INDUSTRIAL VISIT REPORT

Vidyasagar University

REPORT SUBMITTED BY

Joyjit Dey, Sneha saha, Anindita, Sayan Sarka, Soumajit konar.

ROLL NO:

BENGAL INSTITUTE OF BUSINESS STUDIES

COMPANY VISITED: COCA-COLA

THIS REPORT IS SUBMITTED FOR THE PARTIAL

FULFILMENT OF MASTERS OF BUSINESS ADMINISTRATION
FROM VIDYASAGAR UNIVERSITY
 Objectives Of Visit in Coca-Cola Industry

● To know the core values vision and mission.

● To understand the internal and external environment in which Coca-Cola

operates.

● Being a great place to work where people are inspired to be the best they
can be.

● Being a responsible global citizen that makes a difference.

● To identify and characterize the different growth strategies used by Coca-

Cola.

● To know about the Coca-Cola companies’ strategies management process.

● To understand the future prospects of different products.

 Introduction of Coca-Cola Company

 The company was founded in downtown Atlanta, Georgia in 1886,

 Coca-Cola company is the world's largest beverage company.

 The company's known product Coca-Cola was invented by Dr John

Stith Pemberton in 1886.

 At that time, they were served only 9 drinks each day. Sales for the
first year were only $50.

 Today it has 3300 brands across 200 Nations. Now they serve 1.5
billion drinks each day.

 Coca-Cola company headquarter is in Atlanta, Georgia.

 Sanket ray is the current president and the CEO of coca cola in India.

 Coca-Cola is a worldwide product.

 Company Profile

The Coca-Cola Company, often referred to simply as Coca-Cola, is a

multinational beverage corporation headquartered in Atlanta, Georgia, USA. As
of my last knowledge update in September 2021, here is a brief profile:

1. Founding: Coca-Cola was founded in 1886 by John S. Pemberton and later

acquired by Asa Candler, who incorporated The Coca-Cola Company in 1892.

2. Core Products: The company is best known for its flagship product, Coca-
Cola, which is one of the world's most recognized and consumed carbonated
soft drinks. Coca-Cola offers a wide range of beverages, including other
carbonated drinks like Diet Coke and Sprite, as well as non-carbonated
beverages such as Minute Maid juices, Dasani water, and more.

3. Global Presence: Coca-Cola operates in over 200 countries and territories,

making it one of the world's leading beverage companies. It has a vast
distribution network and a strong global brand presence.

4. Brands and Products: In addition to its namesake brand, Coca-Cola owns

and markets a portfolio of other popular brands like Fanta, Powerade, Honest
Tea, and Smart Water.

5. Sustainability: The Coca-Cola Company has made efforts to address

sustainability concerns, including water conservation, recycling, and reducing
its carbon footprint. They have set ambitious sustainability goals, aiming to
become a net-zero emissions company by 2040.
6. Corporate Responsibility: Coca-Cola is involved in various philanthropic
initiatives, including education, environmental conservation, and community
development. They are known for their active involvement in local
communities.

7. Financial Performance: As of my last update, Coca-Cola was one of the

world's largest beverage companies in terms of revenue and market

capitalization.
 Key Products

The Coca-Cola Company offers a diverse range of products, including

carbonated soft drinks, juices, water, and more. Here are some key products
from Coca-Cola:

1. Coca-Cola: The company's flagship product, Coca-Cola, is one of the

world's most famous carbonated soft drinks. It comes in various versions,
including Classic Coke, Diet Coke, and Coke Zero Sugar.

2. Diet Coke: A sugar-free variant of Coca-Cola, Diet Coke is a popular choice

for those looking to reduce their calorie intake.

3. Sprite: Sprite is a lemon-lime flavored carbonated soft drink known for its
refreshing taste.

4. Fanta: Fanta offers a variety of fruit-flavored carbonated soft drinks, such as

orange, grape, and strawberry.

5. Minute Maid: Minute Maid is a brand of fruit juices and fruit drinks,
available in a wide range of Flavors, including orange, apple, and tropical
blends.

6. Dasani: Dasani is Coca-Cola's brand of bottled water, available in various

sizes, including still and sparkling options.

7. Powerade: Powerade is a sports drink designed to help rehydrate and provide

electrolytes for those engaged in physical activities.

8. Honest Tea: Coca-Cola acquired Honest Tea, a brand that specializes in

organic and fair-trade beverages, including iced teas and fruit drinks.

9. Smart Water: Smart Water is a premium bottled water brand known for its
vapor-distilled water with added electrolytes for taste.

10. Vitamin water: Vitamin water is a line of flavored water beverages that are
enriched with vitamins and minerals.

11. Coca-Cola Energy: Coca-Cola Energy is an energy drink offered by the

company, available in various Flavors.

12. Simply: Simply is a brand of beverages known for its high-quality, all-
natural fruit juices and lemonades.

13. Toppo Chico: Coca-

Cola acquired Toppo
Chico, a brand of
sparkling mineral
water, known for its
effervescence and
unique taste.
 Service Offered by The Company

The Coca-Cola Company manufactures and distributes beverages in its primary

business, but it also has a number of services and corporate responsibility-
related programmers to offer. The following are some of the programmers and
services that Coca-Cola offers:

1. Distribution and Logistics: Coca-Cola operates an extensive distribution

network to ensure its products are widely available. This involves logistics and
supply chain management to deliver its beverages to retailers, restaurants, and
vending machines.

2. Marketing and Advertising: Coca-Cola is renowned for its marketing

campaigns and advertising efforts. The company invests heavily in branding,
promotions, and advertising to maintain its strong brand recognition.

3. Fountain and Foodservice Solutions: Coca-Cola provides beverage

solutions to restaurants, convenience stores, and other foodservice outlets. This
includes beverage dispensing equipment and support services.
4. Customization for Partners: The company often collaborates with partners
to create co-branded or customized beverages to meet specific market demands
or promotional needs.

5. Sustainability Initiatives: Coca-Cola is committed to sustainability and

offers various programs and services related to environmental responsibility.
This includes initiatives to reduce water usage, increase recycling rates, and
reduce the carbon footprint of its operations.

6. Community Engagement: Through its philanthropic arm, the Coca-Cola

Foundation, the company engages in community development and charitable
activities. This includes support for education, health, and environmental
projects in local communities.

7. Corporate Responsibility Reporting: Coca-Cola regularly publishes reports

on its corporate responsibility and sustainability efforts, sharing progress and
goals with stakeholders.

8. Consumer Engagement: The company interacts with consumers through

various channels, including social media and customer service, to address
questions, feedback, and inquiries about its products.

9. Research and Development: Coca-Cola invests in research and development

to create new beverage products and improve existing ones, often in response to
changing consumer preferences and health considerations.

10. Diversity and Inclusion Initiatives: Coca-Cola has initiatives focused on

diversity and inclusion in its workforce and in the communities where it
operates.

11. Public Health Initiatives: The company has been involved in public health
efforts, including promoting physical activity and providing information on
responsible beverage consumption.

Competitors of Coca Cola

1. PepsiCo: - Without a doubt one of the strongest coca cola competitors is

Pepsi, known for its flagship brand, Pepsi and other brands like 7UP, Slice,
Mountain Dew etc. The cola war between Coca-Cola and Pepsi have been a
long-standing rivalry in the carbonated soft drink market. One of the reasons
these brands fight tooth and nail is because both of them are very strong in their
distribution and have excellent marketing and sales policies. As a result, you
will find that the maximum market share is of these 2 brands – be it any
country.

2. Parle Argo: - Parle Argo is an Indian beverage company known for brands
like Frooti, Appy, and Bailley. Parle focuses more on fruit based and non-
carbonated beverage. They compete in the non-carbonated beverage segment
and have a significant market presence in India.

3. Dabur: - Dabur offers a range of beverages, primary focuses on natural and

ayurvedic ingredients. Dabur are known for its fruit juices and natural drinks
like Real Fruit Juices, which compete with Coca-Cola's Minute Maid.
4. Monster Beverage Corporation: Known for its energy drinks like Monster
Energy, this company competes in the energy drink category against Coca-
Cola's energy drink brands, such as Coca-Cola Energy and Charger.

5. Red Bull: - Red Bull gives you wings, quite literally!! It is owned by an
Australian company Red Bull GmbH. Red Bull is one of the strongest growing
energy drink/sports drinks and is amongst the strongest direct coca cola
competitors. Same like Monster Beverage Corporation, they are competing in
the energy drink category against Coca-Cola Energy and Charger.

6. Bisleri: - Bisleri is primarily known for its bottled mineral water. They
provide a range of packaged drinking water products, including natural spring
water and flavored water. Bisleri is competing with Coca-Cola mineral water
brand Kinley. Bisleri also ventured into the carbonated beverage market with
brands like Bisleri Pop and Uzra.

7. Campa Cola: - Campa Cola was once a popular soft drink brand in India but
it has lost much of its market share now. But In August 2022 Campa Cola was
acquired by Reliance Industries. Now when they want to re-capture the market,
they are now providing the drink in comparatively lower price and it might give
tough competition to Coca-Cola.
 Activities In the Company on the Day of the Visit

At the beginning of the day, we were taken to a conference room. There, the HR
head of Coca Cola told us about the Coca Cola company through a beautiful
PPT. From the history of Coca Cola to where its formula is and how it came to
India, about the Coca Cola branch in West Bengal. How each branch has
different area like Taratala branch area till Howrah. How Coca Cola bottles are
made. Order and Distribution. Distributors have their own territories and a
distributor in one territory cannot supply to another territory.

After that we were taken for a factory visit. But before that we were given
visitor card and security instructions. On that day sprite and maaza were being
manufactured and packaged in the factory. After that we were shown all the
machines one by one. First, we were taken to the bottling machine on Sprite's
floor. There we saw that a small test tube first passed through the heating
machine and then the blowing machine and took the form of a bottle. After that
it was cleaned in bottle cleaning machine. After cleaning the bottles, they are
taken to the filling machine where the sprite is filled. Then after levelling and
sealing it is stored in the warehouse and from there it is sent by vehicle for
distribution.
After sprite we are shown the same process for maazaa and brought back to the
conference room. Our factory visit ended by clearing our doubts through Q & A
session in the conference room.

Analysis About Working Process & HR Function of

the Company

We must learn a lot of things as MBA students. Success is achieved via

learning. And until we have to put the knowledge into practice, learning won't
happen by reading the theories. Remember that the BIBS at our college led us
on a tour of an industrial facility.
The HR there, Indranil Chakravorty, gave us a warm welcome. The conference
room was already in motion when we arrived. And then he began explaining
how things work by displaying a PowerPoint presentation.
I gained plenty of facts from the sessions, such as:

1. Manufacturing Process:

Coca-Cola is made by a multi-step process that includes blending the

ingredients, bottling, packaging, and distribution. Here is a general description
of the procedure.

2. Water Filtration:

The main component of Coca-Cola manufacture is water, and the quality of the
water directly affects the flavor and consistency of the beverage. The process of
filtering water involves removing particles, pollutants, and impurities from the
water supply. To remove bigger particles, common processes include
sedimentation, coagulation, and flocculation, followed by several filtration
methods.

3. Carbon Filtration:

A specialized method used to further cleanse water is carbon filtration. It

uses activated carbon, which is highly effective in adsorbing pollutants and
has a large surface area. Water is filtered through activated carbon filters,
which remove organic compounds, chlorine, and other impurities that could
impact Coca-Cola's flavor and quality. Cleaner, odorless, and better-tasting
water is produced by this procedure.

4. Ingredient Mixing:

Mixing the ingredients that go into making Coca-Cola is the first step in the
process. This normally includes combining purified water, natural flavors, and
caffeine with high-fructose corn syrup, caramel color, and phosphoric acid. In
huge tanks, the ingredients are blended. using a specific recipe that has been
closely guarded by the business for more than a century. Over the years, the
recipe has undergone numerous updates and changes, but the essential
components and flavor of the beverage have not altered.

5. Syrup Preparation:

After the components are blended, syrup is added to make a concentrated

concoction. The syrup is then moved to the facilities of the bottling facility after
being stored in tanks. Since the final flavor of the product depends on the
syrup's ability to meet high quality standards, the preparation procedure is
closely watched.

6. Bottling:

The bottles will now be filled with the syrup mixture in the following step of the
procedure. A high-speed bottling line that automatically fills, caps and labels
the bottles is often used to do this. The bottles are then packaged for distribution
after a quality check. In order to ensure that the product is of the greatest
quality, the bottling process is one of the most important phases in the
production of Coca-Cola.

7. Quality Assurance:

The importance of quality assurance in the food and beverage industry can be
taught to students by observing the quality control procedures used by such
businesses.

8. Packaging:

The bottles are then boxed and ready for transport. Boxes may need to be
stacked into pallets, pallets may need to be wrapped for protection during
transit, and pallets may need to be loaded into trucks for distribution. To
guarantee that the product is safeguarded during shipping and that it reaches the
consumer in the best condition possible, the packing process is meticulously
controlled.

9. Distribution:

The Coca-Cola goods are then transported to the retail stores, vending
machines, and other places where they will be sold. The business has an
extensive distribution network...

Overall learning from the visit

i. Think of the customer first and always

ii. Stay active in protecting your market share

iii. Internally, develop your brand so you can succeed externally

iv. In Local Markets, Get in Touch with Cultures

v. Personalize and localize your company’s image

vi. You, and Only You, are responsible for your career

vii. Bosses come in all shapes, sizes and temperaments

viii. Being nice to people is not a choice. It is compulsory.

ix. Take risks. But measure the risk first.

THANK YOU