PROPOSAL

Report Topic:
IS CREATIVITY DYING IN THE PAKISTANI ADVERTISEMENTS?

Methodology: Survey Sample Size: 50 Respondents

Hypotheses: Hypotheses: 1
Creativity is dying in Pakistani advertisements day by day.

Hypotheses: 2
Pakistani ads tell only the good things about a product.

Hypotheses: 3
There is a lack of educated people in the advertising industry.

QUESTIONNAIRE
IS CREATIVITY DYING IN THE PAKISTANI ADVERTISEMENTS? Purpose of doing this research is to indicate how much and what type of problems do Pakistani advertisements have and why is the creativity lacking in our local ads. Name: Organization: Profession:

Instructions Show your preference by ticking the correct answer. Do not leave any question. Answer all the questions 1. The products advertised the most on TV are always the best products to buy YES NO If No, then why do you think so? ___________________________________ 2. Television commercials try to make people buy things they dont really need YES NO If No, then why do you think so? ___________________________________ 3. Pakistani ads tell only the good things about a product YES NO

4. Advertisers messages are truthful, accurate and unbiased? Strongly Agree Agree Sometimes Disagree Strongly Disagree 5. Do you think that our local ads lack creativity? YES NO If No, then why do you think so? ___________________________________ 6. People always get attracted to and influenced by the international Ads. Strongly Agree Agree Sometimes Disagree Strongly Disagree 7. The sales of a product suffer due to an illogical advertisement. Strongly Agree Agree Sometimes Disagree Strongly Disagree

8. Sometimes the product does not live up to the expectations of the consumers. Who is the more blame for that? Marketers (Less) Advertising (Less) Producers (Less) 1 2 3 4 5 (More) Lack of educated people in Advertising agencies: (Less) 1 2 3 4 5 (More) 1 2 3 4 5 (More) 1 2 3 4 5 (More)

9. Pakistani Advertisements lack: Creativity Sense Humor Experience Originality

10. We need more educated people in the advertising agencies in order to get some creative/innovative stuff? Strongly Agree Agree Sometimes Disagree Strongly Disagree

11. Does the marketer suffer when his/her product fails due to a bad advertising strategy? YES NO 12. Is it the brain drain issue that the Pakistani Advertising industry facing which is resulting in some non-creative stuff been coming up? YES NO 13. Pakistani commercials are always in poor taste and very annoying Strongly Agree Agree Sometimes Disagree Strongly Disagree