Renaissance Services for Management Services Market Study for Aditya Birla Group

This study proposes identification of products in nearby markets which can be produced
locally and provide an employment opportunity. This is an initiative by Aditya Birla Group
with regard to displaced population of Tikri, Rayagada, Odisha.
I.

Demographic details:
1. Name

2. Age
a.
b.
c.
d.
e.

Less than 25
25 34
35 44
45 54
More than 55

3. Annual Income
a. <50,000
b. 50,000 1,00,000
c. 1,00,000 1,50,000
d. 1,50,000 2,00,000
e. >2,00,000
4. Area of shop/store?
a. Owned
b. Leased
5. Location of Shop?
a. Village
b. Tehsil
c. District
6. Since how long you are in this occupation?

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KIIT School of Rural Management, KIIT University, Bhubaneshwar

Renaissance Services for Management Services Market Study for Aditya Birla Group

II.

Products Availability

1. Types of products sold by a Retailer/Wholesaler:

S.no.

Brand
Product

Quantity
Per
month

Non Brand/ Local

Product
Quantity
Per
month

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.

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KIIT School of Rural Management, KIIT University, Bhubaneshwar

Renaissance Services for Management Services Market Study for Aditya Birla Group

2. From where do you buy these products?

III.

Supply chain/Value chain:

1. Whom do you buy branded products? Is it wholesaler, distributor, stockist or Company?

2. What is the margin in buying products through different channels?

3. Whom do you buy local products?

........
................................................................................................................................................

4. What are the channels involved in procuring local products?

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KIIT School of Rural Management, KIIT University, Bhubaneshwar

Renaissance Services for Management Services Market Study for Aditya Birla Group

5. What is the margin in buying local products through different channels?

6. Do you get regular supply of local products?

7. What are the problems faced while buying and selling local products?

8. How do you buy local brands? On credit or cash?

IV.

Expectation of market (Demand and Supply estimation)?

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KIIT School of Rural Management, KIIT University, Bhubaneshwar

Renaissance Services for Management Services Market Study for Aditya Birla Group

1. Do brands have regular customers?

2. Which types of customers prefer branded products?

3. Do you have regular customers for local products? Why and why not?

4. Which types of customers prefer local products?

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5. Do customers like these local products? What they like?

........................................................
6. What customers dont like about these local products?
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KIIT School of Rural Management, KIIT University, Bhubaneshwar

Renaissance Services for Management Services Market Study for Aditya Birla Group

7. Which is more profitable? To sell branded products or local products and why?

8. Do you think that local products can compete with branded products? Why?

9. What do you want to keep more for you customers? Branded or local products?

Thank You.

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KIIT School of Rural Management, KIIT University, Bhubaneshwar