Product

Discovery
Zomato Legends
Introduction and Overview
The objective is to explore and validate the need for a new feature called "Zomato Legends,"
which allows customers to order culinary specialties from various Indian states, ensuring a unique
and enriched dining experience.

Target Audience Scope

Food enthusiasts looking for diverse
culinary experiences. Individuals missing
regional specialties due to relocation.
Users interested in exploring and trying
new dishes. People hosting events or
gatherings wanting to offer unique dishes.
This document outlines the research
process, validation methods, and insights
gathered to ensure the development of a
feature that meets user needs and
enhances their experience on Zomato.
Understanding Users
User research was conducted to understand the needs and preferences of potential users of the "Zomato
Legends" feature.
1 User Interviews
Interviews were conducted
with 20 frequent Zomato
users to understand their
dining habits, preferences,
and pain points regarding
accessing regional
specialties.
2 Surveys
Surveys were deployed to
500 users to gather
quantitative data on
interest levels and
preferences for ordering
regional culinary
specialties.
3 Usability
Testing
Usability testing was
conducted to observe how
users currently search for
and order food to identify
gaps or frustrations related
to finding and ordering
regional specialties.
Validating Solutions
The "Zomato Legends" feature will feature a curated selection of regional culinary specialties from various
Indian states, available for order and delivery, ensuring users can enjoy authentic flavors from across the
country.

1 2 3 4

Idea Prototype User Iteration

Generation Developmen Testing Based on user
The concept of t Feedback sessions feedback, the
"Zomato Legends" Low-fidelity were conducted prototypes were
was developed to prototypes were with 10 users using refined and tested
address the user created to showcase the low-fidelity multiple times to
needs identified in the "Zomato prototypes to gather ensure the feature
the research phase. Legends" section feedback on the meets user
and its integration usability and appeal expectations.
into the app. of the "Zomato
Legends" section.
Building the Right Thing
The "Zomato Legends" feature will prioritize must-have features that are essential for user satisfaction and a
successful launch.

Must-Have Features Nice-to-Have Features

Curated lists of regional specialties from various User-generated content like photos and personal
Indian states. reviews.

Detailed descriptions, including origin, Integration with social media for sharing dishes.
ingredients, and preparation methods.

User reviews and ratings prominently displayed. Exclusive deals or offers for "Zomato Legends"
listings.

Filters for cuisine, dietary preferences, and spice

levels.
Thanks