Web 2.

0 blog, wiki, tag, social network: what are they, how to use them and why they are important

Carlo Vaccari

vaccaricarlo@gmail.com http://vaccaricarlo.wordpress.com

2011/2012

This material is distributed under the Creative Commons "Attribution - NonCommercial - Share Alike - 3.0", available at http://creativecommons.org/licenses/by-nc-sa/3.0/ .

Part of the slides is the result of a welcome distance collaboration with prof. Roberto Polillo, University Milan Bicocca (http://www.rpolillo.it)

Program

* Introduction, course program and start course tools * * * * * * * * * * * * New Web trends The "old" Web and Web 2.0 Web 2.0 in general What is a blog Microblogging - Twitter What is a wiki Wikipedia in theory and in practice Technical Web 2.0 Specifications (Ajax, RSS, ...) Tagging and social networks (Flickr, facebook, ...) in theory and in practice The Google World: the algorithm, docs.google, Android, ... Web 2.0 and Social characteristics : users number and characteristics Social bookmarking and mash-up in theory and in practice

Some theory: * Metcalfe's Law, Reed and Pareto, power curves, long tail, network theory, ...

Presentation

Course organization: Web 2.0 and others about communication Web 2.0 experiences: blogs, wikis and social networks (R/W) Use of 2.0 tools for the course: starting from the wiki http://camerino20.wiki-site.com/index.php Evaluation based on - your work during lessons - exercises on web sites of the course - final presentation of your work (use understandable nicknames!) Language: if you have any doubt or any question: please stop me!

Presentation

How many of you use ...

Facebook MySpace Linkedin Twitter Flickr YouTube Slideshare Google+

Blogger Wordpress Wikimedia Wikipedia Google Docs Google Earth iPhone iPad

self-presentation: why we all are here?

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the Web
Intro: http://www.youtube.com/watch?v=-4CV05HyAbM (Information Revolution) http://www.worldofends.com The Internet isn't complicated The Internet isn't a thing. It's an agreement The Internet is stupid Adding value to the Internet lowers its value All the Internet's value grows on its edges Money moves to the suburbs The Internet has three virtues: a. No one owns it b. Everyone can use it c. Anyone can improve it

the Web
Tim Berners-Lee (1995): "I just had to take the hypertext idea and
connect it to the TCP Protocol and Domain Name System ideas and Ta-da! the World Wide Web!

basic architecture:

the Web today

http://www.internetworldstats.com/stats.htm http://www.hitwise.com/us/resources/data-center Net Neutrality: - "dumb, minimal network" with smart terminals, vs. the previous paradigm of the smart network with dumb terminals - no data discrimination (all bits are equal) - access freedom http://en.wikipedia.org/wiki/Network_neutrality http://www.savetheinternet.com/

90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 prehistory
CE RN W or

web history (by Polillo)

WEB 1.0 crisis WEB 2.0 crisis 9

M ld os W a id W ic e 3C (N W eb b y CS A N et sc Tim ) ap e Be IP rn O , M ers AO S -Le L IE e Na b ,A ps uys m N te N az AS r e on ts D ,e ca 9/ AQ 11 Ba pe Bo y om ; Go og an le d st fa G ar oo ll t gl e IP O ;F ire fo x Fi na nc ia lC ris is

the Web today

World web sites 1995-2011 ( http://www.netcraft.com )

the curve follows the 2009 crisis and the current recovery big increment in 2011: see http://news.netcraft.com/archives/2011/

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the Web today

KeyTrends from http://www.readwriteweb.com/: Location (eg http://www.google.com/support/websearch/bin/answer.py?answer=179386 App Stores: http://www.apple.com/mac/app-store/ ma anche https://market.android.com/?hl=en e http://www.amazon.com/mobile-apps/b?ie=UTF8&node=2350149011 Internet of things: http://blogs.cisco.com/news/the-internet-of-things-infographic/ Mobile: next lesson Structured Data: Open (LInked) Data - final lesson
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the Web today

Top Web sites http://news.bbc.co.uk/2/hi/technology/8562801.stm More data on the Web: http://www.itu.int/ITU-D/ict/ press:http://www.itu.int/net/pressoffice/stats/2011/03/index.aspx

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the Web today

2005 1. 2. 3. 4. 5. 6. Yahoo! Msn Google.com eBay Amazon Microsoft.co m 7. MySpace 8. Google.co.uk 9. Aol.com 10.Go.com

Agosto 2009 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Google.com Yahoo! Facebook Youtube Windows live Msn Blogger.com Wikipedia Baidu(cn search engine) Yahoo Giappone myspace Google India Google Germania Twitter qq.com(cn social network )

Agosto 2010 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Google.com Facebook Youtube Yahoo! Windows live Baidu.com Wikipedia Blogger.com Msn Twitter Qq.com Yahoo Giappone Google India Taobao.com (cn) Amazon 13
R.Polillo - Ottobre 2010

from www.alexa.com see update at: http://www.alexa.com/topsites (also by Country, by Category)

exercise 1
Send me (carlo.vaccari@unicam.it) a mail with your name and surname Go to the wiki http://camerino20.wiki-site.com/index.php/Pagina_principale define a user to access Create your personal page page in the wiki and add infos about you and links to your websites In your page you will write ALL practices and exercises: start writing there what are your expectations by the course (needs, interests, ...)
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