AEREN FOUNDATION'S ‘Maharashtra Govt. Reg. No. F-11724
INDIAN SCHOOL OF BUSINESS
MANAGEMENT & ADMINISTRATION
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
NAME : A BOOL” PARE SODA >
(NAME TO APPEAR ON THE CERTIFICATE)
REFNO : ee
COURSE: | MBA * Semester
MANAGEMENT CONTROL SYSTE!
SUBJECT: oeCASE STUDY +1
‘Traditional Forecasting
Many organizations seek to mitigate some of the traditional budgeting problems noted above by
implementing some form of forecasting. This allows managers to update budgeted numbers with actual
resus forthe periods that have already occurred. The forecasts are used to predict what will happen
the future, often seeking to confirm whether predetermined! annual targets will still be met,
While financial managers think of forecasting in terms of periodic forecasts, operating managers arc
constantly adjusting plans, including sales estimates, which are converted 10 operating plans for
production and inventory control fevels, Most of these planning efforts are conducted in numerous
discrete systems supporting different functional areas. A great deal of effort is required to integrate and
reconcile these different views of the future.
Financial forecasts are performed on a preset schedule, typically quarterly or monthly.
According to David Axson, author of "Best Practices in Planning and Management Reporting" 4. Axson
explains that these process cycle times are extended due to:
* The difficulty in getting timely information;
+ The high level of details required taking significant time to forecast each item; and
* The fact that much of this data is developed in a series of disconnected spreadsheets making
integration a time-consuming process.
Many companies use a purely financial process that is disconnected from its specific business drivers-a
mere financial aecurmulation of trends, These companies often determine their monthly forecasts by
subtracting the actual results to date from their annual targets and then dividing the remaining gap by the
‘months rem They then view the monthly result to see if it is even possible to attain, All thoir
forecasting work focuses on achieving the predefined annual targets, even if the underlying assumptions
that went into creating those targets are now Incorrect
The level of detail used often mirrors the annual plan. Some planners foreeast at the same level of detail
that is used for actual reporting, This can result in tremendous efforts in calculating variances and the
related explanation process,
‘These misconceptions often turn traditional forecasting into merely a different pe version of the
problems with traditional budgeting. Let's examine why.
For many organizations, forecasting is a mechanical process that adjusts fitture ran rates upward or
downward as necessary so that the predetermined annual targets are still met,
They ignore the fact that targets were set based on varions assumptions. What happens when the annual
{argets are held but their underlying basis proves incorrect? The great quality guru W. Edwards Deming
noted that “if you pay people to hit targets, they often will, even if it destroys your company.”
QI} Explain the process of cycle times given by David Axson, (20 Marks)CASE STUDY : 2
Methodology :
Jimmy Carter, who introduced ZBB for resources allocation and contro! in government explains, "In
ZBB, the budget is broken into units called DPs which are prepared by managers at each level. These
packages include an analysis of purpose, cost, measures of performance and benofits, alternative courses
of action and consequences of not performing the activity. Then all packages are to be ranked in order of
priority. After several discussions between department heads and the chief executive, the rankings arc
Finalized, and packages upto the level of affordability are approved and funded."
In more specific terms the ZBB methodology as well as the sequential stages in its i
outlined as follows:
troduction may be
+ Defining the Decision Units (DUs) within the firm: A DU is a tangible activity or group of activities
for which a single manager is responsible for successful performance. The DU concept is akin to that of
the responsibility center, A traditional cost center, a group of people or even a project may be a DU,
* Defining objectives of each DU : In clear and specific terms and in conformity with the enterprise,
objectives and goals,
* Identifying activities in the form of DPs: The term D P focuses on the analysis of each activity in the
manufacturing process according to the incident of the relevant cost and the importance of that activity
in the overall cost structure of the organization. Thus, in essence DPs not only refer to the costs but also
the benefits of an activity of process,
+ Ranking of alternative DPs in the order of decreasing benefit to the organization, using cost-benefit
analysis technique. ‘This problem can be reduced by concentrating on marginal priority packages. TI
is because ultimately all the packages presented for funding would generally fall into three categories:
(1) those with a high priority and high probability of funding; (2) those with a marginal priority and
which may be funded or not funded depending on the resources available, and (3) those with a low
priority and low probability of funding.
* Forwarding the ranked DPs to the next higher organizational units, for review, merger with other
comparable DPs and for re-ranking (as the DPs are consolidated and re-ranked, the perspective and
objectives are broadened). The consolidation and re-tanking should preferably be done by a committee
comprising all managers whose DPs are being considered and a chairman selected from the next higher
organizational level.
+ Finalization of the budget proposal as well as preparation of budgets for each DU have to be finally
approved by the top management. Before according approval, the top management is guided, on the one
hand, by the principle of allocating resources to the OPs showing higher benefit to cost ratios, and the
question of affordability, on the other,
QI) Explain the stages in specific terms of ZBB Methodology. (20 Marks)CASE STUD’
Capital Expenditures
Another approach to deciding on capital expenditure investments is to assign a priority to each
Investment proposed. We tend to limit the priority scale to values, as follows.
1. Absolute Must. Includes security, legal, regulatory, end-of life equipment; typically externally
mandated, that is, you really have little or no choice. Simply stated, if you are under very tight
capital expenditure and/or expense budget constraints, the cutoff is drawn here.
2. Highly Desired/Business-Critical. Includes short-term “break even (less than six months),
significant short-term "return to top or bottom line" less than months), and mega projects
already in progress.
3. Wanted. Valuable, with a longer return term (more than 12 months). Typically, these
projects get funded only if there is capital money remaining, if resources are available, and if
Tevenue projections are fairly secured.
4. Nice to Have. Given available bandwidth in people and money, there is a good return on
these projects, but typically the ROI has more intangibles, Unlikely to be funcied in this budget
Year; might go up the priority list in subsequent budget years. It is important to have some
Projects in this priority, as it helps to better calibrate the higher priorities.
Expenses.
The following items constitute what is most typically referred to as "the budget.” The major
categories of budget expenses are:
Personnel
* Salaries and benefits (including hiring fees and bonuses)
+ Training and education
+ Travel
* Morale
+ Staff-related depreciation
+ Temporary help/consultants
+ Miscellaneous (space, telecom, and so on)
Hardware
* Depr
+ Maintenance
+ Repairs
+ Leases
Software
+ Depreciation
* Maintenance
+ Repairs
+ Leases
Services
+ Leased lines
+ Oursourced network services
+ Security services
+ Applications service providers (ASPs)
* Miscellaneous (transport, courier, periodicals, and so on)QU) Explain the needs of Capital Expenditure investment, (10 Marks).
2) Give any two difference between hardware and software, (10 Marks).
CASE STUDY ; 4
Divorce the Forecasting Process from the Target Setting and Performance Appraisal
Forecasts must not be seen by senior managers as a tool for questioning or reassessing performance
targets, If managers see that forecasts have an impact on their reward and incentive plan, they will be
reluctant to present an unbiased picture.
Use Forecasts to Support
Leading organizations
Q!) Explain the difference between choosing the Right Forecasting on frequency and horizon,
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