NABEEL SIDDIQUI

MARKETING CONSULTANT

nabeel-siddiqui

EXPERTISE IN
DIGITAL MARKETING STRATEGY | GROWTH MARKETING | CONVERSION RATE
OPTIMIZATION
 3 Background and Overview

4 Area of Expertise

AGENDA 5 Clients/Project

6 Success Stories

7 Contact Information
BACKGROUND AND
OVERVIEW
Veteran media and marketing thought leader with a
heavy concentration in B2B, guiding companies
across industries, including but not limited to SaaS,
healthcare, renewable energy, financial services,
fintech, government sector, education, locally and
internationally, as well as providing consultancies on
various national project, funded by multiple
international entities, to provide awareness and
achieve public health success outcomes in Pakistan.

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AREAS OF EXPERTISE
Consulting brands and start-ups using over 10 years of marketing experience.
Using a comprehensive marketing audit and strategic planning.

Marketing Strategy & 360-degree digital marketing strategy including research stats, approach, action plan and KPIs.
Research Developing marketing mix, content strategy and growth hacking plan.

Digital Marketing Fully Data-Driven analysis to enhance the data resources integration, improve reporting systems,
Analytics and empower stakeholders to stay in the center of your performance.

Marketing automation strategy, MarTech & technology stack plan, marketing integrations, lead
Marketing Automation
generation & nurturing strategy.

Performance Marketing Marketing performance strategy, PPC Audit, SEO Audit, Facebook Audit, AdTech & Programmatic
(SEM-SEO-Paid-Social) Integration, Paid Media Auditing, KPI Analytics

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KEY
CONSULTING MONILY, USA UNDP PAKISTAN PAKISTAN RED CRESCENT

CLIENTS
Clients who took consultation and
got the maximum ROI through CRO BEYOND LED TECHNOLOGY INVESTOR PARTNER GROUP THE HIJAB COMPANY
Strategy. USA AUSTRALIS PAKISTAN

SINDH GOVERNMENT NOTHING BUT LED BEYOND SOLAR

PAKISTAN USA USA

ZIAUDDING UNIVERSITY FORZAVOILA GREENICH NATURAL HEALTH

PAKISTAN PAKISTAN CANADA
SUCCESS STORIES
MONILY

Monily is US based company that provides innovative financial solutions and key business insights
leveraging the latest technology to help businesses make timely and informed decisions. Their major
Company Overview
focus was on small and medium businesses giving them services like bookkeeping, payroll
management, TAX, staff augmentation, etc.

Monily was a year old brand that was not generating any leads even though paid ads were running of
majority social mediums and google as well. There Cost per Lead was as high as $850 USD and were
hardly getting any SQL. Following issue were highlighted as soon as it was handed over to us.

Key Challenges and Website UI and UX issues

Problems Brand was Zero on-site and off site optimization
Facing Almost no presence on digital platforms
Lack of Marketing Strategy and Content Strategy
Paid ads were not properly target and were not optimized
No Community building or social listening

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SOLUTION SUMMARY
Brand Needs Solution Summary

Monily wanted to In the starting website was revamped with more effective UX and flow show
increase digital casing the new and old services
footprint to get
maximum number of All digital platforms were made active with following
leads New content strategy to maximize engagement and reach
Strategizing paid marketing and optimizing the keywords for better results
Increase the
conversion ratio from Keyword analysis and onsite optimization was done which was further added in
lead to MQL and then the off-site strategy
SQL
Optimized ad campaigns on social, PPC and programmatic.
Strategize the digital
marketing and content Channelized the sales flow to make the lead to conversion ratio less
marketing
Automation was introduced to nuture and convert lost revenue
06
RESULTS
In 5 month visible outcomes were seen and in 8 months the brand
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was well establish and got the desired results

Traffic Conversions TCV ROI

Outperforming 40% month to month Month to month SQLs to conversion

Engagement goals by growth in SQLs and growth of 150% in ratio was increased
30% lowered CPA and CAC. TCV from April 2022. from 5% to 12%.
(Jan 20022 Onwards) Making 3x ROI
Increased Traffic by
250% Closed with 80 SQLs in a
month of November
2022
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SUCCESS STORIES
UNDP & RED CRESCENT

Red Crescent is the leading humanitarian organization of Pakistan, committed to prevent and alleviate
human sufferings by mobilizing the power of humanity through volunteers.
Company
Overview UNDP is working with the Government of Pakistan, civil society, national partners and the people of
Pakistan to help find solutions to persistent development challenges.

The project was initiative of Government of Japan and UNDP through PRCS to protect the local
residence at coastal belt, need to aware and prepare the local communities for coping with the negative
Key
consequences of the tsunami and earthquake.
Challenges
and Problems Increasing awareness of the causes of tsunami, earthquake disasters and how to avoid them in the
context of area among local people.

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SOLUTION SUMMARY
Brand Needs
Project requirement was to
strategize and develop IEC
material, with digital presence
that can help in raising
awareness /educating people
through meaningful
messages.
Relevant authorities and local
community should
participated in the
development of IEC material
and media strategy which
should be approved by
respective PDMA/DDMA.
Solution Summary
On ground research of the areas where the campaign was executed. The
areas were suburbs of Karachi and Gwadar. Key analysis was on:
Language preference
Community building
Authority obedience
Understanding of disasters
Influencers cult
Keeping the above statistics matrices in mind and analysing the data,
communication strategy and IEC material was created
The media strategy was developed keeping audience in mind and major
digital mediums were used for better reach
Conventional media was also used such as radio and outdoor ads for
continuous reinforcement of the message.
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RESULTS
The project was for 6 month but the results were visible in 3 months
and proper implementation of both on ground and digital were Back to Agenda

executed

Traffic Implementation Impact Sustainability

The campaign reached Implemented in the Community is full Community groups

out to 80% - 90% of designated. Got all the aware of the were initiated which
the audience. (survey major government arrangement made further delivered the
conducted after the stake holder on board by Government and message to other
campaign) can take precautions audiences

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SUCCESS STORIES
THE HIJAB COMPANY

Hijab Company is an ecommerce store based in Karachi, Pakistan. The company was founded in 2018
and since then it has grown tremendously. Their products include range of Abayas, Hijabs/Scarves,
Company Overview
Accessories and their own Western Collection in the category of casual, professional, formal and semi-
formal wear

A B2C brand dealing in modest clothing. They were struggling in their organic growth, paid campaign
and website site development. Some issues that needed to be sorted and strategize are as follow:
Key Challenges and
Website UI and UX issues
Problems Brand was
Issues in on-site optimization
Facing Marketing Strategy and Content Strategy
Paid ads were not properly target and were not optimized

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SOLUTION SUMMARY
Brand Needs Solution Summary

The Hijab Company In the starting website was revamped and shifted from wordpress to Shopify with
was having issues in more effective UX and on-site optimization.
their current
wordpress site Made and implemented performance and growth strategies which
Maximised organic engagement and reach on social platforms
They wanted to grow Strategized paid marketing and optimizing the keywords for better results
organically and
strategize their growth Optimizing Keyword and finding new selling keywords with in depth analysis
marketing on growth oppertunities which further led to organic traffic and conversions

Strategize the digital Optimized ad campaigns on social, PPC.

marketing and content
marketing Marketing Automation to nuture and convert lost revenue.

06
RESULTS
In 5 month visible outcomes were seen and in 8 months the brand
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was well establish and got the desired results

Traffic Conversions ARR ROI

Increased the 45% month to month Conversion rate

Increased the ROI
engagement rate by 45% growth in conversions impacted on ARR
from 2x to 4x.
after the first three and lowered CPA which was increased
months of (2019-2022) by 55%
implementation
Increased the amount
Increased Traffic by of repeat orders by 25%
200%. 07
SUCCESS STORIES
BEYOND LED TECHNOLOGY

Beyond LED Technology is committed to providing efficient and innovative products to its customers
since 2008. A full-fledged LED lighting manufacturer with a vast portfolio of commercial, industrial and
Company Overview
specialty products. Over the past 15 years, they have dedicatedly worked on research and development
to bring intelligently designed products to their customers.

Beyond Led Technology had always been on a non digital selling. They started digital in 2019 but were
struggling till 2021 in digital marketing. The project was handed over to re-position and establish
digital strategy to marketing online. Something that were pointed out to begin with were:
Key Challenges and
Problems Brand was Website UI and UX.
Facing On-site and off-site optimization strategy
Marketing Strategy and Content Strategy
Proper launch of digital footprint

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SOLUTION SUMMARY
Brand Needs Solution Summary

The company wanted In the starting website was revamped and portal was created for all the distributors
to establish its digital to be onboard. The website had effective UX and on-site optimization.
footprint to get
maximum number of Made all digital mediums active and implemented growth strategies which
leads gave
Organic engagement and reach on social platforms
Development of the active and effecient strategies for Linkedin to generate leads
portal and strategizing
how to bring all the Optimizing Keyword and finding new selling keywords with in depth analysis
ditributors on the on growth oppertunities which further led to lead genereation.
portal.
Marketing Automation to nuture new distributors.
Strategize the digital
marketing and content
marketing
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RESULTS
Took 3 months to develop the portal and visible results were seen
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after 4 months which took the company to a new growth level

Traffic Conversions ARR

Increased the 10% month to month Conversion rate

engagement rate by 25% growth in SQLs impacted on ARR
after the first two months (over the period of 8 which was increased
of implementation months) by 60%

Increased Traffic by 120%.

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SUCCESS STORIES
FORZAVOILA ADVERTISING

A Pakistani ad agency established since 2015 dealing clients across the globe. They started very small
Company Overview but with their passion and devotion they have big names with them. They deal in all digital and
conventional advertising.

Forzavoila was a start up agency which started small and was struggling with their business
development and growth marketing. Majorly their focus was on the creative side and had to build
business development and growth marketing strategies and implementation. They were lacking in the
following
Key Challenges and
Problems Brand was
Business pitching
Facing Optimization
Corporate Communication
Marketing Strategy and Content Strategy

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SOLUTION SUMMARY
Brand Needs Solution Summary

The Company wanted With Forzavoila goals top-of-mind, Examined the brand’s current tactics and
to increase their clients highlighted what areas were driving the most success
and develop a team for
business development Identified ways it could blend and enhance media efforts in order to expand
reach
Improve the brand
image and digital Strategically placed the brand tonality that delivered the idea the most creative
visibility and affordable agency

Strategize the digital A thorough training of business development team and developing new
marketing and content strategies of account based marketing to get maximum clients
marketing

06
RESULTS
IIn 2 to 3 month the company was tapping big names and were able
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to lock deals and give a compitition to the competitors.

Traffic Conversions Retention

Increased Traffic by 40% month to month 100% retention of

110% growth in revenue new clients for
atleast two contract
Which contributed to renewal.
increased ARR

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SUCCESS STORIES
GREENICHE

Greeniche Natural Health is trusted as a leading provider of natural health and wellness products
around the world based in Canada. The product range includes a full range of vitamins, various plant-
Company Overview
based supplements to support the management of common diseases, and health foods for smart
lifestyle choices.

Greeniche was a new brand when it was given to us. They wanted to revamp the entire brand and
design there website. Their social and digital media presence was very low and wanted to expand its
reach to make a proper D2C brand as well as selling through distributors as well.
Key Challenges and
Website revamp
Problems Brand was
On-site and off site optimization
Facing Presence on digital platforms
Marketing Strategy and Content Strategy
Community building or social listening

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SOLUTION SUMMARY
Brand Needs Solution Summary

A new brand wanted Revised the entire brand tone from design to development.
to increase its digitla
presence Revamped with more effective UX and flow show casing the new and old
products. Brought all distributors online so that full digital is utilised for revenue
Become a growing
D2C brand. Increase All digital platforms were made active with following
thbrand image. Content strategy to maximize engagement and reach
structured paid marketing and optimizing the keywords for better results
Start an influencer
outreach program to Generated a buzz which made a incluencer clout and more industry top
make an influencer influencer got on board.
clout.
Lainched more brands under the umbrella of Greeniche

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RESULTS
In 5 month visible outcomes were seen and in 8 months the brand
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was well establish and got the desired results

Traffic Conversions Out Reach Launch

Created a brand Gained at least 25% to Got at least 2 to 3 Relaunched the

identity that gave an 30% increase in the organic influencers more brands under
increase in reach by revenue from on- and distributors the umbrella of
150%. Eventually baording distributors from outreach Greeniche
increased the traffic and influencers campaigns

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CONTACT NABEEL SIDDIQUI
Feel free to contact on the given MARKETING CONSULTANT
numbers, email and whatsapp

Call: +92 345 3084013

Whatsapp: +92 345 3084013

Email: nabeel.siddiqui@gmail.com