Grade Level: 9th

Subject: Business Studies

Learning Objectives:

Students will be able to define placement.

Students will be able to explain the different channels of distribution.

Materials:

Whiteboard or Projector

Markers/Pens

Bridge-In (1 Minute):

Begin by asking students a question like: 'Imagine you invented a new phone app. How would you get
people to use it?'

Briefly discuss the importance of getting products and services to the target market.

Outcomes (1 Minute):

 Discuss placement.
 Identifying different types channels of distribution.)

Pre-assessment (1 Minute):

Brainstorm with the class: "How a product typically reaches a customer?" List student ideas on the
board.

Participatory Learning (5 Minutes):

List different types of distribution channels:

Post-Assessment & Wrap-up (2 Minutes):

Divide students into pairs. Ask them to choose a product or service and brainstorm:

How could this product be distributed using different channels?

Briefly recap the importance of placement in the marketing mix and its role in reaching target audiences.
Differentiation:

Provide students with a word bank listing various distribution tool for reference during brainstorming.

Advanced students will be provided with the name of 3 companies to Identify the types of distribution
channels they are using.