18/06/2024, 21:06 SOCIAL FACTORS AFFECTING ACCEPTANCE AND REJECTION OF MAGGI PRODUCTS

SOCIAL FACTORS AFFECTING ACCEPTANCE

AND REJECTION OF MAGGI PRODUCTS
50 responses

Publish analytics

Name Copy
50 responses

2
2 (4%)

1 (2%)
1 (2%)
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1

0
ANSHUL M Jeisk Kavita Merc… Neeraj Merc… Riyaa VIVAAN ME… …
Deshna Jiya Lata Raghav Shalin Patel dharmesh p…

Age Copy
50 responses

under 18
22% 19-29
14% 30-39
40-49
10%
above 50

8%

46%

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18/06/2024, 21:06 SOCIAL FACTORS AFFECTING ACCEPTANCE AND REJECTION OF MAGGI PRODUCTS

How frequently do you consume Maggi products? Copy

50 responses

daily
weekly
26% monthly
32% occasionaly

6%

36%

Which of these Maggi products do you consume? (select all that apply) Copy
50 responses

noodles 43 (86%)

sauces 14 (28%)

soups 11 (22%)

other ( please specify) 1 (2%)

0 20 40 60

Are the products of Maggi available in your vicinity? Copy

50 responses

Yes
No

96%

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18/06/2024, 21:06 SOCIAL FACTORS AFFECTING ACCEPTANCE AND REJECTION OF MAGGI PRODUCTS

How do you perceive the healthiness of Maggi Products on a scale of 1 Copy

to 5 ( 1 being the lowest and 5 being the highest)
50 responses

1
42% 2
3
4
5

20%
30%

How important is the brand reputation of Maggi in your decision to Copy

purchase its products?
50 responses

very important
neutral
48%
not important

10%

42%

how would you rate the quality of Maggi Products? Copy

50 responses

very good
acceptable
70%
not good

30%

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18/06/2024, 21:06 SOCIAL FACTORS AFFECTING ACCEPTANCE AND REJECTION OF MAGGI PRODUCTS

Do cultural or religious beliefs affect your consumption of Maggi Copy

Products?
50 responses

Yes
No
70%

30%

Do you have any health concerns related to consuming Maggi products? Copy
50 responses

Yes
52% No

48%

How influenced are you by your family and friend's choices in food? ( 1 Copy
being the highest )
50 responses

1
2
12%
3
42% 4
10%
5

16%

20%

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18/06/2024, 21:06 SOCIAL FACTORS AFFECTING ACCEPTANCE AND REJECTION OF MAGGI PRODUCTS

What factors contribute to your acceptance of Maggi products? Copy

50 responses

taste 33 (66%)

convineince 21 (42%)

brand trust 14 (28%)

affordability 16 (32%)

advertising 3 (6%)

0 10 20 30 40

which of these products do you feel is the biggest competitor of Maggi Copy
noodles?
50 responses

yippee noodles
26% knorr noodles
korean noodles
6% buldak
22% None
Growing Health concerns

42%

does an influencer promoting or using Maggi products affect your Copy

decision to buy them?
50 responses

Yes
No
74%

26%

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18/06/2024, 21:06 SOCIAL FACTORS AFFECTING ACCEPTANCE AND REJECTION OF MAGGI PRODUCTS

what factors contribute to your rejection of Maggi products? Copy

50 responses

negative brand image 14 (28%)

health concerns 36 (72%)

quality 11 (22%)

availability of better
14 (28%)
alternatives

taste 3 (6%)

0 10 20 30 40

how effective do you think marketing strategies are of Maggi? Copy

50 responses

highly effectve
effective
64% not so effective

32%

would you recommend Maggi Products to others? Copy

50 responses

Yes
No
30%
18% Maybe

52%

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