LECTURE NOTES ON THE MODELS OF
COMMUNICATIION
ABSTRACTION
Models of Communication
A. It is a representation of the communication process,
ideas, thoughts, or concepts through diagrams, etc.
They can be considered to be systematic
representations of the process that help us understand
how communication can be carried out.
I. Linear Communication
- It is a one way process (sender to receiver)
- It is used to communicate with the mass.
- It typically don't consider any feedback.
- The message signal is encoded and transmitted
through channel in presence of noise
Examples: newspapers or print materials, radio, and
television.
Linear Communication Models
A. Aristotle’s Model
- First model of communication.
- It is mainly focused on speaker and speech. (speaker-
centered)
- This model was created for the purpose of
understanding how to become a more effective and
persuasive communicator.
B. Lasswell’s Model
- Also known as “action model”
- Process of communication and its function to society.
- Three functions for communication:
1. Surveillance of the environment
2. Correlation of components of society
3. transmission between generation
C. Berlo’s Model
- SMCR refers to Sender-Message-Channel-Receiver
II. Transactional Model
- Is the exchange of messages between sender and
receiver where each take turns to send or receive
messages.
- Both sender and receiver are known as
communicators.
- It is mostly used for interpersonal communication and
is also called circular model of communication.
III. Interactive Model
- Also known as “convergence model”
- Deals with exchange of ideas and messages taking
place both ways from sender to receiver and vice-versa.
INDIVIDUAL ACTIVITIES
General Reminders
 Make sure to read the instructions carefully and
follow the prompts for each activity.
 Take your time and think critically and reflectively
about your own communication experiences.
 Write clearly and legibly, and make sure to organize
your thoughts in a logical and easy-to-follow
manner.
 Review your work carefully before submitting it.
ACTIVITY 1: THINK TALK
- Think about the different ways you communicate
with others in a day. It could be through social media, text
messages, phone calls, or face-to-face conversations.
- Write down 5-7 examples of how you
communicate with others.
- Next to each example, identify the models of
communication that is being served.
- Reflect on why you chose each model for each
example. How does it relate to your real life usual
conversations?
ACTIVITY 2: WHO IS WHAT
- Look for someone you can converse with. It could
be a friend, family member, or teacher.
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- Choose one founder of the models of
Communication and try making a conversation with your
chosen someone and act like you are the founder.
- Make sure to act like one and apply how they are
as a person and explain to them the Model of
Communication that you have chosen.

Rubrics:

Completion of examples (3 points)

- Did the student provide 5-7 examples of how they
communicate with others?
Identification of models (4 points)
- Did the student correctly identify the models of
communication for each example?
- Is the identification of models clear and concise?
Relation and connection (3 points)
- Did the student relate on why they chose each
purpose for each example?
- Is the reflection meaningful and connected to the
student's idea in models of communications?

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