1.0 Executive Summary Cellular telephones have revolutionized the communications arena, redefining how we perceive voice communications.

Traditionally, cellular phones remained out of the hands of most consumers due to their high cost. As a result, cell phone carriers have invested time and resources into finding ways to give the systems higher capacity and thus lower cost. Cell systems are benefiting from this research and starting to develop into large-scale consumer products. Today, cellular phones are truly consumer electronics devices with over 2.5 million subscribers. Cell phones have ceased to be an exclusive status symbol of high-powered lawyers or doctors and are now in the hands of millions of consumers. Cellular Phones by Telemall Pakistan, is taking advantage of an opportunity to become a highly distinguished and recognized leader in the existing cellular communications industry. It is the goal of our company to become established as the leading company of wireless communications services in Pakistan. 1.1 Keys to Success Our company keys to success include: 1. 2. 3. 4. Provide excellent customer service Grow and maintain a referral network of customers Focus expertise in GSM cellular phones and GSM cellular phone programs Respond rapidly to customer problems with product or plan

1.2 Mission Telemall's mission is to offer its customers the highest quality products and services in lowest possible price. Additionally, Telemall has the technological expertise and strong media support to assist customers in picking the product and service that best meets their needs. Finally, our staff has strong vendor relationships with the product suppliers to be able to meet customers' demand for the newest innovation in daily consumerproduct. 1.3 Objectives The company has its focus on the following target markets that provide us with the greatest market penetration: the specialty business users, the general business users, and the personal users. We intend to offer products and service packages that are priced appropriately for each segment and best suit each segment's needs. Our company concentrates on selling Global System for Mobile Communications (GSM) protocol cellular phones - sales, services and support. Business Objectives Establishment of retail outlets Company growth

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Financial Objectives Create and increase revenue

Marketing Objectives Increase marketing efforts Cater market area Cater marketing reach Brand recognition Increase telemarketing efforts

2.0 Company Summary Telemall along with other consumer products cellular phones, and cellular phones accessories. is now offering its customers GSM

Market demand drives cell phone manufactures and service providers to offer new and improved services and functions in their cell phones. The demand for more visual interaction and entertainment with cell phones in the Japanese market, for instance, is great and as such, their phones are many years ahead of what we see in Pakistan. Phones have definitely become an important part of people's lives all over the world, whereas in Pakistan many still view the cell phone as a tool and not as an entertainment device. The average phone in Pakistan lasts 35 years before being replaced. We believe that, with our long and thorough experience that mobile zone stores are currently in perfect location to support our operations in Pakistan. It is an effort to provide its customers support and convenience second to none. 3.0 Products The following are the Cellular Phones products that are being and will be offered by Telemall:

O7 Cellular Phones: O7 four SIM mobiles with MP3, MP4 Player, TV, FM Radio, memory card, e-buddy and other services Solar Battery Phone: Mobile Phone with four SIM capacity, MP3, MP4 Player, TV, FM Radio, memory card, e-buddy and additionally its Battery would be charged in SUN directly. Indestructible Phone: Mobile Phones with extra strength. It remains resilient even after being hit with wall.

4.0 Market Analysis Summary The market potential is huge for our products, evidenced by what appears to be the unstoppable growth of the telecom industry. Currently, the telecom industry is among the strongest growth industries and is responsible for huge gains in the capital markets. The proliferation of cellular phones is increasing at rates which at one time were unimaginable. One illustrative example is that it is forecasted that within two years over 65% of children from age of 10-15 will have cell phones. Future growth of the market/products is projected in the following areas:

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Text messages between friends. Users can send regular Short-Message Service (SMS) or email on their phones. Most phones come with a few games to keep people entertained for a limited duration. One of the recent popular additions to many mobile phone models is a CCD Camera that is mounted either on the outside of the clamshell or on the clamshell hinge. The camera lens is slightly smaller than a dime and takes 4x4 cm pictures to display on the phone's screen or to send to others. In future our company will try to take advantage of these developments and serve its customers in all these new trends and developments. 4.1 Market Segmentation Garbles Cellular Phones, Inc. will focus on five customer groups, bearing in mind that it is quite customary today to have more than one cell phone per family: Children in the age group of 10-17 years old Students General public Professionals Service organizations and companies that need to be in constant communication with their employees.

Table: Market Analysis

Market Analysis Year 1 Potential Customers Children 10-17 years old Students Professionals General Public Operating Service Companies Other Total Growth 3% 2% 2% 2% 4% 1% 2.29% 90,000 50,000 40,000 250,000 40,000 30,000 500,000 92,700 51,000 40,800 255,000 41,600 30,300 511,400 95,481 52,020 41,616 260,100 43,264 30,603 523,084 98,345 53,060 42,448 265,302 44,995 30,909 535,059 101,295 54,121 43,297 270,608 46,795 31,218 547,334 Year 2 Year 3 Year 4 Year 5 CAGR 3.00% 2.00% 2.00% 2.00% 4.00% 1.00% 2.29%

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Chart: Market Analysis (Pie)

Market Analysis (Pie)

Children 10-17 years old Students Profess ionals General Public Operating Service Companies Other

5.0 Competition and Buying Patterns Brand names are of little, if any, importance. The key to the buying decision on the part of the consumer is mainly the advertisement persuasion power, salesman and the cell phone being in front of them. There are other sellers with similar brand names as those supplied by Telemall which may even be less expensive. Here the media power of Advertising Agency would come into play. Telemall has a strong media back to persuade the customers to buy the product. Customers want consistent, reliable, and easy-to-use service. As the speed of service increases, customer expectations grow, making friendly, easy, and solution-oriented customer service an important business trend. 6.0 Sales Strategy Constructing our Sales Strategy we follow the following steps: Sales Success Requires Planning - we have a clear sales strategy and tactics to achieve our sales success. Analyze Our Potential - we step through a structured process that prepares us for the development of our sales strategy. Strategize Around Strengths - the description of our sales activity is analyzed in monthly and annual report that reveals factors impacting our sales potential. Develop Our Tactics - we receive guidance to develop a comprehensive tactical plan to achieve our success.

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Our Success Measures - we constantly develop key measurements that mark the progress of financial estimates that guide our growth. Employ An Action Plan for Success - we provide our sales force a clear tactical plan that is also aligned with management's strategic objectives. The sales strategy of Telemall Phones is simple. The key to customer satisfaction is having the product and services that meet the customer's needs.

7.0 Mobile Zone -- Official Distributor After a careful study of Mobile Zone vision and mission statements we are pleased to announce that it is honorable for us to have a business agreement with mobile zone for the mobile phone products by Telemall, mentioned above. We believe that, with our market research and analysis mobile zone stores are currently in perfect location to support our operations in Pakistan. As an effort to provide customers support and convenience second to none. Telemall has till now have sold ______________ sets for O7 mobile solely on TV advertisement basis with almost negligible complains. We have a strong advertisement power at our back that ensures a rational sale for our brand. Keeping in view the above factors Telemall is pleased to extend following offer to mobile zone:

Mobile Zone would be selling our mobiles at their outlets all over Pakistan with a prominent display. Telemall would be responsible for all the advertisement for its brand, on courtesy basis Mobile Zone name and logo would be displayed in all the media campaign for the brand. Telemall would also be liable to provide product stock to Mobile Zone when required. For mobile sets sold through Mobile Zone, Mobile Zone would be liable to service the mobiles in their service centers. In return we offer __________ percentage of share in our sale to your revered organization.

8.0 End Statement Telemall is always pleased in having strong and trustable business relations with other organizations. Our trust is our identity.

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