M-Commerce Research:

The key point of this research paper the future direction of M-commerce research. That is the mobile with enable internet. Because it is coming with new good apps through which the user is connected with business easily. i.e I.T management and wireless communication etc. further data is given below.

M-Commerce:
M-Commerce may be defined as any transaction with a monetary value that is conducted via a mobile telecommunication networks. The mobile sets which are internet enables, and going very fast, and everyday new apps and softwares are coming. Due to its new technology and easy communication it is creating more attraction for the the business users. The facilities like easy access to your emails, websites, and internet world. Not only that, but it provides you some other useful technologies like GPS system, and MMS. The facility of online banking, and payment of bills etc. so, very clearly the Mobile phones are doing those work which can be done with pc. But it helps you doing your work on the way traveling, or outside office. So, in simple words, mobile technology is the alternative of internet through pcs.

Programs in M-Commerce Research:

Some major researches were done on the topic of Mobile-commerce, the short listed data of them is given below. The first was in the 2002, Electronic Markets. Another one was by Bames and that too in the 2002. He proposed preliminary frame works for value chain creation and wireless advertising, respectively. His effort was good but it was useless for those who subsequently undertook empirical explorations. In 2003, Hung, ku and Chung conducted another research. There study was on the topic of the mobile adoption. i.e TAM(Technology Acceptance Model) AND WAP adoption behavior in Taiwan. In Mobile commerce research they found another thing is that the SMS based marketing. This is not voice or internet stream, but simply written messeges between the users. Okazaki 2005, conducted a quality interview of 54 multi national companies. Marketing executives operating in Europe. From the industry perspective, one of the most successful mobile Internet Services, imode, has seldom been examind empirically, although Baldi and Thaungs (2002) conceptual studies explained its adoption process from cultural perspectives. In the same token, bames and Huff (2003) used the TAM framework in their theoretical paper. Okazaki (2004) conducted an empirical study of a pull-type advertising platform on i-

mode. His proposed model was based on uses and gratifications theory and on Dacoffees (1996) internet advertising value model. His finding suggest informativesness, entertainment, and irritation are the three primary factors that influence consumers intention to click text banner ads in mobile platforms.

Research Agenda for M-Commerce:

The two most studied areas are the mobile internet and SMS-based push-type mobiler advertising/marketing. The wireless internet has many similarities with the pc-based internet, but there are important differences in usage and adoption. First, in comparison to the wired-Internet, the mobile is very personalized device, because information flows from and to the device on a person-to-person basis only. But secondly, a mobile is a type of a device which consumer can use from time to time and from place to place. Another thing has been demonstrated that in Japan m-commerce is an effective distribution channel for consumer goods (in particular, cosmetics and beverages, etc.). (Okazaki 2004) . As said earlier, the mobile telephony is a personal device. And the marketing information can be very easily transmitted by voice, messages, or email functions. And the word of mouth can be achieved by wireless, and can replace person-to-person or pc based WOM.

Contributors to This Special Issue:

The first thing examined is a to examine sophisticated causal model of Korean consumers perceptions of mobile internet usage. So, Lee included two crucial elements, interactivity and trust elements. And addressed a fundamental question that is. Why consumers make their decisions to access(or not) the wireless Internet via a mobile device.? According to Bauer, Barnes, Reichardt, and Neumann, research model based on the TRA, and found that entertainment and information are the two primary antecedents of consumer acceptance. Hosoe proposes an alternative consumer research technique in the post modern era. The experience sampling method, by which images and messages are transmitted to, and recorded in, a database via mobile devices, and are used for real-time behavioral analysis. This breath-taking data collection method should help many researchers to obtain more valid responses from everyday consumption experiences. The paper presents several case studies carried out in Japan. In my opinion, the research was a good one, but, now in the past few years, the mobile commerce is now increasing more then past. Because of the smart phones, and the new compatibilities of the smart phone. And easy access to the social media, and social networks, easy access to the email inbox, and sending etc. So, it is now more mcommerce then before.