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The Evolutionary Origins of Markets
“An important further step in the unification of diverse approaches into a coher-
ent, consilient social exchange science.”
Gerald A. Cory Jr., Author, Former Senior Fellow,
San Jose State University, USA
“The current cutting-edge fields of evolutionary and complexity sciences, cogni-
tive, neuro, brain and behavioral sciences, biological analogies, Institutionalism,
Socio-Economics, and the different related computational strands, still are often
only loosely connected. Those working in these fields will find this book provid-
ing a major step forward by integrating our knowledge on the evolution of human
sociality, its cognitive, emotive, and behavioral foundations. While the literature in
these fields has been exploding, here we have a most welcome integrating trans-
disciplinary work. Applying these stocks of knowledge to the foundations and
evolution of ‘markets,’ socio-economists and social scientists of all perspectives
will find how to make deeper sense of what we have used to call the social and
institutional ‘embeddedness of markets.’ A highly recommended book.”
Prof. Wolfram Elsner, University of Bremen, Germany
Our elaborate market exchange system owes its existence not to our calcu-
lating brain or insatiable self-centeredness, but rather to our sophisticated
and nuanced human sociality and to the inherent rationality built into our
emotions. The modern economic system is helped a lot more than hin-
dered by our innate social instincts that support our remarkable capacity
for building formal and informal institutions.
The book integrates the growing body of experimental evidence on
human nature scattered across a variety of disciplines from experimental
economics to social neuroscience into a coherent and original narrative
about the extent to which market (or impersonal exchange) relations are
reflective of the basic human sociality that was originally adapted to a
more tribal existence.
An accessible resource, this book will appeal to students of all areas
of economics, including Behavioral Economics and Neuro-Economics,
Microeconomics, and Political Economy.
Rojhat Avşar
First published 2020
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
52 Vanderbilt Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2020 Rojhat Avşar
The right of Rojhat Avşar to be identified as author of this work has
been asserted by him in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or
reproduced or utilised in any form or by any electronic, mechanical,
or other means, now known or hereafter invented, including
photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks
or registered trademarks, and are used only for identification and
explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British
Library
Library of Congress Cataloging-in-Publication Data
Names: Avşar, Rojhat, 1979- author.
Title: The evolutionary origins of markets : how evolution,
psychology and biology have shaped the economy / Rojhat Avşar.
Identifiers: LCCN 2019029102 (print) | LCCN 2019029103 (ebook)
Subjects: LCSH: Evolutionary economics. |
Economics—Psychological aspects
Classification: LCC HB97.3 .A97 2020 (print) |
LCC HB97.3 (ebook) | DDC 330.1—dc23
LC record available at https://lccn.loc.gov/2019029102
LC ebook record available at https://lccn.loc.gov/2019029103
Typeset in Palatino
by Thomson Digital
Dedicated to Songül and Hüsamettin
http://taylorandfrancis.com
Contents
Acknowledgments ix
Introduction 1
PART I
Social brain 9
PART II
Economizing brain 33
3 Cognitively lazy 35
4 Emotionally smart 45
PART III
Interactive minds 57
5 Reciprocal brain 59
6 Mind reading 69
PART IV
Key innate competencies 75
Epilogue 103
References 106
Index 123
Acknowledgments
This book would not have seen the light of day without the support and
endless encouragement of my wonderful wife, Şule.
This project has forced me to venture into a literature to which I had
previously very little exposure. I am indebted to my colleagues Steve Asma
and Rami Gabriel for their counsel when I found myself in uncharted
territories.
Many thanks to Andy Humphries for believing in the relevance and the
timeliness of the topic.
A significant chunk of this book was written at the Peet’s Coffee Shop on
Elm Street in Winnetka, IL during the early morning hours. I am grateful
for the friendly atmosphere created by the baristas, Joel, Maira, Susana,
Sarah, and Natalie.
I am grateful to Dustin Meriwether for his assistance in helping me
make the text more accessible to a larger audience.
http://taylorandfrancis.com
Introduction
the strict and the broad sense of the term as distinguished in the literature
(Kopppl, 2004). The former is grounded in the modularity thesis popular-
ized by Barkow, Cosmides, and Tooby (1995). The latter refers to any the-
ory or argument that draws conclusions about human psychology from
man’s evolutionary history. The practitioners of both fields are united in
Introduction 7
their belief that our evolutionary “baggage” is still exercising a strong pull
on our behavior—a position that I adopt.
Let me provide some examples for how our evolutionary heritage man-
ifests itself in modern life. In his rebuttal to those who blame obesity on a
lack of self-control, Ubel points out that our ancestors would have proba-
bly gorged themselves on the kill in good times, storing meat in their own
fat cells and glycogen stores. Evolution must have favored those individu-
als who could conserve energy (by getting fat!) and thereby hold on to the
calories they had already consumed. Since our ancestors confronted a sit-
uation in which food arrives sporadically, this was an adaptive biological
response. By storing food internally and carrying it forward, to be used at
times when no food is available, we increased our expected total number
of offspring. Even if storage involves a metabolic cost, as Robson (2002)
argued, it would still be favored (almost as a form of self-insurance) if
the cost is not too large. Apparently, we have not evolved to be successful
dieters, just like we have not evolved to be successful savers or probability
experts. Our basic nutritional preferences are also shaped biologically as
our genome remains largely adapted for the Paleolithic existence. We all
have the inclination to find foods high in fat, salt, and sugar pleasurable
and we find exercise generally displeasurable. The explanations for these
tendencies lie in our evolutionary heritage. Polyunsaturated fatty acids
and sodium are required nutrients, but on the African savanna they were
most likely in scarce supply, so taste preferences for them were advanta-
geous. And there must have been an active selection against wasting calo-
ries on unproductive exercise (Eaton et al., 2002).
I find it very encouraging as a social scientist that the human mind is
no longer the enigma that it once was. Advances in the sciences of hu-
man nature (with all of their methodological limitations) have enabled us
to supplement the useful experimental evidence coming from behavioral
studies and acquire a much deeper insight as to the forces behind human
behavior and motivation. In this book, I will try to integrate the growing
body of experimental evidence on human nature scattered across a variety
of disciplines from experimental economics to social neuroscience into a
coherent and, hopefully, an original narrative about the extent to which
market (or impersonal exchange) relations are reflective of the basic hu-
man sociality that was originally adapted to a more tribal existence. By
articulating the relevance of the innate human sociality for building an ex-
tensive network of impersonal exchange populated with individuals and
organizations, I hope to be able to formulate a set of substantive and fresh
responses to the following questions:
Social brain
http://taylorandfrancis.com
1 The myth of the dissociative
identities
In the movie Me, Myself, and Irene, Charlie, played by Jim Carey, is
known for his friendly, gentle, caring, and somewhat passive personal-
ity and finds himself often getting ridiculed by his colleagues as a result.
Under socially stressful situations, Charlie transforms into Hank, his
other personality. In terms of personality, Hank could not be more dif-
ferent from Charlie: Hank is assertive, aggressive, and much more hedo-
nistic. Moreover, he does not follow social conventions. Charlie, as you
might be able to tell by now, suffers from dissociative identity disorder,
which is characterized by the presence of two or more distinct (or split)
identities or personality states that continually compete for power over
the person’s behavior. Charlie seems to oscillate between these two ex-
treme personalities.
Most economists seem to believe that we act as if we have a split
personality, of the kind similar to the one described above. As the belief
goes, we can separate market relations from the rest of our social life with
a great ease, behaving differently—sometimes surprisingly so—in each
domain. From this perspective, seamlessly navigating our way back and
forth between personal exchange (e.g., friendship) and financial transac-
tions (e.g., taking out a mortgage) is our second nature. On the surface,
this seems like a commonsensical approach: the domain where peo-
ple engage in exchange or cooperation for strictly personal gains must
naturally be regulated by a different set of norms. That is why the intro-
duction of financial incentives might possibly change how a particular
exchange or interaction is perceived, particularly one that is more purely
social. For example, when Greg Rosalsky, a producer at Freakonomics
Radio, offered money to get people on the New York subway train yield
their seats to him, he received interesting and varied reactions, suggesting
that he violated the expectations of that situation by interjecting money
into an interaction that is regulated by social norms—that is, regulated by
currencies other than money. Some of the fellow commuters were simply
puzzled by the very suggestion, while others indicated that they might be
willing to move from their seats only for considerations other than money
(e.g., injury, age, etc.). Others yet were downright hostile.
12 Social brain
While this is perhaps a surprising finding, given that one might expect
people to accept such easily obtained money, Vohs and her colleagues
(2006) predicted that this would happen, albeit indirectly. They found that
reminders of money would lead to behavior changes that suggest a feeling
of self-sufficiency, indicated by the relative reluctance to ask help. When
The myth of the dissociative identities 13
people are primed to think about money (i.e., when sub- or supraliminal
experimental techniques are used to trigger conscious or subconscious
thoughts about money), they more strongly prefer to be free from depen-
dency; both in terms of depending on others and in terms of having others
depend on them. For example, they were less helpful (in terms of time
commitment) when asked for help and they donated less when solicited.
These findings provide a strong example of how monetary considerations
can overwhelm or crowd-out social considerations (Bowles & Polania-
Reyes, 2012). That is why it is not often that we find ourselves offering to
compensate our hosts for their trouble at a Thanksgiving dinner.
For another example, consider the day care center in Israel that, in
attempts to rein in the late pickups, introduced a financial penalty (dis-
incentive) and charged tardy parents a fee. One would expect that the
parents would make better attempts at punctuality to avoid the penalty.
Not so. The fine actually led to a substantial increase in the frequency
of late pick-ups. The introduction of money (i.e., a fine) into a normally
purely social situation apparently transformed the parents’ view of their
efforts from one of generosity and duty (a non-market activity) to a mere
service with a price attached to it (a market activity), thereby eliminat-
ing any sense of guilt that might normally accompany violation of social
expectations.
Born to barter?
The account I put forth takes a different approach to this ability of ours to
adapt to the market exchange and organize ourselves into abstract orga-
nizations despite of both institutions’ quick rise to being the prominent
mode of interaction today among strangers. The conflation examples
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R593268.
Take my life. By Independent Producers, Ltd. 8 reels. © 3Dec47;
L1527. Rank Film Distributors, Ltd. (PWH); 18Dec74; R593268.
R593269.
I know where I’m going. By Universal Pictures Company, Inc. 11
reels. © 11Dec47; L1675. Rank Film Distributors. Ltd. (PWH);
18Dec74; R593269.
R593270.
Bush Christmas. By Universal Pictures Company, Inc. 8 reels, ©
11Dec47; L1922. Rank Film Distributors, Ltd. (PWH); 18Dec74;
R593270.
R593271.
This happy breed. By Universal Pictures Company, Inc. 12 reels. ©
11Dec47; L1962. Rank Film Distributors, Ltd. (PWH); 18Dec74;
R593271.
R593272.
Tawny Pipit. By Universal Pictures Company, Inc. 9 reels,
11Dec47; L1979. Rank Film Distributors, Ltd. (PWH); 18Dec74;
R593272.
R593273.
Captain Boycott. By Universal Pictures Company, Inc. 11 reels.
11Dec47; L2063. Rank Film Distributors, Ltd. (PWH); 18Dec74;
R593273.
R593274.
My brother’s keeper. By Gainsborough Pictures, Ltd. 8 reels. ©
3Dec47; L2537. Rank Film Distributors, Ltd. (PWH); 18Dec74;
R593274.
R593275.
Uncle Silas. By Two Cities Films, Ltd. © 10Nov47; LP144. Rank
Film Distributors, Ltd. (PWH); 18Dec74; R593275.
R593433.
Paramount news, number 31. By Paramount Pictures, Inc. 1 reel.
© 13Dec47; M2593. Major News Library (PWH); 17Dec74; R593433.
R593681.
Blondie in the dough. By Columbia Pictures Corporation. 7 reels.
© 29Sep47; L1214. King Features Syndicate, a division of the Hearst
Corporation (PWH); 16Dec74; R593681.
R593725.
Forever Amber. 15 reels. © 22Oct47; L1390. Twentieth Century-
Fox Film Corporation (PWH); 19Dec74; R593725.
R593726.
Nightmare alley. 12 reels. © 18Oct47; L1399. Twentieth Century-
Fox Film Corporation (PWH); 19Dec74; R593726.
R593727.
The Invisible wall. 8 reels. © 15Oct47; L1401. Twentieth Century-
Fox Film Corporation (PWH); 19Dec74; R593727.
R593728.
The Foxes of Harrow. 12 reels. © 1Oct47; L1437. Twentieth
Century-Fox Film Corporation (PWH); 19Dec74; R593728.
R593729.
Daisy Kenyon. 10 reels. © 27Nov47; L1775. Twentieth Century-Fox
Film Corporation (PWH); 19Dec74; R593729.
R59373O.
Gentleman’s agreement. 12 reels. © 11Nov47; L1777. Twentieth
Century-Fox Film Corporation (PWH); 19Dec74; R593730.
R593731.
The 3 R’s go modern. 1 reel. © 7Nov47; M2621. Twentieth
Century-Fox Film Corporation (PWH); 19Dec74; R593731.
R593732.
Vacation magic. (Movietone sports review) 1 reel. © 26Sep47;
M2622. Twentieth Century-Fox Film Corporation (PWH); 19Dec74;
R593732.
R593733.
Horizons of tomorrow. 1 reel. © 12Sep47; M2628. Twentieth
Century-Fox Film Corporation (PWH); 19Dec74; R593733.
R593734.
Album of animals. (Lew Lehr’s dribble-puss parade) 8 min. ©
21Nov47; M2697. Twentieth Century-Fox Film Corporation (PWH);
19Dec74; R593734.
R593735.
Draftsmen of dreams. 2 reels. © 12Nov47; M2781. Twentieth
Century-Fox Film Corporation (PWH); 19Dec74; R593735.
R593736.
Caravans of trade. 2 reels. © 12Nov47; M2782. Twentieth
Century-Fox Film Corporation (PWH); 19Dec74; R593736.
R593737.
Light and power. 2 reels. © 12Nov47; M2783. Twentieth Century-
Fox Film Corporation (PWH); 19Dec74; R593737.
R593738.
Lobstertown. 2 reels. © 12Nov47; M2784. Twentieth Century-Fox
Film Corporation (PWH); 19Dec74; R593738.
R593739.
Conservation road. 2 reels. © 12Nov47; M2801. Twentieth
Century-Fox Film Corporation (PWH); 19Dec74; R593739.
R593740.
Communications. 2 reels. © 12Nov47; M2802. Twentieth Century-
Fox Film Corporation (PWH); 19Dec74; R593740.
R593741.
The Big harvest. 2 reels. © 12Nov47; M2803. Twentieth Century-
Fox Film Corporation (PWH); 19Dec74; R593741.
R593742.
Free horizons. 2 reels. © 12Nov47; M2804. Twentieth Century-
Fox Film Corporation (PWH); 19Dec74; R593742.
R593743.
Alaska. 2 reels. © 12Nov47; M2808. Twentieth Century-Fox Film
Corporation (PWH); 19Dec74; R593743.
R593744.
Copenhagen pageantry. (Movietone adventures) 1 reel. © 6Dec47;
M2982. Twentieth Century-Fox Film Corporation (PWH); 19Dec74;
R593744.
R593745.
Aqua capers. (Movietone’s sports review) 1 reel. © 22Nov47;
M2998. Twentieth Century-Fox Film Corporation (PWH); 19Dec74;
R593745.
R593746.
Home of the Danes. (Ed Thorgersen’s Movietone adventures) 1
reel. © 17Oct47; M3010. Twentieth Century-Fox Film Corporation
(PWH); 19Dec74; R593746.
R593747.
Jungle closeups. (Movietone adventures) 1 reel. © 12Dec47;
M3011. Twentieth Century-Fox Film Corporation (PWH); 19Dec74;
R593747.
R593748.
City weekend. 1 reel. © 12Nov47; M3153. Twentieth Century-Fox
Film Corporation (PWH); 19Dec74; R593748.
R593749.
Vacations (two weeks a year) 1 reel. © 12Nov47; M3154. Twentieth
Century-Fox Film Corporation (PWH); 19Dec74; R593749.
R593750.
Men and machines. 1 reel. © 12Nov47; M3155. Twentieth Century-
Fox Film Corporation (PWH); 19Dec74; R593750.
R593901.
Last days of Boot Hill. By Columbia Pictures Corporation. 6 reels.
© 20Nov47; L1298. Columbia Pictures Industries, Inc. (PWH);
23Dec74; R593901.
R593902.
It had to be you. By Columbia Pictures Corporation. 10 reels. ©
25Nov47; L1299. Columbia Pictures Industries, Inc. (PWH);
23Dec74; R593902.
R593903.
The Crime doctor’s gamble. By Columbia Pictures Corporation. 7
reels. © 19Nov47; L1302. Columbia Pictures Industries, Inc. (PWH);
23Dec74; R593903.
R593904.
Six-gun law. By Columbia Pictures Corporation. 6 reels. ©
26Nov47; L1316. Columbia Pictures Industries, Inc. (PWH);
23Dec74; R593904.
R593905.
Kitty caddy. By Screen Gems, Inc. 1 reel. © 6Nov47; L1317.
Columbia Pictures Industries, Inc. (PWH); 23Dec74; R593905.
R593906.
On the treasure trail. By Columbia Pictures Corporation. (The Sea
Hound, chap. 10) 2 reels. © 6Nov47; L1349. Columbia Pictures
Industries, Inc. (PWH); 23Dec74; P593906.
R593907.
Sea Hound attacked. By Columbia Pictures Corporation. (The Sea
Hound, chap. 11) 2 reels. © 13Nov47; L1367. Columbia Pictures
Industries, Inc. (PWH); 23Dec74; R593907.
R593908.
Dangerous waters. By Columbia Pictures Corporation. (The Sea
Hound, chap. 12) 2 reels. © 20Nov47; L1368. Columbia Pictures
Industries, Inc. (PWH); 23Dec74; R593908.
R593909.
The Panther’s prey. By Columbia Pictures Corporation. (The Sea
Hound, chap. 13) 2 reels. © 27Nov47; L1386. Columbia Pictures
Industries, Inc. (PWH); 23Dec74; R593909.
R594065.
The Law comes to Gunsight. By Monogram Pictures Corporation.
6 reels. © 22May47; L1044. Allied Artists Pictures Corporation
formerly known as Monogram Pictures Corporation (PWH);
26Dec74; R594065.
R594066.
Sarge goes to college. By Monogram Pictures Corporation. 7 reels.
© 23May47; L1082. Allied Artists Pictures Corporation formerly
known as Monogram Pictures Corporation (PWH); 26Dec74;
R594066.
R594147.
Paramount news, number 32. By Paramount Pictures, Inc. 1 reel.
© 17Dec47; M2594. Major News Library (PWH); 26Dec74; R594147.
R594148.
Paramount news, number 33. By Paramount Pictures, Inc. 1 reel.
© 20Dec47; M2648. Major News Library (PWH); 26Dec74;
R594148.
R594149.
Paramount news, number 34. By Paramount Pictures, Inc. 1 reel.
© 24Dec47; M2649. Major News Library (PWH); 26Dec74;
R594149.
R594212.
Tenth Avenue angel. By Loew’s, Inc. 74 min. © 23Dec47; L1395.
Metro-Goldwyn-Mayer, Inc. (PWH); 26Dec74; R594212.
R594213.
If winter comes. By Loew’s, Inc. 97 min. © 23Dec47; L1398.
Metro-Goldwyn-Mayer, Inc. (PWH); 26Dec74; R594213.
R594214.
Bowling tricks. By Loew’s, Inc. 10 min. © 23Dec47; M2603.
Metro-Goldwyn-Mayer, Inc. (PWH); 26Dec74; R594214.