Sri Wulandari, ST., MM.

Jl. Aipda KS Tubun 81 M, Slipi, Jakarta Barat 0815. 898. 65. 89

Curriculum Vitae
Personal Details Address Contact Number Email Address Date of Birth Marital Status Jl. Aipda KS Tubun 81 M, Slipi, Jakarta Barat 0815 898 65 89 sriwulandari_utomo@yahoo.com June 3rd, 1976 Single

Sri Wulandari, ST., MM.

Jl. Aipda KS Tubun 81 M, Slipi, Jakarta Barat 0815. 898. 65. 89

Working

HSBC Jakarta, Indonesia 2008 present Experience Assistant Manager Corporate Employee Privilege Scheme (CEPS)

April

Company Profile The HSBC Group is one of the world's largest banking and financial services organizations. The Group has around 10,000 offices in 83 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. Job Responsibility Managing, leading and developing Third Party Sales Agency for New Acquisition Credit Card and Personal Loan products by directing sales force to support sales activities through CEPS channel in line with AOP target. Reporting to Assistant Vice President and Third Party Sales Agency Owner. Liaise with Third Party Agency to provide monitoring system to control productivity of sales force in achieving the target and maintaining comprehensive reports as required by TPSA management guide and group standard procedure. Responsible to develop corporate market by planning and mapping the corporate market and seeking the opportunity to penetrate the sales deeper to corporate segment. Ensure close working relationship with sales force, marketing and card operations to ensure the smooth and complete transition of customers into the service and cross structures. Visiting key account corporate to open the sales initiation, and maintain the relationship with contact person in the companies. Developing and actuating the concept of Customer Relationship Officer (CRO) as Banks contact for Personal Loan and Credit Card in corporate segment. Responsible to improve CEPS product and programs by analyze, identifying and comparing the other banks product and program in the same corporate market for product development. Lead and empower sales force team by maintaining teams performance by constantly counseling, guiding, motivating and inspiring the team in daily activities. Involving and hands-on in sales force and supervisors recruitment, training, coaching, development and career path. Responsible to implement, analyze and monitor the effectiveness of competitive incentive scheme, motivational programs and competitions among team members that induce performance. Responsible to control, monitor and observe disciplinary issues regarding ethical sales conduct, fraud attempts, customer complaints, broken promise and other related aspect directly impact to safeguard Bank from any reputation, legal, compliance or labor risks. Responsible to control operational cost activities and ensuring that all costs are in line with the business objectives.

Sri Wulandari, ST., MM.

Jl. Aipda KS Tubun 81 M, Slipi, Jakarta Barat 0815. 898. 65. 89

Working

HSBC Jakarta, Indonesia 2008 Experience Assistant Manager Telesales New Acquisition Cards

May 2007 March

Job Responsibility Managing, leading and developing Third Party Sales Agency for New Acquisition Credit Card products of 8 supervisor, 150 telemarketing agents, 4 sales supports and 22 courier staff. Reporting to Assistant Vice President and Third Party Sales Agency owner. Liaise with Third Party Agency to provide monitoring system to control productivity and provide comprehensive database utilization, and performance tracking report. Responsible to analyze the possibility of TPSA for growing, maintain, minimize or cease in monthly, quarterly and yearly basis. Preparing process and performance operation reports such as monthly, quarterly and yearly report, database utilization, contact rate, response rate and other performance indicators. Planning, organizing, directing, handling and controlling telesales operation activities in term of daily productivity and overall target given for every program, e.g. Member Get Member, Strategic partner, Supplement Cards, Cross Sells and other NTB programs. Lead and empower telemarketing team by maintaining teams performance by constantly motivating and inspiring the team in daily activities. Involving and hands-on in agents and supervisors recruitment, training, coaching, development and career path. Responsible to implement, analyze and monitor the effectiveness of competitive scheme, motivational programs and competitions among team members that induce performance. Ensuring, controlling and monitoring operations daily sales activities are within Banks standards. Guarantees the operations daily sales activities within the guidelines of BIM 3, FIM, compliance, audit recommendation and group standard procedures. Responsible to monitor and observe disciplinary issues regarding ethical sales conduct, fraud attempts, customer complaints, broken promise, data security and other related aspect directly impact to safeguard Bank from any reputation, legal, compliance or labor risks. Responsible to control operational cost activities and ensuring that all costs are in line with the business objectives. Achievements Successfully building a telesales channel expansion, by recruiting, manage and developing tele external channel, maintain 150 telemarketing agents. Successfully implement coaching, training, reward and recognition mechanism, career path development, with result develop new Supervisor, Trainer and Administration staff Achieved performance approval rate of tele external application.

Sri Wulandari, ST., MM.

Jl. Aipda KS Tubun 81 M, Slipi, Jakarta Barat 0815. 898. 65. 89

Working

Teleperformance Indonesia Jakarta, Indonesia 2007 Experience Telesales Senior Supervisor - Bancanassurance

January 2004 May

Company Profile Teleperformance Indonesia is part of the SR. Teleperformance Group, a worldwide leader in outsourced CRM solutions with worldwide revenues more than $1 billion. In the 3 years since it was founded, Teleperformance Indonesia has grown to become one of the largest contact center outsourcers in the Indonesian market doing both inbound and outbound CRM. Job Responsibility Managing and lead 3 outbound telemarketing teams for bancassurance products of 3 team leaders and 36 telemarketing agents. Reporting to Operation Manager and client liaison. Preparing process and performance operation reports such as database utilization, distribution and analytical reports for both internal and the client. Responsible in creating and improving scripts used for outbound telesales operation activities. Involving and hands-on in agents and team leaders recruitment, training, coaching and development. Guarantees the optimal function of the team in terms of quality and quantity. Elaborate and implement the performance management tools in terms of quality. Guarantees a high level of quality in the teams by carrying out interval audits and controlling the work tools. Ensures the training and deployment of the quality policy for the teams. Achievements Achieved high level of sales performance, call quality, and cost efficiency. Held AAJI (Asosiasi Asuransi Jiwa Indonesia) Certification for Bancassurance outbound call center in August 2006. Successfully increase consistently number of sales to achieve Key Performance Indicators by motivating, measuring and diagnosing team performance to create improvement plans. Successfully implement coaching, monitoring, and counseling which result to create new Team Leader and Trainer.

Sri Wulandari, ST., MM.

Jl. Aipda KS Tubun 81 M, Slipi, Jakarta Barat 0815. 898. 65. 89

Working

PT. Bayuniaga Primamandiri Jakarta, Indonesia 2003 Experience Assistant Sales & Marketing Manager

March 2003 December

Company Profile PT. Bayuniaga Primamandiris principal activity is the manufacturing and distribution of shoe products to both domestic and worldwide customers. Major trademarks include Tomkins and All 41. Job Responsibility Assist sales & marketing manager in analyzing, defining, planning, rolling out & monitoring sales and marketing initiatives for Indonesian market. Closely coordinate with department stores & retailers to increase distribution coverage & improve the effectiveness of distribution channel. Define & determine promotional strategy. Achievements Successfully enhance stores and outlets image to address and appeal to particular target segment in the market. Improve the effectiveness of promotional activities for Back to School 2003 event, starting from June July 2003 Successfully develop and roll out country-wide training programs for Sales Promotion team. The sales volume has increased as a result for more effective promotional activities. PT. Zero Yon Racing November 2002 Promotional Coordinator Surabaya, Indonesia March 2002

Company Profile PT. Zero Yon Racing principal activity is the retailer, importer and distribution of automotive parts & apparel for car racing purposes. Job Responsibility: Assist General Manager in analyzing, planning and coordinating any promotional activities. Actively identify, analysis and studies new market opportunities. Up-dating others toward market situation and competitors movements particularly toward automotives part and apparel for car racing industry. Achievement Successfully coordinate Automotive Exhibition 2002 event in several cities around Indonesia.

Sri Wulandari, ST., MM.

Jl. Aipda KS Tubun 81 M, Slipi, Jakarta Barat 0815. 898. 65. 89

Education

Background July 2002

Airlangga University

Surabaya, Indonesia

August 1999 -

Magister Management Marketing. Graduated with mention satisfactory, GPA 3.33 Universitas Pembangunan Nasional Surabaya, Indonesia March 1999 Bachelor of Science and Industrial Engineering, GPA 3.16 Training and Courses August 1994 -

The Hongkong and Shanghai Banking Corporation Limited Jakarta, Indonesia Essential Supervisory Skill Fraud Awareness SOX Certified Asosiasi Asuransi Jiwa Indonesia for Bancassurance Jakarta, Indonesia Teleperfomance Indonesia Jakarta, Indonesia Outbound Team Building 2006 Coaching and Counseling at its Best 2005 LIA Foundation Surabaya, Indonesia 1999 Conversation Pre-Advance Level October July July 1998 -September

Summary of

Qualification

Solid experience in marketing area, especially in sales and promotional activities Master degree from reputable university, specialized in marketing management Analytical and having an outstanding communication skills

Good command in both written and spoken Indonesian and English. Experience working with expatriate. Organizational management skill, financial management skill, and team management Computer and internet application literate Windows based application: MS Word, MS Excel, MS Power Point, MS Access Familiar with NICE Software Internet communication application: Browser, E-mail, Pager