Phn tch SWOT mi trng v m tc ng n sn phm xe my Suzuki v nhng gii php ca Suzuki.

1. im mnh: - Kinh nghim lu nm trong ngnh sn xut xe my; - Uy tn v cht lng ca cc dng xe v hnh nh tt trong tm tr khch hng; - C nh my lp rp xe ti th trng Vit Nam; - H thng cc ca hng Suzuki 3S hot ng hiu qu thc hin cc chc nng: n hng S l s ch v h u m i t r-s l s-S rvic s v cung cp ph t ng Suzu i chnh hiu (Spare parts); - Gi c cnh tranh cho tng dng sn phm; - S hu cng ngh ng c vt tri in hnh l h thng truyn ng v cp SUPER CVT. 2. im yu: - S lng cc dng sn phm phn khc ph thng ch nhiu; - T l sn phm ni a ha trn mi xe ch t khong 60% lm cho vic tm kim ph tng thay th h hn; - Hot ng m r ting ch nh mnh c vo tm l khch hng; - H thng phn phi ch rng khp bng cc i th cnh tranh trc tip nh Hon hoc Yamaha. 3. C hi: - Th trng Vit Nam c s n ng vi phn ln l gii tr nn kinh t ng c chiu hng pht trin v tng thu nh p u ngi. - Nhng dng sn phm thi tr ng c tnh ng c chung v la chn nhiu bi ngi tiu dng. - Cng ngh hng ti l tit kim nhin liu, bo v mi trng nhng vn m bo v mt hiu nng s d ng. - Chnh sch m ca v khuyn khch s u t ca cc Doanh nghip nc ngoi vo th trng Vit Nam. 4. Thch thc: - Tm l ngi dng Vit N m n chc mc bn mun s d ng nhng sn phm c m bo cht lng qua thi gian.

Mc lm pht Vit N m ng c o c nguy c lm tng gi sn phm t c th lm mt th phn v tay nhng hng xe c gi thp hn. S phn ha nhu cu s d ng xe theo gii tnh. Nhng chnh sch ca mt s phng v vic hn ch ngi dn mua xe my. Cc phng tin cng cng nh x us ng c s d ng ph bin hn tnh trng kt x ng ngy mt gi tng cc thnh ph ln cng l th trng ln). C hi: (O) 1.Th trng Vit Nam c s dn ng vi phn ln l gii tr nn kinh t ang c chiu hng pht trin v tng thu nhp u ngi. 2.Nhng dng sn phm thi trang, c tnh ang c a chung v la chn nhiu bi ngi tiu dng. 3.Cng ngh hng ti l tit kim nhin liu, bo v mi trng nhng vn m bo v mt hiu nng s dng. 4.Chnh sch m ca v khuyn khch s u t ca cc Doanh nghip nc ngoi vo th trng Vit Nam. Thch thc: (T) 1.Tm l ngi dng Vit Nam n chc mc bn mun s dng nhng sn phm c m bo cht lng qua thi gian. 2.Mc lm pht Vit Nam ang cao c nguy c lm tng gi sn phm t c th lm mt th phn v tay nhng hng xe c gi thp hn. 3.S phn ha nhu cu s dng xe theo gii tnh. 4.Nhng chnh sch ca mt s a phng v vic hn ch ngi dn mua xe my. 5.Cc phng tin cng cng nh xe bus ang c s dng ph bin hn, tnh trng kt xe ang ngy mt gia tng cc thnh ph ln (cng l th trng ln). S/T: -Ly cht lng thuyt ph c khch mua sn phm.(S1-S2-S6-T1) -m bo s n nh v gi x trc nguy c lm pht cao nh s ch ng v nng lc sn xut v ti chnh.(S4-S5-S7-T2)

im mnh: (S) 1.Kinh nghim lu nm trong ngnh sn xut xe my; 2.Uy tn v cht lng ca cc dng xe v hnh nh tt trong tm tr khch hng; 3.Xc nh r khch hng mc tiu l gii tr (chim phn ng dn s)

S/O: -Da vo kinh nghim v khch hng m c tiu cng vi ngun ti chnh ln pht trin nhng dng xe ph c v cho gii tr (S1-S3-S2S5-O1-O2) -Nghin cu cc cng ngh tit kim nhin liu v bo

4.C nh my lp rp xe ti th trng Vit Nam; 5.S vng chc v mt ti chnh; 6.H thng cc ca hng Suzuki 3S hot ng hiu qu thc hin cc chc nng: bn hng ( ales , dch v hu m i ( fter-sales- ervices v cung cp ph t ng uzu i chnh hiu ( pare parts); 7.Gi c cnh tranh cho tng dng sn phm; 8.S hu cng ngh ng c vt tri, in hnh l h thng truyn ng v cp SUPER CVT. im yu: (W) 1.S lng cc dng sn phm phn khc ph thng cha nhiu; 2.T l sn phm ni a ha trn mi xe ch t khong 60% lm cho vic tm kim ph tng thay th h hn; 3.Hot ng mar eting cha nh mnh c vo tm l khch hng; 4.H thng phn phi cha rng khp bng cc i th cnh tranh trc tip nh Honda hoc Yamaha.

v mi trng. (S5-S8-O3) -Nng cao cht lng ca h thng Suzuki 3S.(S5-S6O1) -T n d ng s u i ca chnh sch m rng quy m sn xut.(S4-S5-S6-O4)

-Thit k cc dng xe theo gii tnh hoc t p trung vo 1 gii tnh mt cch r rng.(S1-S2-T3) -nh gi cng nhu cu th trng v nng lc sn xut xe, trnh tnh trng tn ng hng hoc cung vt qu cu.(S1-T5)

W/O: -Pht trin nhiu dng xe mi, ph c v cho nhu cu s d ng ng c ngi dng.(W1-O1-O2) -Gim t l ph tng ngoi nh p t gim gi thnh v nhng i tng tr s c c hi tip c n tt hn.(W2-O1) -Thc nhin nhiu hot ng m r ting thng xuyn v lin t c n nhm khch hng m c tiu.(W3O1-O2) -Nng cao cht lng cc trung trung tm Suzuki 3S v m rng mng li.(W4O1-O4)

W/T: -Gim t l ph tng nh p ngoi l cch n trnh nguy c tng gi hi lm pht.(W2-T2) -H thng bn hng cn lm vic c hiu qu khi ming bnh th phn ng n thu hp.(W3-W4-T4-T5)