PREPARED BY

AJIKANLE OMOLARA ASMAU 190502007

OJO ABDULRAHMON ADEDOTUN 190502009
DEPARTMENT: ESTATE MANAGEMENT
COURSE CODE: URP 222

TABLE OF CONTENT
 INTRODUCTION
 BUSINESS PROPOSAL
 BUSINESS OVERVIEW
 PRODUCT OFFERINGS
 DIFFERENTIATION FACTORS
 TARGET MARKET
 MARKETING AND SALES STRATEGY
 OPERATIONAL REQUIREMENT
 BUSINESS FUNDING
 CONCLUSION
 UPCYCLING FOR HOME INTERIOR DÉCOR AND FASHION
Over years, the effect of waste in our environment can’t be
overemphasized. Waste covers all actions that has an negative impacts
on all sector of the economy. For overtime, waste as made the
environment unhealthy and unhygienic. Dwellers has been forced to
live in an environment that as a negative impact on their health. It as
affected there day to day life normal activities.
It is inevitable that humans would always produce waste and
accumulate it. Which would eventually lead to spreading of different
diseases in the environment.
In other to prevent all of these, we need to adopt a method called
“UPCYCLING”.
Upcycling can be defined as the process of transforming by-products,
waste materials, useless, or unwanted products into new materials or
products perceived to be of greater quality, such as artistic value or
environmental value. It involves adding value to something that would
otherwise have been thrown away, recycled, and lost in abandoned.
This process involves repurposing and reusing, refreshing, revamping
and reviving or creating and re-creating. The whole idea of upcycling is
to make value out waste materials or useless materials.

Business Proposal – Upcycling for Home décor and fashion

The fashion and interior design industry is not friendly to the
environment. Their impact as lead to high negative environment impact
due to the excessive extraction of mineral resources. With the growing
population, it is no doubt the environment is suffering from our way of
life.
So we came up with a business plan, to make awareness of eco-friendly
product and also create job opportunities.
We are a brand that specialize in upcycling fabrics and materials into
trendy home décor and fashion items. We offer a diverse range of
upcycled items, such as used clothing, plastic, wood and so many. The
brand aims to breathe new life into these materials, transforming them
into fashionable and eco-friendly pieces for a modern home and
wardrobe.

Business Overview
Our mission is to offer customers a curated collection of upcycled
product that only elevate their living spaces and wardrobes but also
contribute to reducing waste and promoting a greener lifestyle. The
brand will source the materials for upcycling from various places, such
as thrift stores, flea markets, garage sales, online auctions, donations,
and partnerships with local businesses. The store will also encourage
customers to send in their own unwanted items for upcycling and offer
them discounts or rewards.

Product offerings
The brand will offer a variety of product from a ranged of upcycled
products, which include
 Home Décor: Upcycled furniture, pillows, throws, rugs, wall
hangings, and lighting fixtures that add a unique and
 environmentally conscious touch to any living space. It gives the
home this sense of fresh and natural feeling. The product would be
made from materials that are eco-friendly to the environment such
as wood, plastic, etc,
 Fashion: In the civilized world today, we need to upgrade our fashion
skills without using materials that as a negative impact on the
environment. We upcycle clothing, accessories, and jewelry crafted
from repurposed fabrics, vintage materials, and discarded jewelry
pieces, offering customers sustainable and one-of-a-kind fashion
options. We could look all good without having to destroy our
environment. For example, tote bag are made out of used clothing
materials such as shirt and designed with plastic cover of bottle.

Differentiation factors
 Creative Design: we will prioritize innovative and aesthetically
pleasing designs that showcase the beauty of upcycled materials
and captivate the target market.
 Customization: We will offer customization services, allowing
customers to bring in their own materials or sentimental pieces
for upcycling, creating personalized and meaningful products.
The give customers the total satisfaction and create an
awareness that useless product can be transferred to a product
of value
 Quality Craftsmanship: Our team of skilled artisans will ensure
that each product is crafted with attention to detail, ensuring
durability and customer satisfaction.
 Sustainability Focus: By upcycling materials and reducing waste,
we will demonstrate a strong commitment to environmental
sustainability, resonating with eco-conscious consumers.
Target Market
The target market for the brand is environmentally conscious and
fashion savvy customers who are looking for original and affordable
items that reflect their personality and style. The brand will appeal
to customers who value quality, craftsmanship, and uniqueness
over mass-produced and generic products.
Will also include environmentally conscious individuals, interior
design enthusiasts, fashion-forward consumers, and those who
appreciate unique and sustainable products. We will also explore
collaborations with eco-friendly boutiques, interior designers, and
fashion influencers to expand our reach.

Marketing and Sales Strategy

In order to effectively reach our target market, we will employ a
multi-channel marketing approach, including:
 The brand will operate as an e-commerce platform that
showcases the products and allows customers to browse, order,
and pay online through an official website. The store will also
have a social media presence on platforms such as Instagram,
Facebook, Pinterest, and TikTok to promote the products and
engage with potential customers.
 The store will also collaborate with relevant influencers,
bloggers, publication such as media outlets to create buzz and
generate awareness about our brand and products.
 Participating in local craft fairs, sustainability events, and pop-up
shops to build brand visibility and connect with potential
customers.
 Implementing a referral program to incentivize customers to
spread the word about the brand to their network.

Operational Requirements
To successfully launch and operate the brand, we will need the
following resources:
 Workshop/Production Space: A well-equipped workshop to carry
out upcycling processes, store materials, and create the finished
products. Which would also be a conductive environment for the
employee and promote a green building.
 Raw Materials: Establish partnerships with local thrift stores,
textile recycling centers, and suppliers of vintage fabrics and
materials to ensure a consistent supply of quality materials.
 Skilled Workforce: The store will have a team of skilled and
creative upcyclers who will design and make the products. The
team will follow the best practices of upcycling, such as using
high-quality materials, applying proper techniques, adding value
and functionality, and ensuring safety and durability. We would
hire artisans, designers, and craftsmen with expertise in upcycling
techniques to produce high-quality and innovative products.
 E-commerce Platform: Develop and maintain a user-friendly e-
commerce website to showcase and sell our products, including
secure payment processing and order management systems.
Which would make the truncation seamless.
 Packaging and Shipping: Source sustainable packaging materials
and establish reliable shipping partnerships to ensure prompt

Business Funding
There is no doubt we would need funding in other to carry out our
creative business plan and to make it successful. We would also
adopt some measures to seek funds such as:
 Investors and Venture Capitalists: By research investors and
venture capitalists who have a particular interest in sustainable
businesses or the fashion and home decor industry. Attend
industry events, pitch competitions, or networking events to
connect with potential investors. Also convincing them to invest
in the business idea cause it requires a minimal capital and it
environmental friendly which as no effect on our health and
lifestyle.
 Crowdfunding: We consider launching a crowdfunding campaign
on platforms such as Kickstarter, Indiegogo, or GoFundMe. By
developing a campaign that highlights our unique value
proposition, showcasing the upcycled products, and emphasizing
on the environmental and social impact of your business.
 Loans and Financing Options: Exploring traditional financing
options such as obtaining loans from banks or credit unions.
Investigate government-backed loans and grants for sustainable
businesses or those focused on environmental initiatives.
 Strategic Partnerships: By strategic partnerships with established
businesses, retailers, or manufacturers that align with the brand
and mission. Which may provide financial support, resources, or
distribution channels in exchange for a mutually beneficial
relationship.
 Impact Investors and Socially Responsible Funds: Looking for
impact investors or socially responsible funds that prioritize
businesses with environmental and social impact. We would
research impact investment platforms and networks to connect
with potential investors who share our values and goals.
 Pitching and Networking: Attending industry conferences, trade
shows, and networking events to meet potential investors,
mentors, and industry experts. Using these opportunities to
refine our pitch, build relationships, and showcase our upcycled
products.
 Bootstrap and Self-Funding: Starting by utilizing personal savings
or investments from family and friends. This demonstrates our
commitment to the business and can be used as a foundation to
attract external investors.
 Grants and Competitions: By research and apply for grants,
competitions, and business accelerator programs that support
sustainable businesses or specifically focus on upcycling, eco-
friendly initiatives, or the fashion and home decor sectors. Those
programs often provide funding, mentorship, and networking
opportunities.

In conclusion, we aim to achieve an environment that is free from

vices and pollution. An environment that is healthy and hygienic
Also, the brand will have a competitive advantage over other brand
that sell similar products by offering a wider range of products, a
higher level of quality and originality.