LA CONCEPCION COLLEGE, INC.

Kaypian Road, Quirino Highway, City of San Jose del Monte, Bulacan
Telephone no.: (044) 769 0686
Website: www.laconcepcioncollege.com

In partial fulfillment of the requirement for

Marketing management and Advertising

Day-oan, Diana Krisheen T.

Mercado, Trisha Mhae
Galon, Rhea
Aligam, Jenrou

BSBA – MM 2A

Submitted to
Prof. Renard A. Sotto
Professor

AY: 2023-2024 2nd Semester

 Table of Contents

I. MARKETING BACKGROUND …………………………………………………………..

II. COMPETITIVE ANALYSIS ………………………………………………………………..

III. COMPANY BACKGROUND ……………………………………………………………..

IV. PROPOSED TARGET MARKET ………………………………………………………….

V. MARKETING OBJECTIVES ……………………………………………………………….

VI. OVERALL MARKETING STRATEGY …………………………………………………..

VII. THE MARKETING MIX …………………………………………………………………….

VIII. ATTACHMENT/APPENDICES ………………………………………………………….

IX. INCOME STATEMENT …………………………………………………………………….

 I. MARKET BACKGROUND

Overview of the Industry

- CookieMo provides a sweet and delicious cookies, with a crunchy outside and chewy on the
inside with a unique caramel fudge filling. The cookies is made with love and dedication, to
give to the customers the satisfaction they need. This company aims to provide a delicious
dessert with an affordable price.
Market profile

- The cookieMo company was establish last April 10, 2024. With that, this company provide a
crunchy and chewy cookies that everyone loved. CookieMo provides a high quality product,
cookies can be purchase anywhere or thru delivery.
Environment analysis

- Political
- Economic
- Social
- Technological
- Environmental
- Legal

PESTEL Analysis
Political Factors
Compliance with food safety regulations, labeling laws, and health standards. Tariffs and trade
agreements affecting the import of raw materials like sugar, flour, and chocolate.
Economic Factors
The general economic environment, including inflation rates, economic growth, and consumer
spending power.
Social Factors
Consumer Preferences: Trends towards healthy eating, organic ingredients, and dietary restrictions
(gluten-free, vegan).
Demographics: Target market demographics such as age, income, and lifestyle.
Technological Factors
Advances in baking technology, automation, and food preservation. Use of digital marketing tools,
social media, and data analytics to reach and understand customers.
Environmental Factors
Consumer demand for sustainable practices, including packaging, sourcing of ingredients, and waste
management.
Legal Factors
Health and Safety Regulations: Compliance with health codes, sanitation standards, and allergen
information.
 II. COMPETITIVE ANALYSIS
Competitive positioning
Unique Flavors: Creative and unique flavor combinations that are not available from competitors.
The caramel fudge filling of cookies.
Consumers who crave indulgence without compromise, CookieMo offers a range of delicious,
crunchy cookies made with high quality ingredients at an affordable price. We provide unique, flavor
and combination, ensuring that everyone can enjoy a pure delight.
MARKETING STRATEGY - CookieMo uses a social media marketing as one of the strategies.
Posting and promoting the products on social media and to reach a wide range of customers.
SWOT
Strengths
High quality products
Established brands with a history of delivering consistent quality and service
Weaknesses
Cookies have a limited shelf life, leading to potential waste if not managed properly.
Sales might peak during holidays and special occasions, leading to inconsistent revenue throughout
the year.
Opportunities
Expanding into new markets, both geographically and demographically
Partnering with cafes, restaurants, and other businesses can increase brand visibility and sales
channels
Threats
Health trends and changing tastes can impact demand for traditional cookie products.
The market is saturated with both large and small players, making it difficult to stand out.
III. COMPANY BACKGROUND
Company name: CookieMo
Founded: April 10, 2024
Location: Sjdm, Bulacan
Mission: To bring joy and delight to our customers through high-quality, handcrafted cookies made
from the finest ingredients, while maintaining a commitment to sustainability and community.
Vision: To be the leading provider of classic chocolate chip cookies with caramel fudge filling, known
for our innovative and unique flavor, exceptional quality, and dedication to customer satisfaction.
Objectives: CookieMo aims to establish itself as a leading player in the Classic chocolate chip cookie
market, known for quality, innovation, and a strong commitment to sustainability and community.

Company strengths and weaknesses

Strengths
high quality products
Established brands with a history of delivering consistent quality and service
Weaknesses
Cookies have a limited shelf life, leading to potential waste if not managed properly.
Sales might peak during holidays and special occasions, leading to inconsistent revenue throughout
the year.

Brand consumer profile

CookieMo company offers a sweet and delight cookies for everyone. Busy professionals seeking
convenient, high-quality treats and customers Likely to recommend products to friends and family
through word-of-mouth and social media. In addition, consumers who enjoy cookies as an occasional
indulgence or treat and purchase cookies for special occasions, gifts, and gatherings.
Present marketing strategy
CookieMo offers a sustainable ingredients and the artisanal, handcrafted nature of our cookies. The
unique flavor and combination of caramel fudge for the filling of a classic chocolate chip cookies.
Engage audiences on Instagram, Facebook, and TikTok with mouth-watering visuals.

Identified market opportunities

Capitalize on the growing demand for healthier snack options by expanding the product line to
include gluten-free, vegan, low-sugar, and keto-friendly cookies. CookieMo can develop and market
these health-conscious options, highlighting the use of natural, organic ingredients and the absence of
preservatives and artificial flavors. By exploring and capitalizing on these market opportunities,
CookieMo cookies can expand its market presence, attract a diverse customer base, and drive
sustained growth.
 IV. PROPOSED TARGET MARKET
Demographic:
Based on the demographic the target market of “cookie mo” are most individuals that ages around 6
years old to 50 years old, and it's still based on their preferences. As long as the individuals does not
have any problem eating sweets.
Psychographic:
In today's generation, many people loves to eat sweets specially kids and teens. Most of them eat
sweets to satisfy their cravings or to boost their serotonin. So we take that opportunity and consider
them as our target market.
Behavioral:
With this kind of product, anyone can buy sweets. But some people prioritize their health or the
benifits of the sweets in their body. And some can buy based on their preferences or loyalty to the
product.
Geographic:
Cookiemo sells around la concepcion college campus, san jose del monte Bulacan, NOrzagaray
Bulacan, area e and area f, and in esplenade.

V. MARKETING OBJECTIVES
Overall Marketing Objectives
the key goals of "Cookie Mo" for the next one to five years are to keep the customer coming back to
us and earn their loyalty and the business needs to communicate with it's customer continuously.
Specific Objectives and Targets
Market shares
To achieve 50% of revenue growth within 1 month. By this kind of objective, the company sales will
improve and will get more loyal consumers.
Sales
To increase sales in every operation, the company targets 100 pcs or 10 tubs in every operation.
Profit To generate weekly profits of at least 1,000 pesos weekly, the business will create a strategy
plan for each activity to achieve the goals.
Distribution
We are selling our product through online and personally with limited places.
VI. Overall marketing strategy
CookieMo analyzed competitors to understand their strengths, weaknesses, pricing strategies, and
market positioning. In addition, we develop a strong brand identity, including a memorable name,
logo, and tagline that resonates with your target audience. Also, we regularly seek customer feedback
and use it to improve your products and services. CookieMo focuses on brand loyalty through loyalty
programs and consistent customer engagement. The company also expand the product line based on
customer feedback.

VII. THE MARKETING MIX

A. Product
Variety, quality, design, features, brand name, packaging, services.

B. Price
List price, discounts, allowance, payment period, credit terms.

C. Place/Distribution
Channels, coverage, assortments, locations, inventory, transportation, logistics.

D. Promotion
Advertising, personal selling, sales promotion, public relations.
VIII. Attachments

IX.

Income Statements