partner magazine

a publication of Mares SpA May 2011

DIVEX 2011 - ANOTHER GREAT SUCCESS FOR MARES

Bologna, 11-14 February
Springtime. Time for diving fairs. Time to face the public and discover how far youve gone and how far you still have to go. Were proud to say that once again this year Mares was reconrmed as THE professional diving brand. Our booth stole the show, crowded with people attracted by its innovative design and cutting-edge technology, at all the major international exhibitions around the world, no matter the country. The reason for this success is of course the unparalleled expertise that characterizes our brand and allows us to expand what Mares can offer with more and more innovative products. But, above all, it is the human element, this strong Mares passion which permeates our team, staff and partners worldwide, that makes the magic. As always, were grateful for this dedication and support, and wed like to take this occasion to thank each and every one of you. Happy reading.

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he 2011 edition of Eudishow-Divex, the Italian Diving fair, has now drawn to a close, and it proved once again to be the benchmark event in the sector on the European level. Over fty thousand people visited the fair during the four exhibition days, repeating the success of last edition. The international face of the fair is made clear by the growing presence of foreign exhibitors and guests as well as journalists from the international press. The number of professionals from abroad accredited at the entrance double compared to the 2010 edition. Demonstrations, exhibitions, technical internships, and meet-and-greets with the champs slotted into a tight schedule that

featured more than a hundred events over four days. On the eve of the event, the fantastic Mares Team, a close-knit and spirited group as always, was ready to welcome the many visitors anticipated at the Divex Show this year. There is always an expectant air in the hours leading up to this big event, because for Mares, having a presence at the Divex Show means an opportunity to meet with the people we turn to every time we are designing a product or initiative professionals and recreational divers seeking the very best from their dives and looking for equipment that gives them the very best performance, along with unbeatable design that is extremely reliable.
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DID YOU KNOW?

Volo Fin - 2000

Divex 2011 ................ 1 Did you know?........... 1 Mares at Oztek 2011: 5 Missed the boot? .. 6 Tauchen Award 2010 7 Golden Dolphin Show Moscow ..................... 8 Dubai Boat Show ...... 8 Medex Fair Istanbul 9 Just Add Popularity 10 Gear Buyers Guide in Sport Diver Magazine ................ 11 Youtube Videos ....... 11 Redl Goes Youtube ... 12 From Sport Diver magazine ................. 13 An update on Strappy the Mares Shark: ..... 14 Mares meets Cousteau Divers ...................... 14

Divers Diary For Mac! 15 Twinpack of ice-cold world records .......... 16 Holding your breath with PADI ................. 17 International Underwater Spearshing Association - World Record .......... 18 Haven oil tanker anniversary ............. 19 Ai Futaki .................. 19 Mares Cyrano on GQ Mag. ......................... 20 Mares Lab ................ 21 A Leap Into Hystory . 23 Distributor Meeting 2011 ......................... 23

olo is the only n in the world with a good 8 patents. Volo is the only n in the world with a good 8 patents and it is for sure the forefather of the recently awarded Mares X-Stream n. Volo is the rst n in the world to emply the exclusive O.P.B. system (Optimized Pivoting Blade) thanks to which, this n guarantees more than 30% better performance than traditional ns, transforming the divers effort into thrust thanks to the special angle of the blade. Channel Thrust technology can perfectly channel the ows, which makes it possible to capitalize on the displaced water, thereby

increasing thrust. The tops of the lateral ribs on the ns are covered with a special thermoplastic rubber that makes them more resistant to scratches and scrapes. The ABS system makes it possible to open and close the n effortlessly with a simple movement with just one hand. The thickness of the blade and the foot pocket are differentiated and optimized in every point through painstaking computer research. The use of new technopolymers increases the elasticity of this n to an astounding extent, giving it excellent durability, lightness, and resistance to aging. Another great revolution from Mares.

Divex 2011
After having introduced the worlds rst fullcolor screen in the ICON HD, Mares presents ICON HD NET, the worlds rst computer equipped with the brand new, exclusive two-way transmission that can interact with the various modules, with specic diving characteristics and features. The rst application of this technology is the tank module, which allows the ICON HD NET not only to receive data about tank pressure and breathing rate, but also to interact with the module itself, adjusting sampling depending on depth and the divers breathing rate, with the advantage of extending battery duration in the module as well as requesting information in the event of interruptions due to external factors, such as the powerful magnetic elds generated by camera ashes. The biggest innovations in the new rmware have to do with the display layout in EXTENDED and PROFILE mode, featuring larger digits and color-based stop designation, just like the compass, which also features a stopwatch function. There is also a new layout for the Bottom Timer display, with permanent display of max and average depth as well as the stopwatch. Dive time in mmm:ss format. New warnings and recommendations liven up version 2.0: in addition to the warning shown in red for uncontrolled ascent and exceeding the MOD limit, now users also get warnings when they fail to complete a decompression stop and when battery charge is low. Shown in green is another helpful characteristic in extended mode: a recommendation to change the programmed gas blend. Whats more, the devices receive the most recent scientic data free of charge, so that the latest conclusions of decompression research become an integral part of the new rmware: if only a single deep stop is requested, it will
During the days of the fair, we were glad to receive the visit of many Mares partners from all over the world. In this pic is Mr Woo, from Dae Woong Suits Co, our exclusive distributor for Korea.

Are you ready? Dive with us into this virtual tour! Were excited to guide you through all the success of Divex Show 2011.

show a duration of two minutes (instead of one minute). If more than one deep stop is needed, one minute is programmed for each stop, as before (max 2 deep stops). Continuing our tour through the Mares stand, one of the features that jumps out the most is the professionalism with which the Product Managers have chosen to present the products lines they manage. Outtted with iPads containing technical information, images, and videos, the staff surprised our visitors by giving them that little something extra to help them understand and appreciate our products. Our Hybrid BC was in the spotlight, and it seems to have provided a decidedly focused answer to market demand with the Suspension System, which draws from mountaineering backpacks to bring the same sort of comfort to BCs as well, distributing the weight more evenly in order to prevent needless effort or strain in the back. A folding backpack and sack harness can detach and fasten independently to the back plate. This solution maximizes comfort without in any way compromising the choice of a bag offering excellent thrust. The F-Light BC outdid even our own expectations. Dedicated to people who love to travel, it is ultra-light, foldable, and designed to minimize the weight and space occupied in

Lets start with our star, the ICON HD, once again a resounding success, especially thanks to the new 2.0 rmware and the simulation of the new Air Transmitter which will be available shortly: our R&D staff, led by the Mares Technical Ofce Manager Sergio Angelini, gave the best of themselves in describing its characteristics.

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with local products, throughout the day. A love for the sea and a desire to help those who need it: this is the motivation of the Divers for Africa. They are committed to cooperative development projects in Africa, through fundraisers from a number of different initiatives. Enthusiastic, always ready with a smile, and bursting with enthusiasm thanks guys, you were fantastic! And what can we say about the 26 Mares DCs who were present at our stand? Theyre our inseparable partners, and we always want to deliver them our best, because they are the ones who represent us every day, they are the ones who wear our equipment daily and ll the world of diving with life and initiatives. But now, if youll continue on our tour, well take you to the oor below the pavilion where well nd the Pure Instinct stand. There awaits a team of the liveliest Mares insiders, well prepared and keen to take onboard the demanding requests of freedivers and shermen. Here again, our queen, the EOS PRO torch dedicated to spearshing, was the focus of attention, and thanks in part to the cave where visitors can test it out in a simulated environment thats very similar to the usage

your bag without compromising performance. Another big attention-getter was the new line of wetsuits for women, which won the hearts of our female guests for the way that Mares has successfully combined attractive design with unbeatable comfort and functionality. Now lets have a look at our line of accessories. Here the undisputed queen is the EOS 3 torch, which marks a new era in the eld of torches. During the fair the torch was available for testing on a specially designed wall provided precisely to help visitors appreciate all the features of the device. A single powerful, compact 3W highintensity LED provides extraordinary light output: 7,000 lux. Next, simply head to the corner weve dedicated to accessories and youll be welcomed by the cheerful Divers for Africa, who did an exemplary job of running the bar in the stand with aperitifs and snacks created

The presence of Gianluca Genoni at the Mares booth generated much excitement among the visitors who came in droves to collect his autograph

environment. An important innovation was the smooth/ lined neoprene line. This reversible technical wetsuit has a preformed cut specically for freediving and spearshing, jacket and trousers in extremely soft 3 mm neoprene, and the option to add booties and gloves of the same material. Among the spearguns, attention focused on the Sten and Sten 11. The Sten name is known around the world for its precision, power, and reliability, and now its also available not just with a 13 barrel, but also an 11. Moving toward the masks, your eyes will fall on the X-VU and X-VU Liquidskin mask, available in the Pure Instinct and High Tech lines. An innovative cushioning system is used between the lenses, patented exclusively by Mares, and it compensates for the pressure of the frame during descents. But... look! Whats going on at reception in the High Tech and Pure Instinct stands? Theyre so crowded! Using the PCs available at reception, as well as a specially designed ofine database, our visitors had the chance to sign up for our newsletters. Up for grabs was a Nemo Excel for divers and a Nemo Apneist for freedivers/ spearshermen among those who signed up, and the winners were announced after a drawing. This initiative proved to be a great success in every sense, and gave us a chance to feed our database of end consumers, instructors, freedivers, and spearshermen. In just a few days we collected about 1,700 contacts!

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increasingly demanding market. So with these videos, which were nearly live, and through our lively Facebook pages, we connected with our entire world, sharing our news, our events, and our initiatives. And if we were to ask ourselves what most characterized the Mares stand at the Divex Show, wed all agree in saying that our unbeatable team spirit and the professionalism of everyone working there was unparalleled. But whats more, the thing that really jumps out when people outside the team enter our stand is the inexhaustible energy and the ability to invent new ways to present Mares and ourselves, with selfawareness and the condence that our products always carry with them the best of each of us, and with a desire to always keep the meaning behind our slogan rich and full of life: With Mares, all you need to do is... JUST ADD WATER

But the innovations at this edition of Divex and the unstoppable initiatives from our Mares Team dont stop there! This year we experienced the event practically live on Facebook, through the Mares and Pure Instinct fan pages. We wanted to stay in close touch with the people who couldnt attend, and let them share in our news and the success of our products. How? By posting on Facebook, and more. Mares decided to try out a different way of communicating with all the people it deals

videos upload with: through videos, which were uploaded immediately to Facebook and to our two YouTube channels. Videos created by our expert Product Managers and Designers, who with passion and dedication explained the technical details of certain key products, and became starring actors in the process Gianni Tom, Marco Lazzari, Luca Limongi, and Elisabetta Grondona standing out not only for their professionalism, but also for their ability to arouse passion and their desire to consistently deliver the very best to this

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MARES AT OZTEK 2011:

he Mares exhibit at the recent OZTek diving show in Sydney, Australia received a considerable amount of interest, with the launch of two new products generating much excitement among the many visitors to the booth. OZTek was held on the 12th and 13th of March at the Australian Technology Park in Sydney. The event showcased the latest in diving equipment and training, and visitors turned out in droves to see what was on offer. The Mares Australia team chose the two-day event to launch the revolutionary Hybrid BCD to the market amid much hype. The Hybrid concept was a standout among the many new products on display from the 189 exhibitors who attended the show. The team also previewed the new Abyss Navy. Designed to perform in the harshest and most demanding diving conditions, the Navy was received very well by the Australian diving community a product to really put the tech in OZ-Tek! In keeping with the ethos that has kept Mares at the leading edge of the diving industry for over 60 years, the Mares booth stood out, showcasing to great effect the innovative design and cutting-edge technology divers have come to expect from Mares.

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MISSED THE BOOT?
IF YOU COULDNT MAKE IT TO THE BOOT, HERE YOU CAN READ ALL ABOUT IT AND SEE WHAT YOUVE MISSED.

or nine days, the center of the world of diving was located in Dsseldorf, in hall 3 of the boot to be exact. And in the middle of all the hustle and bustle Mares, the innovation leader, presented the highlights for 2011! The visitor magnet and therefore the main attraction was the air integrated full HD dive computer ICON HD which was demonstrated by no other than Sergio Angelini, head of Maresdevelopment department. The new version of the ICON software, Dive Organizer,

which could also be shown in its brand-new Apple version enjoyed vivid interest as well. Comprehend and interact was the motto of Mares presentation which was put into action by many visitors: four iPads and the Microsoft Surface a touchscreen in the form of a table which were loaded with data, movies and information in 3 D were hopelessly besieged time and again. But also new products like the new Hybrid jackets, the new mask generation X-VU and I3, and the completely new lady neoprene line attracted attention and stirred up curiosity among the visitors. For technology enthusiasts, the regulators were the place to be: Proud to be Navy. And

for the rst time, the ultimate Navy regulator for the toughest missions was in the spotlight of everyones attention: Abyss Navy is the name of this gem that elite and special units will use to submerge from now on. World record holder Christian Redl presented the very succesful Pure Instinct line for demanding free-divers. He was anked

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by two smart ladies: Ai Futaki, the newly crowned apnoe world champion from Japan, and Sahika Ercumen (www.sahikaercumen. com), the apnoe superstar from Turkey. The three provided entertainment at the dive tower and brought a crush of people to the Mares stand. Talking about a crush of people: The Mares Diving Center had just as many customers as the fashion label Arqueonautas: whether for an upcoming vacation or for a stylish outt both Mares partners always had the right answer and rounded off Mares program beautifully. Of course, there was even more to see and do. If youve missed it this time, maybe well see you at the boot in Dsseldorf in January 2012

TAUCHEN AWARD 2010

TAUCHEN AWARD: 13 DOLPHINS FOR MARES!

nce again, Mares received this coveted trophy! This time in the category wet and semidry suits. With a total of 13 dolphins, Mares now holds the record since the introduction of the tauchen Award.

This evening will go down in history as well: Mares was nominated no less than ve times as one of the best manufacturers und thereby for the rst time was represented on the winners podium in all ve core segments: jackets, regulators, wet and semidry suits, dry suits, and dive computers. With the tauchen award for best manufacturer in the category wet and semidry suits, the 13th dolphin now makes its way into the display case at the German Mares headquarters. Its great to get this award, says sales and marketing

Additional information: www.mares.com

MARES PARTNER MAGAZINE

director Dunan Runjajic. It validates the innovations in a sense, in particular the new neoprene collections. Five nominations impressively attest to the brands positive image and acceptance in the marketplace. We have to thank for this the readers of tauchen and should let this be a motivation for us in the coming season, the Mares team agrees unanimously. In a festive athmosphere, the awards in 17 categories were presented by publisher Alexandra Jahr and editor-in-chief Carolyn Martin at the international water sports tradeshow boot 2011 in Dsseldorf.

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GOLDEN DOLPHIN SHOW MOSCOW
17-20 FEBRUARY 2011

he Golden Dolphin Diving Show, a signicant event on the international calendar, took place in Moscow on 17-20 February, in the beautiful venue of Gostiny Dvor exhibition hall.

and often crowded in the fair, with contests and games carried running through the weekend, bringing many participants and bystanders to gather around the booth.

We wish to thank all Czar staff for the endless and successful work they put in at the show, and we look forward to working with them next year!

The Mares stand set up by Czar Trade House, Mares distributor in Russia, was in its usual prime position, with same surface area as in previous editions, although this year it had more meeting areas for talking with dealers and customers. As seen in the last three years, spearshing products had a predominant presence, a sign of the popularity of this sport in Russia. The Mares stand had a special focus on spearshing as well, with top Russian athlete Alexander Utkin at the stand to address and advise visitors for the entire event. The Mares stand was one of the most visited

DUBAI BOAT SHOW

1-5 MARCH 2011
he Dubai Boat Show 2011 was held at the Dubai Marina in the rst week of March. As it was last year, due to the ongoing recession in Dubai, the exhibition area was reduced compared to previous years.

stand of Al Masaood, Mares distributor in the UAE, was in the rst tent. In his interview with EDA (Emirates Diving Association), Mares Trade Manager Sergio Brunori said, This year we saw more qualied visitors, received better inquiries and held fruitful meetings. We recorded more attendance from other Middle Eastern countries as well, with several Mares dealers and distributors visiting the show from Turkey, Iran, Saudi Arabia, Kuwait, Oman etc. As always, the latest Mares products, such as the Hybrid BC vest, the Icon computer with transmitter and the EOS3 torch,

as well as the HEAD swimming collection, were all sources of great interest. Among the many initiatives organized for the fair, there was also a jet ski competition. On this occasion, the Al Masaood test pilot and jet ski champion received a tailor-made Mares jet ski wetsuit, which he was wearing when he won the race. Congratulations! The Mares representative reports that he also had the chance to visit the new state-of-the-art Al Masaood showroom in Dubai, as well as the Abu Dhabi showroom, uniquely located in Yas island right on the Formula One track! Wed like to congratulate Al Masaaod on their many initiatives and thank them for a job well done.

The Mares stand was in DMEX (Diving Middle East Exhibition), in the second tent, while the

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MEDEX FAIR ISTANBUL
24-27 MARCH, 2011

he Mares stand set up by the Mares Turkish distributor Galata Marine at the Medex Trade Show late this March was probably the best and most successful ever.

The stand was about 200 m2, in white, making it consistent with other important fairs such as EUDI and Dusseldorf Boot, as well as giving more light and living space to the booth. The stand was by far the most visited and was crowded at all times, and was also widely imitated by competitors booths in terms of layout and product display. Wed like to thank our partner Galata Marine for their impeccable organization!

This year, the Mares Galata Marine stand hosted some important Turkish Diving Centers, plus it had a space for Sahika Ercumen, the rising Turkish freediving star and a Mares agship athlete. It was great to see together in the booth the old glory of Mares freediving, Pipin Ferreras, with the young promise Sahika. Both Pipin and Sahika were speakers at the International Free Diving and Spearshing Symposium organized by the Fair. Being a trade show, Galata Marine sold Mares items like never before. The best-selling items were wetsuits (Flexa and 2nd Skin) and bags, but also BC vests, ns and spearguns.

The many sponsors of the show also included the Turkuazoo Aquarium, the largest in Istanbul and one of the most visited aquariums in EMEA, with 1.5 million visitors in a single year. MaresGalata Marine sponsor Turkuazoo and Mares are very visible at the aquarium, where the staff dives in full Mares gear dive every hour and visitors can also dive at a charge in Mares rental equipment.

Mares Trade Manager Sergio Brunori explains Pipin Ferreras Mares latest innovations

Turkuazoo Aquariums staff dives in full Mares gear.

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JUST ADD POPULARITY
harmaine Ruffa Rama Gutirrez, more popularly known as Ruffa Gutirrez, chose to scuba dive dressed head-to-toe in Mares equipment! Ruffa is a popular Philippine actress. She is also a model by profession, and a former beauty queen. She was crowned Binibining PilipinasWorld in 1993 while she represented the

Philippines in the Miss World Beauty Pageant in 1993 in Sun City, Africa. Enjoy this pic!

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mares communications
GEAR BUYERS GUIDE IN SPORT DIVER MAGAZINE
THE OFFICIAL PUBLICATION

he Editors Pick goes to our Hybrid MRS Plus BC and our Ergo Dry snorkel. Whether you are cruising along a reef, hovering effortlessly in the water, or holding perfectly still to capture that once-in-alifetime photograph, the right BC is the key to underwater comfort. Rather than following the trend of compact travel BCs, Mares is reshaping it with the new Hybrid. At the BCs core is a rigid, hinged

backpack that folds in half for easy stowing, but still delivers stability in the water and excellent comfort as only a backpack can. Complementing this system is a completely detachable harness and air cell, ultra-low prole exhaust valves, and special padding for the perfect t. Far from being a simple tube, our Ergo Dry Snorkel gets its name in part from a special angled mouthpiece that reduces jaw fatigue. Exclusive engineering of the dry top (patented) and an ergonomically correct mouthpiece make this the ideal snorkel for scuba or prolonged snorkelling sessions. The

combination of the 100% dry top and an exhaust valve in the mouth piece ensures a completely dry breathing environment.

YOUTUBE VIDEOS
ares is on YouTube with two dedicated YouTube channels: Mares and Pure Instinct. Forty videos in a long list of languages have been already uploaded and many more are coming in the next few months. Its a new way of communication we strongly believe in. Tune in on http://www.youtube.com/mares http://www.youtube.com/pureinstinct

and keep up to date with forthcoming clips!

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REDL GOES YOUTUBE

hat do skiing champ Maria Riesch and freediver Christian Riedl have in common? Both are world-class. Both seek the ultimate thrill on or under the ice. And both rely on sports equipment by HEAD: in a video clip that gets under your skin, Redl now proves that you can also go diving wearing skis... The Iceman Christian Redl takes on even the most daring challenge! He just broke the

world record in freediving under ice with a depth of 200 feet (61 meters). Now he proves himself as an action performer in a video clip. The story revolves around Redls lifeblood: water in both its solid and uid state and what you can do with it. As a freerider in deep snow and as a freediver in the ocean his starring role is his raison dtre. His passion is as contagious as a virus.

Warning! If you really want to get infected click here: http://www.youtube.com/user/ maresDeutschland?feature=mhsn#p/a/u/0/ Zr9SjO7GHto Complaints are futile, weve warned you beforehand...

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SPORT DIVER MAGAZINE: ULTIMATE DIVE TRAVEL PLANNER

re you a savvy diver? Your appreciation for the ner things doesnt stop at the waters surface. With years of dive travel under your belt, you only want the best. Experienced divers demand top-shelf equipment thats feature rich, quality constructed, and innovative. According to Sport Divers Magazine, the ultimate high-end kit is:

Pro Flex snorkel - a specially designed orthodontic mouthpiece rides easy all day long for surface exploration.

Essence Liquidskin Mask - bonding the skirt to a single lens to deliver a big view in a small package.

Carbon 42 Regulator - high performance and an afnity for cold water.

X-Stream ns - a new web-like foot pocket reduces drag, and a pivoting blade kicks up the power quotient.

Dragon MRS BC - a rare combination: freedom of movement underwater and stability on top, thanks to a tailored wraparound air cell.

ICON HD computer - incredible color for high denition dives, and an intuitive upgradable software and PC interface.

Flexa 5.4.3. wetsuit - with phenomenal stretch and a combination of different material weights delivers Cadillac comfort.

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mares actions
AN UPDATE ON STRAPPY THE MARES SHARK:

egular readers will remember the story of Strappy the shark, who was untangled from a deadly belt of packing tape at the Neptune Islands in September. Strappy was rescued using a knife provided by Mares. Mares has since adopted Strappy, supporting the Fox Shark Research Foundation through an elite sponsorship to further their tagging and research program.

Neptunes. Mares is proud to support the cutting edge research conducted by the Fox Shark Research team. They are about to undertake a new research project looking at the process of how wounds heal in the sharks they study. The objective of the research is to determine the degree of success of wound healing in white sharks, which will be integral to cataloging the effects of hook damage from commercial and recreational shing. Stay tuned for more updates on Strappy and the team from the Fox Shark Research Foundation!

The team at the Fox Shark Research Foundation have provided us with an update on Strappy, who is making great progress since having the tape removed from around him. Strappy has left the Neptune Islands with a very cute little pot belly, indicating that he has regained his appetite and has been enjoying some of the ner things in life. The Fox Shark Research team plan to t Strappy with an acoustic tag funded by Mares when he next returns to the waters around the

If youd like to sponsor Strappy and receive a picture and bio of him, then please go to www.sharkfoundation.com . All proceeds will be going to the work of the Fox Shark Research Foundation.

MARES MEETS COUSTEAU DIVERS

n October 2010 our Mares team was in Formentera to carry out a product test organized in collaboration with Vellmari, a beautiful local Mares diving center supported by PADI and DAN. The product test was carried out as sideline event within the Week of Photography that the diving center organizes every year, a contest during which the best underwater photos are awarded. At the time, the National Geographic team was also in Formentera shooting a special trailer on Cousteau Diverss work. In particular, they wanted to capture the

images of the spots where the legendary Jacques Cousteau had his beginnings as a diver. Thanks to Vellmari, who is also actively collaborating with National Geographic, we were thrilled to meet and dress the man who is currently managing the Jacques Cousteau Foundation, Pierre Ives Cousteau. Pierre was really happy to use Mares diving equipment in the trailer about the valuable work done by Cousteau Divers and the Cousteau Foundation shot by the National Geographic team. For our part, we were honoured to be able support Cousteau Divers and contribute to the valuable work of the Foundation, whose aim is to raise awareness among recreational users of the sea (divers and

k l ) f it f ilit dt snorkelers) of its fragility and to empower them to help study and protect it. Mares ... Just add water!

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product news
ICON HD SERVICE TICKET NO6: DIVERS DIARY ICON FOR MAC!
CON HD users owning a Mac will no longer have to swallow the sour apple because now they will get their own interface called Divers Diary! If you think thats just an interface with logbook function, you should read on attentively... What the Dive Organizer is to PC users, will be the Divers Diary to Mac & Co users. And this isnt just a play on words, its a customized interface solution. Because now, there is chemistry between the exceptional dive computer ICON HD and Mac computers using MAC OS 10.6 and up. After downloading dives onto the Mac, Divers Diary offers the possibility of viewing, analyzing and archiving the dive and temperature proles on the Mac, thus creating a live logbook that allows you look up and revel in the memories of past dives. Link your saved dives to dive site maps, underwater photos or portraits of your buddies. Youll be surprised at what a breeze that is! You can also enter comments, dive site ratings or information about the equipment youve used. And there is the brand-new possibility of linking your dive to a satellite image of the respective dive site. Divers Diary also lets you edit your ICE (in case of emergency) information on your ICON HD or upload the regularly provided rmware updates. And Mares already plans to come out with the next big hit! Soon, Mac fans will also have the option to synchronize the logbook with their iPhone/iPad or iPod touch. Download here: http://www.mares.com/downloads. php?cat=software&region=eu

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mares pure instinct

TWINPACK OF ICE-COLD WORLD RECORDS

n the second weekend in February, the two Mares freedivers, Sahika Ercmen and Christian Redl, really went for it again: under the ice of lake Weissensee, at a water temperature of 36 Fahrenheit, the two freedivers dove further and deeper than anyone ever did before. On February 11th and 12th respectively, the Turkish freediver Sahika Ercmen and the Austrian freediver Christian Redl set new world records in freediving under ice. True to the motto ladies rst, rst charming Sahika increased the existing world record in distance diving under ice to an amazing 361 feet (110 meters). With just one breath, she dove from one hole in the ice to the other in 106 seconds! The next day, Christian Redl set a new world

record in deep diving under ice when he dove to a sensational depth of 200 feet (61 meters). Thus, the iceman as his friends call him is the rst human being to ever advance to such a depth under ice. A single breath was enough to make it down and come up again in 111 seconds without any assistance. Extreme cold, high physical strain, and a major mental challenge are the main factors that need to be mastered when deep diving in complete darkness or distance diving under a closed cover of ice. When setting these world records, the athletes completely relied on Mares: Christian Redl used the Razor Pro n, the Instinct 55 suit (custom-made model), the Samurai mask, and the Nemo Apneist dive computer. Sahika Ercmen was protected by

the Instinct 55 freediving suit as well. Plus, she used the Star LiquidSkin mask and the Nemo Apneist dive computer. Photo: Harald Slauschek (free of charge when mentioned by name). Additional Photos: info@h2o-photography.com

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HOLDING YOUR BREATH WITH PADI

reediving made easy! Starting immediately, experts will teach you what you can do with a single breath. The new PADI classes convey the accumulated knowledge of world record holder Christian Redl. Participants who successfully complete these two classes can call themselves Free Diver or Advanced Free Diver. These are so-called PADI Distinctive classes which are taught exclusively by trained freediving instructors. And you will never forget these lessons as no other than Christian Redl provided his wealth of Apnoe knowledge. He has repeatedly demonstrated his hands-on freediving experience in numerous world records. Since 1999, he has been sharing his knowledge in freediving classes with more than 1,000 students. His teaching approach is anything but mainstream: the focus is not on setting records, but on dealing with ones own body in a gentle way the formative experience of being able to release undreamt-of potential at the critical moment. Christian Redl in cooperation with class director Britta Jnger and dive instructor Heiko Geisen (Aquanaut Diving Center) has developed a two-step training program for snorkelers and scuba divers which was reviewed and adopted by PADI: The Free Diver acquires the correct breathing and relaxation techniques. Many participants can already double their dwell time underwater after completing this class. The Advanced Free Diver learns advanced breathing techniques, special training methods, and safe deep diving. The two classes dont emphasize setting records but focus on dealing with ones own capabilities in a sensible way. Special instructor classes are also

available now: these are geared towards PADI dive instructors who would like to expand their own class programs. To make an appointment, interested diving centers

should contact Christian Redl directly: info@ christianredl.com.

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INTERNATIONAL UNDERWATER SPEARFISHING ASSOCIATION - WORLD RECORD
24.9 KG., 54.89 LBS. CORALGROUPER, BLACKSADDLE PLECTROPOMUS LAEVIS

rench Polynesia: Joseba Kerejeta, 2008 Spearshing World Champion, was looking for large pelagics in a low area off the coast. A considerable background of varied specimens were lurking in the strong prevailing current. He was on one of these

runs when he discovered this beautiful specimen: a 24.9-kg Coralgrouper, Blacksaddle!! Congratulations Joseba!!

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MARES PARTNER MAGAZINE

mares pure instinct

20TH ANNIVERSARY OF THE SINKING OF THE HAVEN OIL TANKER
ARENZANO, GENOA, APRIL 10TH, 2011

pril 10th was the 20th Anniversary of the sinking of the Haven oil tanker. On this special occasion, the city of Arenzano, along with the Haven Mares Diving Center in Arenzano, commemorated the date with a large event that welcomed world freediving champion Gianluca Genoni, who dove to put in place a bronze plaque, located on the wreck at approximately 35 meters below the surface. In attendance to show their support for the event were naval units from the Italian Coast Guard, Revenue Guard Corps, Harbor Masters Ofce, and Fire Brigade, and even the Genova Port Pilots and the Reunited Genoa Tugs, who were leading gures in the rescue efforts. From a famous tanker and cause of a signicant

environmental disaster, the Haven has been transformed into a sanctuary of life on the seabeds of Arenzano, and dives to the wreck offer an enchanting natural scene: beams of light from torches bring to light groups of jewel anemones, oysters, nudibranches, and alcyonarians.

The delicate and complex work of cleaning up the tanker was completed in June 2008: in fact, 17 years after the disaster the nal 102 tons of residual hydrocarbons (crude oil, diesel, fuel oil, lubricating oils) were recovered that had remained trapped in the stern quarterdeck. This operation was an important pilot experience on the international level.

AI FUTAKI

n February 7th, in a Mexican Cenote Mares Freediving athlete Ai Futaki set the Guinness World Freediving Record for the longest distance in a cave. Mares congratulates our athlete on this great achievement!

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MARES PARTNER MAGAZINE

mares pure instinct

MARES CYRANO STARRING ON GQ MAGAZINE

ares in a James Bond movie? Maybe in the near future... For the moment, Mares is standing out on GQ, the famous fashion and current affairs magazine for men, along with a very special spokesperson. For its debut in Brazil, the prestigious magazine has focused heavily on a sensational article featuring the famous and sexy 29-year-old top model Alessandra Ambrosio, here in the guise of a Bond girl, complete with a dive knife on her ankle (who can forget the legendary Ursula Andress in the Bond lm Dr. No in 1962?). The photography, by Gavin Bond, worldfamous photographer, depicts the beautiful Alessandra in sexy and aggressive stances, gripping... the Mares Cyrano speargun!! Another target hit!

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MARES PARTNER MAGAZINE

mares lab
MARES LAB

ear friends,

Once again in this edition were pleased to publish photos from a few seminars that involved our Mares Lab technicians Gianni Tom (#0610000), Angelo Daniele (#0903222), and Alessandro Sessarego (#0610001). The Mares Lab Team announces that on the web site ftp.head.com you can download the latest version of the 2011 Hi-Tech Spare Parts List and 2011 Spearshing. At the same ftp address, all Master technicians can access the 2011 Mares Lab Program and the corresponding UPDATE program for dealers (Expert level) and diving centers (Advanced level). For more information, contact a.sessarego@mares.com

Mares Lab Update Courses Calendar In order to maintain the title of Mares Lab Service Partner, all Master Technicians must attend an update course every two years. Partners who fail to attend an update

seminar in the required period will automatically lose their authorization, and must repeat the professional seminar (4 days) in order to regain it.

Instructor Technical Seminar, Capraia Island, Italy, April 2011

Advanced Course, Taba, Egypt, January 2011

to continue next page

PROMOTIONAL AND TECHNICAL MATERIAL

e are happy to announce that the Mares Lab 2GB ash drive is available as per the Mares Lab 2011 catalogue. The code is 449312. This item is an essential tool for Master technicians, because it lets them copy all the Mares Lab technical information they need, as well as for technicians who will become Expert and Advanced.
MARES PARTNER MAGAZINE

449312

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mares lab

To that end, wed like to remind you of the dates provided by HP for the Update days: May 13th 2011 - UPDATE in Rapallo September 12-15th, 2011 MASTER September 16th UPDATE, in Rapallo November 3rd, 2011 MASTER in Hong Kong (most probably) November 21-24th, 2011 MASTER November 25th UPDATE, in Rapallo Due to a change in the schedule, it will no longer be possible to conduct the Update Course during the Distributor Meeting. Based on the information above, we request that you kindly let us know what your plans are for the UPDATE day as soon as possible. Thanks for your attention, See you next time! MLAB Team
Pro-Shop Day, Rome, March 2011

Advanced Course, Sharm El Sheik, Egypt, January 2011

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MARES PARTNER MAGAZINE

A LEAP INTO HYSTORY

1978
The sea, once it casts its spell, holds one in its net of wonder forever Jacques Ives Cousteau

DISTRIBUTOR MEETING 2011

very year, the Distributor Meeting is a key event for Mares. Its our chance to present our partners with all thats new inside the company, together with the latest strategic initiatives. This year, our meeting is even more special because it will take place in an extraordinary location, considered to be an earthly paradise for lovers of diving and snorkelling: the Maldives. Enchanting Vakarufalhi Island will welcome

our partners and friends, with its crystal clear lagoons and white sandy beaches. Were sure everybody will enjoy the informal atmosphere of the luxurious TClub Vakarufalhi Island Resort, the perfect place to combine good business, sport, and relaxation. We look forward to welcoming you there!

Editors Mares Team Chief editor Paola Olivari - Elga Caccialanza Contact p.olivari@mares.com +39 0185 201320 e.caccialanza@mares.com +39 0185 201336 Graphic Design www.artbook.net
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