Indian Business Environment

A Report on:

Corporate Social Responsibility practiced at TATA

Submitted to: Prof. Kalika Bansal

Submitted by:

GROUP CRUSADERS Deep Bajaj Gaurav Prajapati Kushal Parikh Kirtan Pandya Zeel Shah

Kunal Kamdar

PGP-1 | SLIMS 2011-2013 Batch

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INDEX

HISTORY TATA STEEL A SOCIAL CONSCIENCE IN NUTSHELL TIME-LINE UPHOLDING GLOBAL COMMITMENTS HIGHLIGHTS AREAS OF IMPACT CONSERVING NATURE FOR FUTURE GENERATIONS IMMEDIATE RELIEF WITH MATERIALS AND HELP DURING NATURAL CALAMITIES PATRON OF ART AND CULTURE CONCLUSION:

3 4 5 6 7 8 9

9 10

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HISTORY TATA STEEL

The origins and ascent of Tata Steel, which has culminated into the century long history of an industrial empire, emerge from the illustrious efforts of India's original iron man and the remarkable people who thereafter, have kept the fire burning. The story of Tata Steel is a century old. And so is the story of steel in India. Etched with the visions and hardships of a single man, the story has flowed through ages to redefine steel in every way. The saga, which started in 1907, completes a century of trust in 2007. Over the years this one company has exposed the various shapes and forms in which steel can be applied for effective utilization. The story of Tata Steel: defines and redefines conventional wisdom in myriad ways. The great Iron Pillar, a thousand years older than the Qutab Minar stands as a living testimony to the unmatched skills of ancient Indian metallurgists. They had so perfected the craft of forging that Indian steel was highly sought after. In Marco Polos travels there is a reference to andanique, a corruption of the Persian hundawaniy, i.e. Indian steel. Tavernier, the 17th century French traveller, mentions the existence of a steel industry in the Kingdom of Golconda. And the Arab Edrisi declared, The Hindus excel in the manufacture of iron. For centuries, therefore, steel of remarkably superior quality was being fashioned in India out of primitive furnaces, to be used, for instance, in the preparation of medicine and in the manufacture of arms. It was only in the last century with the advent of the Industrial Revolution that the time- honoured skills of Indian ironsmiths began to die. The Industrial Revolution in England ushered in an era of unparalleled peace and prosperity. Modern science bore fruit in an unprecedented technological development and industrial progress. This left countries like India, where industrialisation was still in its infancy, feeling slightly dazzled and overwhelmed. The leading Indian intellectuals of the 19th century believed that if India were to keep pace with the world it would have to master the modern scientific methods of the West. In these times was born Jamsetji Nusserwanji Tata. Within his lifetime, Jamsetji was to witness the birth of a revolutionary Indian nationalism that would assist in the emergence of independent India, which he helped to create and whose presence could already be felt when he died in 1904. In a free enterprise, the community is not just another stakeholder in business, but is, in fact, the very Purpose of its existence. - Jamshedji Tata
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A SOCIAL CONSCIENCE IN NUTSHELL

The Social Welfare Scheme was formed in 1916 with the purpose of providing assistance to the surrounding areas in the field of education, vocational training, cultural programmes, self-employment and family welfare. The Joint Committee for Adivasi Affairs and the Tata Steel Rural Development Society jointly supported this multi-million project. Hence, the story that began in a zest of adventure expanded into an ever-evolving saga of continuous adventure and excitement. Having started out the hard way, at a time when India had no industrial base, self-reliance has become a way of life with Tatas. The humane dialogue initiated by Jamsetji Tata fostered an attitude of mutual trust and concern, which characterizes Tata relationships even today. The story of Tatas achievements is a collective effort of people who sank differences of caste, creed, race and status to strive for a common goal- excellence. They offered their best as an expression of a sense of belonging, a sense of commitment to the family of which they were a part- the Tatas.

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TIME-LINE
1912 - 8 hour workday 1916 - Social Welfare Scheme launched for employees 1920 - Leave with pay 1934 - Profit Sharing bonus 1934 - Tata Steel responded to earthquake in its Bihar province with relief supplies 1951 - Planned family norms promoted at community level 1970 Included Corporate Social Responsibility in its Articles of Association 1958 - 225 acre Jubilee park created for the citizens of Jamshedpur 1979 - Launched concerted rural development initiatives. 1995- Tata Business Excellence Model - makes sustainable growth a priority & has Included this in its Key Enterprises Process 1999- Tata Code of Conduct - mandates good governance ethical behaviour by organizations as well as each and every employee. 1995- Tata Council for Community Initiatives provides the superstructure for CSR efforts across the Group 2003- Tata Index for Sustainable Development - a CSR measure adopted across the Tata Group

The saga goes on!!

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UPHOLDING GLOBAL COMMITMENTS HIGHLIGHTS

Committed to national and global CSR principles First signatory to UN Global Compact Founder member of the Global Business Coalition on HIV/AIDS Member of the Global Reporting Initiative Board First Indian company to publish Corporate Sustainability Report as per G R I guidelines Member of International Iron & Steel Institute Project Group on Sustainability Indicator for Steel Tata Steel believes that the primary purpose of a business is to improve the quality of life of people. Tata Steel will volunteer its resources, to the extent that it can reasonably afford, to sustain and improve a healthy and prosperous environment and to improve the quality of life of the people of the areas in which it operates.

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AREAS OF IMPACT

Environment

Employee Relations Stimulating Economic Growth Civic Amenities & Community Service Population Management Sports and Adventure Health for All Relief During Natural Calamities Education / Arts and Culture

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CONSERVING NATURE FOR FUTURE GENERATIONS

All production units certified to ISO 14001 Town Services certified to ISO 14001

Planted -thousand trees for thousand days - as a millennium gift for future generations. The eventual count was 1.6 million 20% reduction in consumption of raw materials in the past five years

100% treatment of waste water, discharged upstream from point of collection Greening of Supply Chain

Created Town Services, Community Development & Social Welfare Department, and Energy and Environment Cell Today, also responsible for environment management, family initiatives, medical services, emergency fire services, airport, mobile medical services, sports facilities, libraries, education centers...

Services have grown to cover 700,000 beneficiaries

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IMMEDIATE RELIEF WITH MATERIALS AND HELP DURING NATURAL CALAMITIES

Relief followed by long-term rehabilitation programmes Employees have contributed their wages towards relief and participated in relief work Constructed schools and shelters after recent super cyclone in Orissa and earthquake in Gujarat Jamshedpur is a centre for excellence in education Three primary schools, six high schools and one college run by the company 312 private schools and 171 balwadi schools assisted by Tata Steel Jamshedpur has among the highest literacy rates in the country Instituted Dr J J Irani Education Excellence Award

PATRON OF ART AND CULTURE

Contributed to setting up of National Centre for Performing Arts, Mumbai Tribal Culture Centre set up for preservation and promotion of indigenous art and culture Supports cultural institutions in Jamshedpur and outlocations Promotes rural arts and crafts Art in Industry camps One of the oldest and finest collection of Indias masters and contemporary Indian art

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CONCLUSION:

The study can be summarized with the quote from Jamshedji We generate wealth for
the people. What comes from the people must, to the extent possible, therefore get back to the people.

Tatas has since ages proved to be strong practitioners of CSR and have contributed to the Society and are contributing and would keep contributing to the society , much more than the Corporate Surplus.

Thank You !

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