School of Business

MKTG3007 International Marketing

Autumn 2022
 Subject Details

Subject Code: MKTG3007

Subject Name: International Marketing
Credit Points: 10
Subject Level: 3
Assumed Knowledge: Students should have a good understanding of marketing research, brand management and
the foundations of economics.

Note: Students with any problems, concerns or doubts should discuss those with the Subject Coordinator as early as they can.

Subject Coordinator
Name: Nicole Stegemann
Location: 1 Parramatta Square, Parramatta City Campus
Email: n.stegemann@westernsydney.edu.au
Consultation Arrangement:
Please liaise directly with the academic teaching this unit regarding appropriate consultation times. It is usually best
to make contact with staff via email.

Teaching Team
Name: Lisa Rohanek
Location: Online
Email: l.rohanek@westernsydney.edu.au
Consultation Arrangement:
Please liaise directly with the academic teaching this unit regarding appropriate consultation times. It is usually best
to make contact with staff via email.

Name: Shveta Sharma

Location: 1 Parramatta Square, Parramatta City Campus
Email: s.sharma@westernsydney.edu.au
Consultation Arrangement:
Please liaise directly with the academic teaching this unit regarding appropriate consultation times. It is usually best
to make contact with staff via email.

Name: Eddy Widjaja

Location: Campbelltown
Email: e.widjaja@westernsydney.edu.au
Consultation Arrangement:
Please liaise directly with the academic teaching this unit regarding appropriate consultation times. It is usually best
to make contact with staff via email.

Name: John Parker

Location: Online
Email: j.parker@westernsydney.edu.au
Consultation Arrangement:
Please liaise directly with the academic teaching this unit regarding appropriate consultation times. It is usually best
to make contact with staff via email.

Edition: Autumn 2022

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Contents
1 About International Marketing 2
1.1 An Introduction to this Subject . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.2 What is Expected of You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.3 Changes to Subject as a Result of Past Student Feedback . . . . . . . . . . . . . . . . . . . . . . . . 4

2 Assessment Information 5
2.1 Subject Learning Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.2 Approach to Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.3 Assessment Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.4 Assessment Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2.4.1 Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2.4.2 Intra-session Examination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
2.4.3 Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
2.5 General Submission Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

3 Teaching and Learning Activities 18

4 Learning Resources 20
4.1 Recommended Readings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Note: The relevant Learning Guide Companion supplements this document

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1 About International Marketing

1.1 An Introduction to this Subject

Marketing internationally has become a necessity for many firms that wish to survive and grow in today’s dynamic
and increasingly linked world economy. International Marketing is concerned with understanding and successfully
managing the different international economic, cultural, political and legal environments as they affect the marketing
activities of companies. International Marketing examines the role of marketing research, international finance,
overseas market entry and expansion strategies and the marketing mix in international markets. On completion of
this subject students will have acquired a sound theoretical basis and, particularly, a practical understanding of how
companies operate in international markets.

1.2 What is Expected of You

Study Load

A student is expected to study an hour per credit point a week. For example a 10 credit point Subject would require
10 hours of study per week. This time includes the time spent within classes during lectures, tutorials or practicals.

Note for Summer Terms: As Summer subjects deliver the same content and classes over a shorter period of time,
the subjects are run in a more intensive mode. Regardless of the delivery mode, the study hours for each subject in
Summer A will be around 22 hours; in Summer B, around 30 hours.

Attendance

It is strongly recommended that students attend all scheduled learning activities to support their learning.

Online Learning Requirements

Subject materials will be made available on the Subject’s vUWS (E-Learning) site (https://vuws.westernsydney.
edu.au/). You are expected to consult vUWS at least twice a week, as all Subject announcements will be made via
vUWS. Teaching and learning materials will be regularly updated and posted online by the teaching team.

Special Requirements

Essential Equipment:
Not Applicable
Legislative Pre-Requisites:
Not Applicable

Policies Related to Teaching and Learning

The University has a number of policies that relate to teaching and learning. Important policies affecting students
include:

– Assessment Policy
– Bullying Prevention Policy and
– Guidelines
– Enrolment Policy
– Examinations Policy
– Review of Grade Policy
– Sexual Harassment Prevention Policy

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 – Disruption to Studies Policy
– Student Misconduct Rule
– Teaching and Learning - Fundamental Code
– Student Code of Conduct

Academic Integrity and Student Misconduct Rule

Western cares about your success as a student and in your future career. Studying with academic integrity safeguards
your professional reputation and your degree. All Western students must:

– be familiar with the policies listed above;

– apply principles of academic integrity;
– act honestly and ethically in producing all academic work and assessment tasks; and
– submit work that is their own and acknowledge any sources used in their work.

Each time you submit an assessment, you will declare that you have completed it individually, unless it is a group
assignment. In the case of a group assignment, each group member should be ready to document their individual
contribution if needed. You will also declare that no part of your submission has been:

– copied from any other student’s work or from any other source except where appropriate acknowledgement is
made in the assignment;
– submitted by you in another (previous or current) assessment, except where appropriately acknowledged, and
with prior permission from the Subject Coordinator;
– made available to others in any form, where individual work is required;
– written/produced for you by any other person.

The Student Misconduct Rule applies to all students of Western Sydney University including Western Sydney Univer-
sity programs taught by other education providers. You must not engage in academic, research or general misconduct
as defined in the Rule or you may be subject to sanctions. The University considers submitting falsified documentation
in support of requests to redo, resit or extend submissions, including sitting of deferred examinations, as instances of
general misconduct.

More information on studying with integrity is available on the Study with Integrity webpage. It is your responsibility
to apply these principles to all work you submit to the University.

Avoid using external ’support’ sites or other external help

To avoid the risk of your assignment being shared without your knowledge, do not upload your assignment to any
external sites for spelling, grammar or plagiarism checks. Your safest option is to use the free services provided by
Library Study Smart or Studiosity.

Avoid using any websites that:

– allow sharing of assignments or other material

– reward sharing of material with credits, tokens; or access to additional materials/features/services;
– provide answers to textbook or assignment/exam questions;
– provide free sample assignments; and/or include order buttons and prices; and/or
– invite you to submit your assignment for plagiarism or grammar or other checks.

Engagement with academic cheating sites will be regarded as misconduct. Academic cheating services often market
themselves as ’support’. Engagement with these sites includes:

– Sharing assignments or course material;

– Using online tools provided by these sites to check for plagiarism, grammar or spelling; and/or
– Purchasing writing services, or obtaining a copy of an assignment.

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Uploading your work to these sites may lead to your work being shared with others with or without your knowledge
and consent.

The Australian Government monitors current and past students’ use of academic cheating services, and may report
student material found on these sites or other forms of engagement to universities.

Current students with items found on academic cheating sites face sanctions under the Student Misconduct Rule.
Outcomes for graduates may include revocation of award. For more information see https://www.westernsydney.
edu.au/currentstudents/current_students/student_misconduct_rule.

More advice can be found on the Study with Integrity webpage.

Need help?

If you are having difficulties with understanding or completing an assessment task, contact your Subject Coordinator
as soon as possible. Western also has a range of academic support services, including:

– Library Study Smart: book a one-to-one Zoom consultation with a literacy expert. You can discuss how
to develop your assignment writing and study skills or seek assistance to understand referencing and citation
requirements. Check the Library Study Smart website for how-to study guides and tools.
– Studiosity: Upload your assignment draft to Studiosity within vUWS to receive writing feedback within 24
hours.
– Online workshops, programs and resources: From maths and stats help to academic literacy and peer support
programs, the University has a range of resources to assist.

Please also remember that there is a range of wellbeing support available - from counselling and disability services to
welfare.

1.3 Changes to Subject as a Result of Past Student Feedback

The University values student feedback in order to improve the quality of its educational programs. The feedback
provided helps us improve teaching methods and Subjects of study. The survey results inform Subject content and
design, learning guides, teaching methods, assessment processes and teaching materials.

You are welcome to provide feedback that is related to the teaching of this Subject. At the end of the semester you
will be given the opportunity to complete a Student Feedback on Subject (SFS) questionnaire to assess the Subject.
You may also have the opportunity to complete a Student Feedback on Teaching (SFT) questionnaire to provide
feedback for individual teaching staff.

As a result of student feedback, the following changes and improvements to this subject have recently been made:

– There have been no changes to the assessments based on the student feedback.

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2 Assessment Information

2.1 Subject Learning Outcomes

In line with its focus on achieving and assuring student’s skills in unit learning outcomes listed below, this unit is
responsible for assuring the following course level learning outcome (CLO): CLO 1: Produce an authentic resource
or artefact using discipline-appropriate written and verbal skills suited to audience and context. The Table below
outlines the unit learning outcomes (ULOs) for this unit. Upon completion of this unit, students will be able to:

Outcome
Assurance of Learning Information for Learning Guides

The School of Business is an AACSB (Association to Advance Collegiate Schools of Business) accredited
School. Accreditation results from an extensive self-review and an international peer evaluation against
rigorous criteria and standards of quality academic and professional excellence. The process is one of
continuous improvement and includes ongoing assessment of whether learning activities and resources are
well aligned to program goals and learning outcomes. Assurance of learning (AoL) forms part of the
accreditation standards for AACSB. Information regarding the subjects that are involved in the AoL process
for your program can be found on the following webpage
https://www.westernsydney.edu.au/schools/sobus/assurance_of_learning
1 Analyse elements of the international environment and their inter-relationships and understand their
relevance to international marketing strategies.
2 Identify international marketing opportunities and threats.
3 Demonstrate how international marketing is practised by international companies.
4 Apply sound operational knowledge of international marketing processes to international business activities.

2.2 Approach to Learning

The subject International Marketing is oriented towards the development of an understanding of as to how international
marketing is undertaken by companies and the practical skills needed.

Workshop activities and tasks have been designed to provide a knowledge of theoretical frameworks and their ap-
plication to global business problems and issues. The weekly tasks allow students to build up a body of practical
knowledge and an appreciation of firms’ international business operations. The research tasks further allow students
to develop skills of independent data acquisition and analysis of specific business problems and processes.

This subject puts emphasis on two main areas of engagement that will help students to develop their reasoning and
application skills:

1. The development of an understanding of key concepts and principles within the field of international marketing.
2. Application of this understanding to real-life business scenarios and the problems faced by the international
marketers.

This subject uses a blended learning approach to learning. Students will undertake a variety of learning activities
pre and during weekly workshops that assist students to identify, understand and apply key concepts in international
marketing. These activities may include participation in class events, undertaking of online research with an internet-
connected device, presentation and discussion of international issues, collaboration with peers, viewing and analysis
of videos as well as reflection upon the learning experience. All weekly activities are compulsory and participation
in these activities is important for the completion of assessments. A flexible learning atmosphere in the workshops
should motivate students to produce greater learning outcomes.

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2.3 Assessment Summary

The assessment items in this Subject are designed to enable you to demonstrate that you have achieved the Subject
learning outcomes. Completion and submission of all assessment items which have been designated as mandatory or
compulsory is essential to receive a passing grade.

To pass this Subject you must:

1. Attempt all types of assessment items (project parts 1, 2 & 3, intra-session examination and report).
2. Achieve an overall mark of at least 50 per cent.

Note: It is required that students attempt all assessments. An automatic ’Fail for Non-Submission’ grade (FNS) will
be awarded for any non submission/incompletion of assessments.

Item Weight Due Date SLOs Assessed Threshold

Project 55% Project part 1 due 11.59pm on 1, 2, 4 No
10 April; Project part 2 due
11.59pm on 5 June; Project
part 3 due 11.59pm on 10 June
2022.
Intra-session 20% Between 10am and 12noon on 2, 3 No
Examination 4 May 2022.
Report 25% 11.59pm on 22 April 2022. 1, 2, 3 No

Feedback on Assessment

Feedback is an important part of the learning process that can improve your progress towards achieving the learning
outcomes. Feedback is any written or spoken response made in relation to academic work such as an assessment
task, a performance or product. It can be given to you by a teacher, an external assessor or student peer, and may
be given individually or to a group of students. As a Western Sydney University student, it is your responsibility to
seek out and act on feedback that is provided to you as a resource to further your learning.

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2.4 Assessment Details

2.4.1 Project

Weight: 55%
Type of Collaboration: Individual
Due: Project part 1 due 11.59pm on 10 April; Project part 2 due 11.59pm on 5 June; Project
part 3 due 11.59pm on 10 June 2022.
Submission: Project parts 1 and 2 via turn-it-in; Project part 3 to be uploaded on youTube and link
emailed to tutor
Format: The report should be typed in 1.5 line spacing on one side only of single A4 sheets using
12pt font and 2cm margins. It should be of no more 1,800 words +/- 10% (part 1: 800
words and part 2: 1000 words) - excluding cover sheet, reference list and appendices.
The video should be uploaded to YouTube and the link to be emailed to the tutor.
Length: 1,800 words and 3 minute individual presentation
Curriculum Mode: Report

RESEARCH PROJECT DETAILS

This research project is a foreign market feasibility study for an Australian company and its products (good, service
or investment) entering an overseas market. Each student will be allocated a specific company and product and
will have to choose an overseas target market based on evaluation. This project will enable students to gain an
appreciation and understanding of the following tasks required for success in international marketing:

Part 1, due in week 5, requires an analysis of the various environmental variables of the chosen overseas market. The
analysis will influence and determine as to how the firm should plan its international marketing strategy/ies. Part 2,
due in week 13, requires students to assess various marketing mix options for the allocated company, based on the
findings in part 1. Assignment parts 1 and 2 are to be submitted in report format based on primary and secondary
research. Part 3, due in week 14, requires students to create a 3-minute elevator pitch in form of a video. The video
should outline the key findings and recommended international marketing mix strategies.

RESEARCH PROJECT OUTLINE

Research Project Part 1 (15%)

1.0 Environmental analysis of the potential overseas market

1.1 Economic and financial

1.2 Political and legal

1.3 Cultural and social

1.4 Other areas as relevant (eg demographics, technology)

Reference list and Appendices

Word limit: 800 words +/- 10% (excluding references & appendices)

Research Project Part 2 (35%)

2.0 International marketing mix strategy

2.1 Product

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2.2 Place (market entry & distribution)

2.3 Promotion

2.4 Price

2.5 Recommendation of market feasibility

Reference list and Appendices

Word limit: 1,000 words +/- 10% (excluding references & appendices)

Research Project Part 3 (5%)

3.0 Video - Elevator Pitch (3 minutes)

Students are required to record a 3 minute video elevator pitch outlining the project. Video clips can be recorded
using a mobile phone, tablet or any other digital device and should be uploaded to YouTube. The video should focus
on the important factors of the project. It is the students’ responsibility to ensure proper upload of the video. A link
of the video has to be emailed to the tutor.

Resources:

1. Czinkota, M., Ronkainen, I, Sutton-Brady, C., Stegemann, N. (2019): International Marketing, Asia Pacific 4th
edition, Cengage, (eBook).
2. Essential readings per Readings & Resources link on vUWS.
3. Weekly workshops.

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Marking Criteria:

Marketing criteria and standards - Research Project Part 1 (15%)

Marks will be awarded by your tutor based on the criteria that follows accurately reflecting the merit and contribution
of your work:

CRITERIA FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION

0 - 49% 50 - 64% 65 - 74% 75 - 84% 85-100%
A. Research effort None or little research A basic amount of A good effort of A sound effort of An excellent effort of
evidenced by quality undertaken. research undertaken, research undertaken. research undertaken. research undertaken
of sources, data and Limited information which addresses the Information is with a wide range of
information of value or relevance most obvious and relevant to analysis. Information is sources, which are
presented. has been obtained. simple issues. presented accurately critically examined
and realistic for and chosen.
assignment scenario. Information produced
is targeted, relevant
and realistic.
0-2.4 2.5-3.2 3.3-3.7 3.8-4.2 4.3-5.0
B. Coherent analysis No or limited analysis Basic analysis of most Good analysis of Sound choice of Accurate and
of environmental of environmental obvious factors with factors and environmental factors insightful analysis of
factors (economic & factors. Analysis may limited application information and insightful company’s situation,
financial; political & be largely irrelevant and assessment of applicable to practice application of data to and exact
legal; cultural and to firm’s objectives. competitive and assessment of the firm’s identification of
social; technological) No implications advantage and data competitive circumstances and assessment process of
of overseas market. provided. needs of allocated advantage and data realistic illustration international
Presentation of firm. needs of allocated of scenario. opportunities.
insights relevant to firm.
company/product/
country.
0-3.9 4.0-5.1 5.2-5.9 6.0-6.7 6.8-8.0
C. Clear and effective Written expression is Basic written Very good written Competently Professionally written
communication & poor and arguments expression of expression of produced and report and presented
presentation of ideas; are unclear. Errors arguments with some arguments with very reasonable standard with attention to
clarity & logical and inaccuracy in errors in presentation minor errors in of expression, data is detail and logical flow
structure of report. presentation of data of data and analysis. presentation of data efficiently displayed, throughout.
in report incl. General logical flow and analysis. labelled and sourced.
appendices and of report. Very good flow of
references. report.
0-0.9 1.0-1.3 1.4-1.5 1.6-1.7 1.8-2.0

Marketing criteria and standards - Research Project Part 2 (35%)

Note: This assessment task assures course learning outcome 1 (written component) as follows:

Course learning outcome 1 Produce an authentic resource or artefact using discipline appropriate
written and verbal skills suited to audience and context (written
component)

Rubric A (29%) measures research, analytical insights and recommendation. Rubric B (6% of 35%) measures the
CLO (1) written component.
Marketing criteria A: Research, analytical insights and recommendations (29% of 35%)

CRITERIA FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION

0-49% 50-64% 65-74% 75-84% 85-100%

A. Research effort None or little research A basic amount of A good effort of A sound effort of An excellent effort of
evidenced by quality undertaken. research undertaken, research undertaken. research undertaken. research undertaken
of sources, data and Limited information which addresses the Information is with a wide range of
information of value or relevance most obvious and relevant to analysis. Information is sources, which are
presented. has been obtained. simple issues. presented accurately critically examined
and realistic for and chosen.
assignment scenario. Information produced
is targeted, relevant
and realistic.
0-6.4 6.5-8.3 8.4-9.6 9.7-10.9 11-13

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 CRITERIA FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION

B. Coherent analysis No development of IM strategies chosen Diligence is shown in Sound development Excellent
linked to factors IM strategy or are suitable to the matching IM of IM strategies development and
discussed in Project obvious IM strategies firm’s needs and strategies to firm’s including implementation of
part 1; insights have been proposed environment but not needs and implementation best practice IM
related to your with no explana- fully customised to environment’s clearly linked to strategies based on
company/product or tion/justification, no the firm’s situation requirements. analysis. analysis and
country; logical linkage to and/or with poor A reasonable Sound feasibility customised to the
recommendations environmental factors justification. progression from fact study flowing clearly scenario.
related to your from project 1, to conclusion is from analysis to Superior feasibility
company’s and/or no relation to demonstrated. recommendations study flowing clearly
competitive the company’s Recommendations are including justification. from analysis to
advantage. advantages. clearly justified. recommendations
Final assessment of including justification.
market feasibility is
absent or unjustified.

0-7.9 8.0-10.2 10.3-11.8 11.9-13.4 13.5-16

Marketing criteria B: CLO 1 written component (6% of 35%)

Course learning outcome 1.1 Produce an authentic resource or artefact using discipline appropriate
written and verbal skills suited to audience and context (written
component)

Criteria FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION

DOES NOT MEET MEETS MEETS EXCEEDS EXCEEDS

EXPECTATIONS EXPECTATIONS EXPECTATIONS EXPECTATIONS EXPECTATIONS

1.1.1 Writing Style Does not use Basic use of discipline Appropriate use of Presents work of a Presents work of a
Articulate information discipline specific specific language, discipline specific professional standard high professional
in a logical, flowing, language, written written work shows a language, written using standard using
integrated manner work shows little good attempt at logic work shows logic and discipline-specific discipline-specific
making it easy to attempt at logic and although at times has writing flows well. language, written language, written
read. has a disorganised a disorganised writing work is logical, easy work is logical,
writing style. style. to read. integrated, easy to
read.

0-0.3 0.4-0.7 0.8-1.1 1.2-1.5 1.6-2.0

1.1.2 Presentation Poor presentation Basic presentation Professionally Professionally Professionally

of information with frequent with spelling, presented with some presented with presented with no
Present work in a grammatical and grammar and spelling, grammar, minimal spelling, spelling, grammar,
professional way in spelling errors. punctuation errors. punctuation errors. grammar, punctuation errors
relation to punctuation errors and accurate choice
organisation, content, and accurate choice of words.
formatting and of words.
appropriateness to
audience and context.
0-0.3 0.4-0.7 0.8-1.1 1.2-1.5 1.6-2.0

1.1.3 Persuasiveness Failed to provide Suitable attempt at Articulates an Articulates an Articulates an

Communicates the clear information and articulating an argument well argument in a clear argument in a clear,
ideas and conclusions articulate an argument although drawing on some way, and presents competent way, and
convincingly. argument. lacks some clarity. discipline specific persuasive and presents substantial
theory/evidence. convincing ideas and convincing ideas
using discipline using discipline
specific specific
theory/evidence. theory/evidence.

0-0.3 0.4-0.7 0.8-1.1 1.2-1.5 1.6-2.0

Marketing criteria and standards - Research Project Part 3 Elevator Pitch Video (5%)

Note: This assessment task assures course learning outcome 1 (Verbal component) as follows:

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Course learning outcome 1 Communicate effectively using business and discipline appropriate literacy
and verbal skills that are suited to audience and context (Verbal
component).

Criteria FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION

DOES NOT MEET MEETS MEETS EXCEEDS EXCEEDS

EXPECTATIONS EXPECTATIONS EXPECTATIONS EXPECTATIONS EXPECTATIONS

1.2.1 Verbal Does not use volume, Volume, tone and At times volume, Speaks confidently. Speaks confidently
communication in tone, pace that is pace is inconsistent. tone and pace is Speaks clearly at and enthusiastically.
effective business appropriate to Several grammatical inconsistent. good pace and Speaks clearly at
presentation (2% of audience and context. or pronunciation Occasional volume. No good pace and
5%) Many grammatical or errors. Inconsistent grammatical or grammatical or volume. No
pronunciation errors; use of pronunciation error. pronunciation errors grammatical or
lack of discipline-specific Overall good attempt that obscures pronunciation errors
discipline-specific language. at using meaning. Uses that obscure
language. discipline-specific discipline-specific meaning. Uses
language. professional language. discipline-specific
professional language.

0-0.3 0.4-0.7 0.8-1.1 1.2-1.5 1.6-2.0

1.2.2 Non-verbal Demonstrates lack of Displays confidence Demonstrates some Demonstrates body Demonstrates body
communication for confidence through through posture in confidence through language that is language that is
effective business distracting parts of the comfortable posture confident with good confident with good
presentation (2% of mannerisms and little presentation. At and good eye contact eye contact and eye contact and
5%) eye contact through times shows some through most of the posture at a posture at a
presentation. attempt of eye presentation. professional standard consistent
contact with throughout professional standard
audience. presentation. throughout
presentation.
0-0.3 0.4-0.7 0.8-1.1 1.2-1.5 1.6-2.0

1.2.3 Interact with Little or no attempt Attempts to engage Interacts with Interacts with Interacts with
audience to enhance to engage audience. audience at times audience to promote audience in an audience in an
communication (1% through presentation. some engagement. attentive professional responsive
of 5%) manner that professional manner
promotes that promotes
engagement. engagement.
Little or no attempt
to engage audience.
0-0.1 0.2-0.4 0.4-0.5 0.6-0.8 0.9-1.0

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2.4.2 Intra-session Examination

Weight: 20%
Type of Collaboration: Individual
Due: Between 10am and 12noon on 4 May 2022.
Submission: Online via vUWS
Format: The midterm exam consists of 50 multiple-choice questions. The multiple-choice
questions are based on chapters 1 to 10 of the prescribed text book (2019) as well as
session notes associated with these chapters.
Length: 1 hour (marked online)
Curriculum Mode:

The exam duration is 60 minutes. The exam will be available on vUWS between 10am and 12noon on Wednesday, 4
May 2022. Please note: Once students click ’begin’, they need to complete the exam and submit answers within 60
minutes. Please note that each student only has ONE attempt. There is no repeat of the exam and students missing
to take part, will have foregone their mark for the assessment (20%).

Resources:

Czinkota, M., Ronkainen, I, Sutton-Brady, C., Stegemann, N. (2019): International Marketing, Asia Pacific 4th
edition, Cengage, (eBook).

12
Marking Criteria:

In Intra-session examination, students are required to attempt 50 multiple-choice questions. The value of each ques-
tion is 0.4; total 20 marks.

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2.4.3 Report

Weight: 25%
Type of Collaboration: Individual
Due: 11.59pm on 22 April 2022.
Submission: via turnitin on vUWS
Format: The report should be typed in 1.5 line spacing on one side only of single A4 sheets using
12pt font and 2cm margins. It should be of no more than 800 words +/- 10% -
excluding cover sheet, reference list and appendices.
Length: 800 words
Curriculum Mode: Report

This assignment involves the assessment of market entry method(s) for the company assigned to the project.

1. Critically assess and discuss suitability of market entry method/s into overseas markets for your allocated
company, e.g. franchising, licensing, etc.
2. Discuss industry standards; what market entry strategies do competitors generally use?
3. Provide recommendations for future market entry strategies for your allocated company.

Resources:

1. Czinkota, M., Ronkainen, I, Sutton-Brady, C., Stegemann, N. (2019): International Marketing, Asia Pacific 4th
edition, Cengage, (eBook).
2. Essential readings per Readings & Resources link on vUWS.
3. Weekly pre-and in-class activities.

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Marking Criteria:

Criteria FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION

0-49% 50-64% 65-74% 75-84% 85-100%

Critical Thinking Demonstrating no or Basic information A competent Effective analysis and Superior analysis and
20% of 25% minimal effort. needs considered effort addressing com- explanation of the explanation of the
and/or do not relate pany/product/country factors driving or factors driving or
Very brief or to com- aspects. hindering the hindering the
inadequate pany/product/country Interpretation of company in adopting company in adopting
consideration of aspects. problem within a a particular market particular market
information needs Basic analysis of each global Business entry method; entry methods.
and/or lacking particular method context. Interprets the
insights and and/or basic Presentation of problem within a Interpretation of
understanding. identification of analysis including global Business problem within a
relevant contextual clear arguments and context and considers global business
Does not identify factors in global justified several factors. context, providing
relevant contextual business context. conclusions/solutions. Presents a critical evidence of all
factors nor accurately Presentation of basic analysis including relevant contextual
analyse, present argument, and clear argument with factors and
consistent arguments, conclusion. multiple viewpoints. consideration of
provide appropriate implications.
conclusion and
neither propose Presentation of a
justifiable solutions. consistent, effective
argument, and
insightful/strategic
conclusions.

Structure and writing Disjointed and poorly Articulates a basic Paragraphs and key Arrangement of Arrangement of ideas
5% of 25% sequenced ideas. argument and/or issues are well paragraphs and ideas constitutes a smooth
conclusion. organised and shows progression flow from issues to
Does not clearly articulate an from issues to conclusions, and
articulate an Use of language and argument, conclusion, conclusions, and builds and maintains
argument. tone indicates and intended builds the interest of the interest of the
awareness of purpose, meaning. the reader. reader.
Use of language and context and audience.
tone is not Use of language and Text shows attention Text shows thorough
appropriate to tone is appropriate to to language and tone and comprehensive
purpose, context and purpose, context, for purpose, context attention to language
audience. audience. and audience. and tone for purpose,
context and audience.

15
2.5 General Submission Requirements

Submission

– All assignments must be submitted by the specified due date and time.
– Complete your assignment and follow the individual assessment item instructions on how to submit. You must
keep a copy of all assignments submitted for marking.

Turnitin

– The Turnitin plagiarism prevention system may be used within this Subject. Turnitin is accessed via logging
into vUWS for the Subject. If Turnitin is being used with this Subject, this means that your assignments have
to be submitted through the Turnitin system. Turnitin from iParadigms is a web-based text-matching software
that identifies and reports on similarities between documents. It is also widely utilised as a tool to improve
academic writing skills. Turnitin compares electronically submitted papers against the following:
– Current and archived web: Turnitin currently contains over 24 billion web pages including archived pages
– Student papers: including Western Sydney University student submissions since 2007
– Scholarly literature: Turnitin has partnered with leading content publishers, including library databases,
text-book publishers, digital reference collections and subscription-based publications (e.g. Gale, Pro-
quest, Emerald and Sage)

– Turnitin is used by over 30 universities in Australia and is increasingly seen as an industry standard. It is
an important tool to assist students with their academic writing by promoting awareness of plagiarism.By
submitting your assignment to Turnitin you will be certifying that:
– I hold a copy of this assignment if the original is lost or damaged
– No part of this assignment has been copied from any other student’s work or from any other source except
where due acknowledgement is made in the assignment
– No part of the assignment has been written for me by any other person/s
– I have complied with the specified word length for this assignment
– I am aware that this work may be reproduced and submitted to plagiarism detection software programs for
the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism
checking).

Self-Plagiarising

– You are to ensure that no part of any submitted assignment for this Subject or product has been submitted by
yourself in another (previous or current) assessment from any Subject, except where appropriately referenced,
and with prior permission from the Lecturer/Tutor/Subject Coordinator of this Subject.

Late Submission

– If you submit a late assessment, without receiving approval for an extension of time, (see next item), you will
be penalised by 10% per day for up to 10 days. In other words, marks equal to 10% of the assignment’s weight
will be deducted from the mark awarded.
– For example, if the highest mark possible is 50, 5 marks will be deducted from your awarded mark for each late
day.
– Saturday and Sunday are counted as one calendar day each.
– Assessments will not be accepted after the marked assessment task has been returned to students.
– This is consistent with Western Sydney University’s Assessment Policy

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Extension of Due Date for Submission

A student may apply for an extension of the due date for an assessment task if extenuating circumstances outside their
control, and sufficiently grave in nature or duration, cause significant disruption to their capacity to study effectively.

To apply for an extension of assessment, please go to https://www.westernsydney.edu.au/currentstudents/current_

students/forms for guidance on how to lodge a request for consideration by the Subject Coordinator/Convenor.
Extension requests can be lodged before, on or no later than 5.00pm two working days after the due date of the
assessment task.

Resubmission

Resubmission of assessment items will not normally be granted if requested.

Disruption to Studies

It is strongly recommended that you attend all scheduled learning activities to support your learning. The University
will provide students who have experienced a serious and unavoidable disruption to their studies a Disruption to
Studies provision, which is an opportunity to demonstrate that you have met the learning outcomes for the subject.
To be eligible for a Disruption to Studies Provision, the disruption must impact your studies for at least three
consecutive days. More information, including how to apply for a Disruption to Studies, can be found on the
University website https://www.westernsydney.edu.au/currentstudents/current_students/services_and_facilities/
special_consideration

Supplementary Assessments

A student may be eligible to apply for a supplementary assessment after the official notification of final Subject
results. Please see the Procedures Section of the WSU Assessment Policy for details of eligibility and the application
process.

17
 3 Teaching and Learning Activities

Weeks Workshop Preparation Assessments Due

Week 1 — Introduction — Access and explore vUWS
07-03-2022
— Chapter 1: Introduction to international — Read learning guide
marketing
— Prepare Chapter 1
Week 2 — Chapter 2: The economic environment — Prepare chapter 2
14-03-2022
— In-class activity: Interactive breakout task — Select research project country
— Consult tutor for country selection — Submit: ’Connectivity exercise’ on the vUWS
by 11.59pm on Friday, 18 March 2022
Week 3 — Chapter 3: Trade institutions & trade policies — Prepare chapters 3 & 4
21-03-2022
— Chapter 4: The political & legal environment — Refer to online resources & tasks on vUWS
18

Week 4 — Chapter 5: The cultural environment — Prepare chapters 5 & 6

28-03-2022
— Chapter 6: Building the knowledge base — Refer to online resources & tasks on vUWS
Week 5 — Chapter 7: Foreign market entry — Prepare chapters 7 & 8 - Project
04-04-2022
— Chapter 8: Global distribution & logistics — Refer to online resources & tasks on vUWS
— Submit Part 1 of research project by 11.59pm
on Sunday, 10 April 2022
Week 6 — Chapter 9: Product policy & adaptation in — Prepare chapters 9 & 10
11-04-2022 international markets
— Chapter 10: Product & brand management in — Refer to online resources & tasks on vUWS
international markets
Week 7 EASTER BREAK - NO CLASSES Submit report by 11.59pm on Friday, 22 April 2022 - Report
18-04-2022
Week 8 INTRA SESSION BREAK
25-04-2022
 Weeks Workshop Preparation Assessments Due
Week 9 MIDTERM EXAM - ONLINE Refer to vUWS for midterm exam details - Intra-session Examination
02-05-2022
Available between 10am and 12noon on Wednesday,
4 May 2022
Week 10 — Chapter 11: Services marketing — Prepare chapters 11 & 12
09-05-2022
— Chapter 12: Pricing in international markets — Refer to online resources & tasks on vUWS
Week 11 — Chapter 13: International marketing — Prepare chapters 13 & 14
16-05-2022 communications
— Chapter 14: Social networks and — Refer to online resources & tasks on vUWS
communications
Week 12 Project consultations - Revision Part 1 Work on research project report
23-05-2022
Week 13 Project consultations - Revision Part 2 — Work on research project video. - Project
30-05-2022
— Submit Part 2 of research project by 11.59pm
19

on Sunday, 5 June 2022.

Week 14 Project consultations - Pitch Video — Submit part 3 of research project - upload - Project
06-06-2022 video and send the link to tutor by 11:59pm on
Friday, 10 June 2022.
— Complete SFU

Week 15 Stuvac Stuvac

13-06-2022
Week 16 n/a n/a
20-06-2022
Week 17 n/a n/a
27-06-2022

The above timetable should be used as a guide only, as it is subject to change. Students will be advised of any changes as they become known on the Subject’s vUWS site.
4 Learning Resources

4.1 Recommended Readings

Prescribed Textbook

Czinkota, M, Ronkainen, I, Sutton-Brady, C, Stegemann, N & Beal, T 2014, International marketing, Asia-Pacific
edition, Cengage. [latest edition]

Additional Reading

Albaum G, Duerr E & Strandskov J 2011, International Marketing and Export Management, 7th edn, FT Prentice
Hall.

Baack, D., Harris, E. & Baach, D. 2013, International marketing, Thousand Oaks, Calif: Sage.

Cateora, P., Gilly, C., Graham, J. & Money, B. 2016, International marketing, 17th edn., NY McGraw-Hill Education.

Terpstra, V., Foley, J. & Sarathy, R. 2012, International marketing, 10th edn. Naperville, Ill: Naper Publishing Group.

20