Social Media Toolkit

Operation 300 Billion

#Operation300Bn #MoIAT
#MakeItInTheEmirates #MoIATStartsHere
#EDB_EnablingTomorrow #EDB

www.moiat.gov.ae
 Operation 300 Billion: An Enabler, an Engine
and an Engagement platform

The strategy of the UAE Ministry of Industry and Advanced Technology is a comprehensive
national program that aims to drive Industrial growth in the UAE – doubling its GDP
contribution from AED133 billion by 2031. While the Ministry of Industry and Advanced
Technology will lead on the program, the Emirates Development Bank will act as one of its
key financial engines. In addition, the strategy will be promoted through the Make it in the
Emirates campaign, which will serve as a call to action for local and international investors,
innovators and developers to join the UAE on its journey of industrial growth and as a
reminder of the key value proposition of the UAE.
Program overview:
• Coming together, the Ministry as an enabler, the EDB as the engine for growth and the
Make it in the Emirates campaign as an engaging platform. will ensure sustainable
economic growth and achieve a quantum leap for the UAE’s industrial sector by
enhancing its regional and global competitiveness.
The Starting Point
• Over the years, companies in the UAE’s industrial sector have contributed significantly to
our progress and they are vital to our continuing efforts to diversify the economy in a
sustainable manner.
• UAE also boasts a vibrant industrial and advanced technology ecosystem with capacity
to accelerate further growth.
• We believe that the UAE’s strong industrial base can be significantly and powerfully
enhanced by the onset of advanced technology.
• The program has been designed to capture the opportunity created by the Fourth
Industrial Revolution to ensure the UAE expands its industrial sector and competitiveness.

www.moiat.gov.ae
Operation 300 Billion: An Enabler, an Engine
and an Engagement platform
The Program:

• In a post-COVID world, we must strengthen the UAE’s economic competitiveness and

resilience. It will help maintain the nation’s strong global reputation for progress and
innovation as it prepares for the next 50 years.

• To achieve this objective will leverage the UAE’s unique competitive advantages and its global
standing as a leading economic hub.

• As the enabler of this program, The Ministry will launch several initiatives including a
modernized industry regulatory and logistical framework, a national ICV pogrom, an enhanced
Made in the Emirates quality program, competitive gas and electrical tariffs, an advanced
technology roadmap, an R&D framework and more.

• It will drive the development of standards and metrology to ensure the continued
competitiveness and value of locally manufactured products that are fit for global export
markets and enable even stronger cooperation and coordination between the public and
private sector; creating in country value and redirecting funds into the local economy.

Highlights of the UAE’s value proposition:

• Diverse energy mix at competitive prices.

• Best-in-class transport, communication, and logistics and service infrastructure

• Multiple economic trade zones including in Abu Dhabi, Dubai, Fujairah and Sharjah.

• Among the top-performing countries in 2020 for economic performance and entrepreneurship

• Highly trusted credit rating,

• Advanced transport infrastructure comprising 10 civilian airports, 105 cargo companies, as

well as 12 sea and commercial trading ports, boasting a capacity of 17 million tons a year and
80 million tons of cargo tonnage.

• More than 5 billion people around the world can fly to the UAE within 8 hours.

• We also have a legislative and regularity framework that is among the best in class in the
region.

www.moiat.gov.ae
The Enabler: MoIAT Strategy
The strategy is built on 4 main objectives and 17 initiatives:

Creating a relevant, attractive and

Supporting continuing growth of
engaged business environment to
home-grown national industries and
meet local and international investor
enhancing their competitiveness
needs

Boosting the UAE's reputation as a

Stimulating innovation and adopting global destination for leading future
advanced technology in industrial industries with world-class
ecosystems of the future infrastructure; a skilled and
technologically advanced workforce

The 17 initiatives include the launch of a national ICV program, a modernized

industrial law, establishing a unified digital platform for industrial services
and licenses, promoting Made in the Emirates products, setting the advanced
technology agenda to and establishing a national R&D ecosystem by
designing comprehensive R&D programs.

The Ministry will also target key areas of industrial growth, including:

Strategic industries that Industries where we already

Industries of the future,
reinforce our resilience and have an established presence
including space, biotech,
reduce dependence on global and expertise, including
medi-tech and other sectors
supply chains, such as food, energy, petrochemicals,
that are enabled by 41R
agriculture, water, and plastics, metals and
technologies.
healthcare, and; manufacturing.

www.moiat.gov.ae
 The Engagement: Make It In The Emirates
In follow up to the engaging process with which the Ministry’s strategy was developed;
we have launched the Make it in the Emirates campaign, an open invitation to industries,
investors, innovators and entrepreneurs to engage with the Ministry and to benefit from
the UAE’s exceptional value proposition in order to fulfill their ambitions of developing,
manufacturing and exporting their products.
How can I be a part of this movement?
- Engage with the Ministry of Industry and Advanced Technology
- Tap into the benefits that EDB is offering
- Download the brand guidelines and join the movement to raise awareness
- Use it in your collateral, videos/productions to put the “Make it in the Emirates” mark.
Is this the same as Made in the Emirates?
The brand identity will be the same. However, Made in the Emirates is a quality mark
and will be announced and launched later & become a symbol for & source of pride in
the UAE’s products and services. Make it in the Emirates is a collaborative call to action.

Objectives

Encourage UAE Create a Build trust in Empower a Develop a

entrepreneurs, Create a
sense of UAE products diversified multifaceted framework that
investors and pride in by setting business sector subjects all UAE
developers in pool of
locally made stringent to move expertise in products to the
diverse fields products. production towards same
the local
to contribute to standards industrial specifications
the national industrial
projects. based on the
economy highest
standards
www.moiat.gov.ae
 The Engine: Emirates Development Bank
The Emirates Development Bank [EDB] aims to be a key partner and engine of growth for the
Strategy and will play an active role in contributing to the empowerment and growth of the
Industrial sector in the UAE.
EDB’s Strategy

To achieve that objective, EDB will be extending a collection of services to UAE nationals and
residents including flexible funding for SMEs, startups and corporates in priority sectors,
facilitating and accelerating the adoption of digital technologies as also promoting
entrepreneurship and innovation.
By 2025, EDB will extend its funding portfolio to AED 30 billion to benefit entrepreneurs,
startups, SMEs, and large corporates and will help contribute to the growth of the UAE’s GDP,
enhancing In-Country Value, productivity, and employment.

EDB will help you and your business:

• Get access to advanced technology solutions that will ensure you are leveraging on the
EDB Objectives

solutions of 4IR to grow your business, enhance its production, efficiency, and reach a wider
audience.
• Help you grow your small/medium business and ensure you have the best possible advice to
fulfil your aspirations.
• Support those who have the big ideas and need some help along the way.
• EDB will continue to provide Emiratis with funding for their housing.

EDB will focus its support on five priority sectors including:

- Manufacturing: Petrochemicals, Plastics, Metal manufacturing, Machinery, Electrical devices and

Renewable energy equipment
Priorities

- Infrastructure: Energy, Transportation, Telecommunications and Digital infrastructure

- Technology: Software, IT services, Storage devices and peripherals, Renewable energy technology
and Education technology

- Healthcare: Pharmaceuticals, Biotechnology, Medical equipment, and Hospital services

- Food Security: Agriculture, Livestock and marine, and Water desalination

www.moiat.gov.ae
Filming Requirements

We kindly ask you to:

01 Film a short video

Feel free to use your own preferred language as long

02 as you preserve the key messages.

Share the raw footage over this address

03 media@moiat.gov.ae

04 Video shared across @MoIATUAE social media platforms.

Kindly share the videos on your professional/personal

05 social media platforms.

www.moiat.gov.ae
Social Media Guidelines
We encourage you to:

Initiate
Tag and mention
conversation by
our accounts on
engaging with
Instagram,
media and
Twitter and
participants
LinkedIn
posting about
@MoIATUAE
the campaign

Engage with your

audiences and
encourage them to
post their own content
using the hashtags
#Operation300Bn
#MakeItInTheEmirates
#MoIATStartsHere to
be featured on
@MoIATUAE
channels.

www.moiat.gov.ae
Engage With Us On

@MoIATUAE
@EDB_UAE

#Operation300Bn #MakeItInTheEmirates
#MoIATStartsHere #MoIAT
#EDB_EnablingTomorrow

www.moiat.gov.ae
 Sample Posts

The #UAE industrial sector contributes significantly to
the economic development of the country, and
through #Operation300Bn, we will leverage the UAE’s
unique competitive advantages and its global standing
as a leading economic
hub. #MakeItInTheEmirates #MoIAT
The #UAE industrial sector contributes significantly to
the economic development of the country, and
through #Operation300Bn, we will leverage the UAE’s
unique competitive advantages and its global standing
as a leading economic
hub. #MakeItInTheEmirates #MoIAT

moIATuae moIATuae

MoIATUAE
The #UAE industrial sector contributes significantly to the economic
development of the country, and through #Operation300Bn, we will leverage
the UAE’s unique competitive advantages and its global standing as a leading
economic hub. #MakeItInTheEmirates #MoIAT
MoIATUAE
Marking a quantum leap for the #UAE, #Operation300Bn is the latest
initiative in the nation’s history of forward thinking and rapid responses to
market changes and leveraging new opportunities in the industrial
sector. #MakeItInTheEmirates #MoIATStartsHere #MoIAT

www.moiat.gov.ae