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TheSun 2008-10-31 Page25: Berjaya All Out To Woo Mid-East Tourists
TheSun 2008-10-31 Page25: Berjaya All Out To Woo Mid-East Tourists
KL market summary
Mid-East tourists
Redang islands as well as
CONSTRUCTION 140.67 +5.24
Langkawi. TRADING/SERVICES 120.63 +2.62
Its regional sales and FINANCE 6,555.87 +194.33
marketing director, Peggy PROPERTIES 505.01 +9.29
Tan, said Middle Eastern PLANTATIONS 3,520.41 +388.74
tourists are seasoned MINING 245.20 +6.08
travellers, eyeing FBMSHA 5,784.13 +183.44
destinations where they its presence in the managing 15 properties Tourism Malaysia for FBM2BRD 4,199.20 +56.49
can enjoy a total holiday international travel and in Malaysia, Singapore, having undertaken TECHNOLOGY 14.06 +0.28
experience. leisure industry. Seychelles, Sri Lanka and numerous promotional TURNOVER VALUE
“We’re not only talking She said Berjaya Hotels the United Kingdom. campaigns in this region
973.008mil RM1.392bil
about, say, good hotels and Resorts has invested Elaborating on the to attract more tourists to
and accommodation and nearly RM66 million in Middle East market, Tan Malaysia.
good airfares here. It
has to be a total holiday
product development and
upgrading hotel facilities
said: “We’re realigning
our marketing strategies,
Tan said: “We’re
committed to showcasing
Prices higher in line with rally
experience for them. and would launch new focusing our efforts on Malaysia as a premier on Asian markets
“And with properties rooms in Redang soon. this market. The current holiday destination among
on resort islands, the In addition, she downturn will have an Middle East travellers and SHARE prices on Bursa Malaysia closed higher yesterday
highlands of Berjaya said, the company has impact to a certain extent. are going into full gear in line with the rallies in other Asian markets after the US
Hills as well as in Kuala appointed Dubai-based But as far as this market is with Tourism Malaysia Asian Federal Reserve cut interest rates by 50 basis points to 1%,
Lumpur, I think we Leen Marketing Services concerned, I think this is a in placing Malaysia dealers said.
should be able to meet as its general sales agent bright spot for us to tap.” prominently on the world
markets They said the key index reversed its earlier losses sup-
their expectations,” she for the United Arab Disclosing that Middle map. signal ported by gains in plantation stocks including IOI Corp, Sime
told Bernama on the Emirates and the Gulf. East customers chalked “The Middle East tentative Darby and KL Kepong.
sidelines of a workshop “This office will be up close to 10,000 room plays an essential part in “The strong rally in the regional markets spurred buying
here on Wednesday, our eyes and ears that nights at Berjaya hotels helping elevate Berjaya’s
return interest in the local market,” a dealer said.
aimed at strengthening can hopefully spur more last year, she said brand name in the travel of risk The KLCI gained 24.15 points or 2.91% to 853.56.
business ties with Middle business from this region. Berjaya would offer more industry. And we’re taking Topping the most active counters was IOI Corp which
East travel agencies and “It’ll enable us to packages developed in certain that our travel gained 49 sen to RM2.74, followed by KNM which added 8.5
airline companies. elevate Berjaya Hotels collaboration with its trade partners in this
pg 26 sen to 58.5 sen while Lion Industries jumped 12 sen to 61.5
The event was part and Resorts’ branding and travel trade partners. region will find our new sen. Of the other active counters, Scomi and SAAG Con-
of a joint promotional positioning in the Middle Being a Muslim plans refreshing and solidated increased 2.5 sen each to 31.5 sen and 21.0 sen
roadshow with Tourism East market,” she said. country with wonderful exciting.” respectively, while Gamuda added nine sen to RM1.44.
Malaysia, with Kuwait A member of the culture and a wide array Lucky workshop Of the heavyweights, Sime Darby and MISC both in-
being the next stop. Berjaya Corporation of culinary delights, Tan participants went home creased 20 sen to RM6.10 and RM8.30 respectively, with
Tan said the company Group of Companies, reckoned that Middle East with attractive prizes, Public Bank adding 10 sen to RM8.35 while Tenaga Nasional
believed that the Middle Berjaya Hotels and travellers found Malaysia courtesy of Berjaya Hotels shed five sen to RM5.95. Maybank rose 15 sen to RM5.15
East was the key to Resorts is a public-listed appealing. and Resorts and Tourism with Bumiputra-Commerce gaining 35 sen to RM6.15 and
helping it further boost Malaysian conglomerate She also commended Malaysia. – Bernama Genting added 20 sen to RM4.20. – Bernama