UCCC Marketing Pack

1. Brand Awareness

A. Amplify
You can create and publish professional, impactful online ads to promote your business and
products.

Note: We don't need this. We can create and run our ads without using this platform.
B. Referral partner campaigns
- Digital and print assets available in the collateral catalogue (including a brochure to help
build new partnerships)
-Love Your Landlord campaign to target investors who might benefit from refinancing

Note: This might be useful for us to build partnerships and target investors or clients.

2. Online Visibility and Searchability

 Google Business Profile (local SEO solution)

 Chatmeter - Local SEO solution

Note: Creating, managing, and optimising a business profile is highly helpful, ensuring that we
remain easily accessible and visible.

3. Lead Generation

 My Lead Generator (personalised online funnel)

Note: This personalised online funnel will also help us gather more leads aside from the ads we will
be running.

4. Content Creation
 Assets
 reviewr - review manager (review management solution)

Note: Their ability to generate various types of content such as graphics, infographics, short-form
and long-form videos is impressive. However, my only concern is the payment terms. They requiring
us to pay for the entire 12 months upfront.

It would be greatly beneficial if we could negotiate a different payment scheme. If that's not
possible, if they are open to assist us with content ideas while we handle the content creation
ourselves.
5. CRM

 MyCRM
 ActivePipe (Email and SMS communications)

ActivePipe Overview

ActivePipe is specifically tailored for professionals in the real estate sector, including agents, brokers,
and property management teams.

Features:

 Lead Nurturing: Provides tools for lead nurturing, automated email campaigns, and
personalised content delivery to engage potential clients.
 Data Insights: Offers analytics and reporting features to track the performance of
marketing campaigns, providing insights into user interactions.
 Automation: Includes automation features to streamline marketing processes and
communication with leads.
  Integration: May offer integrations with popular Customer Relationship Management (CRM)
systems and other real estate tools.
 Personalisation: Focuses on delivering personalised and relevant content to leads, aiming
to enhance user engagement and conversion rates.
 User-Friendly: Aims to provide a user-friendly interface to facilitate easy navigation and
utilisation of marketing automation features.

Note: This is also a great help with us like the Zoho CRM, where we can nurture our leads.

Website On-Page Audit

On-Page Elements:

 The website lacks relevant page titles and meta descriptions for each page. It is important to
optimise these elements with targeted keywords to improve search engine visibility.
 The content on the website appears to be thin. It is recommended to add more informative
and engaging content on each page to provide value to users and search engines.
 The website does not have header tags (H1, H2, etc.) properly implemented. Properly
utilising header tags can help search engines understand the structure and hierarchy of the
content on the page.

Technical Factors:

 The website has a slow loading speed. This can negatively impact user experience and
search engine rankings. Consider optimising images, leveraging browser caching, and
minimising JavaScript and CSS files to improve load times.
 The website is not mobile-friendly. With the increasing use of mobile devices, it is crucial to
have a responsive design to provide a seamless experience to mobile users and improve
search engine rankings.

Content Quality:

 The website lacks unique and keyword-rich content. It is essential to create original and
engaging content that incorporates relevant keywords to improve search engine rankings.
  The website does not have a blog or news section. Creating a blog to regularly publish
informative articles related to loans, mortgages, and financial topics can help attract organic
traffic and establish the website as an authority in the industry.

Backlinks:

 The website has a low number of backlinks from authoritative websites. Obtaining high-
quality backlinks from reputable sources can significantly improve search engine rankings
and increase website visibility.

Recommendations (On-Page):

 Conduct keyword research and optimise page titles, meta descriptions, and header tags with
relevant keywords.
 Improve website load speed by optimising images, leveraging browser caching, and
minimising JavaScript and CSS files.
 Implement a responsive design to ensure the website is mobile-friendly.
 Create high-quality and informative content on each page, focusing on relevant keywords
and providing value to users.
 Establish a blog section to regularly publish articles related to loans, mortgages, and
financial topics.
 Develop a backlink strategy to acquire high-quality backlinks from authoritative websites in
the finance industry.

Website Recommendations

Visual/ Information

 Improve the website's visual design to create a more modern and appealing look.
 Include sign up form on the main page.
 Implement a live chat feature to provide immediate assistance to website visitors.
 Add an FAQ section to address common questions and concerns.
 Incorporate customer testimonials and success stories to build trust and credibility.
 Incorporate a blog section to share relevant industry news, tips, and advice.
 Incorporate video testimonials from satisfied clients to build trust and credibility.
 Provide a downloadable resource, such as a mortgage guide or checklist, for visitors to
access.
 Offer a newsletter subscription to keep clients updated on industry news and loan options.
 Enhance the website by providing more detailed information about the brokers' experience
and expertise. (goals, vision and mission or about us)

Optimisation/ User Experience

 Optimise the website for search engines to increase visibility and attract organic traffic.
 Use top keywords in the descriptions/ meta descriptions
 Improve the website's loading speed to provide a better user experience.
 Optimise the website for mobile devices to ensure a seamless browsing experience.