Alvin Rizkiyansyah

Bandung, Indonesia
Phone: 085157369255
E-mail: alvinrizkiyansyah@gmail.com
Linkedin.com/in/alvin-rizkiyansyah/

Alvin is a graduate from Padjadjaran University majoring in Journalism at the Faculty of

Communication Science with a GPA of 3.55/4.00. I have experience working as a volunteer, event
organizer, and managing a fashion brand business. Currently, I working as an E-commerce Specialist
at Torch.id.
I have skills in e-commerce specialization (Shopee, Tokopedia, and Lazada), performance marketing
(FB Ads, TikTok Ads), organic marketing (social media and SEO), ads marketplace (Shopee Ads and
Tokopedia Ads), and Analysis (Google Analytics). Now, I am ready for the next opportunity.

EDUCATION
PADJADJARAN UNIVERSITY, Bandung Aug 2015 – Jul 2022
Faculty of Communication Science
• Accepted by SBMPTN, Bachelor of Journalism – GPA 3.55/4.00
• Ikatan Keluarga Alumni (IKA) Padjadjaran University achievement scholarship awarded in 2019
• Bank Central Asia (BCA) achievement scholarship awarded in 2018
• KEB Hana Nanum Foundation achievement scholarship awarded in 2017
WORK EXPERIENCE
E-Commerce Specialist at TORCH.ID Jan 2023 - Now
• Successfully achieved 130% of the sales target in October 2023 on Shopee TORCH ID
• Finding a way to boost customer traffic 2-3 times by menfess viral on Twitter
• Maximizing daily product sales targets on the Shopee and Tokopedia marketplace by updating
stock, creating discount schemes, optimizing Shopee and Tokopedia features, and creating
promotional vouchers to attract customers
• Developing promotion strategies to increase Torch.id daily sales on the Shopee and Tokopedia
marketplace, such as optimizing flash sales, bundling products, offering product discounts,
and more.
• Conducting weekly evaluations and reports by analysing daily sales, store traffic, product
views, average order value, and conversion rate to determine the next sales strategies.
• Crafting campaign and promotion strategies for Torch.id in collaboration with RM Shopee
and Tokopedia for events campaign.
• Proficient in using Microsoft Excel, Google Spreadsheets, Microsoft Power BI, and Miro for
data analysis and reporting.
Owner at Pekankita Thrift Jan 2020 – Jul 2022
• Responsible for creating promotion and sales plans by conducting research on the target
market and current fashion trends
• Developing promotional strategies for Instagram ads, Facebook Ads, and Shopee Ads.
• Creating content in photos or videos for Instagram Feed, Instagram Story, Instagram Reels,
and TikTok to increase followers and attract customers.
• Building the brand from 0 followers to the current count of 17,000+ followers since 2020.
Team Leader at Big Bad Wolf Book (BBW) Yogyakarta Jul 2019 – Aug 2019
• Creating promotion and product display strategies for book sales at BBW
• Organizing team tasks to achieve maximum sales
• Responsible to the supervisor for daily sales reports
• Receiving awards for being the best leader and having the best team at BBW Yogyakarta
Internship at CNN Indonesia Biro Jawa Barat Mar 2019 – Apr 2019
• Created news research for the coverage plan
• Tandem coverage with the reporter, created news, responsible for news to Assignment Editor (AE)
• Production Assistant (PA) for broadcasting Reportase Jawa Barat Trans7 and Reportase TransTV
ACHIEVEMENTS AND AWARDS
First Winner – Culture Produk Competition Nov 2020
• Ranked 1st in West Java on Prakarya – Entrepreneurship Category by Ministry of Education and
Culture, Republic Indonesia.

The Best Leader and Team – Big Bad Wolf Book (BBW) Yogyakarta Aug 2019
• Awarded the best leader for being diligent and able to lead a team well
First Winner – Video Broadcasting Competition Atma Jaya University Yogyakarta May 2019
• Create a video vlog for lifting Indonesia’s tourism with millennials in Desa Wisata Kelor
Yogyakarta
First Winner – Advertising Competition by Atma Jaya University Yogyakarta May 2018
• Create a campaign advertising “Setengah Porsi” to reduce food waste in Indonesia

Finalist – Purwarupa Fisik Competition Kemah Budaya Kaum Muda by Ministry of Education and Culture,
Republic Indonesia Jul 2019
• Selected group for the final presentation at Prambanan Temple Yogyakarta
• Create a culture product “Ngintip Budaya” to provide information about the museum tours via
barcode

TOP 6 Finalists – Advertising Competition by University of Indonesia Apr 2018

• Create strategy promotion and redesign concept video advertisement for Campina Ice Cream
LEADERSHIP AND ORGANIZATIONAL EXPERIENCE

Founder, Head of Project – Anglukisah May 2020 – Nov 2022

• Conceptualizer and creator idea of Anglukisah products
• Chosen as the best cultural advancement product in West Java that collaborates with culture,
environment, and social aspects
• Received funding for development from the Ministry of Education and Culture of Indonesia
• Participated in cultural product exhibitions at the Kemah Budaya Kaum Muda (KBKM) in
Jakarta

Head of Department Advocacy – Himpunan Mahasiswa Jurnalistik Feb 2018 – Des 2018
• Provide assistance to students with problems
• Create a forum for discussion between students and lecturers
• Comparative study with Indonesia University of Education, Bandung

Head Project Officer – “Sekolah Media” BEM Fikom Unpad Apr 2017 – May 2017
• Provide lessons about digital media to SMAN 1 Tanjungsari and SMA Al Ma’some Bandung
• Create a curriculum about digital media lesson
• Get a total of 40 students in “Sekolah Media”

Staff Pengabdian masyarakat – BEM Fikom Unpad Kabinet Holistika Feb 2017 – Des 2017
• Fundrasing student Fikom for victims of natural disasters
• Create “Sekolah Media” for the community around Jatinangor

Staff Advocacy – BEM Fikom Unpad Kabinet Bima Sakti Jan 2016 – Des 2016
• Managing social media “Fikom Hi” as a forum for the aspirations of Fikom students
• Facilitate advocacy forum for all HIMA Fikom

PROJECT AND VOLUNTARY EXPERIENCES

Volunteer at Pekan Kebudayaan Nasional Aug 2019 – Sep 2019

• Prepare equipment and oversee traditional games
• Be a referee in traditional games Egrang race
Volunteer at Asian Games 2018 Aug 2018 – Sep 2018
• Maintain the security and cleanliness of the venue so that the athlete is comfortable
Volunteer at Asian Para Games 2018 Okt 2018
• Assist and provide for the necessary of the athlete at the Wisma Atlet Jakarta

LANGUAGES AND SKILL

Languages : Indonesia (Native) and English (fluent)
Skill : Leadership, communication, marketing, digital marketing, communication, event
management and planning, copywriting, FB Ads, Google Ads, Shopee Ads, TikTok
Ads, Google Analytics.
alvin-rizkiyansyah

alvinrizkiyansyah@gmail.com

+6285157369255

PORTFOLIO
DIGITAL MARKETING
BY ALVIN RIZKIYANSYAH
 ABOUT ME
Alvin is a fresh graduate of Journalism communication science. I’m
a creative and passionate person. With experience working as a
volunteer, event organizer, and managing social media for my own
small business.

After finding my interest in digital marketing, I joined BelajarLagi

Digital Marketing Program to learn the set of in-demand skills for
today's era. Being mentored by experts from the top-tier start-up
industry. I participated in 100 hours of interactive classes and
submitted over 25 work assignments across digital marketing
streamlines. I also worked on a mockup project Roti Kupi
Padasuka with the result of CTR over 2%, CPC <1000 and
successfully increase sales by 10% within 7 days through FB Ads. I
am now ready for the next opportunities.
 EDUCATION
BACHELOR OF JOURNALISM, COMMUNICATION SCIENCE.
UNIVERSITAS PADJADJARAN
First Winner Advertising Competition Lumens Award in
Atma Jaya Yogyakarta
First Winner Video Blog Competition in Atma Jaya
Yogyakarta
First Winner Entrepreneurship West Java in Kementerian
Pendidikan, Kebudayaan, Riset dan Teknologi Indonesia
Finalist Advertising Competition Pekan Komunikasi in
Universitas Indonesia
DIGITAL MARKETING CERTIFIED
BELAJARLAGI DIGITAL MARKETING BOOTCAMP
Study digital marketing end-to-end, starting from fundamentals,
performance marketing (FB Ads, GAds) Organic Marketing (Social
Media & SEO), to Analytics (Google Analytics and Data Studio) and
Making Landing Pages and CRM for 40+ with various expert mentors
from the industry as well as working on more than 10 real world
assignments.
 Analytics & Reporting Paid Marketing

SKILL &
TOOLS
PROFICIENCY

Social Media & Marketplace SEO & Content Marketing Customer Relationship
Management Management (CRM)
CERTIFICATIONS

Google Analytics
The Fundamentals Mini Bootcamp Full Stack Digital
Google Ads Display Individual
of Digital Marketing Digital Marketing Marketing
dd dd dd
Qualification dd dd
Certified Certified Certified Certified
Certified
 A mockup group project with a real budget.
Roti Kupi Padasasuka is a franchise business
in the FnB field from the Roti Kupi brand,

ROTI KUPI
which began operating in February 2020,
located in Bandung City.

PADASUKA It sells various kinds of bread flavors at

affordable prices online and offline. This
project includes the usage of Facebook Ads,
Google Ads, and SEO Strategy
recommendation.

FOR THE DETAIL OF CLICK HERE

PRESENTATION
ANGLUKISAH
Anglukisah is a fashion product in the form of scraf,
containing pictures or paintings that tell stories about
culture in Indonesia.

Anglukisah succeeded in becoming the first winner in

the national competition Kemah Budaya Kaum Muda
(KBKM) from the Kementerian Pendidikan,
Kebudayaan, Riset dan Teknologi Indonesia.

FOR THE DETAIL OF CLICK HERE

PRESENTATION
According to reports from United Nation
Environment Programme (UNEP). Indonesia is
the second largest producer of food waste in
the world after Saudi Arabia.
#SETENGAH
#setengahporsi is an idea campaign social
movement for Indonesian people for finished
PORSI
food to reduce food waste in Indonesia.

Idea #setengahporsi succeeded in becoming

the first winner in the national advertising
competition from Universitas Atma Jaya
Yogyakarta.

FOR THE DETAIL OF CLICK HERE

PRESENTATION
RE-BRANDING
COFFEE ICE CREAM

GOOD DAY HULA-HULA

FOR THE DETAIL OF CLICK HERE

PRESENTATION
NGINTIP Ngintip budaya or peep culture is as a new

BUDAYA learning media about cultural stories in the

form of comics that can be scanned via a
barcode.

Idea Ngintip Budaya was successfully

selected as the 137 best ideas out of a total
of 735 ideas about culture. The opportunity
to present them at the Prambanan Temple,
Yogyakarta from the Kementerian
Pendidikan, Kebudayaan, Riset dan
Teknologi Indonesia.

FOR THE DETAIL OF

SCAN ME CLICK HERE
PRESENTATION
 VIDEO BLOG
COMPETITION
In this competition, I was the group leader
and served as the idea drafter and video
narrative text.

The result is becoming the first winner in

the national video blog competition from
Universitas Atma Jaya Yogyakarta.

FOR THE DETAIL OF

VIDEO CLICK HERE
PRESENTATION
SOCIAL MEDIA
BUSINESS
The job responsibilities marketing plan
by doing research on the target market
and also what fashion trends are
happening in a certain period.

Creating photo product, content feeds,

copywriting, stories, and reels on
Instagram to attract consumers.

Determine strategy promotion in

Instagram ads, Facebook ads, and
Shopee ads.

LINK LINK LINK

INSTASTORY FEEDS REELS EVALUATE BOOSTING

TOOLS :
TIKTOK
BUSINESS
Doing research on video trends than
can be used as a reference
Create video concepts and editing
videos for content
Determine the promotion strategy
for TikTok Ads

FOR THE DETAIL OF CLICK HERE

TIKTOK

TOOLS :
 E-COMMERCE
Successfully reached

10.000+ sales
4.9/5.0 rating
In 1 years

FOR THE DETAIL OF CLICK HERE

ECOMMERCE
 PelayananMedis RSA dr. Lie Dharmawan

ARTICLE
Pelayanan Medis RSA dr. Lie
Dharmawan di Pulau Obi, Maluku Utara di Pulau Kei Besar, Maluku Tenggara
(8 – 15 September 2019) (16 – 22 Juni 2019)

Doa, CInta, dan Harapan untuk Leksa Musik Klasik di Era Modern
THANK
YOU!
alvin-rizkiyansyah

alvinrizkiyansyah@gmail.com

+6285157369255