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Social Media
Style Guide
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Relax.
You're shopping. Crowd zero

Lorem Ipsum is simply dummy text

of the printing and typesetting
industry. Lorem Ipsum has been

Welcome
the industry's standard dummy
text ever since the 1500s.
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s.
Browse easy.
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A visual overview of the designs
that make up Crowd Zero
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Facebook TikTok
Industry updates Promotions
Promotions Community engagement
Community engagement

Instagram LinkedIn
Channel Promotions
Community engagement
Industry updates
Community engagement

and Purpose
Brand values in visuals Career opportunities

Twitter
Industry updates
We produce content based on the Promotions
nature of each social media platform. Community engagement
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Engage
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the content pillar here.

Promote
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Social Media the content pillar here.

Content Pillars
Motivate
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the content pillar here.

Content pillars enable us to strategize Educate

effectively and ensure consistency Write a description of
and direction across our platforms. the content pillar here.
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Our Tone
Optimistic
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the guideline/principle here.

and Voice Approachable

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the guideline/principle here.

Conversations with Crowd Zero are always light

and enjoyable. Our audience perceives us as friendly, Warm
trustworthy, and reliable. We strive to ensure these Write a brief explanation of
characteristics are reflected in the content we share. the guideline/principle here.
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Conciseness
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Copywriting
of the guideline here.

Format Clarity
Checklist Write a brief explanation
of the guideline here.
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of the guideline here.

Purpose Substance
We aim for digestible content that adds Write a brief explanation Write a brief explanation
value and keeps our readers engaged. of the guideline here. of the guideline here.
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Length and format

# Write a brief explanation

of the guideline here.

Hashtags Relevance
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of the guideline here.

Hashtags allow us to group content into Coherence

categories and reach users whose interests Write a brief explanation
align with the information we share. of the guideline here.
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Applicability
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of the guideline here.

Selection

Emojis Write a brief explanation

of the guideline here.

Quantity
Emojis make communication fun, provided Write a brief explanation
they're used in the proper context. of the guideline here.
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Instagram
Highlights
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Instagram
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Crowd zero Top 6 Posts

Bio
Zero crowds, multiple brands.

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Caption
Home improvement can be overwhelming, but
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shopping for the essentials doesn't have to be.
Sit back and relax as you browse through our
Home & Living catalog. #ShoppingSimplified
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Facebook
Highlights
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Relax.
Facebook
You're shopping.

Top 6 Posts
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zero Bio
Zero crowds, multiple brands.

Caption
Is it sale season already? Zero in on your
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must-haves, minus the crowd and long lines!
We've got you covered. #ShoppingSimplified

Zero crowds,
multiple brands.
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Twitter
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Top 6 Posts

Bio
Zero crowds, multiple brands.
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Caption
What defines a great shopping experience?
Three things: comfort, convenience, and unmatched
customer service. #ShoppingSimplified
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TikTok
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Top 6 Posts

Bio
Zero crowds, multiple brands.

Caption
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Who knew shopping could be

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this easy? Sit back, relax, and shop
to your heart's content. #CrowdZero
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Content Calendar Instagram & Facebook TikTok Videos & Instagram Reels LinkedIn

Mon Tue Wed Thurs Fri Sat Sun

Topic

Promote Engage Promote Educate Engage Promote Engage

Topic

Motivate Promote Engage Educate Promote Engage Promote

Topic

Motivate Educate Promote Engage Engage Educate Promote

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We'd love to hear your thoughts and

answer any questions you may have
about the information provided.

Contact Us Phone: 123-456-7890

Email: hello@reallygreatsite.com
Website: www.reallygreatsite.com