4

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

1.

2.





(Strategic Level)
3. Logistics Supply Chain



(Tactical and
Operational Level)

4. Logistics Supply
Chain

5.

2.1.

2.2.

2.3.

1. Power Point

2.

1.

( 16 GDP 1981
9.5 2001)

1
5
10
() 20

GDP 1.5-2.0
15-20
2. (Logistics and
Supply Chain Management)


(Flow of Orders) (Downstream)

(Upstream) 1

 1 :
1
(Factory)
(Distributor)
(Wholesaler) (Retailer)
(Customers)

(Difference of Supply Chain and Logistics)

(Optimal
total costs)




(Strategic Level)

Logistics Supply Chain

(Tactical and Operational Level)

2 :

Logistics Supply chain

Logistics Supply chain
supply chain
logistics logistics
5

 supply demand
supply chain logistics (logistics
management) logistics
logistics supply chain
Logistics Supply chain
logistics
supply chain logistics
logistics

(Logistics and
Supply Chain Management)



logistics
logistics



logistics

(multidiscipline) management
engineering supply
demand

logistics 16

2
(management)
(engineering)


3. (Supply Chain
Management)

(Suppliers)
(Distributors)

3 :
3










7





(Customers)

->
->
(Business
Process Re-engineering)

4.







4

 4 :

1.
2. 3.
4. 5.
6. 7.
8

(Tier Stage)
Supplier Customer
- Tier Supplier 1st Tier Supplier , 2nd Tier
Supplier n- Tier Supplier
1 (1st
Tier Supplier) 1
2 (2nd Tier Supplier)
n
9

 (n-Tier Supplier Initial Supplier)

- Tier Customer supplier 1st Tier
Customer , 2nd Tier Customer n- Tier Customer
1
(1st Tier Customer) 1
2 (2nd Tier Customer)
n (nTier Customer End User)
5

5:

Tier

(Supplier) (Distributor)
(Wholesaler) (Retailer) Tier

(Broker)

(
)


(Logistics Service Providers)
(Customs Broker)

Tier
5.
10






(Agility)

1.


2.

3
1) Integrated, 2) Collaborative 3) Adaptive
Supply Chain

Integrated Supply Chain

(Quality of Information)

Collaborative Supply Chain

11

(Timeliness of
Information)

Adaptive Supply Chain

(Depth of
Information)

3.

6.


2552

12

 2551
1.7
18.6
(GDP at current prices)
823 ( 9.1 GDP)
705 ( 7.8 GDP)
153 (
1.7 GDP)

(collaborate)





7.
24 7

(Point-of-Origin) (Point-ofCustomer)
13

( Council of Logistic Management, 2004 )

Materials
Management, Channel Management, Distribution (or
Physical Distribution), Business or Logistics
Management Supply Chain Management





(Logistics Service Providers)
(Customs Broker)

Logistics
1.



2.

Logistics

14

(Logistics Activities)

(Logistics Activities)

(Logistics)


8.

-
IBM, Sony,
Samsung, LG, Mitsubishi
-
Seagate, Western Digital,
Fujitsu
-
Toyota, Honda,
Isuzu, Ford, GM, Mercedes-Benz

15


Unilever, P&G, Nestle

-
Maersk, Evergreen, DHL,
TNT, UPS, FedEx
-
Tesco-Lotus, Carrefour

( 3
)
-

JIT (Just-In-Time)

-
(Huawei Technologies)
30

Samsung 2005
58%

20%
wireless network, fixed
network, optical network, data communications,
network, application & software, terminals

16

 30







(OEM=
Original Equipment Manufacturer)
(ODM= Original Design Manufacturer)
(OBM= Original Brand Manufacturer)




(Value)

/GDP
LSPs (Logistics providers)
70% SMEs
5
LSPs

LSPs /
/
LSPs

LSPs

IT LSPs LSPs

/
17

9.

, ,
,
,

(Transportation Expenses),
Supplier
,
,
,
Order ,
Performa Invoice,
Packing List, Shipping Advice ,
(Loading)
,
,
- ,

(Network Design) ,
(Information), (Transportation) ,
18

(Inventory) ,
(Warehouse, Material Handling and Packaging)

7 7-Right

1.
(Right Item)
2. (Right Quantity)
3. (Right Time)
4. (Right Place)
5. (Right
Cost)
6. (Right Condition)
7. (Right Customer)




8-10%


10

logistics
385,000 /
100,000
- 1,100
19


,
, ,
, ,
,

2558
ASEAN Charter

2550

(ASEAN Economic Community: AEC)

(PIS: Priority Integration Sectors)

4 1) 2)
3) 4)
2015 (..2558)
2558

10.
1: 5
10%
""
10% 2558
5

18,000 6




3 1. Leader's
Statement on 2010 Bogor Boals Assessment
13
2. Pathways to FTAAP
20

 -
(Free Trade Agreement in Asia-Pacific : FTAAP)

+3 +6
(Trans-Pacific Strategic Economic Partnership
Agreement : TPP) 3. The APEC Leader's Growth
Strategy

(Ease of Doing Business : EoDB)
25 2558
(Supply Chain
Connectivity Initiative : SCI) 10
2558


(Millenium Development Goals-MDGs)
2554

(Standard and Conformance)

2555-2559




(ASEAN Economic
Community : AEC) 2558

21

 2555-2559 1.







2: EBCI 6

EBCI


6

AEC
GMS

(EBCI )
EBCI

6

GMS ASEAN


(AEC )

(Localization Network)

22


AEC


1.

.
. 2.



. 3.

. 5.

6.

6.


Freight


(EBCI)

"




AEC
70%
GMS 20
GMS

GMS
AEC"

GMS AEC 1.

- .
LSP
LSP
LSP
2.
23


3. LSP

4.

5.


6.

7.
8.

9.
NGV 10.

-
3

6
65% 35%
75,000

(Dell
Direct Model)



(real-time)


24

(
)




RosettaNet

1-8,000

25

 6 : Dell (Dell Manufacturing

Logistics)

(Notebook) 5,000
150 18

2-14

5-10 , 3-8 , 3-10
90% Notebook
Notebook

6-8 (WH)
(SLC - Supplier Logistics Center)
SLC 2
( 1)
99.99% 2003
3
(Inventory
Turns) 120

10 $1,000

6.0
10
450 2 12
2 54,000
2

26

Dell
e-mail




(Direct Model)

notebook Control Command
Center (CCC)

server


Server

Google


CCC Dell , Austin, Texas
Xiamen,

. 2550.
:
. 2. : .
.
.

. 2548. Supply Chain Strategy:
. :
.
APICS, Master Planning of Resources Certification
Review Course Version 3.0,
27

, July 2004.
Steven Crapser CPM and Christopher Gray CFPIM
1995, Managing the Demand and
Supply Chain: How to Make the Customer
Supplier Partnerships of the Future
Work Today A Case Study, American
Production & Inventory Control Society
Ton Wiphaweeruchunchaleekun 2001, Improving
Internal Supply Chain Management,
TLAPS LogisPro 2001 Conference, Information
Technology in Logistics and Supply
Chain Management, Thai Logistics And
Production.

http://www.transportnews.co.th/index.php?
option=com_content&view=article&id=269:
ebci--6---&catid=24:201
2. http://www.thailandindustry.com/guru/view.php?
id=13618&section=9&rcount=Y

1.

1.

2.



3.

4.

28

1.




2

- 3



-




2.

- (Work Scheduleing)

-

- (Transport)
(Routing)

Taxi

29

- - (Procurement Management)
(Production Planning)
(Inventory and Warehouse
Management)

(
)

3.


Logistics Activities




(
)

Arkhom Termpittayapaisith (2006). Thailand and Its
Knowledge Economy, Paper and
Power point presented at the Workshop on
lessons from the Japanese Experience
for Development of a Knowledge Economy in
Thailand, May 19, Four Seasons
Hotel: Bangkok Thailand.

30


1. . Ph.D.
(Management)

31