of crafting satin is so
special that it usually takes more than just a glance to
differentiate satin flowers from natural flowers. Satin
flowers are an excellent substitute for real flowers.
Unlike actual flowers, which inevitably wilt and die,
artificial flowers, with appropriate care, can live for
years. This means the receiver will be able to appreciate
the flowers for a longer period of time and will remember
the gesture for years to come.

V. BUSINESS STRATEGY

5.1 GENERAL BUSINESS STRATEGY

The market for satin flower bouquets is thriving, where

people seek beauty and elegance in their surroundings. However,
with numerous competitors in the market, Bloomers Crafts aims to
stand out by focusing on product innovation and customer
satisfaction.

Bloomers Crafts will continuously develop its satin flower

bouquets to make them the best in the market. This includes
experimenting with new designs, color combinations, and bouquet
arrangements to stay ahead of competitors.

Our primary goal is to satisfy customers by offering eye-

catching designs at affordable prices. We will conduct surveys to

[Date] 8
 understand customer preferences and adjust our product
offerings accordingly.

Bloomers Crafts will conduct surveys in target market areas to

gather insights into customer preferences, pricing expectations,
and design trends. This data will guide our product development
and pricing strategies.

Utilizing social media platforms like Facebook Page, Instagram,

and Tiktok, Bloomers Crafts will build its online presence to
reach a wide range of customers. We will create dedicated social
media pages for the boutique and leverage personal accounts for
additional exposure.
By implementing this strategy, Bloomers Crafts aims to become a
leader in the satin flower bouquet market, known for its
innovation, customer satisfaction, and strong online presence.

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[Date] 10
 STRENGTHS WEAKNESSES
• Our satin ribbon flowers are • Newly Establish
long-lasting compared to real • Some customers may prefer
flowers. real flowers for their natural
• High potential for beauty and fragrance.
customization in terms of • Requires an initial
colors, designs, and investment in quality
arrangements, catering to materials and crafting tools.
various tastes and • Creating high-quality satin
preferences. flowers requires specific
• Lower production and skills and craftsmanship.
maintenance costs compared to
fresh flowers.
• Ideal for a variety of
occasions, including
graduation, birthdays,
valentine’s and home decor,
broadening the target market

OPPORTUNITIES THREAT

• Creating special offers and • Presence competitors from

themed bouquets for special well-known flower businesses.
occasions to attract more • Changing trends and consumer
customers. preferences.
• Providing satin ribbon • Risk of customers preferring
flower bouquets for large real flowers over artificial
events such as weddings, ones.
birthdays, corporate events,
and other celebrations.
• Establishing the business in
areas with little to no
competition from other flower
or specialty shops.

Table 5.1

The SWOT analysis displays the four key factors to be

considered and expected to contribute to the sales and overall
performance of the satin ribbon flower business. It comprises the
business’s strengths, weaknesses, opportunities, and threats.

[Date] 11
 These factors are interconnected and must be addressed
accordingly to maximize their potential.

The business’s strengths, such as the durability and

longevity of satin ribbon flowers, high customization potential,
and lower production costs, should be emphasized, especially when
opportunities arise. By leveraging these strengths, the business
can cater to various occasions, thereby broadening its target
market and driving growth. Additionally, creating special offers
and themed bouquets for occasions and large events can attract
more customers, ensuring consistent promotion of the business's
strengths.

At the same time, attention must be paid to the business's

weaknesses and threats. Being newly established, the business may
face challenges such as customer preference for real flowers, the
need for initial investment in quality materials, and the
necessity for skilled craftsmanship. These weaknesses, along with
external threats like competition from well-known flower
businesses and changing consumer preferences, are inevitable in
any business venture. However, by thoroughly observing and
monitoring these factors, the business can devise strategies to
mitigate their impact.

The company cannot control external factors, but it can

determine which opportunities to seize and which threats to
address. By leveraging keen observation and gathered data, the
business can navigate the link between competition and
inexperience, turning challenges into opportunities for
improvement.

5.3 Competitive Analysis Matrix

Bloomers Crafts Crafts By Mela

[Date] 12
 Strengths  Affordable and  Long established.
Budget  More experienced.
friendly.  Offer various types
 Best location. of satin flowers and
 Customer bouquets.
focused.
 Close to the
target market.
Best sellers and  Satin Rose  Satin Rose
pricing PHP 79/pc. PHP 299/3pcs.

Price  Starts at PHP  Starts at PHP 89.

79.

Location  Freedom Park,  Talavera/Cabanatuan,

Cabanatuan Nueva Ecija.
City, Nueava
Ecija.

Weaknesses  Newly  Order from home.

established.
 Staffs are
less
experience
 Our business
is not as
famous as the
competitors
business.

Bloomers Crafts VS. Crafts By Mela

[Date] 13
 Strengths Comparison:
Bloomers Crafts, though newly established, leverages its
affordability and prime location, which are significant strengths
in attracting budget-conscious customers and those looking for
convenience. Being customer-focused and close to the target
market further enhances its appeal.

Crafts by Mela, with its long establishment and experience,

has built a reputation and trust over time. Offering a wider
variety of satin flowers and bouquets, it caters to diverse
customer preferences.

Best Sellers and Pricing:

Bloomers Crafts offers individual satin roses at PHP 79 per
piece, making it accessible for customers who prefer buying in
smaller quantities. In contrast, Crafts by Mela offers a bundle
of three satin roses for PHP 299, which is more cost-effective
per piece but requires a higher initial expenditure.

Price Comparison:
Bloomers Crafts starts its pricing at PHP 79, making it more
budget-friendly for individual purchases. Crafts by Mela starts
at PHP 89, which may reflect their more established brand and
perceived value.

Location Advantage:
Bloomers Crafts is strategically located a Freedom Park,
Cabanatuan City, a prime spot for attracting foot traffic and
spontaneous purchases. Crafts by Mela operates from
Talavera/Cabanatuan, which may limit its walk-in customer base
but can still serve a broad area through delivery or home-based
orders.

Weaknesses:

[Date] 14
 Bloomers Crafts faces challenges due to its newness in
the market, less experienced staff, and lower brand recognition
compared to Crafts by Mela. On the other hand, Crafts by Mela's
home-based order system might limit its immediate accessibility
and visibility compared to a physical store.

5.4 ELEMENTS OF THE LOGO

Figure 5.1
The Bloomers Crafts logo beautifully captures the nature of
our business. The floral wreath symbolizes the beauty of our
satin ribbon crafts, while the butterfly represents
transformation in our work. The soft and pastel colors convey
calm and creativity. Prominently displayed in a graceful font,
the name “Bloomers Crafts” reinforce our brand identity.

VI. PRODUCT PLAN

6.1 PRODUCT DESCRIPTION

Bloomers Crafts specializes in creating exquisite satin

flower bouquets that add a touch of elegance to any occasion. Our
bouquets are meticulously handcrafted with high-quality satin
fabric, ensuring lasting beauty and durability.

[Date] 15
 Key Features:

Variety of Designs: Our satin flower bouquets come in a

variety of designs, including (Rose, Sunflower, Tulips and
Garland. Each design is carefully curated to suit different
tastes and occasions.
Customization: We offer customization options for customers to
personalize their bouquets according to their preferences.
Whether it's adjusting the color scheme, flower types, or bouquet
size, we strive to create bespoke arrangements that reflect the
individual style of each customer.
Quality Materials: Using only the finest satin fabric and
materials, our bouquets are crafted to perfection, ensuring a
luxurious look and feel that lasts.
Affordable Pricing: We believe that everyone should have
access to beautiful floral arrangements without breaking the
bank. Our bouquets are priced affordably, making them accessible
to a wide range of customers.

[Date] 16
[Date] 17
Type of Satin Per piece 3 pieces 5 Pieces 6 pieces
Product. Bouquet Bouquet Bouquet

Rose ₱79 ₱237 ₱395 ₱474

Tulips ₱99 ₱297 ₱495 ₱594

Sunflower ₱120 ₱360 ₱600 ₱720

Garland ₱30

Adds on Fairy Lights Butterfly per 3 pieces

piece Butterfly

₱20 ₱7 ₱20

6.3 PRODUCTION PROCESS

Figure1. Production Process Flow Chart

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[Date] 19
 Figure 2. Production Process Flow Chart

The owners of Bloomers Crafts agreed to use a flow chart to

illustrate our production process. In a business setting, it is
crucial to understand and remember the appropriate process, which
is why we employ flow charts as a simple yet efficient tool for
comprehending the business workflow. The production process
provides a clear insight and serves as a guide for maintaining an
effective and consistent approach to our business operations.

The process begins with customers placing orders through our

Facebook Page. Once an order is received, we promptly respond and
send the customer a detailed price list of our satin ribbon
flowers. The customer then specifies the type of satin flowers
they want and the desired pickup or delivery date. We compile all
these details into a “List of Orders,” which ensures an organized
and well-arranged system that helps us manage the number of
orders and track the progress of each order.

After finalizing the order details, we proceed with the

production phase, where we create the satin ribbon flowers as per
the customer’s specifications. Once the flowers are ready, we
notify the customer of the completion. At this stage, the
customer can choose between picking up the order or opting for
delivery. If the customer prefers delivery, we inform them about
the additional delivery fee and the payment method via GCash.

To ensure there are no misunderstandings, we require the

customer to send the payment (including the delivery fee) to our
business GCash account before shipping the items. This step is
crucial to avoid potential scams and ensure the transaction is
secure. If the customer chooses to meet up, we arrange a
convenient time and place for the handover and collect the
payment in person.

[Date] 20
 Finally, the
directly to the customer or handed over during the meet-
up, depending on the customer’s preference. This well-defined
process ensures that our customers receive their orders in a
timely and efficient manner, maintaining the high standards and
quality that Bloomers Crafts is known for.

6.4 QUALITY CHECK

To ensure the quality of our satin ribbon flowers, the

owners of Bloomers Crafts have implemented a careful quality
check process. We agreed to create a sample flower with every
batch ordered, allowing us to verify that the craftsmanship meets
our high standards. This sample acts as a benchmark to ensure
consistency in the quality of our products.

Before delivering the orders to customers, the owners of

Bloomers Crafts will conduct a thorough inspection of the satin
ribbon flowers. This involves checking for any defects, ensuring
that each flower is crafted with precision, and confirming that
the colors and designs match the customer's specifications. By
maintaining this meticulous quality check, we ensure that every
bouquet delivered upholds the excellence that Bloomers Crafts is
known for.

6.5 PACKAGING

To ensure the quality of our packaging, Bloomers Crafts has

chosen to use simple brown paper bags for our satin ribbon
flowers. Although our packaging is simple, we ensure that the
excellence of our products makes up for its simplicity. We
believe that our focus on high-quality, beautifully crafted satin
flowers will leave a lasting impression on our customers.
We do not offer different styles of packaging at this time;
our only option is the usual brown paper bag. This choice helps

[Date] 21
us minimize expenses on materials and allows us to allocate
more resources to the quality and customization of our flowers.
By sticking to this practical packaging solution, we can keep our
prices affordable while still delivering exceptional products to
our customers.

[Date] 22
 Sample Packaging

Name of the Business: Mr.DIY

Items to be supplied: Brown Paper Bags
Location: Santa Rosa, Nueva Ecija

6.6 WASTE DISPOSAL

Bloomers Crafts is committed to environmental goal of

supporting the concept of reuse, reduce and recycle. In our
production of satin ribbon flowers, we are committed to
minimizing waste and maximizing the use of materials. The excess
fabric, ribbons, papers, or wrappers generated during our
crafting process are either reused or recycle to create a new
bouquet. This practice not only helps in reducing waste but also
allows us to offer unique and creatively designed products.
We are dedicated to reducing the use of excessive materials,
ensuring that nothing goes to waste unnecessarily. If there are
any materials that we cannot reuse or recycle, we make sure to
dispose of them responsibly.

VII. MARKETING PLAN

[Date] 23
 7.1 Target Market:

Our specific target markets are residents of Cabanatuan

City, non-residents and visitors of Freedom Park Cabanatuan City,
Nueva Ecija. We chose a place that is easy to find and locate:
Freedom Park in Cabanatuan City. This is a place where families,
friends, lovers, students, or anyone else gathers to freely spend
quality time. Availing our hand-made flowers is open for walk-in,
pick-up, and pre-order. Our top-quality flowers are not only
vibrant and durable but also an eco-friendly alternative to fresh
flowers.

7.2 CUSTOMER MOTIVATION TO BUY.

Customers frequently get inspired if they believe each

product is unique and fascinating to be bought appropriate for
those who are looking for a perfect gift for their loved ones our
handmade flowers is far better than those of our competitors
because we provide the best flower that we have. We can motivate
customers to buy our handmade flower through our unique ideas and
creativity. Through this idea it will able to meet customer
expectations and satisfaction. They can also freely personalize
their own bouquets according to their preferences. Also this
product is purely made of satin ribbon that is why this is safe
for everyone and does not trigger allergy issues. And lastly our
customer motivated to buy is thinking that our product is
affordable price because we offer a cheaper price than our
competitors.

[Date] 24
[Date] 25
 This table shows all of our ideas on how to attract and
promote potential customer to buy our product. . This table only
shows following 3 consecutive years on how to promote the
business.

1st Year 2nd Year 3rd Year

January FIRST 5 PERSON FIRST 8 PERSON FIRST 10 PERSON

Get 3% off Get 5% off Get 5% off
(Bought 6 pieces (Bought 6 pieces (Bought 3 pieces
bouquet) bouquet) bouquet)

February Get 5% off 6- Buy 1 Bouquet Buy 2pcs solo

piece set free fairy bouquets (any
w/fairy lights lights & type of flower we
& butterflies butterflies offer), Get 1
(For your next piece of satin
purchase) rose bouquet.
Free Buy 2 take 1 5% off for 2
March butterfly/fairy bouquet order 6 pieces
lights order 6 bouquet
pieces bouquet
Buy 2 take 1 3% off for 3 Free
April bouquet pieces bouquet butterfly/fairy
lights order 6
pieces bouquet

May 3% off 3 pieces 4% off 3 pieces 5% off 3 pieces

bouquet. bouquet. bouquet.

June 5% off 6 pieces 5% off 6 pieces 5% off 6 pieces

bouquet. bouquet. bouquet.

July 6 bouquet free 6 bouquet free 6 bouquet free

Fairy Fairy Fairy
lights/Butterfly. lights/Butterfly. lights/Butterfly.

August Buy 1 bouquet Buy 2 bouquets Buy 2pcs solo

(any type of (any type of bouquets (any

[Date] 26
 bouquet/flower), bouquet/flower), type of flower
Get 1 piece satin Get 1 solo satin offer), Get
rose bouquet. rose bouquet and piece of sat
1 piece of rose bouquet.
butterfly.
Buy 2 take 1 5% off for 2 3% off for
September bouquet order 6 pieces pieces bouquet
bouquet

Free 5% off for

October 3% off for 3 butterfly/fairy order 6 piec
pieces bouquet lights order 6 bouquet
pieces bouquet

November Buy 1 Bouquet 5% off 6 pieces 3% off 3 piec

free fairy bouquet. bouquet.
lights &
butterflies.

December 6 bouquet free Buy 3 pieces Get FIRST 5 PERSON

Fairy 1 Free. Get 3% off
lights/Butterfly. (Bought 6 piec
bouquet)

Loyalty card - Enjoy 50% discount on your 10th purchased,

applicable for single flower bouquet only in any variants.

Valentines promo- The customer who will purchase our flowers

Enjoy 20% off to 1st 30 couples to purchase flower bouquet.

Anniversary coupons - Every customer will receive a coupon during

our business anniversary. They can present the coupon during
their next purchase to claim their freebies.

Sample poster

[Date] 27
7.4 Pricing

We maintain these pricing because we believe they are

reasonable and allow for a wide consumer base. As we knew that
pricing is crucial to every business, we decided to create a
price that can already be served as a promotion for itself. We
used the pricing technique called Psychological pricing. Whereas,
choosing prices that sound appealing to make products seem more
affordable or attractive. As a result of it, customers who are
cost-conscious will choose our product to buy.

The table 7.2 shows the prices per piece, half dozen, and
one dozen of our competitors.
LOCAL BRAND ONE PIECE HALF DOZEN ONE DOZEN
CRAFTS BY MELA P79.00 P299.00 P599.00

P79
Rose

[Date] 28
 P120
Sunflower
P99
Tulips
P30
Garland

7.5 Distribution Strategy

Bloomers Craft's stall will be located in Freedom Park,

Cabanatuan City, Nueva Ecija. The Target markets are the
residents/non-residents and visitors in the municipality of
Cabanatuan, Our specific target market is lovable partners and
gift-giver since the majority of our customers are men, we
heavily target those who are in intimate relationships with our
marketing. The business will implement the highest quality
standards for its product.
Our satin flower bouquet can be purchased through walk in,
pick up, delivery and pre-order. Customer will be cater based on
list of order and reservation.
We strive to ensure that every customer is happy and content
with their purchasing experience, and we are committed to making
things right in the event of any discrepancies. Customer
satisfaction is our top priority, and we are here to ensure that
they will receive the quality and service they deserve.
When Bloomer’s Crafts transitions into a manufacturing
company and has already established a stall in Freedom Park in
Cabanatuan, with regards to delivery, one of the owners of
bloomer’s crafts and will be the one who will deliver the satin
flowers bouquets to their customers. In terms of walk- in, we
have prepared flowers bouquets in the stall that are ready to
purchase and customers can pick-up their orders in our stall. In
the process of pre-order, the orders will be added to our List of
Orders and will be delivered once it is made based on the
scheduled delivery/pick-up. Payments can be in form of cash or
digital/online payment particularly G-Cash.

[Date] 29
VIII. LOCATION AND LAYOUT
The following details are only applicable when Bloomer’s Craft
into a manufacturing company.

8.1 Stall Layout

FRONT VIEW

Back View

[Date] 30
 Cabinet

Paper Bag

Table

8.2 Location of the Store /Stall

[Date] 31
 Our business is currently online because we don’t have a
physical store yet but sometimes we set up pop-up stall at
Freedom Park, Cabanatuan City, Nueva Ecija.
The Bloomers Crafts physical store will be located in Freedom
Park Cabanatuan City, Nueva Ecija along the park where a lot of
people pass by and it is easy to locate that’s why we decide to
build our stall there, and it is easy catch the attention of
potential customers. Bloomers Crafts continues to actively manage
its Facebook page, providing customers with the convenience of a
Facebook page for inquiries. This means that even if customers
are unavailable to visit our physical stall, they can still
connect with us through our online platform.

IX. ORGANIZATIONAL PLAN

9.1 ORGANIZATION CHART

Figure 9.1

9.2 ROLES AND RESPONSIBILITIES OF THE PERSONNEL

1. Manager / Owners

[Date] 32
 The Bloomers
success of their department. They create custom seasonal floor
displays, manage the financial statement, and maintain company
standards related to the visual, quality, and organization of
displays and products. They gather the order online. They are
also the ones who have the rights and manage the final decision.
The one who leads the values and conducts the rules of the
business organization.

2. Craftsmen

In our satin ribbon flower business, craftsmen play a

crucial role in ensuring the quality and uniqueness of each
product. Their responsibilities include meticulously handcrafting
each flower by attaching individual petals, ensuring precision
and attention to detail. They are also tasked with selecting
high-quality materials, maintaining consistency in design, and
innovating new flower styles. Additionally, craftsmen manage the
upkeep of their tools and workspace, collaborate with the team on
custom orders, and adhere to production timelines to meet
customer demands efficiently. Their expertise and dedication are
essential to maintaining the high standards of our products and
satisfying our customers.

9.3 SALARIES AND BENEFITS TABLE OF THE PERSONNEL

Position Salary Benefits Qualifications

[Date] 33
 Manager/Owners (Based on .More .Good with
profit knowledgeable. decisions.
sharing)
.More . Can follow the
experience. rules.

.Making proper
salary and .Good
time. communication.

Craftsmen . Craftsmen . High precision

have the in crafting and
opportunity to assembling
express their individual flower
creativity and petals.
artistic
skills in. Ability to work
every pieceeffectively
they create. within a team,
sharing ideas,
. Often, and cooperating
craftsmen can on larger
enjoy flexible projects.
schedules,
allowing for a . Efficiently
better work- managing time to
life balance. meet production
deadlines.

9.4 RULES AND REGULATIONS OF THE BUSINESS

1. To continue having a good relationship with each other

and with the customer.

[Date] 34
 2.
Respect each other's opinions and listen to each
other's ideas and perception.

3. Anti-discrimination; accept the differences of each

other, even in different color, character, race,
religion, etc., and treat each other without looking
down.

4. Trustworthy: should trust. Each other always believes

that each other's position could be taken.

5. Teamwork: should help each other and do their own

responsibilities, and should have a support system.

6. Communication: communicate with each other; if ever there

is a problem, always talk it out to resolve the conflict.

7. Encourages equal treatment of each other, should always

be fair, and doesn’t have any favorites in the
organization.

9.5 DISCIPLINARY ACTIONS

Proper implementation of the given rules and regulations

shall be observed at all times. The employee who violates the
rules and regulations through verbal and physical means that
affect the mental, emotional, and physical aspects of the

[Date] 35
 business should receive proper treatment. On the
first offense, there will be a warning. A second offense will
require counseling, and if she keeps violating the rules and
regulations, she is permanently terminated from the work. The
dismissal of the employee who violated the rules and regulations
may be decided among other employees through voting.

X. FINANCIAL PLAN

10.1 Stall Business

 The owners agreed to invest their all profit until
they can afford own stall.

10.2 Manufacturing
 Bloomers Crafts become a handmade flower. When Bloomers
crafts grows into have a small machine to cut the satin
ribbon and afford own cart.

10.3 START UP CAPITAL

 Business

Name of Owners 1st Year 2nd Year 3rd Year

Jiezi Agripa ₱1,500 ₱2,500 ₱3,500

Shane Elaine
₱1,500 ₱2,500 ₱3,500
Capili

Abigaile Sebastian ₱1,500 ₱2,500 ₱3,500

Table 10.1

In the First year of the business, the Bloomers Crafts owners

will contributes ₱ 1,500 each. The sum of the capital will be the
budget of the business in the handcrafted satin flowers. The
business continuously growing and handcrafting the customer would
returning and to the new customers.

[Date] 36
 Unit
Equipment Quantity Total Price
Price/Cost

Folding Table 1 ₱1,345 ₱1,345

Metallic Twist Wire 1 ₱69 ₱69

Steel Matting 1 ₱345 ₱345

Tent 1 ₱4,000 ₱4,000

Estimated Sub-Total for

₱5,759
opening
Table 10.2

Basic Equipment for Handcrafted a Satin Flower

Equipment Quantity Unit Price/Cost Total Price

Ribbon ₱120 ₱960

8
(5cm/25yards)

Ribbon ₱150 ₱150

1
(2cm/24yards)

Bamboo Stick 3 (100 pieces) ₱30 ₱90

[Date] 37
 Glue Gun 3 ₱60 ₱180

Glue Stick 4 (60pieces) ₱35 ₱140

Styrofoam 1 ₱80 ₱82

Wrapper 20 (20 pieces) ₱100 ₱2000

Tape 10
₱14 ₱140
Tissue Paper 10 (10 pieces) ₱50 ₱500

Lighter 10 ₱10 ₱100

Estimated total for equipment of Satin Flower ₱4,

Table 10.3

The owners of Bloomers Crafts contribute an equal amount of

capital, workload, efforts, time and so that they agreed to
receive equal amount of profit sharing.
The three (3) owners of Bloomers Crafts will receive 33.33% of
the profit sharing for each of time.

 Sample of Calculation in Estimated Sales

Pieces of
Name of Owners Place Date Flowers & Quantity Sales
Additional

Capili, Shane 1 Pieces

Santa Rosa February 14 16 ₱1,264
Elaine Rose

3 Pieces
5 ₱1,260
Rose
6 Pieces 2 ₱1,088

[Date] 38
 Rose
w/butter
fly &
Lights

Agripa, Santa February 5 Pieces

2 ₱840
Jiezi Rosa 14 Rose

1 Piece
Rose
w/butter 3 ₱297
fly or
Lights
6
Pieces
Rose 1 ₱474
w/Butter
fly
1 Pieces
4 ₱396
Tulips

3 Pieces
Sebastian, Santa February
Rose 1 ₱272
Abigaile Rosa 14
w/Lights

5 Pieces
Rose 2 ₱440
w/Lights

3 Pieces
Rose
5 ₱544
w/Butter
fly
3 Pieces
Rose
w/Lights
4 ₱ 1,168
&
Butterfl
y

[Date] 39
 TOTAL

Table 10.4

Percentage
Capital
of Profit Profit Share (In
Name of Owners Spent (In Sales
Share Peso)
Peso)

Jiezi Agripa ₱ 1,414 ₱ 2,681 33.33% ₱ 1,500

Shane Elaine Capili ₱ 1,414 ₱ 2,681 33.33% ₱ 1,500

Abigaile Sebastian ₱ 1,414 ₱ 2,681 33.33% ₱ 1,500

TOTAL ₱ 4, 342 ₱ 8,043 99.99% ₱ 4,500

Table 10.5

XI. APPENDICES

11.1 QUESTIONNAIRE

The following questions will be used as a basis of the

customers’ preference towards the product and their
satisfaction.
1. Age

[Date] 40
  17 or younger
 18-24 years old
 25-30 years old
 31 or older

2. Gender
 Male
 Female

3. On what occasion are you motivated to buy for?

 Valentine’s Day
 Birthday
 Anniversary
 Mother’s Day
 Others

4. What color do you prefer?

 Light Color
 Dark Color
 Combination of Color

5. What features of our satin ribbon flowers do you appreciate

the most?
 Quality of material
 Variety of colors
 Durability

6. What kind of Satin Flower do you prefer?

 Rose
 Tulips
 Sunflower
 Garland

[Date] 41
 7. How likely are you to purchase satin ribbon flowers
from us again in the future?
 Very likely
 Likely
 Neutral
 Unlikely
 Very unlikely

8. Would you recommend our satin ribbon flowers to others?

 Yes definitely
 Yes, but with reservation
 No, not really

9. What is your preferred method of purchasing satin ribbon

flowers?
 Online (website)
 In-store

10. How satisfied are you with the packaging of our satin
ribbon flowers?
 Very Satisfied
 Satisfied
 Neutral
 Dissatisfied

11.2 RESULTS OF THE SURVEY

To determine the business's acceptability for entering the

market, and because Bloomers Crafts aims to provide service and
product satisfaction to customers, the company decided to conduct
a survey to identify customer preferences, concerns, and feedback
that will be used to guide the development of a business strategy
and improvement.
Out of 52 respondents, the age of the customer is 17 or
younger, or 34.8%.

[Date] 42
. The other bracket, 30.8%, is 18–24 years old. 25% are 25–
30 years old, and the 30-year-old to older group is 9.6%.Our
customers are mostly teenagers and young teenagers.
In gender out of 52 respondents from the female is the most
customer with 55.8%, in male gender has 44.2%.
In number 3, our customer is most motivated to buy on the
occasion of a birthday, with 30.8%. In the other bracket, our
customer bought to us on Valentine's Day with 23.1%. On the
occasion of the anniversary, ours has 15.4%. When it was Mother's
Day, our customer bought us 17.3%.
In the color that customers prefer, 44.2% like the combination
colour of the product and 34.6% like the light colour of the
satin flower. In the dark colour, their customer likes it 21.2%.
In number 5, the customer most appreciates the features of
the satin ribbon flower: variety of colours 48.1%). In other
features, quality of materials has 34.6% and durability has
11.5%.
In number 6, we ask what product our customers like the most:
tulips (34.6%), other flowers like sunflower (30.8%), rose
(28.8%), and garland (5.8%).
How likely are our customers to purchase again from us? Most
of our customers are likely to purchase a product again from us,
with 88.5% and 7.7% being very likely to purchase again in the
future from us.
In number 8, out of 52 respondents, 84.6% would recommend our
product to others, and 15.4% would recommend it, but with
reservations.
Out of 52 respondents, our customer preferred purchasing our
product 50% online and 50% in-store.
Last, how satisfied our customer is with the packaging of
our satin flower product? 88.5% are satisfied and 7.7% are
neutral.

[Date] 43
11.3 PICTURE OF THE PRODUCTS

Rose

[Date] 44
Tulips

Sunflower

[Date] 45
Garland

[Date] 46
 11.4
PICTURES OF ACTUAL SELLING AND DELIVERY OF PRODUCTS

11.5 PROFILE OF THE BUSINESS

OWNERS

Agripa Jiezi T.
Brgy: Soledad, Santa Rosa Nueva
Ecija
jiezelagripa29@gmail.com

[Date] 47
 EDUCATION

COLLEGE
Holy Cross College
Brgy. Rizal Santa Rosa Nueva Ecija

SENIOR HIGH SCHOOL

Dr. Lanting S. College
16 Tandang Sora Ave, Novaliches, Quezon City

JUNIOR HIGH SCHOOL

New Era High School
1128 Tandang Sora Ave. New Era Quezon City

ELEMENTARY
Esing T. Angeles
Soledad Santa Rosa Nueva Ecija
Sebastian, Abigaile R.
San Joseph, Santa Rosa, Nueva Ecija
abigailesebastian12@gmail.com

EDUCATION

COLLEGE
Holy Cross College
Rizal, Santa Rosa Nueva Ecija

Senior High School

[Date] 48
 Our Lady of Fatima
Cabanatuan City, Nueva Ecija

Junior High School

Santa Rosa National High School
Soledad, Santa Rosa Nueva Ecija

Elementary
Severa Valisno Memorial School
San Joseph, Santa Rosa, Nueva Ecija

Capili, Shane Elaine C.

Sumacab Sur, Cabanatuan City, Nueva Ecija
Shaneelaine94@gmail.com

EDUCATION

COLLEGE
Holy Cross College
Rizal, Santa Rosa Nueva Ecija

Senior High School

[Date] 49
 Our Lady of Fatima
Cabanatuan City, Nueva Ecija

Junior High School

Saint Christopher Montesorri School
Rizal, Mabini Santa Rosa, Nueva Ecija

Elementary
San Gregorio Elementary School
San Gregorio Santa Rosa, Nueva Ecija

[Date] 50
[Date] 51
 11.6 WORK OR PARTICIPATION DONE BY EACH MEMBER

Sebastian, Abigaile R.
When our second semester started, our professor in our subject
Entrepreneurship Mr. Gianne Justiniano give us task to think a
business and make a business plan. Our group has three members,
we brainstormed individually and shared our ideas. This
assignment led us to establish Bloomers Crafts, a business
specializing in satin ribbon flowers. Throughout this project, I
actively participated and contributed to the group mentally and
physically. My primary responsibility was part II, the Company
Summary, and part V, the Business Strategy. In addition to these
sections, I also shared valuable insights and contributed to part
VI, the Product Plan. My involvement didn’t stop there; I
consistently offer my thoughts and support across almost every
part of our business plan. I think that we all contributed
fairly/equally in terms of effort, time and financial even though
there are errors and trials our group faced we finish it until
the last part. This collaborative efforts helped us create a
comprehensive and well-rounded business plan for Bloomers Crafts.

Agripa, Jiezi T.
In the past few months, Our Professor gave us a project to
make business plan in the subject of entrepreneurship in tourism
and hospitality industry. Our group is made of 3 members. The
first thing we do is to think of what business we want and how
does it fit in the market after that we share our ideas and
concept on how ti make profits on it. we gain and from that we
choose to have flower shop business crafting a satin ribbon and
we named our business Bloomers Craft. We are having hard time to
manage our time at first because were inexperienced in crafting
the flowers and wrapping the bouquets but the time goes by we
finally manage how to wrap a bouquets. . In doing business plan,
there are lots of effort and ideas you need to put to make a good
work. There are trials and errors that we encountered in doing
business plan from starting a business idea until we finish it.
Everybody have a different parts to share with our business plan,
I actively participated and contributed to the group mentally and
physically.

[Date] 52
As my part I did my best fulfilling my duties in producing
the hand-crafted flowers and wrapping it. My primary
responsibility was part IV Business Industry Profile, VII
Marketing plan, and part VIII Location and Layout. In addition to
these sections, I also shared valuable insights and contributed
to the other part of business plan. We believe that we effort,
very dedicated and eager especially in crafting our handmade
flowers.

Capili, Shane Elaine C.

When our second semester started, our professor in our subject
Entrepreneurship Mr. Gianne Justiniano give us task to think a
business and make a business plan. Our group has three members,
we brainstormed individually and shared our ideas. We give time
and effort to produce products and selling it. We started to
inventory different raw materials in personal sales and online.
Throughout this project, I actively participated and contributed
to the group mentally and physically. My primary responsibility
was part I, the Executive Summary, part III the Core Values, Part
IX Organizational Plan, and the part X, Financial Plan. In
addition to these sections I edit the parts of table and pictures
include to the appendices, promo from advertise and promotion.
Also in producing the product rose, tulips and sunflower. We
believe that we put effort, time and money and all ideas to make
a good product.

[Date] 53