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Chapter 1: Science, Society, and Social Research

Test Bank
Multiple Choice
1. An undergraduate student conducting a research project believes that women are

more preoccupied with the way they dress than men. Due to this assumption, the
student focuses observations on women and their interactions with their friends and
neglects how men present themselves to others. This is an example of ______.
A. selective observation
B. overgeneralization
C. resistance to change
D. illogical reasoning
Ans: A
KEY: Learning Objective: 1-1: Describe the four common errors in everyday reasoning.
REF: Cognitive Domain: Application
Answer Location: Selective or Inaccurate Observation
Difficulty Level: Hard
2. To reduce the risk of ______, social researchers use explicit criteria for identifying
causes and for determining whether these criteria are met in a particular instance.
A. illogical reasoning
B. resistance to change
C. overgeneralization
D. selective observation
Ans: A
REF: Cognitive Domain: Comprehension
Answer Location: Overgeneralization
Difficulty Level: Medium
3. People who refuse to vaccinate themselves or their children for nonreligious reasons
base their argument on obscure theories while ignoring contemporary consensus and
empirical evidence supporting vaccinations. People who actively oppose vaccinations
are engaging in ______.
A. selective observation
B. generalizability
C. illogical reasoning
D. resistance to change
Ans: C
Answer Location: Illogical Reasoning
Difficulty Level: Easy
4. Social science reduces the likelihood of overgeneralization by ______.

A. using systematic procedures for selecting individuals to study
B. using explicit criteria for establishing causality
C. requiring systematic measurement and sampling
D. using empirical evidence
Ans: A
5. How does social science prevent illogical reasoning?

A. using systematic procedures for selecting a representative sample
Ans: B
6. Social science combats the error of selective observation with ______.

Ans: C
KEY: Learning Objective: 1-2: Define social science, and identify its limitations.
Answer Location: Can Social Scientists See the Social World More Clearly?
7. According to the text, what is the definition of social science?

A. application of scientific methods to the study of human social reality
B. application of psychological techniques on social phenomena
C. attempt to achieve certainty in observing social reality
D. assumption that social phenomena resemble biological and chemical phenomena
Ans: A
8. Social science overcomes the reliance on tradition or unquestioning respect for

authority by ______.
Ans: D
9. Through ______ sampling and measurement, social science can overcome selective
and inaccurate observation.
A. random
B. systematic
C. biased
D. automated
Ans: B
10. Why do social scientists use the scientific method for studying social problems?
A. to reduce generalizability, competition, and gain more respect as authorities
B. to honor commitments, devotion to tradition, and gain more respect as authorities
C. to increase generalizability, enhance science communication, and respect for
authority
D. to lesson ego-based commitments, devotion to tradition, and unquestioning respect
for authority
Ans: D
11. A graduate student decides to base their thesis on observations of interactions

among individuals involved in a protest. The student wants to understand the protestors’
actions as well as the issues that concern them. Which type of research is featured in
this scenario?
A. explanatory
B. exploratory
C. descriptive
D. evaluation
Ans: B
KEY: Learning Objective: 1-3: Identify the four goals for social research in practice.
Answer Location: Exploration: How Do Athletic Teams Build Player Loyalty?
12. The school board hired a team of social scientists to look at the impact of school
policy on physical education and health classes on childhood obesity. Which type of
study were the social scientists hired to conduct?
A. explanatory
B. exploratory
C. descriptive
D. evaluation
Ans: D
Answer Location: Evaluation: Does More Social Capital Result in More Community
Participation?
13. When the state approved stronger penalties for drunk driving, including the
automatic suspension of driving privileges, the number of highway deaths related to
drunk driving decreased. Which type of research is required to obtain these findings?
A. descriptive
B. exploratory
C. explanatory
D. evaluation
Ans: D
Participation?
14. Findings from a recent ______ study indicated that education was an important
predictor in the number of hours of television watched.
A. descriptive
B. exploratory
C. explanatory
D. evaluation
Ans: C
Answer Location: Explanation: Does Social Context Influence Adolescent Outcomes?
15. Both explanatory and evaluation research studies are concerned with the causes
and effects of social phenomena. The difference between them is that evaluation
research focuses on the ______.
A. effect of particular policies or programs
B. meanings that people give their actions
C. description of the social phenomena of interest
D. consideration of the impact of social context
Ans: A
REF: Cognitive Domain: Analysis
Participation?
16. ______ research is designed to identify causes and effects.

A. Descriptive
B. Exploratory
C. Evaluation
D. Explanatory
Ans: D
KEY: Learning Objective: 1.3: Identify the four goals for social research in practice.
REF: Cognitive Domain: Knowledge
17.______ research can be used to describe the impact of social programs.

A. Descriptive
B. Exploratory
C. Evaluation
D. Explanatory
Ans: C
Participation?
18. ______ research suggests how social phenomena (such as neighborhood

characteristics) affect other social phenomena (such as youth outcomes).
A. Descriptive
B. Exploratory
C. Evaluation
D. Explanatory
Ans: D
19. Question such as, “Does gender have an effect on income?” and “Do men, on
average, make more money than women?” are examples of ______ research.
A. exploratory
B. descriptive
C. explanatory
D. evaluation
Ans: C
20. According to Robert Putnam’s explanatory research, why do people “bowl alone” in
the United States?
A. People prefer passive entertainment, such as television.
B. Social ties have weakened.
C. Fewer people bowl.
D. On average, the population has aged.
Ans: B
Answer Location: Social Research in Practice
21. A study without a hypothesis that examines the culture and social processes within
an organization is an example of ______ research.
A. descriptive
B. exploratory
C. evaluation
D. explanatory
Ans: B
22.______ describes when a study leads to a conclusion in which A causes B.

A. External validity
B. Internal validity
C. Sampling
D. Measurement validity
Ans: B
KEY: Learning Objective: 1-4: Define valid knowledge, and indicate the three
components of validity.
Answer Location: Causal Validity
23. When the findings of a study accurately represent empirical reality, the results are
______.
A. valid
B. experimental
C. subgroups
D. sampled
Ans: A

Answer Location: How Well Have We Done Our Research?
24. When variables are properly defined as well as measured accurately, the study has
______.
A. external validity
B. internal validity
C. sampling
D. measurement validity
Ans: A
Answer Location: Generalizability
25. Internal validity is also referred to as ______.

A. generalizability
B. causal validity
C. measurement validity
D. sample generalizability
Ans: B
26. ______ refers to the ability of a study to inform us about persons, places, or events
that were not directly studied.
A. Validity
B. Illogical reasoning
C. Descriptive research
D. Generalizability
Ans: D
27. The General Social Survey (GSS) is administered to a sample of U.S. residents, but
it hopes to identify features of the U.S. population as a whole. In other words, the GSS
hopes for ______.
A. cross-population generalizability
B. reliability
C. causal validity
D. generalizability
Ans: D
28. How well the people selected to complete the General Social Survey (GSS) actually
reflect the larger U.S. population is a question of ______.
A. reliability
B. causal validity
C. sample generalizability
D. cross-population generalizability
Ans: C
29. The General Social Survey (GSS) asks the question: “Are you very happy,
somewhat happy, or not at all happy in your marriage?” Many researchers have
questioned whether this is an accurate way to find out how satisfied people really are in
their marriage. What is being critiqued in the GSS question?
A. causal validity
B. measurement validity
D. cross-population generalizability
Ans: B
30. A measurement is considered valid when it ______.

A. makes logical sense to respondents
B. corresponds to an accepted dictionary definition
C. yields the same score when applied to the same phenomena
D. measures what the researcher intends to measure
Ans: D
Answer Location: Measurement Validity
31. When the results of a study hold true for multiple populations, the study has ______.
D. internal validity
Ans: A
32. A study of face-to-face counseling versus computer-mediated counseling randomly

assigned people who were seeking counseling services to face-to-face sessions or
computer-mediated sessions. The design of this study ensures ______.
D. internal validity
Ans: D
33. When determining how accurate research is in capturing social reality, social
scientists refer to dimensions of ______.
A. causality
B. reliability
C. validity
D. evaluation
Ans: C
34. The extent to which a researcher’s sample is representative of the population that it
was drawn from is called ______.
A. reliability
B. overgeneralization
C. external validity
D. measurement validity
Ans: C
True/False
1. Overgeneralization occurs when people conclude that what is true for some cases is
true for all cases.
Ans: T
KEY: Learning Objective: 1.1: Describe the four common errors in everyday reasoning.
2. A new student observes that in his first class, the people sitting in the back row
answer most of the questions, so in the next class he sits with the back row, concluding
that this is where the smartest students sit. The new student made an
overgeneralization.
Ans: T
3. Illogical reasoning occurs when people choose to look only at things that are in line
with their beliefs.
Ans: F
KEY: Learning Objective: 1.1: Describe the four common errors in everyday reasoning.
4. Inaccurate observation is the term for the everyday error that involves unjustifiably
concluding that what is true for some cases is true for all cases.
Ans: F
5. Illogical reasoning is the term for the everyday error that involves prematurely
jumping to conclusions or arguing on the basis of invalid assumptions.
Ans: T
6. Researchers can rely on the validity of gender ratios in self-reported online forums
when identifying differences in usage patterns between men and women.
Ans: F
7. A key concern of survey research is sample generalizability.

Ans: T
8. Sample generalizability occurs when a conclusion based on a population holds true

for a sample from a different population.
Ans: F

9. Monitoring college students’ relationship to television via electronic recording device

has higher measurement validity than asking college students to self-report hours of
television watched on a survey.
Ans: T
Answer Location: Measurement Validity
10. Cohen and Kerr (1998) found that face-to-face counseling is qualitatively superior to
computer-mediated counseling.
Ans: F
11. Establishing causal validity is necessary to begin a descriptive, exploratory,

explanatory, or evaluative research study.
Ans: F
12. If Putnam tested his results about neighboring in another country and they were
confirmed, Putnam’s study would have cross-population generalizability.
Ans: T
13. If a study claims it is measuring motivation but the survey asks a question about job
satisfaction, the study lacks validity.
Ans: T

14. Cross-population generalizability is also known as internal validity.

Ans: F
15. Causal validity is also known as external validity.

Ans: F
Matching
Use the following directions to answer Questions 1–3:
In each set, match a concept from Group A to a definition or example from Group B.
1. Errors in Everyday Reasoning
Group A
1. Overgeneralization
2. Selective observation
3. Illogical reasoning
4. Resistance to change
Group B
A. Prematurely jumping to conclusions or arguing on the basis of invalid assumptions
B. Unjustifiably concluding that what is true for some cases is true for all cases
C. Reluctance to change ideas even in light of new information
D. Noting observations that coincide with preexisting preferences or beliefs
Ans: 1--B; 2--D; 3--A; 4--C

Answer Location: Learning About the Social World
2.Examples of Types of Social Research
Group A
1. Descriptive
2. Evaluation
3. Explanatory
4. Exploratory
Group B
A. The quality of neighborhoods, family, and peers affect whether youths become
delinquents.
B. The GSS indicates that a smaller number of people spent social time with their
neighbors in 1998 than in 1975.
C. How is loyalty developed among college basketball players?
D. To determine the impact of the “It’s Our Neighborhoods Turn” (OBAZ) project--to see
whether the “livability and safety of the neighborhood” could be improved by increasing
social capital.
Ans: 1--B; 2--D; 3--A; 4--C

3. Validity
Note: Answers from Group B may be used more than once.
Group A
1. causal validity
2. cross-population generalizability
3. measurement validity
4. sample generalizability
Group B
A. When a measure measures what we think it measures.
B. When findings about one group, population, or setting hold true for other groups,
populations, or settings.
C. When a conclusion that A leads to or results in B is correct.
D. When a conclusion based on a subset of a larger population holds true for the entire
population.
Ans: 1--C; 2--B; 3--A; 4--D


Essay
1. Name four errors in everyday reasoning in the following conclusion: People should
not feel guilty about not letting their house cats out in the city because when one
observer moved to the country, she opened the door to her cats, and they chose not to
go outside.
Ans: Overgeneralization occurs when we unjustifiably conclude that what is true for
some cases is true for all cases. Selective or inaccurate observation is choosing to look
only at things that are in line with our preferences or beliefs. Illogical reasoning is the
premature jumping to conclusions or arguing on the basis of invalid assumptions.
Resistance to change is the reluctance to change our idea in light of new information.
2. Explain why social science is considered a scientific discipline.

Ans: Just like in other disciplines, the social sciences use a set of logical, systematic,
documented methods for investigating nature and natural processes. Rather than rely
on assumptions, the social sciences use scientific methods to investigate individuals,
societies, and social processes.
3. In which circumstances are descriptive, exploratory, explanatory, and evaluation

research appropriate? Give an example for each.
Ans: Descriptive research questions define and describe social phenomena. Exploratory
research questions seek to find out how people get along in the settings under question.
Explanatory research questions seek to identify causes and effects of social
phenomena and to predict how one phenomenon will change or vary in response to
variation in another phenomenon. Evaluation research questions describe and identify
the impact of social policies and programs
4. Consider the argument made by Putnam’s Bowling Alone, as described in Chapter 1.

Are Putnam’s conclusions consistent with your own casual observations about how
social ties have weakened in the United States? List three of your own observations that
are either consistent with or contradictory to Putnam’s conclusion. Describe how you
might propose descriptive research to test whether your observations hold up to
scientific criteria. In addition, be specific about the types of errors in everyday reasoning
that might apply to your casual observations.
Ans: Robert Putnam used GSS data in “Bowling Alone,” an investigation of social ties in
America. Survey responses indicate that “neighboring” has been declining throughout
this period. The percentage of GSS respondents who reported spending “a social
evening with someone who lives in your neighborhood . . . about once a month or more
often” was 60% for married people in 1975 and about 65% for singles. By 1998, the
comparable percentages were 45% for married people and 50% for singles. Descriptive
research findings simply describe differences or variations in social phenomena.
Overgeneralization occurs when we unjustifiably conclude that what is true for some
cases is true for all cases. Selective or inaccurate observation is only at things that are
in line with our preferences or beliefs. Illogical reasoning is the premature jumping to
conclusions or arguing on the basis of invalid assumptions. Resistance to change is the
reluctance to change our idea in light of new information.
5. Crime has been decreasing in most U.S. cities for the last decade. However, crime
remains a critical issue in politics, in the media, and in explanations for why middle-
class people do not want to live in the cities. Explain this situation by referring to all four
errors in everyday reasoning. Propose different sources of errors in everyday reasoning
that might account for continued concern about crime even in the face of evidence of
declining crime rates.
Ans: Overgeneralization occurs when we unjustifiably conclude that what is true for
some cases is true for all cases. Selective or inaccurate observation is choosing to look
only at things that are in line with our preferences or beliefs. Illogical reasoning is the
premature jumping to conclusions or arguing on the basis of invalid assumptions.
Resistance to change is the reluctance to change our idea in light of new information.
6. You are working for a community development organization in a city with high rates of
unemployment, poverty, high school attrition, and juvenile delinquency. Your
organization wants to begin an afternoon computer-training program for young people.
Explain how descriptive, exploratory, explanatory, and evaluation research can all be
used to help start and later maintain this program.
Ans: Descriptive research questions define and describe social phenomena. Exploratory
research questions seek to find out how people get along in the settings under question.
Explanatory research questions seek to identify causes and effects of social
phenomena and to predict how one phenomenon will change or vary in response to
variation in another phenomenon. Evaluation research questions describe and identify
the impact of social policies and programs.
7. An advertiser claims that “four out of five veterinarians feed their own dogs CANINE
GOODIES” to conclude that CANINE GOODIES is a superior dog food. Use the
dimensions of validity to discuss the potential flaws in this conclusion. Discuss how
CANINE GOODIES might make their claims more scientific in future commercials.
Ans: Measurement validity exists when an indicator measures what we think it
measures. Generalizability exists when a conclusion holds true for the population,
group, setting, or event that we say it does, given the conditions that we specify. Causal
validity exists when a conclusion that A leads to, or results in, B is correct.
8. A researcher asks five questions of a sample of community residents to find out how
much they fear crime and whether their level of fear was influenced by a recent well-
publicized murder in the community. Explain what the three dimensions of validity would
refer to in this study and why they are important.
Ans: Measurement validity exists when an indicator measures what we think it
measures. Generalizability exists when a conclusion holds true for the population,
group, setting, or event that we say it does, given the conditions that we specify. Causal
validity exists when a conclusion that A leads to, or results in, B is correct
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Test Bank for Making Sense of the

Social World Methods of Investigation

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Chapter 1: Science, Society, and Social Research

1. An undergraduate student conducting a research project believes that women are

4. Social science reduces the likelihood of overgeneralization by ______.

5. How does social science prevent illogical reasoning?

6. Social science combats the error of selective observation with ______.

Difficulty Level: Easy

7. According to the text, what is the definition of social science?

8. Social science overcomes the reliance on tradition or unquestioning respect for

11. A graduate student decides to base their thesis on observations of interactions

16. ______ research is designed to identify causes and effects.

17.______ research can be used to describe the impact of social programs.

18. ______ research suggests how social phenomena (such as neighborhood

22.______ describes when a study leads to a conclusion in which A causes B.

REF: Cognitive Domain: Knowledge

25. Internal validity is also referred to as ______.

30. A measurement is considered valid when it ______.

32. A study of face-to-face counseling versus computer-mediated counseling randomly

7. A key concern of survey research is sample generalizability.

8. Sample generalizability occurs when a conclusion based on a population holds true

REF: Cognitive Domain: Knowledge

9. Monitoring college students’ relationship to television via electronic recording device

11. Establishing causal validity is necessary to begin a descriptive, exploratory,

REF: Cognitive Domain: Comprehension

14. Cross-population generalizability is also known as internal validity.

15. Causal validity is also known as external validity.

Use the following directions to answer Questions 1–3:

1. Errors in Everyday Reasoning

Ans: 1--B; 2--D; 3--A; 4--C

2.Examples of Types of Social Research

Ans: 1--B; 2--D; 3--A; 4--C

Ans: 1--C; 2--B; 3--A; 4--D

Answer Location: How Well Have We Done Our Research?

2. Explain why social science is considered a scientific discipline.

3. In which circumstances are descriptive, exploratory, explanatory, and evaluation

4. Consider the argument made by Putnam’s Bowling Alone, as described in Chapter 1.

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