Shatria Putra Dhartia

Jakarta, Indonesia
+6281218021050 • sp.dhartia@gmail.com
linkedin.com/in/shatriaputra

Personal statement
With a proven track record in strategic leadership and business development, I am driven by a
passion for forging impactful partnerships and driving organizational growth. My experience spans
across establishing hyperlocal partnerships, pioneering groundbreaking initiatives, and fostering
collaborative ecosystems. I believe in the power of strategic vision to unlock opportunities and drive
transformation, evidenced by my track record of achieving market share dominance and
spearheading initiatives to digitize government ecosystems. My commitment to fostering authentic
relationships and nurturing talent, combined with my dedication to continuous learning, positions me
to make a meaningful impact within a forward-thinking organization. Whether it's shaping the future of
digital channels or driving innovation in business development, I am ready to embrace new
challenges and opportunities with enthusiasm and dedication.

Key Skills
• Leadership • Business development
• Strategic partnerships • Relationship building
• Strategic vision • Analysis
• Negotiation

Employment History

VP Digital Channel, PT Pos Indonesia

Jakarta
August 2023 – Present

Responsibilities:

• Policy and Strategy Development: Establish policies, strategies, and campaigns to enhance
brand awareness for retail segment courier and logistics products.
• Performance Monitoring and Customer Intimacy: Monitor end-to-end performance, develop
customer intimacy strategies, and provide feedback on operational quality.
• Product Management: Design and oversee the management of courier and logistics business
products, ensuring alignment with customer references and market needs.
• KPI Setting and Monitoring: Set and monitor key performance indicators for the division's
activities.
• Market and Customer Research Coordination: Coordinate brand performance surveys,
market research, competitor analysis, and customer satisfaction index research to inform
strategic decisions

AVP Ecosystem Expansion, LinkAja

Jakarta
August 2022 – June 2023

Responsibilities:

• Strategic Partnership and Business Development: Identify and prioritize strategic partners,
conduct strategic and product assessments to form valuable partnerships, and develop new
 business and monetization opportunities. Manage and monitor company KPIs, transactions,
GTV, users, and revenue.
• Leadership and Team Management: Lead and manage the sales, marketing, and account
management teams, fostering a collaborative culture and ensuring positive interactions with
other departments. Implement strategies to achieve sales targets and business growth.
• Stakeholder Engagement and Compliance: Maintain engagement with stakeholders,
shareholders, and regulators, including Bank Indonesia and OJK, to ensure compliance and
alignment with business objectives.

Head of East Ecosystem Expansion Unit, LinkAja

Jakarta
August 2019 – July 2022

Responsibilities:

• Business Development and Partnerships: Develop new business and monetization

opportunities, establish strategic partnerships, and lead initiatives to digitize the government
ecosystem with Himbara and other state-owned enterprises (BUMN).
• Team Leadership and Strategic Planning: Lead and manage the sales, marketing, and
account management teams, fostering a collaborative culture and ensuring positive
interactions with other departments. Collaborate with the COO to create and implement sales
plans aimed at increasing income, and oversee the annual renewals process to ensure
retention targets are met.
• Market Analysis and Opportunity Identification: Identify new opportunities and markets
through a deep understanding of user needs, and monitor competitive threats to propose
appropriate actions. Proactively engage user communities to drive business growth and
enhance competitive positioning

Head of Business Development, Grab

West Java
April 2018 – August 2019

Responsibilities:

• Hyperlocal Strategy and Project Leadership: Create and implement a hyperlocal strategy to
increase business relevance in West Java. Lead the groundbreaking project to launch Grab
Lounge service, now available at top points of interest (POIs) across Indonesia.
• Business Development and Partnerships: Develop new business and monetization
opportunities, and establish strategic partnerships to accelerate Grab's growth through
initiatives across supply, demand, payment, and technology.
• Strategic Planning and Execution: Play a key role in preparing business and growth plans and
financial models, overseeing their execution by collaborating with cross-functional teams and
the City BD Team..

Regional Business Development Manager, Grab

Bali Nusra & Kalimantan
January 2018 – March 2018
Central Java & DIY
April 2017 – January 2018
Sulawesi
April 2017 – September 2017

Responsibilities:
• Strategic Partnerships and New Business Development: Establish hyperlocal partnerships
with key points of interest (POIs) in tourism, local business groups, government bodies, malls,
hospitals, schools/universities, and hotels. Identify and develop new business opportunities,
 including monetization and incubation initiatives to accelerate growth in supply, demand,
payment, and technology sectors.
• Driver Benefits and Rewards Programs: Develop and maintain partnerships with hundreds of
companies and MSMEs to provide benefits for Grab drivers. Partner with numerous Grab
rewards merchants to enhance driver benefits and rewards programs.
• Cost Reduction Initiatives: Collaborate with businesses to reduce transportation costs through
Grab for Business, implementing strategies to optimize cost efficiency and business
performance.

Area Marketing Development, PT Yamaha Indonesia Motor Manufacturing,

Kab. Tangerang
January 2017 – March 2017
Banten
January 2015 – December 2016

Responsibilities:

• Market Analysis, Sales Strategy, and Dealer Management: Gather and analyze market
information to create effective selling concepts, maintain market sales volume, and achieve
targets for each dealer and model. Lead 22 dealers in Banten and 11 dealers in Kab.
Tangerang, overseeing sales and after-sales operations to achieve targets and profitability.
• Stock Control and Sales Advisory: Manage unit allocation based on stock levels and sales
trends. Provide strategic advice to dealers to enhance selling activities and optimize
performance.
• Market Share Achievement and Network Expansion: Achieved the highest market share of
38% in the Banten area through strategic sales management. Set up new dealers and
sales/service points, successfully opening 21 new networks in Banten and 8 in Kab.
Tangerang.

Business Consultant, PT Astra International Tbk – BMW (Alam Sutera),

October 2013 – December 2014

Internal Auditor, RCTI (PT Rajawali Citra Televisi Indonesia)

November 2012 - September 2013

Accounting, Garuda Indonesia

April 2011 – June 2011

Education

• Bachelor of Economics, Telkom University, 2012.

• SMAN 70 Jakarta, 2008