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Amritesh Mcom New Project
It is against this background that Suparna (2017) argue that robust conversation is
essential to any group's success - whether or not it is a small operation or a
multinational corporation. Potent verbal exchange is a valuable point for human
useful resource leaders.Martin etal (2011)states that every employee and manager
believe that communication is essential to the success of any company. Employees
and managers should be prepared to examine and solve problems that will lead to
growth and development of the organization. Hence, Chukwuka (2015) argue that
low morale, poor productivity, interpersonal conflicts and excessive turnover are
side effects of poor communication.
The ability to communicate is an essential life skill and one that can only be
continually developed (Paul and Helen, 2013). It is a general belief that no group
can exist without communication. Only communication can successfully aid the
completion of any task or business transaction that requires more than one person.
The process of communication therefore involves imparting or exchanging of
information by speaking, writing, or using some other medium (CIPM, 2007).
Meaning
HR communication is a two way process that involves information being sent from
HR to employees and from employees up to HR. Employees who feel their voice is
heard are 4.6 times more likly to be empowered to perform their best work, a 5%
increase in employee engagement can lead to a 3% jump in revenue. This paper
therefore intends to ascertainthe existence of any substantial relation between
communication and employee’s performance in organisation management.This is an
explanatory research builton perceptions drawn from the analysis of the existing
literature of various scholars documented in journals, periodicals and books
connected to communication and human resources management so as to examine
the connection between communication and human resource management.
Contemporary thoughts and writing of experts on communication and human
resource management were also reviewed through internet sources. To this
extent13 books, 4 Journal articles and 9 internet materials were reviewed for the
study. The research findings will help human resource practitioners, administrators
and business managersto acquire useful information and knowledge on the
application of effective communication as an organizational strategy for increased
productivity and sustained growth.
Definition
According to Akindele (2007), communication is simply the transmission of
information from one place to another. It is information sharing in which the
recipient understands how the message is intended to be delivered. Although this is a
simple definition, it includes more than passing along factual data. It involves
sharing ideas, beliefs, and opinions. It's a two-means process between sender and
receiver. On their part, Bello-Imam et al (2007) explained that communication is the
sharing or exchange of ideas, meanings and experiences by employers, employees,
and other stakeholders of an organization-a matter of a two-way interaction in which
they constantly exchange positions as sender and receiver, not a one way process in
which a person, like the management of an organization is the sender all the time
and the employees are at the receiving end all the time In the same vein, CIPM
(2007) sees communication as the process through which an individual gets others to
understand what he feels, thinks, wants and needs, accept them and take action if
necessary.
Scolt and Mitchell (1976) considered that the conversation was between two or more
people to be transmitted and agreed upon. The person which transmits the message
is called the transmitter, while the recipient is the person receiving the knowledge.
Communication is an activity, skill, and art that incorporates lessons learned across a
wide spectrum of human knowledge (Paul and Helen, 2013). It is in the light of this,
that Obilade (1987) agreed that communication is the bond that hold a society
together, without which there would be no coordination, no cooperation, and indeed
no social organization. It is in this direction that Bello-Imam et al (2007) assert that
communication is a vehicle which allows employers and employee opportunities to
recall the past, think of the present, and plan for the future. The ability to
communicate is an essential life skill and one that can be continually developed. It is
easy for persons who are good communicators to develop empathy and confidence
with others. They adapt to the audience and the situation they are being presented by
their communication style. The following model thus shows an organization's
communication flow:
Communication is a two-way
process
For the purpose of this paper, the authors see communication as a two-way approach
to mutual methods of understanding (verbal or non-verbal), in which participants
exchange (encode - decode) information, news, ideas and feelings while also
creating and sharing their meaning. This aligns with Scolt and Mitchell (1976)
submissions that Communication entails a multiple process which could be between
two or more people who shares information. From the foregoing, we can assert the
following characteristics of communication.
- At least, two people must be involved for communication to happen: one person
to send the message and the other person to receive it.
- It involves shared meaning.
- Communication involves the use of symbols like word, sound, numbers, letters
and gestures.
- It requires skills in writing, reading, speaking, gesturing and listening.
Functions of Communication
In any organization, effective communication is very important. It enables the
organizational process of Notifying, convincing and encouraging. In order to
achieve great performance, workers must have excellent organization’s verbal
exchange competencies. Hence, Oribabor (2004) opined that communication serves
four major purposes in organizations: control, motivation, emotional expression, and
information. The idea of giving information and data within an organization is to
make it possible to employees to complete their work effectively. Information is
knowledge and knowledge ensure that a worker is aware of the principles and
systems of a group. If workers are fully trained, job insecurity is also eliminated.
Communication acts to control member behaviour in several ways.
Source: Authors
Apart from controlling, Communication also encourages motivation in clarifying
who to do what, how to do it and the employees to do it. This help to improve their
performance. Also, communication provides the opportunity for employees to
release their emotional expression of feelings and for the fulfilment of social needs,
(Bello-Imam et al 2007). Communication facilitates the role of decision making by
supplying information for the individuals and groups to base their decision. It does
this by communicating data in order to identify alternatives and evaluate them.
CIPM (2007) further amplified the following functions of communication:
The sender
The receiver
The message
The medium
The channel
The context
Feedback
Source: Authors
1. Sender:The sender or the communicator is the person who initiates the dialog
and has conceptualized the idea that he intends to bring to others.
2. Encoding:The sender begins with the encoding system where he uses targeted
phrases or nonverbal approaches comparable to symbols, indicators, physique
gestures, etc. To translate the knowledge into a message. The sender’s talents,
advantage, perception, history, talents, and so on. This has a nice effect on the
success of the message.
3. Message:Once the encoding is finished, the sender gets the message that he
intends to deliver. The message can also be written, oral, symbolic or non-verbal
corresponding to body gestures, silence, sighs, sounds, and so forth. It could also
be some other signal that triggers the response of a receiver.
4. Communication Channel:The Sender chooses the medium through which he
needs to deliver his message to the recipient. It must be selected carefully so as to
make the message strong and effectively interpreted by using the recipient. The
alternative of medium is determined by the interpersonal relationships between
the sender and the receiver and in addition on the urgency of the message being
despatched. Oral, digital, written, sound, gesture, and many others are one of the
crucial typically used communique mediums.
Source: Authors
Importance of Communication
According to Christopher (1997), The main functions of the management, i.e.,
planning, organization, leadership and monitoring, are a product of efficient
communication by the managers of organizations. Communication helps managers
to perform their jobs and responsibilities. Communication serves as a foundation for
planning. All the essential information must be communicated to the managers who
in-turn must communicate the plans to implement them. Organizing also requires
effective communication with others about their job task. Similarly, leaders as
managers must communicate effectively with their subordinates to achieve the team
goals. Controlling is not possible without written and oral communication (Onwuka,
1964). Apart from facilitating the building of employee trust, Brian and Wendy
(2003) opined that good communication equally preserve relationship, support
collaboration, engender team spirit, reduces ambiguity and enhance clarity of
purpose. It is against this backdrop that Hasson (2012) enumerated the following
key importance of communication to HRM:
Oral Communication
Oral communication involves speaking with employees on a one-on-one basis and
this is especially common and very significant and as such must be done effectively.
Some forms of oral communication include but are not limited to:
One-on-One
Public Address (P.A) Broadcasts
Shop-floor Talks
Work Councils and Committees
Induction Lecture
Staff Conferences and Meetings
Speak-up Schemes
Written Communication
Written communication can take many forms and to communicate effectively,
senders should compose messages using precise, simple and well written grammar.
When written information is too long, it can result in information overload which
will in turn lead to ineffective communication as the sender's message may not be
understood by the receiver as intended. Some forms of written communication
include;
Ideas Box
Documentary Film/Slide Presentations
Memos
E-mails
Faxes
Electronic Bulletin Boards
Formal Reports
Invoices
Telephone Message Reminders
Notes
Effects of Communication in HR
• Employees feel a sense of responsibility as they see themselves as part of the
organization (sense of belonging).
• Management understands the employee better and can find ways of making the
working environment better for the success of the organization.
Benefits of Communication in HR
• Employees understand the corporate policies of the organization, core values,
culture, mission, vision.
• Keeps employees informed of what is happening in the organization
• Employees appreciate and support employee benefits
• More dedicated and committed employees
• Needs of employees are known and makes for better employee development
Creates a better working environment which encourages maximum
productivity
Why is Effective HR Communication Important?
Effective HR communication is important because communication is the means
through which HR can achieve its responsibilities for the success of the
organization. It is important to note that employees possess a wide range of field
experience which include; background, knowledge, beliefs, etc. The field experience
affects the way information is decoded and as such, effective communication is
important to ensure that every employee gets the right message and is on the same
page in terms of understanding to guarantee the successful running of the
organization. Effective communication ensures that HR develops and sustains a
smooth running of work teams by organizing and directing employees, coordinating
and controlling their activities. These can be summarized into ensuring;
• Establishment and dissemination of relevant information
• Influence employees through motivation, sensitization and mobilization
• Using instructions, directives and control to activate employees
HR Communication techniques
According to Akindele (2007), Communications experts believe that a range of
media and techniques of effective employee communication can help employees
increase their productivity by making them have a sense of belonging, give them
emotional security, recognize them and provide an environment with open
communication.
These media and techniques include;
a. House Journals-magazines, newspapers, newsletters/bulletin. They periodically
communicate information and decisions from management to employees and
the concerns of employees to management through question and answer
features. The objective is to provide a means of feedback.
b. Notice Boards To give all personnel the same information at the same time
c. Videotapes and Closed-Circuit TV This has the added advantage of the face-to-
face communication which will bring a closer understanding between
management and staff
d. Ideas Box Staff are invited to place ideas, suggestions and complaints, or
comments.
e. Staff Conferences and Meetings Helps to unite staff and create good
management-employee relations.
f. Staff Events Parties, outings, sports events, anniversary dinners which include
family and friends also help to cement good employee relations
g. Works Councils and Committees Participation or involvement of employee
directors on the boards of works council and committees enables them to
understand what is going on in the organization and help them influence the
management of the organization.
Importance of HR Communication
Generally, Communication can be a tricky concept to master within an organization,
particularly one with complex levels and multiple issues (Paul and Henry, 2013).
When all parts of your organization communicate smoothly, it can improve
workflow and overall productivity. Paul and Henry (2013), therefore canvassed the
following as the importance of communication to HRM:
Discursion of Findings
The management of organization deals extraordinarily and largely with both internal
and external communication issues. Scholars identified anddescribes a number of
different areas and methods wherecommunication is invariably connected with
effective management of human resources.Nonetheless, the paper observed that
most of them analyzed communication from a very narrow perspective and forget
about the overall effect of verbal exchange on the effective performance of
organizational human resources.
References
Gairola, B.K., Chandra, M., Mall, P., Chacko, J.G., Sayo, P. and Loh, H.
(2004).Information and Communication Technology for Development: A Source
Book for Parliamentarians. Accessed from: www.apdip.neton 27 April 2017.
Martin, M., Whiting, F. & Jackson, T. (2011). Human resource practice, (5th ed.).
London: CIPD House.
Singh, A. (2005). Public Administration: Roots and Wings. New Delhi: Galgotia
Publishing Company.