Professional Documents
Culture Documents
探险旅游
探险旅游
探险旅游
3
1.2 ..3
1.3 ..3
1.4 ..4
1.5 ..4
1.6 ..4
2.1 ...6
2.2 ...7
2.3 ...7
2.4 ...8
2.5 ....13
3.1 17
3.2 18
4.1
.
.25
4.2
.26
4.3SWOT .27
SWOT
5.1 ...31
5.2
s
...31
5.3 W........................................................................................33
5.4
(O)
..35
5.5
(T)
...36
5.6 OT .38
5.7 39
6.1.
....................................................................................................40
1
6.2
............................................................................................40
71............................................................................................50
72............................................................................................50
7
3
............................................................................................50
8.1 ................................................................................................51
8.2 ................................................................................................. 51
8.3 ......................................................................................... 51
9.1 ..................................................................................55
9.2 .......................................................................................61
1.1
2011 5 1
1.2
1.3
30%
18 30
50%
1.4
400.00 100.00
200.00 100.00 100.00
100.00 100.00
60.00
3-5
120.00
150.00
1.5
1.6
2.1
2011 5 1
2.1.1
2.1.2
2.1.3
100.00
2.1.4
6 4 1 1
4 1 1 1
1
2.1.5
2.1.6
2.1.7
7
2.2
,.,
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,,
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2.3
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150.00
2.4
2.4.1
2.4.2
5 1 1 3
2.4.3
2.4.4
2.4.5
1.
9
2.
3.
4.
5.
6.
7.
8.
9.
2.4.6
1.
2.
3.
4.
10
5.
6.
8.
9.
10.
11.
12.
13.
14.
2.4.7
1. VI
2.
3.
4.
5.
6.
7.
11
8.
9.
10.
11.
12.
13.
2.4.8
1.
2.
3.
4.
5.
6.
7.
8.
9.
12
10.
11.
12.
13.
14.
15.
2.4.9
1
2
3
4
5
6
7
8
9
13
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2.5.1
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16
3.1
3.1.1
3.1.2
3.1.3
17
3.2
3.2.1
Backpacker
Backpacking
15C
1 38C 7 18-26C
1100-1300
80% 5-10
3.2.2
18
3.2.3
16
15
25
40
19
1.9
30 48 31
138
30
6 4.6
30
16.4 26
5.4 1176.1mm
.
3.2.4
120
20
3.2.5
21
3.2.6
3.2.7
3.2.8
20
22
1994 500
200
AAAA
23
24
4.1
20 7080
4.1.1
2008 1.14
10%-15%
4.1.2
25
08 846.5
4.1.3
2008
1.13 408
4.2
4.2.1
4.2.2
4.2.5
26
4.3 SWOT
SWOT
SWOT
1.
Strength
2.
3.
4.
Weakness
08
Opportunities
Threats
4.3.1
,:
,
,
4.3.2
27
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4.3.3
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.
4.3.4
28
,
,
4.3.5
4.3.6
29
4.3.7
4.3.8
10 10.4%
9.8% 10.9% 2020
30
SWOT
5.1
SWOT strength
weakness(opportunity)threat
SWOT
SWOT
SWOT
SWOT
so wo
st wt
5.2 s
1.
2.
3.
4.
31
5.
6.
7.
8.
30
, 2015 ,
,, 2
2005
2006
2007
()
12.12
92.7%
5285.86
436.1
13.94
106.1%
6229.74
446.9
16.10
122.5%
7740.62
482.6
, ,
,
32
5.3 W
33
5.4 (O)
34
2004
82%
35
WTO WTO
5.5 (T)
1.
2.
36
3.
4.
market barriers
5.1995
2002 8
6.
7.
37
8.
9
10 WTO WTO
WTO
5.6 OT
5.7
38
39
6.1
8
6.2
6.2.1
40
6.2.2
1.
2.
3.
4.
5.
6.
41
6.2.3
4P
20 80
80
IMC
42
1990 4C 4P
4C
(1)
(2)
(3)
(4)
IMC
43
3.
4C
4C
44
()
45
6.2.4
++
46
47
2.
Email
48
()
(1)
(2)
49
71
1
2
3
4
5
72
1
2
3
50
4
73
1
2
3
4
8.1
100 100
100
, 33%
200
, 67%
200
100
8.2
400 200
51
100 5 100
8.3
5
20
200
300
10
65000
880
650
1230
5000
32.5
1.76
13
36.9
5
89.16
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9.1
1(Financial Management)
()()()
55
3-1
\
81300
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110000
18700
27550
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40000
100,00
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150,000
150,00
0
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0
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1185001220001145001175000
0
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57
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100000
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43500 51
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10 000 15000 12
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27000
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41000 45000
110000 100
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150
140
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5000
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9.2
4.12
6.67
5.97
6.54
6.17
1.03
1.52
1.53
1.76
1.59
56.66%
47.2
9%
1.73
56.02%
59.98
%
44.13
%
39.74
%
1.81
1.83
2.09
2.20
62
1.06
0.89
0.88
1.21
1.27
0.76
1.11
0.95
0.99
1.41
31.05%
31.46%
38.89
%
56.12
%
67.44
%
>0
>0
>0
>0
>0
57.45
%
71.37
%
76.78
%
29.08%
55.03%
NPV= (t * t
t =0
NPV= 45000000>0
=/=2.4
A
1
4.12-6.17
2 1.031.59
B.
= / *100%
=149/406=56.66%
63
=1.73 2
2.20
= /
*100%=1.06 1.2
C.
= /
*100%=31.46%
29.08% 76.78%
D.
15%
19.86%28.57%
64
65