01

Captivating (and
Catastrophic)
Commercials
 What makes a
02 good or bad
commercial can
be subjective, but
Qualities of a Good Commercial:
Memorable: It sticks with viewers long after they've
seen it. This could be due to a catchy jingle, a funny
moment, or a visually striking image. (Ariston
Aqualtis with the underwater clothes)
Emotionally Connects: It taps into viewers' emotions,
whether it's happiness, humor, nostalgia, or even a
sense of wonder. (Apple's heartwarming holiday
commercials)
Clear Message: It communicates a clear and concise
message about the product or brand. What is it?
What does it do? Why should I care?
Tells a Story: It weaves a narrative that draws
viewers in and makes them care about the characters
or situation.
Highlights Benefits: It focuses on the benefits the
product offers to the customer, not just its features.
(Nike commercials that emphasize empowerment
and athletic achievement)
03 Burger King's
“Eat Like Snake”
Commercial
 04
EAT LIKE
SNAKE
While certainly memorable, falls
short in several key marketing
areas.
 05
Why so?
The central theme – a man contorting
his body to resemble a snake in order
to devour a burger – is undeniably
strange and unsettling for many
viewers
Behind strange
commercials
STANDING OUT FROM
THE CROWD
Some commercials achieve this
by being strange, shocking, or
simply unexpected
06
CULTURAL
DIFFERENCES
Japanese commercials, for
instance, are known for being
particularly surreal and often
don't directly explain the
product.
07 How Burger King could
have improved the
commercial
Focus on Deliciousness:
Showcase the burger's ingredients, preparation process, and
the satisfaction of taking a bite.
Emphasize Fun and Enjoyment:
Create a light-hearted and humorous commercial that
celebrates the joy of eating a delicious Burger King burger.
Target the Right Audience:
Tailor the commercial's humor and visuals to resonate with
Burger King's core demographic.
Maintain Brand Identity:
Ensure the commercial aligns with Burger King's existing
brand image and messaging.
08 Ariston Aqualtis
“Underwater
World”
machine laundry's
commercial
 One of the most
09 iconic washing
machine
commercials ever
made

Cannes Gold, Clio Grand Prix, and a staggering

number of wins at other festivals solidify its
place as a masterpiece. Second place on The
Gunn Report's "Most Awarded Commercials" list.
 Analyzing the success 10
SETS THE
COMMERCIAL APART
EMOTIONAL FROM THE MUNDANE
ASPECT OF
bedsheet billows like a majestic
LAUNDRY manta ray, socks become
playful fish, and a scarf morphs
into a graceful jellyfish. This
The serene underwater world fantastical setting instantly
evokes feelings of grabs attention,
cleanliness, purity, and gentle
care – all qualities
associated with the ideal
laundry experience.
11 Conclusion
The Ariston Aqualtis commercial
exemplifies the power of emotional
storytelling in advertising. This
technique uses narratives and visuals
to evoke emotions in viewers, creating
a connection with the brand and its
message.
 12

Thank you!