SAMAL ISLAND CITY COLLEGE

Datu Taganiog St., Brgy. Peñaplata, Island Garden City of Samal

Province of Davao del Norte, Philippines
OFFICE OF VICE-PRESIDENT FOR ACADEMIC AFFAIRS

samalislandcitycollege@gmail.com https://sicc.samalcity.gov.ph

COURSE OUTLINE

COURSE INFORMATION:
Course Code: GE 002
Course Title: PURPOSIVE COMMUNICATION
Level: First Year
Semester/Academic Year: 1st Semester, A.Y 2023-2024

COURSE DESCRIPTION:
Purposive Communication is a three-unit course that develops students’ communicative competence and intercultural
awareness through multimodal tasks that provide them opportunities for communicating appropriately to a multicultural
audience in a local or global context. It equips students with tools for criticizing texts and focuses on the power of
language and the impact of images to emphasize the responsibly. The knowledge, skills, and insights that students gain
from this course may be endeavors, their chosen disciplines, and their future careers as they compose and produce
relevant and/or web-based output for various purposes.

Pre-requisite: None Credit: 3 units Lecture Hours: 54 Hours

FACULTY INFORMATION:
Name: Elsie Joy Licarte-Misoles, LPT
Email: joyjoylicarte@gmail.com
Contact Number: 09301482662/09911062078
Office: General Education

Course Content Learning Outcomes Assessment Schedule

UNIT 1
Lesson 01 – Lesson 03
Definition: Purposive
Communication
Goal of the Subject Course
What to expect at the end of the
course.
• Communication processes,
principles, and ethics.
• Communication and Globalization
Local and Global Communication in
multicultural settings.
• Describe the nature, elements, and Quizzes
functions of verbal and non-verbal
communication in various and
multicultural contexts.
Graded
• Explain how cultural and global issues Recitation
affect communication
Prelims
• Appreciate the impact of
communication on society and the world. Graded group
performance
• Determine culturally appropriate
terms, expressions, and images

UNIT 2
Lesson 01 – Lesson 04
Teacher’s

• Local and Global Communication
in multicultural settings.
• Varieties and registers of spoken
and written language
• Communication and aids and
strategies using tools of technology
• Appreciate the impact of observation
communication on society and the world.
Graded
Recitation
• Determine culturally appropriate terms,
expressions, and images
Quizzes
Midterms
• Adopt cultural and intercultural
awareness and sensitivity in
communication of ideas. Assignment

UNIT 3
Lesson 01 – Lesson 04
Communication for various
purposes
1.To obtain, provide, and
disseminate information
2.To persuade and argue
Presenting an Oral Report
Blog Writing vs. Vlog
• Communication and aids and
strategies using tools of technology
Types of Writing
• Convey ideas through oral, audio-
visual, and/or web-based Graded
presentations for different target Recitation
audiences in local and global settings
using appropriate registers
Quizzes
• Adopt awareness of audience and
context in presenting ideas Pre-Finals
Blog Writing
• Present ideas persuasively using
appropriate language registers, tone,
facial expressions and gestures Extemporaneous
/ Impromptu
● Write and present academic Speaking
papers using appropriate tone,
style, conventions and reference
styles

UNIT 4
Lesson 01 – Lesson 06
● Public Speaking
● Communication for across
professions
1) Writing a resume
2) Application Letter
3) Memos
4) Minutes of meeting
5) Business Proposal
• Write and present academic papers Teacher’s
using appropriate tone, style, observation
conventions and reference styles
Graded Writing
● Create clear, coherent and effective Finals
communication materials Quizzes
• Adopt awareness of audience
and context in presenting ideas Graded mock
job interview

Mock Job interview

REFERENCES

Wakat, Geraldine (2018) Purposive Communication; Lorimar Publishing

Barrot, Jessie S., (2018) Purposive Communication in the 21st Century; C&E Publishing
Madrunio, Marilu R., (2018) Purposive Communication using English in Multi-lingual Context; C&E
Publishing
Uychoco, Marikit Tara A., (2018) Communication for Society Purposive Communication; Rex Bookstore
Aquino, Avelina M., (2018) Purposive Communication in the 21st Century Learners; Jodeh Publishing
Ariola, Mariano M., (2018) Purposive Communication; Unlimited Books Library Services & Publishing
Africa, Augusto C., (2018) Purposive Communication in the Now; Books Atbp. Publishing
Magan, Rhodora (2018) Purposive Communication in the 21st Century; Mindshapers Co.
Prepared by: Checked and reviewed by:

ELSIE JOY L. MISOLES, LPT JOLLIE GRACE F. MENDOZA, LPT, MEd-LT

Course Instructor GENED Coordinator

Recommending Approval: Approved by:

DR. REY M. NAVARRO DR. JENNIFER C. GONZAGA

Dean of College Vice-President for Academic Affairs