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About The Biscuit' Industry: Parle: Distribution, Logistics, and Management - A Report
About The Biscuit' Industry: Parle: Distribution, Logistics, and Management - A Report
About The Biscuit' Industry: Parle: Distribution, Logistics, and Management - A Report
2011
Marketing Management
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Even today the Indian Biscuit Industry is dominated by the unorganized sector with a composite market share of 55%.
ORGANIZED UNORGANIZED
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PARLE BISCUITS
Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a tea- time snack, they are considered by many to be an important part of their daily food. Parle provides one and all with a basket of biscuits which is not only satisfying but are also of good and reliable quality. Parle biscuits cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and homes. Parle G is a source of strength
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for both body and mind due to the sumptuous amount of milk and wheat. It is the Largest selling Biscuit Brand in the world.
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CSR ACTIVITIES
SARASWATI VANDANA Dedicated to enriching the lives of people across India, the Parle Centre of Excellence has been keenly involved in the promotion of programmes to facilitate the all-round development of children. Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on the Saraswati Puja celebrations. It gives the children an opportunity to exhibit their creative skills and makes the celebrations even more special in the process. Started in the year 2002 in Kolkata, it has seen a tremendous increase in the number of schools participating each year, with entries coming from schools of West Bengal. Every year a grand programme is organized by Parle in Kolkata to felicitate the winners. Here eminent personalities from the field of literature, education, art, films, media and politics grace the occasion. Performances by popular artistes make it a night to remember for every invitee present there. The awards and adulation makes it unforgettable for the winners.
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GOLU GALATA Parle Products is in the business of manufacturing and marketing biscuits and confectioneries since 1929. Over these years Parle has been active across regions conducting various social activities as part of our Corporate Social Responsibility policy. In Tamil Nadu, traditionally, women decorate various dolls made of clay during Navaratri celebrations by setting up 7-9 steps. This display is well decorated and friends and relatives are invited to witness the same. Through a detailed research, Parle found that due to time pressures, this tradition is slowly dying and is getting restricted to a select few households.
Thus, to revive the fading event, Parle introduced this novel promotion called Parle Golu Galata contest. Golu means Doll & Galata means Dhammal. PARLE GOLU GALATA CONTEST 2008 The price distribution to felicitate the winners of Parle Golu Galatta 2008 was conducted at Kamaraj Arangam on the 17th of November 2008. Some of the most eminent personalities of Chennais social, entertainment and lifestyle circuits were present to make this a star-studded grand event. Famous movie actress Poornima Bhagyaraj, Venkatesh and Nisha, of the popular dance show Jodi No.1, the versatile television actor Preeti Srinivas, eminent star gazer Kaliyan Narayana,
Selvhi from Kumudham Bhakti and the dynamic social activist Daksha Raghunathan were the chief guests for the show. The melodious playback singer Ms Vinaya conducted the program for the evening with more than a 1000 people attending the function. The Kalakapovathu Yarr finalist Siva Karthikeyan, Arjun and Vadivel Balaji ensured that the audiences were kept in splits with their rib-tickling stories, jokes and anecdotes. Champion little-league singer Ms Oviya wowed all the adults present with her vocal histrionics and singing talent with Avigna giving a breathtakingly choreographed contemporary dance performance. An AV of all the prize-winning Golus and their proud winners was also played at the show, with the children from the 3 winning schools ensuring that there was never a dull moment throughout the evening.
MY GREEN PLANET
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Parle's products have been trusted by mothers and children across age groups as a nutritious snack that has helped them grow healthy and strong. It is but natural that Parle Products would like to return the favour to a generation that has helped it grow. Parle Products feels this is the best gift that we can give our kids. A cleaner, greener planet that they can treasure for generations to come. My Green Planet is an initiative that takes definitive steps towards conserving our eco-system. Parle Products is contributing in its own way by taking up various initiatives like planting more trees around India, conserving water, power and recycling waste. My Green Planet works across levels from school students to environmentalists to media professionals and through them educate and empower everyone about the cause of environment conservation. We believe that we haven't inherited the earth, but merely borrowed it from our children. OTHER INITIATIVES Installation of hand pumps and ceiling fans, action taken to prevent accidents and distribution of essential items to students. Interaction and distribution of gifts to children from Mother Teresa Foundation. Donation of stationery to children from 12 Gram Panchayat Schools.
Items distributed to students of Government High School. Empowering women by teaching them new skills. Sponsor to six mentally retarded children. Tree plantation drive for students.
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