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    1 views40 pages

    Published MIHM306 Study Guide S1 2024 1

    Uploaded by

    Humagain Basanta

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 40

    QAMS| MIHM306 Study Guide| 2.

    1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    Generative Artificial Intelligence (GAI) tools, including ChatGPT, may be used at ICHM in
    a submitted assessment task. The following key points must be considered:

    • GAI can be used to guide the student in their research. It cannot be used to provide their
    text. I.e., copy and pasting or paraphrasing from the AI generated output.
    • GAI can be used to research and inform the student’s assessment.
    o No different from any other resource.
    o Used to clarify complex ideas.
    o Students are still required to use critical thinking and referencing skills.

    • Students must provide an acknowledgement of (a reference to) any GAI tools.

    Please refer to the CDU Harvard referencing guide for the correct formatting information.

    Students must review the Academic and Research Integrity Policy.

    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
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    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
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    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
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    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
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    Min/max references Y N

    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
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    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
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    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    Armstrong, G & Kotler, P 2020, Marketing: An introduction, 14th edn., Pearson.
    Buttle, F & Maklan, S 2019, Customer Relationship Management, 4th edn., Routledge.
    Buttle, F, Bowie, D, Brookes, M & Mariussen, A 2017, Hospitality marketing, 3rd edn., Routledge.
    Dawson, C & Meehan, S 2021, The Customer Copernicus, Routledge.
    DeLisi, R, & Michaeli, D 2021, Digital Customer Service: Transforming Customer Experience for an
    On-Screen World, 1st edn., John Wiley & Sons.
    Goldenberg, BJ 2015, The definitive guide to social CRM: Maximizing customer relationships with
    social media to gain market insights, customers, and profits, Pearson.
    Kumar, V & Reinartz, W 2018, Customer Relationship Management, Concepts, Strategy and Tools,
    3rd edn., Springer.
    Prior, DD, Buttle, F & Maklan, S 2024, Customer Relationship Management: Concepts, Applications
    and Technologies, 5th edn., Routledge.
    Spector, R & Reeves, BO 2017, The Nordstrom Way to Customer Experience Excellence: Creating a
    Values-Driven Service-Culture, 3rd edn., John Wiley & Sons.
    Teixeira, TS & Piechota, G 2019, Unlocking the Customer Value Chain, Crown Currency.
    Thompson, H 2015, Who stole my customer? Winning strategies for creating and sustaining customer
    loyalty by Harvey Thompson, 2nd edn., Pearson.

    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    •

    •
    •
    •
    •

    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024


    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G
    QAMS| MIHM306 Study Guide| 2.1 | Feb 2024
    ABN 64 080 984 738 | TEQSA Provider ID PRV12099 | CRICOS Provider No. 02914G

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