Curriculum Vitae

ANDRIEADY
Address:
Jl. KH Mas Mansyur Kav 35.
Apt Sudirman Park Twr A 17
Jakarta Pusat

e-mail: andriebryan003@gmail.com
contact: 087872415183 / 08121042116

ABOUT
19+ years of experience in Banking industry, especially in Credit and Debit Card Business
that covers wide aspects in Marketing Usage program, Business Development, Project
Management, Product Development & Features Development, Partnership. Also, holder
certification Bank Risk Management (BSMR) level 2. Moreover, knowledge about customer
experience, KYC, portfolio data management, financial forecasting and SaaS for marketing
business with AI bot.

Has strong-enthusiast, passionate, love to make collaboration, enjoy working with a wide
spectrum of character & diversity, end-result focused & problem solving and also has ability
to quickly understand internal organization, product & marketing strategy, external
competitive situation that will lead to increase profitability, growth to achieve organization’s
target & sustainable.
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EXPERIENCES
PT Akusara Dakara Indonesia (ADI)
Mar 2023 – present: Partnership Head
o Conducting negotiations related to business partnership
o Building and expanding the network with partners entities across
various sectors.
o Propose business proposal, presentation, review agreements.
o Monitoring end-to-end business partnership with all partners
PT Bank OCBC NISP
Jan 2019 – Nov 2021: Usage & Partnership Manager
o Conduct market analysis & data analytic to define suitable
marketing strategy for usage program for credit card & debit card.
o Conduct program proposal, program review, calculate and
budget monitoring to achieve business target.
o Conduct data analytic for broadcast marketing campaign and
program socialization.
o Acquiring merchants, develop campaign & manage budget est
IDR 0.5 Bio.
o Develop installment manual conversion program with various
interest & tenor, regular & tactical basis.
o Increased spending transaction by 20% thru privilege/campaign
from card issuer partner (Visa/Mastercard) via communication
channels above the line (ATL) & below the line (BTL) media.
o Handled multi projects initiative that include:
o Prepaid installment program.
o Recurring program for (Netflix)
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o Prepaid package with benefit of digital voucher, cashback

& 0% installment.
o Develop features of installment conversion thru mobile banking
apps.
o Responsible for managing budget for national program projects,
digital recurring, prepaid installment & prepaid bonus package
partner with Grab est IDR 2.5 Bio,
o Grew cross border transaction up to 30% by collaborating with
regionals OCBC (Singapore & Malaysia)
o Increased engagement with cross-functional teams.

May 2018 – Dec 2018: Acting Card Usage & Partnership Head
o Responsible & managing all marketing program, budget & cost.
o Forecast volume spending and profit & loss for credit card & debit
transaction for EoY 2018.
o Increased engagement with finance team, liabilities team,
customer service support team, operation team, call center team
& other related departments.

Jan 2015 – Apr 2018: National Usage Program Manager

o Grew domestic & overseas spending volume up to 30% thru
attractive programs (cashback, top spender program).
o Grew cross border transaction up to 15% by collaborating with
Regional OCBC (Singapore, Malaysia)
o Increased engagement with card Issuer to promote & leverage
Visa/Mastercard’s privileges/campaign thru above the line (ATL)
& below the line (BTL) media.
o Managing budget of program est IDR 2 Bio & responsible cost
marketing program/campaign & monitoring cost actual vs budget
forecast.
o Set up new travel assistance from scratch to launch & create travel
promotion to boost local & overseas spending.
o Develop & maintain features of SMS push strategy to converting
regular transaction into installment and program registry
collaborating with JATIS.
o Responsible manage volume & revenue from installment
conversion program as to align with annual installment’s target.
o Coordinate with marcom team to develop marketing collaterals
(ATL, BTL).
o Responsible for acquiring new airport lounges, maintain/reviews
all agreements and invoicing process.

Oct 2014 – Dec 2014: Acting Card Marketing Head

o Responsible & managing all marketing program, budget & cost.
o Forecast volume spending and Profit & Loss for EoY 2014.
o Increased engagement with finance team, liabilities team,
customer service support team, call center team & other related
departments.
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Jun 2012 – Oct 2014: Card Marketing & Regional Privilege Manager
o Grew domestic transaction up to 30% by developing national
usage program (top spender program with gadget, car, airline
ticket prizes for the winner) as umbrella marketing to boost all
spending volume as in line with business's target.
o Grew overseas spending transaction by 10% collaborating with
Regional (Singapore, Malaysia).
o Increased relationship with card Issuer to promoting
Visa/Mastercard's privileges/campaign.
o Responsible & manage budget of program est IDR 2 Bio &
responsible marketing campaign, program & monitoring budget.
o Create regularly booklet of privilege promotion.
o Lead subordinate to handle daily operation for redeem gift,
program socialization, weekly report & invoicing process.
o Increased engagement with finance & tax, procurement, call
center, MIS team.

PT Bank Internasional Indonesia (now PT Bank Maybank Indonesia)

Jan 2007 – Jun 2012: Product Development & Bancassurance - Manager
o Develop new Features of Bancassurance product for credit card
that cover:
o Revolving credit (Credit Shield).
o Personal accident.
o Hospital income.
o Increased engagement with existing Insurance partner (Simas
Life, AIA (d/h AIG) & internal parties.
o Successfully collaborate with Wealth Management Division to
shifting existing portfolio bancassurance to new insurance
partner (Prudential).
o Increased engagement with Wealth Management Div, Liability
Div, Compliance Div to get acceptance from Government
regulatory (Bank Indonesia & OJK)
o Increased fee-based income (bancassurance credit card
products).
o Lead subordinate to handle program socialization, reports of
claim (weekly/monthly), collect documents of claim, invoice
processing to finance.

Jan 2003 – Des 2006: Product Development & Card Features – Ass. Manager
O Conduct market analysis, do business requirement to IT business,
working closely with System team, do User Acceptance Test with
system team, do card mailer test with card processing unit.
O Conduct proposal business to management, conduct product
brief presentation & work closely with advertising agency.
O Increased engagement with card Issuer (Visa/Mastercard) that
related to agreement documentation & business requirements of
new card.
O Develop & successfully launched new product of credit cards
(MC2 card, INFINITE card).
O Develop new Features (Bill Payment, Mileage programs, IVR
phone banking).
O Increased relationship with vendor of card, printing partner,
Internal parties & Advertising Agency.
 Curriculum Vitae

O Acquire potential merchants (existing/new) to support privilege

of new credit card.

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FORMAL EDUCATION
1998 – 2000 Master Degree (S2) - International Business
University of Wollongong – Australia NSW
1991 – 1997 Bachelor Degree (S1) – Keuangan & Perbankan
STEKPI School of Economics, Finance and Banking - Jakarta
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LICENCES & CERTIFICATIONS

LEVEL-2 Bank Risk Management (BSMR)
LEVEL-1 Bank Risk Management (BSMR)
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COURSES / TRAINING
2019 Refresh UKMR Level-2
2018 Operational Risk Partner Workshop
2014 Change Management
The 7 habits of Highly Effective People
Planning & Execution
2012 Personal Leadership
2007 Change Management
2003 Seminar Merk-merk paling Top
2002 Chartered Financial Analyst Level-1
1998 Academic English – INSEARCH Sydney Australia
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COMPUTER LITERATE & LANGUAGE SKILL

Microsoft Office Tools (Words, Power points, Excel)
Windows 11, Cardpac creditcard application
English – verbal & written
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