Ateneo Institute for the Digital Enterprise Online Program

Design Thinking:
A New Way of Work
September 2-October 12, 2024
Synchronous sessions via Zoom
Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)
CONTENT
About AGSB-CCE

Who Should Attend?

Objectives

Program Description & Outline

Resource Persons

Program Fees & Inclusions

ABOUT
AGSB-CCE
The Ateneo Graduate School of Business - Center for
Continuing Education (AGSB-CCE) was established to
complement the existing Ateneo-BAP Institute of Banking, a
consortium between the Ateneo de Manila University and the
Bankers Association of the Philippines. It was initially known
as the Basic Leadership Program (BLP) until the name was
changed to Continuing Professional Education (CPE) and then
finally, to Center for Continuing Education (CCE).

Under AGSB, CCE takes an active role in addressing specific

industry concerns that require immediate, purposeful, and
focused response. As an industry resource and partner,
CCE offers continuing professional development programs
that are workplace-based with immediate take-away value.
Methodologies are based on business simulation, practical
exercises and applications, case analyses, and focused
discussions. Courses are designed, developed and delivered by
industry practitioners who are noted experts in their respective
fields. Together, AGSB and CCE support the Ateneo mission to
promote excellence, integrity and service.
WHO SHOULD
ATTEND?
Any professional in any industry domain who are
involved with problem solving and are looking for
a new innovative and creative approach to finding
solutions for new business models, new products,
new processes and new solutions.
The program is particularly more powerful for
members of a team in the same organization
who would like to use the program to solve their
company’s design challenge.
OBJECTIVES
After the course, you will:
Learn the foundation of design thinking;
Learn to design User personas to understand
customers;
Drive decisions by combining design thinking and
analytical thinking;
Build a framework for building environments for
innovation and creativity;
Learn a concrete way to “break out of the box”;
and
Develop a framework for collaboration.
DESCRIPTION PROGRAM OUTLINE
Harvard University describes Design thinking articulately Week 1 Setting the Stage for Design Thinking Workshops
- “Inventors like Thomas Edison and Steve Jobs were
quintessential innovators who used a problem-solving process Week 2 Mapping the Problems of Your Customers/Users
called “design thinking” to revolutionize entire industries
and establish an enviable competitive advantage for their Week 3 Sketching the Solution for your Problems
companies. Focused on listening, user empathy, whole-brain
thinking, collaboration, and experimentation, design thinking Week 4 Storyboarding your Solution
can be applied in any field, from architecture and design to
healthcare and product development to urban planning and Week 5 Prototyping the Solution
beyond.”
Week 6 Interviewing the Customer
Adopting Google Venture’s unique iteration of the method,
this is an intensive six-week program that includes the
fundamentals of this approach while engaging in very
participatory, immersive hands-on group work and open
discussions. Through several design challenges, you will learn
how to tap into the strengths of design thinking for new
business models, new products, process innovation and greater
value creation for your enterprise’s future.
 RESOURCE PERSON
Mr. Mario Domingo is a highly accomplished professional with a diverse and impressive career in
the field of technology and digital transformation. He is the Director of the Ateneo Institute for
Digital Enterprise, where he shares his extensive knowledge of digital transformation and
innovation. He currently serves as the Global Chief Technology Officer of UBX Philippines, a
leading financial technology company offering the Philippines’ leading Open Finance platform.

In his previous role, Mr. Domingo was the Group CTO of Chi-X Asia-Pacific Holdings, Ltd, a Hong
Kong conglomerate of market centers operating equities exchanges in Australia and Japan. He has
founded several technology companies in Singapore and the Philippines, specializing in Artificial
Intelligence.

MARIO R. DOMINGO In addition to his other roles, Mr. Domingo is the founder of the Domingo AI Research Center
(DARC Labs), a non-profit organization focused on creating AI-driven solutions that advance
Philippine Universal Healthcare. DARC Labs envisions a world where every Filipino has access to
quality healthcare. They are making universal healthcare possible through artificial intelligence.

Mr. Domingo has spent many years working in telecom, defense, and manufacturing technologies
in the United States. He holds a Bachelor’s degree in Business Administration, a Major in Finance,
and a Master’s degree in Finance and Applied Economics from the University of Southern
California, USA.

With over three decades of experience, Mr. Domingo is recognized as one of the most successful
digital transformation executives in the Asia-Pacific region. His vast exposure to and experience in
technology have made significant contributions to various organizations in Asia and the United
States. His commitment to innovation and the development of new solutions continues to drive
financial and social inclusion in the Philippines.
 CO-FACILITATOR

Mr. Charles Benedict Chan is currently the Head of Marketing of the Philippine office
of InterVenn Biosciences, a cutting-edge leader in cancer diagnostic research using
glycoprotein analysis, biomarker research, liquid-biopsy assay development, and new drug
target discovery.

Mr. Chan was formerly the General Manager of Neural Mechanics Inc. handling the
company’s diverse set of Artificial Intelligence and Machine Learning based products. He
started his professional career in Globe Telecom as a Business Management Associate and
eventually
moved on to become a Senior Product Manager handling Value Added Services and
CHARLES BENEDICT Convergent Services for Globe Broadband. He then transferred to Singapore to work for
G. CHAN Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar
brands such as Pantene shampoos and Joy Dishwashing. He has also experience working
for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher
Tablets.

Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines –
Iloilo Campus.
DESIGN THINKING:
A NEW WAY OF WORK
PROGRAM DETAILS

September 2 - October 12, 2024

Synchronous sessions via Zoom
September 7, 21, October 5 & 12, 2024
9:00 - 10:30 am
Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)

PROGRAM FEE

Php 16,500.00 (Early Eagle Rate until August 18)

Php 18,00.00 (Regular Rate)

*Schedules and prices may change without prior notice.

INCLUSIONS

● Digital copies of the materials can be accessed through AteneoBlueCloud

(Canvas LMS)
● Downloadable “Design Sprint Guidebook” upon course completion
● Digital Certificate of Completion

REGISTER NOW!
AA Agabao
(+63) 945 590 3728
(+63) 2 8830-2040
aagabao@ateneo.edu
sales.cce@ateneo.edu