THE STUDY OF INFLUENCING FACTOR OF ORGANIZATION BUYING BEHAVIOR ON POTENTIAL CUSTOMERS OF O-ZONE NETWORKS PVT.LTD.

Abstract
Keywords:Buyer-Seller relationship, Purchase Related Factors, Organizational Buying Activities The emerging Indian broadband market is on the cusp of a huge growth curve. The overall Indian Wi-Fi market is predicted to grow from the current $41.57 million to exceed $744 million by 2012 (CAGR of 61.4%). The study focuses on Existing or potential customer of O-Zone Networks Pvt. Ltd. and the purpose of this study- To identify how buyer-seller relationships, purchase related factors, Buying Activities, the moderating variable influence the organization buying behavior of potential customers of the Ozone Wi-Fi Solution Provider. The research involved a study of 74 organizations, which include hotels, Bars, Restaurants, Coaching Institutes in different areas of Jaipur city. Tool which is used for collection of the information is Structures Questionnaire. Results of these study shows that all the factors play an important and positive role in organization buying decision and the factors are positively correlated.

SYNOPSIS
1.Introduction a. Company background O-Zone Networks Pvt. Limited was founded with the aim of providing wireless internet and mobility solutions to the masses across India. O-Zones business plan has been to build a wireless broadband entity that is a hybrid of owned, overlay and roaming networks across Tier 1 retail, commercial, leisure, hospitality, transportation and residential locations. O-Zone Networks is backed by Access Industries which is a privately-held, U.S.-based industrial group with long-term holdings worldwide. Its industrial focus spans three sectors: Natural

Resources and Chemicals, Media and Telecommunications, and Real Estate. The combined revenue of the businesses in which Access has major investments exceeds $100 billion. O-Zone is a Neutral host, public Wi-Fi provider.

b. Rationale of the Study/Background of the Study Through this project and work done for completion of this project has made various organization and people aware about the entrance of O-Zone Networks Pvt. Ltd in Jaipur. So this research report may help O-Zone Networks Pvt. Ltd. to modify their marketing strategies in order to achieve strengthen the Brand. O-Zone Networks Pvt. Ltd. will better understand their client. Business salespeople and managers of O-Zone Networks Pvt. Ltd. will achieve the success of sales. 2.Objective To identify how buyer-seller relationships,purchase related factors,Buying Activities, the moderating variable influence the organization buying behavior of potential customers of the Ozone Wi-Fi Solution Provider. Testing of relationship between buyer-seller relationship, purchase-related factor, buying activities and moderating variables. 3. Methodology Sample size was 74.The area of the research was JAIPUR, (Rajasthan), India. We have approached different area of the city like Jhotwara, Vaishali Nagar, Khatipura, Malviya Nagar, Shastri Nagar, Vidhyadhar Nagar. Questionnaire Design- 33-item survey questionnaire was developed to obtain the responses from the manager of organization about their opinion on various variables. The questionnaire of this study is consisted of 6 parts, which include all the factors of the study. 4. Main Finding All the variables of different factors are also correlated from each other. All are positively correlated from each other. So, it is important that all the variables should be considered important while dealing with customer. The most emphasized factors among all the factors are Purchase related factor.

 Buyer-seller relationship plays an important role in forming long term relationship between service provider and service user.

5. Relevance for the company Since O-Zone Networks Pvt. Ltd. is a new entrant in Jaipur market, so it is require that the sales person of O-Zone understand the dynamic and uncertain business environment of Jaipur. In different business market influence of buyer-seller relationship and purchasing factor on organization buying is different, so in new business market the research related to buyer-seller relationship and purchasing factor play an important role. So from this study the company knows about the different influensive factors in organization buying and importance of these factors in different sectors.

6. Recommendation Time pressure variable play an important role in organization buying decision making. OZone networks Pvt. Ltd emphases on signing the service agreement for 3 to 10 years. Customers want relaxation in the time period, so O-Zone should rethink on their time scheduling of the service agreement. Organizations of Jaipur have given much importance on commitment than any other factors of buyer-seller relationship. So O-Zone should give much emphasis on this and provide services as they had committed otherwise they can not establish a good image in front of the service user. O-Zone is not provided its services in rooms of the hotels. This is the main drawback of the O-Zone service. So, O-Zone should make its Wi-Fi network strong and try to give its services in rooms also.

7. Conclusion The entire organization category emphasizes that buyer-seller relationship, purchase related factors, buying activities and moderating variables play an important role in organization buying decision.All the variables of different factors are also correlated from each other. So for making a long term relationship with customer it is required that these factors should be considered.