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Game on!

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C R O K E PA R K , J A N U A R Y 2 1 , 2 0 1 2
Following on from two very successful annual events, the Irish Dental Association will return to Croke Park on January 21, 2012, for its practice management seminar. A superb line-up of Irish and international speakers has been assembled to help members make the most of their business in these difficult economic times.
This seminar is ONLY open to IDA members and non-members will not be permitted to attend. To avoid embarrassment, non-members must join in advance. The cost of attendance at the seminar is 50 and includes refreshments and lunch.

Speakers and topics

Chris Barrow,
Director, The Dental Business Club Stop bloody moaning and start working Chris offers 10 steps to start booming in business again. 1. Establish your core values: who you are, who you want to employ, who you want to serve and how 2. BOP be bold, outrageous and provocative otherwise you are invisible 3. Embrace social media accept that there has been a fundamental change in the way that we communicate 4. Say something worth saying marketing is extinct the future is a conversation 5. Understand the importance of tribalism in branding and create a community, not a patient database 6. Invest in human capital: cheap wages and simple people will no longer feed you 7. Tear up the rule book: provide dentistry in ways that would have been unimaginable even five years ago 8. Prepare to compete: supermarkets, retailers, corporates how are you going to be different? 9. Innovate in everything never do the same as others always stay ahead of the curve 10.Retire NOW get out of the rat race and run your practice as the best paid hobby in the world

John OConnor,
Managing Director, Omega Financial Management The financial challenges for Irish dentists today Omega Financial Management, in conjunction with the IDA, recently conducted a survey of IDA members. John will present these findings and give an outline of the many financial challenges currently facing the dental profession.

Bernard Doherty, Tax Partner, Grant Thornton Self-employed vs. employed status of dental practitioners Revenue is currently examining the tax status of independent contractors in dental practices. Of particular concern is the arrangement in place for associates and hygienists. This seminar will discuss the possible pitfalls and shortcomings that should be addressed to ensure that associates and hygienists maintain a self-employed status, and also current Revenue developments in the area.

Brian Edlin
Dental Adviser, Dental Protection Dealing with patient dissatisfaction There will always be patients who are dissatisfied with their treatment, or whose expectations are not met in some way. Unless the opportunity is grasped to address and resolve these issues quickly and effectively at an early stage within the practice, there is a likelihood that patients will take their complaint to a more formal arena. This can result in considerable stress and unwanted distraction for the dentist. Brian will look at why some patients complain, the ways to deal with a dissatisfied patient, and how to avoid complaints escalating into something more serious.

David OFlynn,
Registrar, Dental Council Dental Council update David will provide an update on the work of the Dental Council, including the forthcoming Professional Behaviour and Ethical Conduct Code of Practice and other recently published and planned codes of practice. The advertising of dental services probably generates more queries to the Councils offices from dentists than any other topic. David will give an overview of the main issues and how the Council is preparing for the future.

Dr John OKeeffe,
Director, Knowledge Networks, Canadian Dental Association Public trust and the dental profession Patient trust is key to a successful dental practice. Recent Canadian Dental Association (CDA) research has shown that public trust cannot be taken for granted. This presentation highlights the findings of the CDAs research on public perceptions of the dental profession, and describes what steps the Canadian dental profession is taking to nurture trust and communicate the value of oral health and dental care.

Ray McKiernan,
Director, Stress Management Institute of Ireland Managing pressure and building resilience in professional practice This presentation is designed to introduce dental professionals to the key competencies for managing pressure. The lecture is designed to improve understanding and enable dentists to respond effectively to the increasing demands placed on them.

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Programme
10.00am Registration

Cumann Fiaclireachta na hireann

10.30 11.30

Chris Barrow

Stop bloody moaning and start working

11.30 12.00

Brian Edlin

Dealing with patient dissatisfaction

12.00 12.30

Ray McKiernan

Managing pressure and building resilience in professional practice

12.30 12.45

Q&A

12.45 1.45

LUNCH

1.45 2.30

John OConnor

The financial challenges for Irish dentists today

2.30 3.15

Bernard Doherty

Self-employed vs. employed status of dental practitioners

3.15 3.45

David OFlynn

Dental Council update

3.45 4.15

John OKeeffe

Public trust and the dental profession

4.15 4.30

Q & A and discussion

4.30

CLOSE

Game on!

Dont spectate. Participate.

C R O K E PA R K , J A N U A R Y 2 1 , 2 0 1 2

Please complete in block capitals

Name: _____________________________________________________

IDA Membership number:

______________________________________

Address:

_____________________________________________________

_____________________________________________________

_____________________________________________________

_____________________________________________________

Email:

_____________________________________________________

Telephone: _____________________________________________________

PAYMENT
50 to include lunch and refreshments. Cheque (enclosed)

CVV number

Expiry date

Amount to be debited: __________________________________________

Signature _______________________________________________________

Please return completed form to: Dario Gioe, Irish Dental Association, Unit 2, Leopardstown Office Park, Sandyford, Dublin 18.
Cumann Fiaclireachta na hireann

Parking available in Croke Park.