DAVID PAULA
Profesional
Summary
Lead several initial project
from e-wallet product to
financing project for B2B
Market at JD.ID.
6 Years’ experiences in
Fintech Industry.
As 10 initial team at one of
Indonesia’s
Fintech Unicorn. Running
multiple project development
from installment without credit
card as a payment method to
offline retail projects.
As part of the initial business
team at a Local Peer to Peer
Company with a scope more
focusing on developing
business partnership
BNPL(Buy Now Pay Later)
product.
And 2 years of experience in
the
Ecommerce Industry from
acquisition to Account
Management.
Work Experience
Jindong Indonesia Pertama (JD.ID)
Business Operation & Strategic Lead
August 2022- January 2023
 Led the initiation of a high-impact Supplier and Distributor Financing
Project with projection growth to B2B’s sales up to 50% YoY
 Ensured the optimization of the supplier financing initiative
 Demonstrated exceptional skills in sourcing by identifying and securing
10 reputable banks and 10 prominent P2P ( peer-to-peer) companies as
suitable partners for the distributor financing and supplier financing
projects.
 Proactively managed partnerships with both a government bank and an
international private bank, establishing a strong foothold in the supply
chain financing domain and fostering collaborative relationships to
drive the success of the projects.
Skye Sab Indonesia ( JD.ID’s subsidiary Company)
Business Development & Operation Lead
January 2022- June 2022
 Spearheaded end-to-end preparation of business and operations,
ensuring seamless collaboration between the technical team and the E-
Wallet's stealth project.
 Developing a comprehensive transaction flow for the E-Wallet within
the existing e-commerce ecosystem, guaranteeing smooth and efficient
user experience.
 Established strategic partnerships with third-party vendors, fostering
mutually beneficial relationships to enhance the E-Wallet project's
capabilities
 Conducted thorough market research to gain valuable insights, enabling
informed decision-making and positioning the E-Wallet project for
success.
Indodana ( Cermati Fintech Group)
Senior Business Development Manager
January 2020 – December 2021
 Spearheaded the business development team since early 2020, with a
primary focus on developing the Indodana BNPL(Buy Now Pay Later )
product in collaboration with various partners.
 Developing 40% range of merchant partnership growth from all
partners at the end of 2020 including Tokopedia, i-lotte(now known as
i-style), Hushpuppies, Hoops Indonesia, etc.
 Effectively managed partnerships with prominent offline merchants,
including CGV, Erajaya, Gramedia, Berrybenka, KCG Group, and
others, expanding the reach and adoption of of the BNPL payment
option in the market.
 Cermati ( Cermati Fintech Group)
Education Senior Strategic Initiative
January 2019– December 2019
Mercubuana University  Leveraged Cermati's core expertise as a financial aggregator platform to
expand its range of products and establish custom insurance
Bachelors of Communication
partnerships.
Science  Managing the project partnership between online partners such as
2014-2018 Blanja.com, CGV, DANA Group (include Tix.id), Blibli,Passpod,
Trusting Social Group, etc.
Contact  Demonstrated effective collaboration and coordination skills to ensure
the seamless integration of Cermati's financial aggregator platform with
Mobile: the online partners, facilitating the offering of enhanced insurance
options to the customers.
+628998242240
E-mail:
david.paula06@gmail.com Akulaku Indonesia
+628998242240 Senior Business Development
E-mail: October 2017– December 2018
david.paula06@gmail.com  Successfully developed a partnership for the installment without credit
card payment option, now known as the BNPL(Buy Now Pay Later )
payment option, with leading platforms such as Blibli, Shoppe, JD.ID,
and Tiket.com.
 Managed and fostered partnerships with these prominent e-commerce
platforms to enable the implementation and adoption of the BNPL
payment option, expanding customer payment flexibility and driving
business growth to 110% YoY
 Led an offline project focused on running vertical products in the
supply chain, specifically targeting "Warung" businesses. and managing
4 offline District Managers as direct report subordinates with 7 offline
sales teams.

Senior Merchandiser
March 2016 – September 2017
 Part of the pioneering team of the first 10 members in Indonesia,
involved in developing a comprehensive concept from scratch that
bridged financing and marketplace schemes for the benefit of merchants.
 Successfully managed a portfolio of 100 merchants in the first year and
a half, overseeing their operations and facilitating the listing of over
1000 SKUs (Stock Keeping Units) on the marketplace platform.

Bhinneka Mentari Dimensi (Bhinneka.com)

Key Account Merchant Manager
December 2015– February 2016
 Achieved total 55% growth as the dedicated point of contact for
merchant key accounts, including Erayaja, TokoPDA, Fonel,
Wellcomshop, ensuring optimal visibility and sales performance for
these key accounts.
 Developed and executed weekly content promotions, driving customer
engagement and increasing sales by 15% growth MoM.
Merchant Acquisition Specialist
March 2015 – November 2015
 Part of the initial team of business expansion marketplace.
 Achieved and exceeded targets and quotas 20 merchant per month and
making a significant impact on the overall success and expansion of the
platform.