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Building Sustainable D&I
Building Sustainable D&I
Sustainable D&I
By Diversity and Inclusion Research Team
Building Sustainable D&I
Overview
In today’s growing war for talent, D&I leaders must distinguish their organizations by
designing and executing on strategies to foster diverse and inclusive work environments.
Employees expect more conscious action and policy from their organizations amid
heightened social and political movements.
To meet expectations, D&I leaders should ensure their strategies can deliver long-term
results. They must first design strategies with employees in mind, making goals more
relevant and easier for employees to own. Second, they must hone their metrics for D&I
success into a more comprehensive measure of progress on D&I strategy over time.
Finally, organizations should focus on embedding D&I into existing talent and business
processes to ensure they consistently apply D&I values.
■ Despite pursuing ambitious objectives, current D&I strategies do not “move the
needle” on key D&I outcomes because most employees in a typical organization feel
disconnected from D&I efforts.
■ Current efforts to foster D&I are unsustainable because central D&I teams struggle to
scale their strategy, success metrics and initiatives across the organization.
■ Organizations should also consider using a comprehensive metric to better track and
assess D&I progress over time.
■ D&I leaders can more consistently execute their strategies by embedding D&I values
and behaviors into existing talent and business processes.
For example, employees expect their companies to not only respond to but also play
active roles in various social and political movements, such as pay equity or promoting
respect in the workplace for women, LGBT and minority employees. Unable to ignore these
global talent shifts, organizations will look to D&I leaders to help shepherd their
workforces into the future work environment.
D&I leaders are answering this challenge by pursuing an ambitious set of objectives in
2019:
Any one of these objectives would be enough to fill a typical D&I team’s annual agenda. In
broadening the scope of their efforts, D&I leaders must ensure they have a comprehensive,
practical strategy in place to help their organizations achieve these ambitious goals.
As D&I challenges become more complex and critical to the rest of the business, this
current way of operating will not be sustainable for long-term success. Traditionally reliant
on the efforts of key change agents and centralized teams, D&I leaders will struggle to
scale their efforts while delivering long-standing impact. Unsustainable strategies may
attempt to structurally increase D&I’s presence, only to add additional layers of
operational complexity and, as a result, hinder the organization’s ability to execute on key
goals.
Figure 4: Terms Used by Heads of D&I to Describe Their Strategies’ Overall Goal
In practice, building sustainable D&I means setting up strategy and structure that:
1. Align D&I to business strategy to drive broader ownership across the organization.
3. Embed D&I into existing talent and business processes to ensure D&I values are
sustainably changed and consistently applied.
Every facet of D&I strategy, from its initial design to its execution, should follow these
sustainability principles to motivate a shared, organizational ownership of D&I progress
(see Figure 5).
By distributing their efforts, D&I leaders and their teams can devote more of their time
toward effectively driving key strategic outcomes. Organizations with sustainable D&I
strategies report up to 20% more organizational inclusion compared to their peers without
sustainable D&I strategies (see Figure 6). Moreover, this 20% difference corresponds to
significant differences in talent outcomes, such as employee performance, on-the-job
effort and intent to stay. 2
Employee-Centric Design
In tackling a business challenge as complex and sensitive as D&I, organizations need a
robust strategy to align key players on a unified plan of action. Leaders clearly understand
this imperative, with nine in 10 organizations reporting they have a D&I strategy in place. 1
Their plans typically contain all the basic elements needed for a successful strategy, such
as a mission statement, success measures and key initiatives to act on (see Figure 7).
However, a strategy does not guarantee effective change. Even with one in place, 70% of
corporate strategists are not confident in their organization’s ability to translate strategy
into action. 3 D&I leaders also face common challenges in implementation.
“We build these strategy plans, and they sit on the shelf for no one
to see or hold us accountable for results. How can we ask the
organization to support and advance something they can’t even
see?”
To maximize their strategy’s potential impact, D&I leaders should ensure they develop
strategy content and delivery with employees in mind. This way, every employee can
identify with and own the organization’s D&I goals.
Why It Works
Content within a strategy plan, such as goals or initiatives, plays a crucial role in garnering
key stakeholders’ buy-in. However, D&I strategy plans can fail to resonate with employees’
specific needs and values. For example, strategy plans focused primarily on goals defined
solely within HR’s purview can feel irrelevant to employees or other business leaders. To
make their strategies more relevant and comprehensible, D&I leaders should design their
plans around employees’ shared challenges and key aspects of their workplace
experience.
Even with the most compelling content, strategy plans may not be delivered to the right
hands at the right time. D&I strategy is often only shown annually to senior audiences
within HR, such as CHROs and recruiting leaders. In this case, only talent leaders are held
accountable for D&I success. D&I leaders should frequently update and share strategy
plans with key decision makers and employees to expand accountability and ownership
of D&I progress and motivate frequent action.
Adobe has seen continued impact and progress on D&I goals by creating
enterprisewide ownership of D&I efforts. Over the last three years, the organization has
increased representation of women and underrepresented minorities, announced its
achievement of pay parity and created organizationwide recognition of D&I goals.
Comprehensive Measurement
A strategy’s metrics for success substantively shape its potential to drive meaningful
progress for the organization. Even the most well-designed or -executed strategy will fail
to add value to an organization if it pursues the wrong outcome. Understanding this, D&I
leaders have made “setting the right goals and accountability for D&I outcomes” their No.
1 business objective in 2019. 1 Organizations therefore focus on determining the right
metrics by which their strategy and its owners will be held accountable.
Progress in D&I can naturally be defined as fostering a diverse and inclusive work
environment. D&I leaders cite “workforce diversity” and “organizational inclusion” as their
two most important talent outcomes. 1 Diversity and inclusion should theoretically go
hand in hand: Increasing diversity brings in employees with new and unique perspectives,
while inclusion retains and engages employees throughout the organization.
Organizations should ensure their strategies hold the business accountable for D&I
outcomes. For many D&I leaders, this means improving how their organizations measure
inclusion to more accurately gauge whether their efforts are “moving the needle.” For
instance, D&I leaders can implement a standardized set of questions into their employee
engagement surveys to track and measure perceptions of inclusion in the organization.
D&I leaders can use this data to track how their D&I efforts are impacting the organization
over time and adapt their strategies accordingly.
Our inclusion index encompasses seven fundamental elements of inclusion, which were
developed under the following definitions:
4. Psychological safety — Employees feel that they are able to express their true sense
of self without fear of negative consequences to self-image, status or career.
A series of factor analyses revealed the following list of the most representative
statements for each inclusion element (see Table 1).
Elements Item
n = 9,689 employees
Organizations largely have room to improve on every facet of inclusion (see Figure 13).
Standardizing inclusion metrics will enable strategies to hold leaders and employees
accountable and focused on achieving true, long-lasting D&I progress.
D&I leaders can use our inclusion index to generally capture and track employee
perceptions of inclusion at their organizations over time. For example, consider adding
this seven-item index to employee surveys (e.g., engagement surveys). Ask employees to
respond to each item on a scale from 1 (“Strongly Disagree”) to 7 (“Strongly Agree”). If
you already feature a preexisting inclusion index in your survey, you can evaluate whether
any elements are missing and which statements have the greatest opportunity to add
value.
Based on your employees’ responses, assess your strengths and weaknesses in driving
inclusion along these key inclusion elements. You can also segment inclusion ratings
along different business units or teams, offering insight into where there may be
misaligned practices or problem areas at your organization.
Table 2: List of the Most Effective Initiatives Tested Against the Inclusion Index
Blind resume
reviews
Diversity campus
recruiting
n = 9,689 employees
In other words, most D&I leaders believe changing talent processes (e.g., D&I-based KPIs,
inclusion nudges) is the most effective way to guide employees toward more diverse and
inclusive behavior in the workforce. 1 Processes offer a key advantage over relying on key
individuals or role players for D&I efforts because they are structurally resistant to bias
and can be embedded in many business places at once.
Lasting progress for D&I endures through process, not people. D&I leaders should assess
whether their current change efforts are delivering inconsistent results and identify the
processes that may be impeding progress on key D&I outcomes.
Why It Works
D&I leaders can shift their current focus by embedding D&I values and practices into
existing talent and business processes. For example, organizations can mitigate bias by
embedding D&I into the most susceptible talent management processes. In fact, D&I
leaders perceive significant bias in a range of areas, with nearly 90% finding promotions
and/or leadership succession as the most vulnerable process at their organization (see
Figure 14).
By integrating D&I values and behaviors into existing processes, employees and leaders
will see new changes as adding value and meaning to their day-to-day work rather than as
a barrier or compulsory measure. While individual change agents and trainings still play a
role in changing employees’ mindsets regarding D&I, process-based shifts (e.g., nudges)
are more effective at changing and guiding behavior toward key D&I outcomes, such as
organizational inclusion. Our inclusion index can help assess whether D&I-related
changes are improving inclusion or having mixed effects in various business units.
First, the company assigns senior leaders bias prework immediately before succession
conversations to educate them on the effects of unconscious bias. Next, to remove
personal biases, it asks senior leaders to identify a successful successor’s
qualifications before discussing potential candidates. Lastly, during succession
conversations, the company assigns all senior leaders a role to hold each other
accountable for broadening the talent pool and ensuring all talent is equitably
considered.
After embedding D&I into its succession management process, Novo Nordisk has seen
increased diversity in its senior leadership pipeline and is more confident it is
identifying the best possible candidates for succession.
Conclusion
When armed with relevant strategies, highly progressive D&I leaders can be a
differentiating factor in talent attraction and retention. However, current strategies that
emphasize centralized D&I efforts and employee-driven initiatives fail to deliver
substantive progress. Such strategies can be unsustainable and unscalable in different
business areas while only effecting short-term progress.
Recommendations
To build sustainable D&I that delivers long-lasting progress, D&I leaders must:
■ Redesign and communicate D&I strategy so it is accessible and actionable for all
employees at the organization.
■ Evaluate all D&I efforts and initiatives by their impact on a comprehensive measure
of progress over time, such as organizational inclusion.
■ Reinforce D&I behaviors by embedding them within existing talent and business
processes to ensure D&I values are consistently sustained and applied.
Endnotes
1
2019 Gartner Diversity and Inclusion Benchmarking Survey (n = 59 D&I leaders)
2
2019 Gartner Diversity and Inclusion Employee Survey (n = 9,689 employees)
3
2019 Gartner Strategy Agenda Poll (n = 45)
Elements Item
Fair Treatment Employees at my organization who help the organization achieve its strategic
objectives are fairly rewarded and recognized.
Integrating Differences Employees at my organization respect and value each other’s opinions.
Collaborative Decision Making Members of my team give fair consideration to ideas and suggestions offered
by other team members.
Trust Communications we receive from the organization are honest and open.
n = 9,689 employees
Commitment to supplier diversity Diverse interview panels Promoting diversity in succession Flexible scheduling
n = 9,689 employees
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