Building the Sustainable

Ecosystem for Emerging

ICT Creative Industry
By :
INDRA UTOYO
Chairman of MIKTI
Masyarakat Industry Kreatif TIK
Indonesia
Jakarta , March 31
st
2009
Opportunities and Challenges
Content
Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Successful Case Study
Opportunities and Challenges
MIKTI & Sustainable Ecosystem
Its a similar world.
The Surplus Society has a surplus
of similar companies, employing
similar people, with similar
educational backgrounds, coming up
with similar ideas, producing similar
things, with similar prices, and
similar quality.
Kjell Nordstrum and Jonas Ridderstrale, Kjell Nordstrum and Jonas Ridderstrale, Funky Business Funky Business
Education for Creative Society?.........
http://www.geocities.com/uconkie/web/pemandangan.jpg
The Age of Creative Economy:
The Age of Creative Economy:
Be Creative and Different
Be Creative and Different

Creative Industry Potential

Creative Industry Potential
Knowledge-
Creative
Skilled
Worker
Labor
Intensive
1,000,000 People for 100 Industries
10,000 People for 100 Industries
1 People for 1/more Industry
http://mrsedenk.files.wordpress.com/2008/04/kickandy1.jpg
Community Enterprises =
Market Horizontalization ..
20 millions
new employments
will be created
through community
enterprises
by 2012
Source: British Council Source: British Council
In Search of Creative Enterpreneur
Creative enterpreneurs like
Shinta and Andi created
employments and wealth
for their companies.
Today, theyre building
community enterprises
helping other young people
gain enterpreneurial skills
and start their own
businesses.
Theyre creative because theyre different, not that
theyre different because theyre creative
These enterpreneurs are
doing early market research
on some of the biggest
opportunities of the coming
decades. In attempting to
bridge the great divides
between previleged
populations and the poor,
they address the critical
challenges where other
markets fail Elkington &
Hartigan, The Power of
Unreasonable People.
Creative, Knowledge, &
Social Enterpreneur
Design, Branding, &
Innovation for national &
International market
Driven by Choice
10% of Enterprises
6% of GDP
Commodities Trade
Micro-Enterpreneurs
Production for
Local market
Diven by Necessity
90% of Enterprises
5% of GDP
Content
Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Successful Case Study
Opportunities and Challenges
MIKTI & Sustainable Ecosystem
Creative Industry Landscape in Indonesia
Creative Industry Landscape in Indonesia
Source: Departemen Perdagangan RI 2008
Creative Creative
Industry Industry
12 12
13 13
11 11
5 5
4 4
6 6
2 2
9 9 8 8
14 14 3 3
10 10 7 7
1 1
Advertising Advertising
Architecture Architecture
Antiques Antiques
Crafts Crafts
Design Design
Fashion Fashion
Video, Film Video, Film
& Photography & Photography
Interactive Game Interactive Game Music Music
Performance Art Performance Art
Publishing & Printing Publishing & Printing
Computer Service Computer Service
& Software & Software
Television & Radio Television & Radio
Research Research
& Development & Development
Creative Creative
Industry Industry
12 12 12 12
13 13 13 13
11 11 11 11
5 55 5
4 44 4
6 66 6
2 22 2
9 99 9 8 88 8
14 14 14 14 3 33 3
10 10 10 10 7 77 7
1 11 1
Advertising Advertising
Architecture Architecture
Antiques Antiques
Crafts Crafts
Design Design
Fashion Fashion
Video, Film Video, Film
& Photography & Photography
Interactive Game Interactive Game Music Music
Performance Art Performance Art
Publishing & Printing Publishing & Printing
Computer Service Computer Service
& Software & Software
Television & Radio Television & Radio
Research Research
& Development & Development
Creative Industry Classification
Facts of Indonesia ICT Creative Industry
Facts of Indonesia ICT Creative Industry
Export of layanan komputer & piranti lunak = ?????????
The ICT Based Creative Industry in Indonesia
The ICT Based Creative Industry in Indonesia
Indonesia local game
production
Winner of Asia-Pacific ICT
Award
Interactive Games
News Portals
..and many more
Leo Dance Leo Snack (Garuda Food)
TNT Drive Game TNT Logistics
All games developed by A-Box
Activities Games, Jakarta
Founded in Jakarta, 2007, focused on
developing Advergame
Interactive Advertising
Source: Andi S.Boediman,Creative Industry Trend 2009 2009, Bullit Sesariza 2009
Business Software
Content
Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Successful Case Study
Opportunities and Challenges
MIKTI & Sustainable Ecosystem
Music Industry : A fertile ground for the music
Music Industry : A fertile ground for the music
artists to express & expose their work
artists to express & expose their work
Mobile & Internet Content Industry
Mobile & Internet Content Industry
Game Industry
Game Industry
The Challenges
The Challenges
Industri
Strategis
(10)
Industri
Kreatif
(14)
Man
Machine
Money
Method
Market
IP
OK
?
Government support
Content
Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Successful Case Study
Opportunities and Challenges
MIKTI & Sustainable Ecosystem
Singapore
Singapore
Korea
Korea
Game : Business Model and Incubation
Game : Business Model and Incubation
Biz Biz - - Model Model
INDONESIA INDONESIA
Incubation Incubation - - Model Model
Content
Content
In Search of Creativepreneurs
Indonesia ICT Creative Industry at glance
Successful Case Study
Opportunities and Challenges
MIKTI & Sustainable Ecosystem
Key Initiatives
Strategic Objectives Misi
Menjadi
penggerak
utama
tumbuhnya
industri
kreatif TIK
Indonesia
yang sehat
& unggul
Menumbuhkan
komunitas
creativepreneur
berbudaya
DIGITAL untuk
menggairahkan
industri kreatif
TIK Indonesia
yang sehat,
kompetitif, dan
mencerdaskan
Visi
Fasilitasi tumbuhnya
creativepreneur TIK
unggul
Bangun Ikon cluster
ekonomi kreatif TIK
unggul Indonesia
Tumbuhkan Budaya
DIGITAL dan
Kesadaran HAKI
Ungkit Kekayaan
Budaya sebagai key
content posistioning
Kembangkan pasar
berbasis Kekuatan
pasar domestik
Klasterisasi Industri
Kreatif TIK & Du-
kungan kebijakan
Sinergi Penyediaan
Platform Kolaborasi
& Kreasi
Sinergi Edukasi &
Community Dev
Sinergi Promosi &
Komunikasi
Mapping Potensi
Industri kreatif TIK
Masyarakat
Masyarakat
Industri
Industri
Kreatif
Kreatif
TIK Indonesia
TIK Indonesia
Endorsed by Endorsed by
Key Success in a DIGITAL Era
People Paradigm toward DIGITAL Culture
Dignity & Discipline : Persistence & consistent in doing work
Innovative : Keep innovate
Good governance : Credible processes for better performance
Integral : Holistic, interdependent, sinergy, co-evolution
Transparency : Open & sharing culture
Appreciative : Mutual respect user-creator based on trust
Legal : Compliance, be legal
House of ICT Creative Industry
House of ICT Creative Industry
Digital Culture
Digital Tourism
Digital Learning
Digital Campaign
Business Tools
Industri Specific
GAMES
ANIMATION
MUSIC
COMIC
MEDIA
Business Apps
Industry Apps
INTERACTIVE
MOBILE
ONLINE
BROADCAST
OFFLINE
CD
INDUSTRI KREATIF TIK
CONTEXT CONTENT CHANNEL
CREATIVE INDUSTRY ENABLERS
(DESIGN, PRODUCTION, DISTRIBUTION, RENDERING FARM, etc.)
Building the
Building the
Ecosystem for ICT
Ecosystem for ICT
Based
Based
Creative Industry in
Creative Industry in
Indonesia
Indonesia
Lack of Capital
and Funding
Graphic Design
60 schools,12.000 students
Information Technology
900 schools, 200.000
students
Example :
1. Indonesia ICT
Award (INAICTA)
2. Graphic Industry
Exhibition
Difficult to go to
Market and and
Difficult to uphold
the Intellectual
Property
Lack of Capacity
Building &
Incubation
Facility
Case MIKTI
Case MIKTI
Program: INAICTA
Program: INAICTA
KEPESERTAAN
PENGEMBANGAN
KOMUNITAS
LOMBA
BMP
DIKLAT
PEMASARAN
INAICTA
INDO GAME SHOW
BUBU AWARD
3. Exposure 3. Exposure
4. 4. Production Production
1. Idea Generator & Selection 1. Idea Generator & Selection
2. Capacity Building 2. Capacity Building
5. Marketing & IP 5. Marketing & IP Exploitation Exploitation
Sustainable Ecosystem
Sustainable Ecosystem
Sustainable Incubation : Example Game
Sustainable Incubation : Example Game
Terima kasih
www.mikti.or.id
www.mikti.or.id
www.inaicta.web.id
www.inaicta.web.id