Computer Repair and Networking Business Plan

Founded by:
REGINLEIF

REGINLEIF MEMBERS:

Edizone James Ramos- Founder and CEO of Para-RAID tech

Sean Aaron Chuidian- co-founder
Heizel Ann Cunanan- co-founder

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TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………………………………………………………Page 3
OUR PRODUCT AND SERVICES…………………………………………………………...Page 4
VISION AND MISSION………………………………………………………………………Page 5
BUSINESS STRUCTURE…………………………………………………………………….Page 6
JOB ROLES AND RESPONSIBILITIES……………………………………………………...Page 7-10
MARKET ANALYSIS…………………………………………………………………………Page 11
TARGET MARKET……………………………………………………………………………Page 12
SALES AND MARKETING STRATEGY ……………………………………………………Page 13-14
STARTUP EXPENDITURE……………………………………………………………………Page 15
SALES FORECAST……………………………………………………………………………Page 16
OUR PRICING STRATEGY…………………………………………………………………..Page 17
COMPETITIVE ADVANTAGE……………………………………………………………….Page 18

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EXECUTIVE SUMMARY

The Para-RAID tech company is a computer company that specializes in making

available computer repairs, upgrades, and networking to home computer users, IT firms,
and other organizations that conduct small or medium businesses.

The Para-RAID computer repair company is jointly owned by Reginleif, it is the team’s
name formed by Edizone James Ramos, Sean Aaron Chuidian and Heizel Cunanan will
be situated in the province of Nueva Ecija, Philippines. Reginleif has successfully raised
over half the percentage of the amount needed to start this business which amounts to
5,031000 pesos and other resources will be from the bank.

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OUR PRODUCT AND SERVICES

Para-RAID tech computer repair company will provide computer repair and maintenance
services to clients in the Philippines and some other parts of the world in the future. We
will offer 5-star rating computer services to various small and medium IT firms.

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VISION STATEMENT

Our vision is to come up with a computer repair company that will be unarguably the best
where clients will list us as their number one most trusted computer repair/maintenance
and networking.

MISSION STATEMENT

Our mission is to come up with the highest quality computer repair /maintenance and
networking company that will handle big projects in the IT world. At Para-RAID
company we are bent on giving our best and never fail our client’s expectations. We aim
to achieve this by always keeping up with the evolution of technology.

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BUSINESS STRUCTURE

We are aware of the competition that exists in the computer repair and networking
industry. As a result of this, we are committed to only hiring the best hands that will help
us thrive in this business.

At Para-RAID tech, we will ensure that we hire qualified, hardworking, creative,

customer-centric, and are ready to work to help us build a prosperous business that will
benefit all stakeholders (the owners, workforce, and customers).

As a matter of fact, a profit-sharing arrangement will be made available to all our senior
management staff and it will be based on their performance for a period of a year or more
as agreed by the board of trustees of the company. In view of the above, we have decided
to hire qualified and competent hands to occupy the following positions;

 Chief Executive Officer

 Head, Technical Services
 Human Resources and Admin Manager
 Sales and Marketing Executive
 Accountant
 Computer Repair and Maintenance Engineers and Technicians (10)
 Client Service Executive

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JOB ROLES AND RESPONSIBILITIES

Chief Executive Officer – CEO:

 Increases management’s effectiveness by recruiting, selecting, orienting, training,
coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
providing educational opportunities.
 Responsible for providing direction for the business
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization

Head, Technical Services:

 Serves as project manager of the organization; works directly with employees
 Develops strategic plan by studying technological and financial opportunities; presenting
assumptions; recommending objectives.
 Accomplishes subsidiary objectives by establishing plans, budgets, and results from
measurements; allocating resources; reviewing progress; making mid-course corrections.
 Coordinates efforts by establishing procurement, production, marketing, field, and
technical services policies and practices; coordinating actions with corporate staff.
 Builds company image by collaborating with customers, government, community
organizations, and employees; enforcing ethical business practices.
 Maintains quality service by establishing and enforcing organization standards.
 Maintains professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; benchmarking state-
of-the-art practices; participating in professional societies.
 Makes certain that the technical department perform efficiently, coordinate employee
efforts, and facilitate communications between management and computer repairs and
maintenance engineers and technicians

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  Ensures that the organization work in line with international best practices.

Human Resources and Admin Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation, and assessment of employees
 Responsible for arranging travel, meetings, and appointments
 Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
 Models’ demographic information and analyze the volumes of transactional data
generated by customer
 Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects.
 Writes winning proposal documents, negotiate fees and rates in line with organizations’
policy
 Responsible for handling business research, market surveys, and feasibility studies for
clients
 Responsible for supervising implementation, advocating for the customer’s needs, and
communicating with clients
 Develops, executes, and evaluates new plans for expanding increase sales
 Creates new markets cum businesses for the organization
 Empowers and motivates the sales team to meet and surpass agreed targets

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Accountant / Cashier:
 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for one or
more properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for Para-RAID Tech
 Serves as an internal auditor for Para-RAID Tech

Computer Repair and Maintenance Engineers (2) and Technicians (8)

 Responsible for general computer repairs and maintenance services (All Brands)
 Carries out computer installation services and networking for clients
 Responsible for carrying out computer cloning
 Computer Cloning/ Computer upgrading
 Responsible for handling Networking of computer system
 Repairing health-related equipment such as dental and surgical equipment
 Responsible for handling Virus removal Data recovery
 Handles computer and accessories sales and supply for the organization
 Computer-related advisory and consulting services
 Handles other computer repair and installation-related services as assigned by the Head,
Technical Services.

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Client Service Executive
 Welcomes clients and potential clients by greeting them in person or on the telephone;
answering or directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center, SMS, or phone) provide the
client with a personalized customer service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the creative director in an effective and timely
manner
 Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns etc. to ensure accurate and helpful information is supplied to
clients when they make enquiries.

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MARKET ANALYSIS

 Market Trends

Modernization and technology have made the use of computers in our society a life
sublime. Most of our activities are now done online using computers. Even our little kids
are being taught how important a computer is and how to use them.

The extent to which the internet and computer have taken over our world is a pure sign
that every computer literate needs the services of a computer repairer when his/her
computer malfunctions are whether hardware or software.

The computer repair business is a business that requires strong marketing skills and
excellent IT skills for new entrepreneurs. As people always use computers, therefore,
possession of these skills will always be in demand.

One factor that works in favor of the new computer firms is that people no longer wait for
their PCs to break down. Avoiding repairs and making constant upgrades is enough job to
keep computer repair companies busy.

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TARGET MARKET

We will be looking to service both individual computer owners as well as small to bigger
businesses.
In view of that, we have created strategies that will enable us to reach out to various corporate
organizations and individuals who we know can’t afford to do without our services. Below is a
list of the people and organizations that we have specifically marketed our products and services
to;

 Banks, Insurance Companies, and other related Financial Institutions

 Blue Chips Companies
 Corporate Organizations
 Manufacturers and Distributors
 Real Estate Owners, Developers, and Contractors
 Research and Development Companies
 The Government (Public Sector)
 Schools (High Schools, Colleges and Universities)
 Hotels
 Celebrities, Politicians, Public Figures and Public Speakers
 Sport Organizations
 Religious Organizations
 Political Parties
 Television Stations
 Printing Press (Publishing Houses) and Authors
 Branding and Advertising agencies
 Individuals and households who own computers
 Entrepreneurs and Start-Ups

Meeting the demands of both our other business owners as well as individual computer users is
definitely going to be a source of constant income for our young company.

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SALES AND MARKETING STRATEGY

 Sources of Income
Para-RAID Tech is established with the aim of maximizing profits in the computer repair
services industry and we are going to go all the way to ensure that we do all it takes to meet and
surpass the expectations of all our clients.
Para-RAID will generate income by offering the following computer repair related services;
 General Computer Hardware Repairs and Maintenance services (All Brands)
 Computer Installations
 Computer Cloning/ Computer upgrading
 Computer System Networking
 Repairing health-related equipment such as dental and surgical equipment
 Virus removal
 Data recovery
 Computer and Accessories Sales and Supply
 Computer-related advisory and consulting services
 Other computer repair and installation related services

 Getting to know our Ideal Customers

As a new computer repair company in town, we will be directing all our energies to
individual PC owners for now.
The reason there is a large market for residential services. Also, the issues related to
residential computers are not as serious as complicated as those of firms. As a result of this, we
can spend less time servicing a computer. This will lead to a better income.

 Hiring the Right Staff

When the time comes to start hiring staff, we intend to hire the best staff available. We will
hire our staff not just on their tech skills but on their communication skills as well.

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  Brand Awareness Creation

We are looking to spend half a day of our week creating awareness of the presence of our
company.

To be specific Para-RAID Technology company is set to make use of the following marketing
and sales strategies to attract clients;

 Introduce our computer repair company by sending introductory letters alongside our
brochure to individuals, corporate organizations, religious organizations and key stake
holders.
 Promptness in bidding for computer supply, installation, repair, networking and
maintenance contract from the government and other cooperate organizations
 Advertise our business in relevant business magazines, newspapers, TV stations, and
radio station.
 List our business on yellow pages ads (local directories)
 Attend relevant international and local expos, seminars, and business fairs etc.
 Create different packages for different category of clients in order to work with their
budgets and still deliver excellent services
 Leverage on the internet to promote our business
 Engage direct marketing approach
 Encourage word of mouth marketing from loyal and satisfied clients

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STARTUP EXPENDITURE (Budget)

To get our business running, we will need financial and costing projections putting the
plan on the ground without proper costing will lead the business to failure.

As for the detailed cost analysis for starting a standard computer repair and maintenance
company; it might differ in other countries due to the value of their money. However, this
is the estimated cost for us to set up Para-RAID Tech in the Philippines.

 Business incorporating fees in the Philippines will cost – 10,925 PHP.

 The budget for Liability insurance, permits, and license will cost – 176,135 PHP.
 Acquiring an office space or warehouse that will accommodate the number of employees
for at least 6 months (Re-Construction of the facility inclusive) will cost – 5,032,450
PHP.
 The amount required to purchase the needed toolbox and repair equipment – 1,258,112
PHP
 Equipping the office (computers, printers, projectors, markers, servers/internet facility,
furniture, telephones, filing cabinets, and electronics) will cost – 1,509,735 PHP
 Amount required to purchase the needed software applications – 176,135 PHP
 Launching an official website will cost – 25,162 PHP
 Amount need to pay bills and staff members for at least 2 to 3 months – 3,522,715
 Additional Expenditure such as Business cards, Signage, Adverts, and Promotions will
cost – 251,622 PHP

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 SALES FORECAST

It is certain that; there will always be a corporate organization and individual who would
need the service of a computer repair and networking company.

We have been able to critically examine the computer repair market and we have
analyzed our chances in the industry, and we have been able to come up with the
following sales forecast.

Below is the sales projection for Para-RAID Technology company, it is based on the
location of our business and of course the wide range of our services and target market;

 First Year-: 17,842,475 Php

 Second Year-: 38,233,875 Php
 Third Year-: 61,174,200 Php

This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any
major competitor offering the same services as we do within same location. The sales
projection above might be lower or higher.

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OUR PRICING STRATEGY

we will keep the prices of our services below the average market rate for all of our customers by
keeping our overhead low and by collecting payment in advance from corporate organizations
who would hire our services. In addition, we will also offer special discounted rates to all our
customers at regular intervals.

We are aware that there are some one – off jobs or government contracts like computer supply,
installation, repair, networking, and maintenance which are always lucrative, so we will ensure
that we abide by the pricing model that is expected from contractors or organizations that bid for
such contracts.

 Payment Options
At Para-RAID Technology company, our payment policy will be all inclusive because we are
quite aware that different people prefer different payment options as it suits them. Here are the
payment options that we will make available to our clients;

 Payment by via bank transfer

 Payment via online bank transfer
 Payment via check
 Payment via bank draft
 Payment via mobile money (e-wallet)
 Payment with cash

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 COMPETITIVE ADVANTAGE

We might be a new company whose name doesn’t have any presence yet, but we are not a
pushover that will be easily defeated. The fact that we are stepping on the scene of the computer
industry for the first time does not mean we won’t compete with other computer businesses.

We are stepping onto this industry with very high IT skills and also, posses some of the best
equipment that will help us last in the industry.

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