Renub Research

www.renub.com

E-Reader Market & Future Forecast Worldwide 2010 - 2014

Publisher: Renub Research Published: April, 2011

EReader - Market Overview

An EReader is one of the fastest growing consumer-favorite devices. It has gathered a greater momentum in its growth with increasing demand. It is expected that worldwide E-Reader unit sales will cross 50 Million and its market size will be over 6 Billion by the end of 2014. USA is playing the leading role worldwide with 60% market share in 2010. China is the 2nd largest market in the EReader industry as its sales is increasing steadily and expected to equal US by 2014. European and Asian countries have also tremendous growth opportunities. E-Reader devices not only attracted casual book-reading audience but also targets business professionals and students with special features that enhance the value and experience for these users. The market also attracts many participants due to its promising growth potential. The E-Reader presents itself as an economic and environmentally friendly device by offering access cost-effectively to books through electronic means and reducing paper consumption. Competition in the E -Reader market is increasing with the introduction of new devices with greater functionality by various manufacturers. Amazon is one of the leading companies in the E-Reader market that faced little competition, as it was backed by its huge library of electronic content. However, their earlier success is currently challenged with competitive offerings from organizations such as Sony, Barnes & Noble, Plastic Logic, and others. Increasing competition is expected to offer lower prices and many choices for the consumer, thus enabling the growth of the E-Reader market in the future.

Report Details
This study provides an analysis and forecast of the worldwide E-Reader industry. It includes EReader sales units and market size in the major countries (US, Japan, China, Europe, Germany, EMEA) of the World. It covers overview of the EReader and display technology, EReaders environmental impact, target users, major investments, merger and acquisitions activities, growth factors and inhibitors of the E-Reader industry. The last segment of this report explains the major E-Reader players product analysis with strengths and weakness of their EReader devices and also explains the EReaders Comparisons on the basis of the functionality among various players.

Research Highlight
Worldwide EReader sales are expected to cross 50 Million Units by the end of 2014 Worldwide EReader market will be expected to be over US$ 6 Billion by the end of 2014 US controls 60% market share in E-Reader unit sales segment in 2010 By the end of 2014 Chinese E-Reader units sales is expected to be equal US European EReader market share is expected to grow from 2% in 2010 to 16% by 2014 Chinese E-Reader units sale is expected to cross 17 Million by the end of 2014 The growth of EPaper in EReader industry will be nearly US$ 400 Million by the end of 2016 Apple Tablet PC is a one of the drawback for the EReader Industry EReader price is falling year on year and thus driving the EReaders industry

Key Players Analyze

This section covers the key facts like Product Analysis, Strengths and Weakness for each players E-Reader about the major players currently operating in the E-Reader industry. The key players analyzed in this section include Amazon.com Inc. Kindle, Kindle DX Barnes & Noble Inc. - Nook Sony Corporation. E-Reader News Corporation Skiff Plastic Logic Limited. - QUE

Data Sources
Information and data in this report has been collected from various printable and nonprintable sources like Trade Journals, White papers, Online paid databases, News websites, Government Agencies, Magazines, Newspapers and Trade associations.

Renub Research

Page 3 of 14

Published By

Renub Research
A116B, Sector27 Noida 201301 Phone: +91-120-421-9822, 2545-750 (India) +1-678-302-0700 (USA) Fax : +91-120-424-9780 Email: info@renub.com www.renub.com

E-Reader Market & Future Forecast Worldwide 2010 2014 Renub Research, 2011 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers

Renub Research

Page 4 of 14

Table of Contents
1. 2. Executive Summary Introduction E-Reader 2.1 2.2 2.3 2.4 2.5 2.6 3. Key Attributes of E-Reader E- Reader Advantages E-Readers Display Technologies E- Reader Energy Consumption & Battery Life Environmental Impact for Use of E- Reader Survey on E-Reader Awareness and Purchase Intent

E- Reader Target Market 3.1 3.2 3.3 General Consumer Professional Consumer Educational Consumer

4.

Worldwide E-Reader Sales Units, Market & Future Forecast (2010 to 2014) 4.1 4.2 4.3 4.4 Worldwide E-Reader Sales Units & Future Forecast Worldwide EReader Sales Units Share & Future Forecast Worldwide EReader Market & Future Forecast Worldwide EReader Market Share & Future Forecast

5.

Countries E-Reader Market 5.1 Japan (2010 to 2014) EReader Sales Units & Future Forecast EReader Market Size & Future Forecast

5.1.1 5.1.2 5.2

China (2009 to 2014) EReader Sales Units and Future Forecast EReader Market & Future Forecast

5.2.1 5.2.2 5.3

United States (2009 to 2016) EReader Sales Units & Future Forecast EReader Market Size & Future Forecast

5.3.1 5.3.2 5.4

Europe (2010 to 2014) Page 5 of 14

Renub Research

5.4.1 5.4.2 5.5

EReader Sales Units and Future Forecast Europe EReader Market Size and Future Forecast

Germany (2009 to 2014) EReader Sales Units and Future Forecast EReader Market Size & Future Forecast

5.5.1 5.5.2 5.6

Asia Pacific (excluding Japan & China) (2010 to 2014) E-Reader Sales Units & Future Forecast E- Reader Market Size & Future Forecast

5.6.1 5.6.2 5.7

Europe, Middle East and Africa (EMEA) Region (2008 to 2011) EReader Sales Units & Future Forecast EReader Market Size & Future Forecast

5.7.1 5.7.2 6.

Investment in E-Reader Industry 6.1 6.2 Investor in E-Reader Industry Merger and Acquisition

7.

EReader Drivers & Challenges 7.1 Drivers EPaper E-Reader Uses in Educational Sector E-Reader Price Trends Fall Publishing Industry

7.1.1 7.1.2 7.1.3 7.1.4 7.2

E- Reader Challenges Tablet PC Developing Standards for Portability Digital Rights Management (DRM)

7.2.1 7.2.2 7.2.3 8.

Key Players Analyze 8.1 Amazon.com Inc. Product Analysis Kindle E Readers Amazon Kindle DX Strengths & Weakness Kindle 2 Strengths & Weakness

8.1.1 8.1.2 8.1.3 8.2

Barnes & Noble Inc. Product Analysis Barnes & Noble- Nook

8.2.1 8.3

Sony Corporation Product Analysis Sony E-Reader Page 6 of 14

8.3.1

Renub Research

8.3.2 8.4

Sony EReader Strengths & Weakness

News Corporation Product Analysis Skiff E-Reader Skiff E - Reader Strengths & Weakness

8.4.1 8.4.2 8.5

Plastic Logic Limited Product Analysis QUE E-Reader Plastic Logic QUE Strengths & Weakness

8.5.1 8.5.2

Renub Research

Page 7 of 14

List of Figures:
Figure 2-1: Worldwide E-Reader Awareness and Purchase Intent (Percent), March 2010 Figure 3-1: Worldwide E-Reader General Consumers Market & Future Forecast (Million US$), 2008 2011 Figure 3-2: Worldwide E-Reader Professional Consumers Market & Future Forecast (Million US$), 2008 2011 Figure 3-3: Worldwide E-Reader Educational Consumers Market & Future Forecast (Million US$), 2008 2011 Figure 4-1: Worldwide EReader Sales Units & Future Forecast (Million) 2010 2014 Figure 4-2: Worldwide E Reader Sales Units Market Share & Future Forecast (Percent %), 2010 2014 Figure 4-3: Worldwide EReader Market Size (Billion US$), 2010 2014 Figure 4-4: Worldwide EReader Market Share & Future Forecast (Percent %), 2010 2014 Figure 5-1: Japan EReader Sales Units & Future Forecast (Million), 2010 2014 Figure 5-2: Japan EReader Market & Future Forecast (Million US$), 2010 2014 Figure 5-3: China EReader Sales Units & Future Forecast (Million), 2009 2014 Figure 5-4: China EReader Market & Future Forecast (Billion CNY), 2009 2014 Figure 5-5: US EReader Sales Units & Future Forecast (Million), 2009 2014 Figure 5-6: US EReader Market Size & Future Forecast (Billion US$), 2009 2016 Figure 5-7: Europe EReader Sales Units & Future Forecast (Million), 2010 2014 Figure 5-8: Europe E Reader Market Size (Million US$), 2010 2013 Figure 5-9: Germany EReader Sales Units & Future Forecast (Thousand), 2009 2014 Figure 5-10: Germany EReader Market Size & Future Forecast (Million US$), 2009 2014 Figure 5-11: Asia Pacific (Excluding Japan & China) E-Reader Sales Units & Future Forecast (Million), 2010 2014 Figure 5-12: Asia Pacific (Excluding Japan & China) E-Reader Market Size (Million US$), 2010 2014 Figure 5-13: Europe Middle East and Africa (EMEA) EReader Sales Units & Future Forecast (Thousand) 2008 2011 Figure 5-14: Europe Middle East & Africa (EMEA) EReader Market Size & Future Forecast (Million US$), 2008 2011 Figure 7-1: Worldwide EPaper Market Size & Future Forecast (Million US$), 2009 2016 Figure 7-2: Worldwide EReader Contribution in EPaper Industry & Future Forecast (Million US$), 2009 2016 Figure 7-3: Worldwide Educational Sector Market & Future Forecast (Million US$), 2009 2011 Figure 7-4: Worldwide EReader Price Falls Trends Q1 2007 Q1 2010 Figure 7-5: Worldwide EBook Market Size & Future Forecast (Billion US$) 2009 2015

Renub Research

Page 8 of 14

Figure 7-6: Worldwide Tablet PC Sales Units & Future Forecast (Million), 2010 2014 Figure 7-7: USA Respondents Buying decision between Ipad, Kindle, Nook or Sony Reader over the 90 Days, (Percent %), February 2010 Figure 7-8: USA iPad Shipments & Future Forecast (Million), 2010 2012

Renub Research

Page 9 of 14

List of Tables:
Table 1-1: Worldwide E Reader Sales Units and Market Size (Million US$), 2008 & 2013 Table 2-1: Worldwide Energy Consumed by Display Subsystems by Usage (Joules), 2010 Table 2-2: Worldwide E-Reader (Individual Use Category) Battery Life by Technology, 2010 Table 2-3: Worldwide Estimated Environmental Impact of E-readers & Paper Products Over 2 Years Table 2-4: Worldwide E-readers Environmental Impact for Use, 2010 Table 5-1: China Investments in E-Reader Market (Million US$), March 2003 January 2009 Table 5-2: China M&A in E-Reader Market (Million US$), March 2009 March 2010 Table 6-1: Worldwide Investor in E-Reader Industry (Million US$), 2002 2009 Table 6-2: Worldwide Merger and Acquisitions (Million US$), 2000 2010 Table 7-1: USA EReader Prices (Unit US$), June 2010 Table 8-1: Kindle 2 Strengths & Weakness Table 8-2: Barnes & Noble Nook Strengths & Weakness Table 8-3: Sony EReader Strengths & Weakness Table 8-4: Skiff - E-Reader Strengths & Weakness Table 8-5: Plastic Logic QUE Strengths & Weakness

Renub Research

Page 10 of 14

Order Form
Scan and e-mail this page to info@renub.com, alternatively one can also write the Contact Information in an e-mail and mail it. Else you can also fax this form to +91-120-424-9780 Questions? Please call +91-120-421-9822 (India), +1-678-302-0700 (USA) or mail to info@renub.com

Format
Report Title: E-Reader Market & Future Forecast Worldwide 2010 2014

Single User (Email from Publisher) US$ 1,000

Hard Copy (Mail Delivery) US$ 1,100

CD Rom (Mail Delivery) US$ 1,100

Global Site License (Multiple User License) US$ 1,500

For ordering this report: Three easy ways to place your order:
1) Order online by Credit Card (Visa, MasterCard, etc.): http://renub.com/reports/showdetails.aspx?id=38 2) Order by Wire Transfer: http://renub.com/reports/wiretransfer.aspx?id=38&pid=1130 To pay by Wire Transfer, please, fill in your contact details in the form below:

Renub Research

Page 11 of 14

Bank Details
Account Name: Renub Research A/C No.: 109102000023296 Name of Bank: IDBI Bank Ltd. Swift Code: IBKLINBB010 Bank Address: 4th Floor Indian Red Cross Building 1 Red Cross Road Opposite Parliament Street New Delhi 110001 India

Contact Information
First Name: Email: Job Title: Company: Address: City: Postal/Zip Code: Country: Phone: Mobile: Fax: Report Format: Your message: Last Name:

Renub Research

Page 12 of 14

3) Order by Check Please post the check accompanied by this form, to: Company Address: Renub Research A -116B Sector -27 Noida - 201301 Uttar Pradesh India Phone: +91-120-421-9822, 424-9780

For free Sample copy report or to view any of our sample work please contact us at info@renub.com or call +91-120-421-9822 (India), +1-678-302-0700 (USA)

Follow Us
Facebook: http://www.facebook.com/pages/Renub-Research/233380966701090 LinkedIn: http://www.linkedin.com/company/renub-research

Renub Research

Page 13 of 14

About Us
Renub Research
in international is a leading Market Research and Information Analysis Company with

centers at Noida India and Roswell USA. We have more than 7 years of experience especially Business-to-Business Researches, Surveys, Business and Consulting. Throughout the years we have acquired expertise in most market sectors, including Information Technology (IT), Telecoms, Life Sciences, Medical & Pharmaceuticals, Financial Services (Banking, Insurance, Reinsurance, M&A, etc.), Energy, Chemicals, Automotive, Retail, FMCG, Consumer Goods, Logistics, Governmental, Social, and Others. Our core team is comprised of an experienced people holding graduate, post graduate and Ph.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science and many more. Our research help make the business decisions: on strategy, organization, operations, technology, mergers & acquisitions etc. We support many blue chip companies by providing them findings and perspectives across a wide range of markets. Our research reports offer a blend of information insight, analysis and forecasting that is essential in todays ultra-competitive markets.

Renub Research

Page 14 of 14