NABEEL AHMED SIDDIQUI

nabeel.siddiqui@gmail.com
FLAT # B22, SECOND FLOOR, JASON VIP APPARTMENTS, BLOCK 7, CLIFTON, KARACHI
Cellular contact: +92-345-3084013

EXPERIENCE
Oct 2023 to Feb 2024 NICKLPASS (USA)
Growth Marketing Consultant (Remote)
• Develop and implement email drip campaigns aimed at increasing user acquisition,
retention, and revenue.
• Use data-driven insights to identify growth opportunities, optimize campaigns, and
measure performance.
• Optimize landing pages, and user funnels to improve conversions and drive customer
acquisition.
• Collaborate with product and sales teams to identify the new opportunities and ensure
effective communication of the product's value proposition.
• Regularly report on KPIs, providing insights and recommendations for continuous
improvement.

May 2023 to Feb 2024 MFRIED DIGITAL (USA)

Performance and Growth Marketing Consultant (Remote)
• Develop and execute data-driven growth strategies to maximize ROI and revenue
growth of the clients.
• Optimize various digital marketing campaigns to deliver outstanding performance
• Delivered innovative solutions to clients keeping in view the industry trends and
emerging technologies.
• Communicated and worked closely with clients in order to identify and assess their
business situations.
• Evaluated and optimized conversion rates, and performed an in-depth analysis of
marketing performance.

Dec 2022 to Dec 2022 to Feb 2023 VIDIZMO LLC (USA)

Head of Marketing
• Led and developed all marketing plans.
• Ensured the implementation of effective marketing strategies.
• Developed corporate brand identity in consultation with executive and upper
management.
• Monitored, reviewed and reported on all marketing activities, results, and ROI.
• Consistently identified new and expanded revenue opportunities and strategized the
implementation plan.

Nov 2021 to Dec 2022 Arthur Lawrence

Product Marketing Head
• Heading a fintech product (Monily) catering US marketing.
• Drove Marketing initiatives to increase product visibility and marketing performance.
• Analyzed sales data and channel information and created effective plans for sales
growth using digital marketing; Achieved month to month growth of 50% in TCV from
April 2022.
• Drove strategy and execution for digital campaigns, outperforming engagement goals
by 30% and traffic by 250%.
• Led new customer acquisition campaigns through SEM, retargeting, programmatic &
Facebook advertising. Achieved 40% month to month growth (Jan 2022 Onwards) in
SQLs and lowered CPA and CAC.

Jan 2012 to Oct 2021 NABSID Advertising

Co-Founder
• Oversaw 20 clients throughout Pakistan, North America, as well as Africa, with an
annual advertising spend of ($2.5M-3.5M USD) to deliver aggressive ROAS growth
with a laser-like focus on customer acquisition, customer retention, competitor
conquesting, across digital and traditional media including but not limited to search
(SEM, SEO), display, social, affiliate, television, radio, out-of-home (OOH), print, et
cetera.
• Manage and mentor a cross functional team of 20 to 55 media professional across
planning, buying, and analytics, to handle end-to-end client workflow, i.e. media brief,
planning, publisher partnerships, media flowcharts, campaign forecasts, mid-campaign
optimization, mid- and post-campaign reporting, quarterly business reviews.
• Optimized media campaigns based on sound analytical guidance from test and learn
initiatives, i.e. A/B testing, multi-variate testing, to inform business decisions around
landing pages, creatives, messages, offers, et cetera.
• Directed digital strategy and re-launch of various international brand, lifting organic
visits, and engagement and user satisfaction.
• Evaluated trends assessed new data and kept the company up-to-date with the latest
marketing techniques.

Nov 2020 to July 2021 Pakistan Red Crescent Society (Sindh) (Red Cross)
Media Consultant
• Developed data driven offline communication strategies for radio and outdoor for
various Pakistan Red Crescent Society (PRCS) funded by UNDP and Government of
Japan. Resulting in effective IEC campaign reaching out to 90% targeted audience.
• Conducted a series of meetings with respective government authorities, UN agencies
and target community to develop a communication strategy and IEC material for STEP
(Strengthening Tsunami and Earthquake Preparedness).
• Represented Pakistan Red Crescent Society (Sindh) in UNDP, PDMA, PMD and other
related authorities as a media consultant and presented the communication strategy and
IEC Materials.
• Conceptualizing the strategy and material with respect to tsunami and earthquake
considering the following
• The Role and responsibilities of the community committee embedded in Disaster
Management cycle
• Children health and safety in tsunami, earthquake and other disasters.
• Material specifically on Women empowerment through livelihood
 Feb 2020 to Nov 2020 Sociofy (Pvt.) Ltd
Marketing & Projects Consultant
• A subsidiary of AlWasiq Management Consultancy Dubai (www.alwasiq.net).
• Managing the company's project and new ventures. Making strategic goals and
executing them with a team.
• Research consumer insights to align with brand goals for ATL and Digital
Communication.
• Evaluating and developing the marketing strategies and marketing plan for different
ventures and clients.

Sep 2019 to Jan 2020 Forzavoila Advertising

Business Development & Communication Consultant
• Created strategies for brands for the image building, increasing the reach by 150%.
• Designed and implemented strategic development strategies & plans, increased
revenues by 40%.
• Identified and managed new business opportunities for the company and achieved
100% client retention.
• Educated, led and supervised a team of the business development team to ensure the
project's achievement.
• Looked after the creative strategies and design for the clients.

August 2015 to September 2016 Ziauddin College of Media Studies (ZCOMS)

– Ziauddin University
Faculty of Media Studies
• Taught courses of Communication Design, Production, Marketing & Strategic
Advertising courses.
• Represented media school in university’s Academic Council, Board of Studies
• Counseled students for choosing career
• Made the Curriculum of the BS program

May 2012 to March 2016 Ziauddin College of Media Studies (ZCOMS)

– Ziauddin University
Visiting Faculty of Media Studies
• Taught courses of Graphics Designing, Production, Photography, Marketing and
Strategic Advertising.
• Made the Curriculum of the BS program
• Responsible for Curriculum management planning and corporate communication.

EDUCATION
SZABIST
MS in Media Studies
2012 - 2017
• CGPA 3

Iqra University
 BS in Media Sciences (Advertising)
2006 - 2010
• CGPA 3.2

CERTIFICATIONS
Essentials of Program Strategy and Evaluation
Issued By: Stanford University (Stanford Online)
February 2021
• Completion ID: 80f2718055354078aea5e47dc4145927

Google Ads Certification

Issued By: Google Ads
• Completion ID: 48058393

Google Analytics Individual Qualification (GAIQ)

Issued By: Google Analytics
Completion ID: 47928885

Advance Google Analytics Certification

Issued By: Google Analytics

ADDITIONAL SKILLS
• Data Sciences and its practices
• Expertise in Adobe creative suite
• Have conducted training workshops for teachers and employees of Royal Society
(NGO for literacy) for their school project in interior Sindh.
• Certified Trainer from School of Leadership (SoL)
• Have conducted workshops on Team Building, Team Management and Conflict
Management in various educational institutes.

VOLUNTEERING EXPERIENCE
• An active and perpetual participant of an NGO; “Family Education Service
Foundation” (FESF).
• Life member of Arts Council of Pakistan.