MPA

Fall 2021

Sectors of Hospitality Industry

Muhammad Junaid
PhD (France)
Assistant Professor
School of Management Science
Quaid-i-Azam University (QAU)
junaid@qau.edu.pk
 YIELD
MANAGEMENT
 INTRODUCTION
Aim of this presentation is to give an idea to
the audience about an innovative inventory
management technique i.e. “Yield
Management”.
The concept envisages on the revenue
maximization of an enterprise with the fixed
capacity to sell. Definite life of the product is
the key concept in this regard. Let us explore
the dimensions of the topic in brief.
 INTRODUCTION……Cont.

Lets go together………
Patriata Chairlift
Islamabad Airport
Islamabad Airport
Islamabad Airport
 DEFINITION
Yield management is an inventory
management system that allows forecasting
supply and demand and adjusting pricing
strategies accordingly.
Simply
“Selling the right product to the right customer
at the right time for right price”
 FEATURES FOR APPLICABILITY

• Perishable Inventory
• Variable demand and Fixed Production
Capacity
• Sales via Reservations
• Multiple Pricing Structures
• Very Low Variable Unit Prices
• Price is a Powerful Lever
AREAS OF APPLICATION
Hotels
Airlines
Railway
Bus Service
Theaters
Cinema
Cricket Stadium
 Conclusion
By Applying the Yield management concept in
different Service organizations “Win-Win
situation” can be created where both the
clients and organization will get maximum
benefits
 Thanks

THANK YOU
“Growing seed makes No sound, but falling trees
makes huge noises, destruction is always noise but
creation is always quite, that is the real power of
silence”