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Name Address Establishment Product Telephone no Proprietor Bank Supply Competitors

: - DODIA MACHINERY TOOLS : - 174, G.I.D.C., Chitra, Bhavnagar -364001 : - 1982 : - All diamond policing parts, drilling Machine. : - 0278-2445582 : - MUKESHBHAI DODIA : - R.B.I. : - Surat, Bhavnagar, Mumbai, Poona, Ahmadabad, Cochin etc. : - casting, drilling machine etc.

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(1) History and development of the unit:This is a very small scale industry. It is machinery tools manufacturing unit. A unit is a very crucial for production of machinerys Owner this unit was started this unit with 40,000 mukeshbhai P Dodia. it is a develop very gradually this way many research is include marketing Demand for the machinery often then he produced these machines and Machine parts. This unit is drilling machines. This is utility holing in Parts of machine. This unit was established during 1982. This Unit is popular for their two brands in Bhavnagar. His brand is also out of station in Surat. In This unit is available electronic Modern by computer. This machine is useful for measurement of diamond, its Lent and corner, which can be faced for lighting. Of diamond this Industry history is very interesting.

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(2) Size of unit and form the organization:It is very small unit. This unit is more focused up on working of workers. This unit is not big. It is a proprietary organization. In this Unit, one person is doing work and arranged to all unit it is small so That in this unit activity done at small level. This unit is small scale industry. It is also registered unit as Small scale industry. This unit is large but divided in a different three Unit. In this unit workers are not more so trade union is also not available so arranging of this unit become very simply. This unit is very popular in Citra area. This unit is working as a small scale because it is established with small amount capital of RS. 30,000/and one person in this Unit just only twenty machine are running. Market demand is also very high. So need machinery. Market reputation also very good.

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(3) Organization structure:This is a small scale unit. Board of director (Employer) General Manager The organization structure of this is very simple which as follow.

Accounting Manager

Marketing Manager

HR Manager

Workers

Workers

Workers

According to this structure whole the empowerment is with director of this unit mukeshbhai dodia and general Manager of this account manager, marketing manager and HR manager who provide information about finance of the Unit marketing manager also is doing work about the marketing of the machinery and also information. What is a market position and demand prevalent in the market their machinery this unit is every companys most important part is Organization structure and it plays major role for any of the Successful Company.

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4)

List of product:

DRILLING MACHINE:This machine is very significant in many big

industries which are producing machine for holing in various parts of machine. This machine prices is very high. It started prices between 35,000 to 40,000 this machine Are very big in size it is a big industries provide many Advantageous and development is also repaid.

SINGLE SPINAL MACHINE:-

This machine is working very accuracy in Diamond polishing the machine is not vibrating it is not use High voltage and save the power. It design is very simple and Easy, so it repairing coast is very low and is repairing is easy It is given protection to diamond and it given perfect shape to Diamond. This machine is very small than double spinal Machine the price of this machine is 25,000 to 30,000.

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DOUBLE SPINAL MACHINE:Related of 30,000

This machine is very useful for polishing of diamond in big organization that is doing activated and more protection this polishing of diamond and this machine provide diamond machine price between to35,000. This unit name is diamond more protection. This machine provides fasted services diamond

industry so worker helps and working more comfortable way.

MOTOR:-

Motor instrument is very useful in diamond- machinery part. This very useful for fast and smooth running of the machine. This motor is available in market two sizes like small and big. These two type of motor. Are marketing by this unit. This motor is capacity 1, 2 and more phase capacity. Motor price is 20,000 to 25,000. So we can say that this unit is not small because many various machines available in the market.

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MAXI MACHINE:-

This machine is very useful in diamond Machinery part. It is a very fast in 2% to 3% of useful in a maxi machine. This machine in a two part first is computer Reis and second is a manual pedigree type. In measure and police of the production in very fast. In this capacity of very fast. In a Price is 25,000 to 30,000.

Product DODIA MACHINE & TOOLS

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(1) Drilling machine:-

(2) Single spinal machine:DODIA MACHINE & TOOLS

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(3) Double spinal machine:DODIA MACHINE & TOOLS

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(4) dimonds brutting electric leth

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(5) Manufacturing Process:In this unit many activities are done related with manufacturing of machinery product. This unit is made many aspects but the main thing is derailing machine this machine can be used for holing in different size and firm which are required. Process Casting Facing Bolding Holing Terming Color Fitting Adjusted Packaging

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(6) In this process as under:(1) (2) (3) (4) Casting is coming in the unit as row material. It is not directly. Next so it goes for facing. This become row material is very Smooth and clean working. After than this is go for bolding and after than it goes for holding in parts. As require. After than goes for tearing in which parts are facing and give them style as require automatic machine. (5) (6) (7) (8) These are event are done with use of various machine. After than is go color on part and feeling the lap on them. After than all part fitting with each other also adjust motor for Smooth running of the machine. After it goes for packing and goods packing is very important. This process is very crucial for manufacturing of machine.

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(7) Time keeping system:In this unit fifty workers are doing work in this unit two shift are available. Workers have given holiday on Friday. There to Shifts are changed after. Completion of a week and also provide two Short break fast and tea time by this unit. Schedule Morning shift 08 to 03p.m. Night shift 03 to 11 am.

Lunch time 12:00 to 1:00pm

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(8)

QUALITY POLICY:Every business products quality is very important

portion. Quality is directly affected to the business profit. Quality policy of the company is an under.
(1)

This machinerys spindle fitted with case hardened and ground and ground material. Heavy duty pillar type precision drill machine. It provides perfect shape. And simple technique. Diamond weight 3% to 4% profit. It provides rapid production of business. Its available in three part and single part. Spindale machine save a power and a time and this is an also Model style and perfect accuracy. These machines are vibration less and sound less. His provide perfect weight and shape.

(2) (3)

(4) (5) (6)

(7)

(8) (9)

(10) High weight diamond is the conferrable machine model.

(11)

This machine capability. 75 to 125 carets are produces.

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(9) CONTRIBUTION OF UNIT OF THE INDUSTRY AS WELL AS TO THE COUNTRY.This units machine can be used for diamond industry or factory. This units machine is also very useful and crucial in big industry which is making big machine at high level this machine can be said that producer Machine. Because with use of this machine diamond is made and Policy for become likely produce a goods means that the goods which Thing. Other big industries also provide them order to make machine and motor as per their need in their contract. Firm makes machine as per the Requirement of the industry. So in this way this unit also includes other manufacturing unit and Industry. We can say that this unit is produces manufacturing machines. This unit is closely and perfectly related with diamond unit and drilling machine using unit.

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INTRODUCTION ABOUT THE TOPIC

My project the report products is on of product line and DODIA MACHINE

product range of

TOOLS. I have prepared this report under the product line and product range of the companys brand.

Research project on product line and range. The product line is a group of closely related product which function in a similar manner are sold to the same customer group are marketed though the same types of distributed and fall within a given price range. Product means products are available in different size, color, shapes, design etc. in drilling machine available in color and black red with many machine etc.

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Product mix variable

Product mix is any article which a manufacture desires to sales in the open market. A product has capacity to satisfy human wants product is focuses of all marketing efforts. Every marketing plan begins with producer which is satisfying customer need. Product mix is one of the variables of marketing mix. This is the compound of all marketing efforts which are based on four ingredients product, price, place, promotion. ELEMENT OF PRODUCT MIX:1. PRODUCT LINE RANGE 2. PRODUCT DESIGN 3. PRODUCT PACKAGE 4. PRODUCT QULITY 5. PRODUCT LABLE 6. PRODUCT BRADING 7. AFTER SALE SERVICES AND GURANTEE

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PRODUCT LINE AND RANGE:-

Product line is a group of products that are closely related because they perform a similar function. are sold to the some customer group are marketing though the same channel or make up a particular price range in DODIA MACHINE TOOLS the product line consists of drilling machine, maxi machine, motor etc.

Product range means products are available in different size, colors shape, design etc. in drilling machine available in color and black and red with many machine etc.

PRODUCT DESIGN:-

The marketing decision starts with designing a product in a way which is required by target consumer. It is and important factor. In the sale of many products because products design properties increase their utility attractiveness, its operation. Safety and appeal. Dodia machine provides different machine for how product used.

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PRODUCT PACKAGE:Product packages is the container or wrapper to used house the product it is general group of activities in designing the container or wrapper for the product. Dodia machine packed product with stickers of the specification and the labels are affixed.

PRODUCT QUALITY:-

For every manufacturing organization establishment and quality standard is basic step. Generally theses quality standards are based on the factor like color, flavor, size, and shape weights etc. dodia machine provides size label of the machine like as model-d1 85% capacity etc.

PRODUCT LABEL:-

A Product label may be descriptive, information grade etc. labels are fixed to product identify them and to describe. Their quality quantity and there characteristics in dodia machine of drilling product are mention label for size like is 25.mm 230.mm 160.mm 65.mm etc.

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PRODUCT BRANDING:-

The brand image is part of complex activities used to reduce the risk in modern business. By creating a degree of loyalty among the customer here, branding name is dodia machine tools.

AFTER SALES SERVICES AND GUARANTEE:With every increase in the use of machinery application and equipment there is a keen desire for after sale services. Such as, guarantee and warranty, repairer spare- parts maintainers etc. here dodia machine provides warranty to the customer.

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The product of and organization an item of its out put which is usually offered for sale. The product is tangible in case of manufacturing unit product is intangible in case of services sector.

PRODUCT LINE :Every company consist its product line which is group of closely related product which are able to satisfy a class of need to be used together to be sold to the same customers. A class or group is to be moved though the same distribution. Channel and in same price range the product line of dodia machine is as follows.

DRILLING MACHINE MAXI MACHINE MOTOR SINGLE SPINAL MACHINE DOUBLE SPINAL MACHINE

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PRODUCT RANGE:Product range means the number of sub products. Which is the company is offering their product line. This sub-division is based on their range by its size, shapes, color, tests, package, quality durability etc.

At present dodia machine is manufacturing 5 model of drilling machine maxi machine is 3 double spinal machine single spinal machine 2 motor 2 players with different color and different machine.

So range of product talks about the depth in term of specialization and verities based on consumer pockets and their functional requirement.

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PRODUCT LINE AND ANALYSIS:Product line manage need to know the sale and profits of each item is their line and their product line compares with competitors product line.
PRODUCT LINE SALES AND PROFITS:-

The product line manager needs to know the % of total profit contributed by each item in the line. There are too many products in the line of company. Here, we have selected 5 items in drilling machine, single spinal machine, double spinal machine, maxi machine motor. In their and given total sales and total profits on the basis of Bhavnagar city retailer of dodia machine tools industry.

No Product line
1. 2. 3. 4. 5. DRILLING MACHINE SINGLE SPINAL MACHINE DOUBLE SPINAL MACHINE MAXI MACHINE MOTOR

Total sale
60% 80% 70% 75% 85%

PROFIT
16% 20% 25% 20% 30%

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The above table shows the product line contributed to a product line sale and profits.

(1) Item drilling machine of total sale 60% and profit is 16%. (2) Signal spinal machine of total sale 80% and profit is 20%. (3) double spinal machine of total sale 70% and profit 25%. (4) Maxi machine of total sale 75% and profit is 20%. (5) Motor is total sale 85% and profit is 30%.

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RESARCH METHODOLOGY What is Research?

In common words, research refers to a search for knowledge. Research can be defines as a scientific and systematic search for information on a specific search for information on specific topic. Actually, it is a voyage of discovery. In other words, research is an academic activity. Research comprises defining problem collecting data, evaluating data, formulating hypothesis, reaching conclusion and testing the conclusion whether they fit the formulating hypothesis. It is the pursuit of truth with the help of study, observation, comparison and experiment. In short, the search for knowledge through objective and systematic method of finding solution to the problem is research. In simple word, research is method/techniques of findings fact of particular topic by collection, formulating and analyzing the data from real field and find solution for it.

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Thus, research is an origin contribution to the existing stock of knowledge making for its advancement.

Research Methodology
Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. Research methodology may differ from problem to problem. The research methodology has many dimensions and research methods do constitute a part of the research methodology. The scope of research methodology is wider than that of research method, research methodology indicates which methods and techniques are relevant and which are not.

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RESEARCH OF OBJECTIVES
Research refers to collecting, formulating and analyzing data on specific topic and finding the solutions. Though every research study has its own specific objectives. The purpose of research study is to discover answer to question through scientific procedure and to find out the fact of particular topic. The main objectives of this research study are as under. To know the brand awareness and factor affecting Of Dodia machine tools. The first objective of the project is to know and analyze Product line and range of the Dodia machine tools. The second is study of product line used by Dodia machine tools. the last is managed line by the Dodia machine tools. DODIA MACHINE & TOOLS
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RESEARCH DESIGN:A research design is the arrangement of condition for collection and analysis of data in manner that aims to combine relevance to the research purpose with economy in procedure. A research design may constitute decisions regarding what, where, when, how much, by what means concerning an inquiry or a research study. As such design includes an outline of what the researcher will do from writing the hypothesis and its operational implication to the final analysis of data. Research design is needed because it facilitates the smooth sailing of the various research operations, thereby making research as efficient as possible yielding maximum information with minimum expenditure of effort, time and money. Research design can be categorized in three parts. I. Exploratory research studies DODIA MACHINE & TOOLS
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II. Descriptive & Diagnostic research studies III.Hypothesis-testing research studies

This research study is Exploratory Research Study because this research is made on the basis of primary data collected through the questionnaires. Exploratory research studies are also termed as formulate research studies. The main purpose of developing the working hypothesis from an operational point of view. The major emphasis in such studies is on the discovery of ideas and insights. Generally, the following three methods in the context of research design for exploratory studies are. A. The survey of concerning literature B. The experience survey C. The analysis of insight-stimulation.

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RESEARCH INSTRUMENT The data collection is the main part of any research study. The task of data collection begins after a research problem has been defined. There are main two types of data are collected for making a research study. The Primary Data are those which were collected afresh and for the first time. And the secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. There are various methods for collecting data for the use in research study given below:

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The six methods are generally used for collecting the primary data for making research study. The methods for collecting primary are given as under,

Observation Method Questionnaires Interview Method Schedule

One can get secondary data from the data collected by someone else and also collect from published and unpublished data. In this research study, the data were collected through the questionnaire method because this study is made on the basis of primary data. Thus, II select questionnaires as my research instrument. DODIA MACHINE & TOOLS
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SAMPLING PLAN/DESIGN A sample design is a definite plan for obtaining sample from a given population. It refers to the techniques in research would adopt in selecting items for sample. It also includes the numbers of items in the in the sample i.e. size of sample. Simple design is determined before the process of data-collection. There are certain as follows. 1) Sample unit: This research study is prepared on

manpower planning at the DODIA MACHINE INDUSTRY. Have various departments such as service department, accounting department sales DODIA MACHINE & TOOLS
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department, promotion department and personnel department. The sample unit of this research study is different department. I select 100employees from service department, sales department and the personnel and accounting department.

2)

Size of sample:-

This Sample size plays the most important part in developing a sample design. The size of sample for this research study is 4. I collect the important information regarding this topic from the sample of 4 out of total 6 employees. So the size of this research is 4 at DODIA MACHINE TOOLS INDUSTRY.

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SOURCES FOR DATA COLLECTION Any research the basis is made on of types of data. The researcher should keep in mind two types of data, while making any research study viz. DODIA MACHINE & TOOLS
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1. Primary data, and 2. Secondary data The Primary Data: The primary data are those which are collected afresh and the first time and thus happen to be original in be original in character. Primary data are collected for this research by the questionnaire which is filled by employees of DODIA MACHINE INDUSTRY. The Secondary Data: The secondary data are those which have already been collected by someone else and which have been passed through the statistical process. The necessary secondary data are collected for this research study is.

Company records and report Companys website Books Internet Sales person
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The data both primary and secondary collected from the above source are very useful to make this research study.

LIMITATION OF RESEARCH After research there are some limitation also, this limitations are as under,

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The sample size selected here is randomly selection. So it is some what effect on the outcome.

Another problem was being with language. The language use for the data collection and questionnaire is in local language; because of convenience in data collection.

In present survey sample in 100. It is not effective but for limited time being we can over many different areas as possible.

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LINE MODERNIZATION DECISION

Even when a product line length is adequate the line might need to be modernized. A companys machine tools might have a look and lose out newer styled competitors line. The issue is whether to over all the line piecemeal all at once a piecemeal approach allows the company to see how customer and dealer take to the new style. Piecemeal modernization is less draining on the companys cash flow. A major disadvantage of piecemeal modernization is that it allows competitor to see changes and start re- designing their own line.

In rapidly changing product market product modernization is carried on continuously. In dodia machine they represent its new drilling machine with the motor capacity weight of machine motor speed etc.

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LINE FEATURING DECISION

Product line manager must periodically review items for pruning there are two occasion for pruning. One is the product line includes dead wood that is depressing profit. The weak item can be identified though sales and cost analysis.

Dodia machine cut down its range of drilling machine model because change of technology. And trends now dodia produced heavy duty pillar type precision drill machine. Company have implemented major pruning to achieve stronger long-term profit.

The other occasion for product pruning is when the company is short of production capacity. The manager should concentrate on producing the higher margin items company typically shorter their line in period of light demand and length their lines in periods of slow demand.

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PRODUCT PRICING STRATEGY

Generally organization can design many pricing strategy and this can be quite confusing and misleading for company to get clear idea organization can group these strategies under the different types.

TYPES STRATEGY :(1) MARKETING SKIMMING (2) PENETRATION PRICING (3) PRE-EMPTIVE PRICING (4) EXTINCTION PRICING

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CUSTOMER EXPECTION

Customer expectation play a key role in a companys success and have a deeper meaning in services marketing. Then being more requirement of a customer they may also involve customers prediction of will happens in a services encounter or what the customer devise to happen. Customer expectation are beads on customers experiences which the product or services feed back received from friend colleges and relative or many based on their presents. Needs on dodia machine always tries to fulfill the customer expectation with innovating new product, highly usages technology.

Example like dodia machine introduces high definition of drill machine and provides high technology machine.

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Customer services expectation can be measured Along five dimensions of services quality given below.

1.

ASSURANCE

2. EMPATHY 3. RELIABILTY 4. RESPONSIVENESS 5. SERVICES TANGIBLE

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TYPES OF SERVICES EXPECATION

To deliver quality services it is essential to understand customers expectation. To asses the quality of services customer compare their expectation with their perception of the expectation with their perception of the services provides performances.

Types of services expectation given below.

(1) DESIRED SERVICES:It is defined as the services that a customer desires and hopes to receive in other words, the desired services expectation of customer. Is a combination of what he/she feels that a services provider can offer and should offer customer are delighted when services performance exceeds their desired services expectation.

(2) ADEQUATE SERVICES:Adequate services are the minimal level of services that a customer is willing to accepts. From a services provider and is based on the customers perception of what level of services is acceptable to him.

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(3) PREDICTED SERVICES:It is the services level between the desired and adequate services level of a customer and lies in the zone of tolerance.

(4) ZONE OF TOLERANCE:It is the gap between a customers desired services expectation and the adequate services expectation. This zone varies of each customer and for the some customer it differs in different situations. Customer view reliability as the core dimension of any services transaction and is not ready to compromise on reliability.

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Q-3 which machine company is so popular in Bhavnagar city.

180 160 140 120 100 80 60 40 20 0 1st 2nd 3rd 4th MAXI MACHINE MOTOR SINGEL SPINAL DRILLING

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Q-4 what is your opinion about DODIA MACHINE?

90 80 70 60 50 40 30 20 10 0 1st 2nd 3rd 4th SINGLE SPINAL MOTOR DRILLING

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INTRODUCTION OF HUMAN RESOURCE MANAGEMENT In any company human resource management is the important work of the manager. All the companies have own human resource department. Employees satisfactions are the profit of the company. To increase the sale of company he provides many facilities to the employee. So that employees are work very well. So, in every company human resources must be carefully handled. If our human resource departments are not well then it will be loss to the company. If the employees are not satisfied then they will not done good work in the company. So, that resource management is playing an important role in the company.

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INTRODUCTION OF MARKETING MANAGEMENT In todays business environment best quality of product is not sufficient to getting sufficient market. Marketing takes an important plays in every business. Marketing means the creation and delivery of standard living. Any well organized firm has its separate marketing department. Marketing is the process by which individuals and groups what they need and through creating, offering and freely exchanging products and services of value with others. In other words it is an out of getting products in market. The goal of marketing is to create customer satisfaction profitably by building valuable relationship with customers. The main functions of marketing department are as follows:
Identifying customer needs & wants. Creating demand for their product. Satisfying consumers demand & variation. Expansion of market share.

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INTRODUCTION OF FINANCE MANAGEMENT In every company finance is the most important thing. Without finance nothing is possible. Finance is the life blood of modern business. Finance is required to purchase expensive machine and also for day to day expenses. Marketing is efficient, human resources are properly managed but finance is not available then effective marketing is useless. Finance is the center point in every organization because without finance firm cannot do anything. So the finance is the most valuable thing for any business organization. Finance is the most important thing for running the business. It is the daily requirement of the human and organization. Even in starting any business finance is the necessary. So the management of finance is necessary for every company.

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FINDINGS
Here, I have try to put the important points which I have found during my survey and the analysis done on the collected data.

The product line and range of DODIA MACHINE TOOLS to as will define.

The product mix and line filling decision of DODIA MACHINE TOOS are also rational.

My findings on product line and range this topic related to DODIA MACHINE.

My research projects on There are four machines on product line and range in DODIA MACHINE AND TOOLS.

Product line and range on drilling machine, signal spinal machine, double spinal machine, motor, maxi machine in working on research project report.

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CONCLUSION
It is my opportunity to be trained in to DODIA MACHINE AND TOOLS. I have learnt many details about studies of management. Same way, I have learnt about their marketing department and their activity, how they manage finance department is doing? All I was informed by their partners, who were very co operative and helpful me to give all information. My opinion is that I felt best training has really helps in my BBA course and my study. DODIA MACHINE TOOLS produce only industrial product, there are very less number of product their production is basically customer specification or they believe in customization, their product line is very small in quantity. The DODIA MACHINE AND TOOLS is a small scale unit but as per the information and detailed maintained. Here, we can say the unit is a progressive one and the growth of the unit increasing gaudily.

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BIBLIOGRAPHY
I have a some books are referees to the preparing this project that book are as follow.

Ramanuj majumder, product

management in India PHI learning private limited new delhi-2009.

C.R Kothari, research methodology, new age

international (p) limited, publishers new delhi-2009.

Senior report for the year 2008-09.

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